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Designing%20and%20delivering%20creative%2C%20distinctive%20fashion%20for%20the%20trendy%2C%20contemporary%20Indian%20since%202012.%0A%0AToday%2C%20we%20are%20a%20lifestyle%20fashion%20brand%20that%20makes%20distinctive%20fashion%20for%20the%20trendy%2C%20contemporary%20Indian.%20We%20are%20a%20400%20member%20team%20that%20has%20sold%202%20million%20products%20to%20people%20from%20all%20across%20India.%0A%0A%20In%20five%20years%2C%20we%20have%20built%20a%20homegrown%20company%20with%20in-house%20capabilities%20in%20design%2C%20manufacturing%2C%20technology%2C%20data%20science%2C%20and%20marketing.%20%0A%0AWe%20are%20best%20known%20for%20our%20prints%2C%20that%20balance%20creativity%20and%20relatability%2C%20and%20our%20innovative%20designs.%20This%20means%20our%20range%20of%20products%20is%20always%20fresh%20and%20up-to-date.%20Perhaps%20this%20is%20why%20we%20sell%20over%201%20lakh%20products%20a%20month.%20%0A%0AOur%20innovation%20focus%20extends%20to%20our%20operations%20as%20well.%20We%20are%20vertically%20integrated%2C%20manufacture%20our%20own%20products%2C%20and%20cut%20out%20the%20middleman%20wherever%20possible.%20This%20direct-to-consumer%20model%20allows%20us%20to%20create%20high-quality%20fashion%20at%20affordable%20prices.