



- Partnering with internal business owners (product, marketing, edit, etc.) to understand needs and develop custom analysis to optimize for user engagement and retention
- Good understanding of the underlying business and workings of cross functional teams for successful execution
- Design and develop analyses based on business requirement needs and challenges.
- Leveraging statistical analysis on consumer research and data mining projects, including segmentation, clustering, factor analysis, multivariate regression, predictive modeling, etc.
- Providing statistical analysis on custom research projects and consult on A/B testing and other statistical analysis as needed. Other reports and custom analysis as required.
- Identify and use appropriate investigative and analytical technologies to interpret and verify results.
- Apply and learn a wide variety of tools and languages to achieve results
- Use best practices to develop statistical and/ or machine learning techniques to build models that address business needs.
Requirements
- 2 - 4 years of relevant experience in Data science.
- Preferred education: Bachelor's degree in a technical field or equivalent experience.
- Experience in advanced analytics, model building, statistical modeling, optimization, and machine learning algorithms.
- Machine Learning Algorithms: Crystal clear understanding, coding, implementation, error analysis, model tuning knowledge on Linear Regression, Logistic Regression, SVM, shallow Neural Networks, clustering, Decision Trees, Random forest, XGBoost, Recommender Systems, ARIMA and Anomaly Detection. Feature selection, hyper parameters tuning, model selection and error analysis, boosting and ensemble methods.
- Strong with programming languages like Python and data processing using SQL or equivalent and ability to experiment with newer open source tools.
- Experience in normalizing data to ensure it is homogeneous and consistently formatted to enable sorting, query and analysis.
- Experience designing, developing, implementing and maintaining a database and programs to manage data analysis efforts.
- Experience with big data and cloud computing viz. Spark, Hadoop (MapReduce, PIG, HIVE).
- Experience in risk and credit score domains preferred.

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About Vijay Sales
Vijay Sales is a leading eCommerce and retail brand delivering exceptional experiences to customers across India. Leveraging technology to enhance shopping experiences, we are on a mission to create seamless omnichannel platforms and innovative solutions for our customers. Join our dynamic team to shape the future of retail technology.
Role Overview
As a Lead Backend Engineer, you will drive the development and optimization of robust backend systems for our products built on the MERN (MongoDB, Express.js, React, Node.js) stack. You'll lead a talented team of developers, design scalable architectures, and ensure the seamless integration of backend functionalities with our frontend systems.
Key Responsibilities
- Lead the design, development, and deployment of backend systems for Vijay Sales' products.
- Architect scalable, secure, and high-performance APIs and microservices.
- Mentor and guide a team of backend developers, ensuring best practices in coding, architecture, and DevOps.
- Collaborate with cross-functional teams, including frontend engineers, DevOps, and product managers, to deliver end-to-end solutions.
- Optimize database structures and queries for performance and scalability.
- Implement and oversee CI/CD pipelines to streamline deployment processes.
- Troubleshoot and resolve performance bottlenecks, security issues, and other technical challenges.
- Stay updated on industry trends, tools, and technologies to continuously improve our stack.
Skills and Qualifications
Must-Have:
- Proven experience as a backend engineer with expertise in the MERN stack (Node.js, Express.js, MongoDB).
- Strong understanding of RESTful APIs and GraphQL.
- Proficiency in database design, indexing, and optimization (MongoDB is preferred).
- Hands-on experience with containerization tools like Docker and orchestration platforms like Kubernetes.
- Strong knowledge of authentication/authorization frameworks (JWT, OAuth2).
- Experience with cloud platforms like AWS, GCP, or Azure.
- Proficiency in DevOps practices, including CI/CD pipelines and version control systems (Git).
- Excellent problem-solving skills and a proactive attitude toward innovation.
Nice-to-Have:
- Experience in building scalable eCommerce platforms or omni-channel systems.
- Knowledge of front-end technologies (React.js) for seamless backend integration.
- Familiarity with message brokers.
- Serverless and Micro Architectures
- Exposure to AI/ML-driven applications for personalization and recommendation engines.


Architect, develop and maintain highly scalable, reliable and secure distributed backend
systems on Cloud (AWS or Azure) or on-premises environments for Mihup, its customers
and partners.
Work closely with your fellow engineers to develop systems capable of concurrently
processing massive amounts of voice data both in online real-time as well as offline
environments.
Drive accountability for test driven development, delivery of high-quality features and
resilient enterprise class solutions.
Lead a culture of team ownership and direct individual and team accountability to
continuously improve how they work to achieve results.
Work in a startup environment, pushing boundaries with deep involvement with business.
BE//BTech/ME/MTech in Computer Science or a related field from a Tier I or Tier II
University.
6-8 years of hands-on software development and deployment experience (experience of
working in a consumer product startup during its growth phase will be a plus) of which 1 – 2
years of experience would be in leading a team of software developers.
Expertise in Java 8+ and Spring Boot is a must
Good experience in messaging platforms like RabbitMQ/Kafka
Good experience in distributed systems and relational & NoSQL databases like PostgreSQL,
MySQL, Redis, MongoDB, etc.
Expertise in one or more of: Python, NodeJS, GoLang would be preferred
Must have hands on experience in products which handle multiple concurrent calls (API),
handle CPU intensive jobs, consist of multiple asynchronous system calls.
Worked on microservices based architecture and design
Managed/ Owned infrastructure on AWS/Microsoft Azure/private clouds and setup high
availability systems
Knowledge of Docker and Kubernetes
Knowledge of RESTful APIs, caching concepts, the HTTP protocol and general web
architecture
Pluses
1. Anything that will let us know more about who you are that you would like to share such as
Blogs, Twitter, Medium, GitHub etc.
Responsible for maintaining all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, manage and supervise all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Developing creative digital marketing strategies to meet the decided target.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
Experience with SEO marketing and related tools.
Strong SEO/SEM capabilities (imperative).
Established capabilities in Google Analytics.
Optimize copy and landing pages for search engine marketing.
Create a report of competitor advertising links.
Sound knowledge of Wordpress, MySQL, XHTML, CSS, Jquery and JavaScript.
Improving the usability, design, content and conversion of the company website.
Review and suggest new technologies and keep the company at the forefront of developments in digital marketing.
Good experience in creating content and copy for the online mediums including blogs, websites, infographics, online videos, competitions, and social media campaigns. Impeccable spelling and grammar.
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
Experience in managing and guiding a team and bringing out the best results.
Job Types: Full-time, Part-time, Fresher, Freelance
Salary: ₹15,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Schedule:
- Day shift
- Fixed shift
- Monday to Friday
Supplemental pay types:
- Overtime pay
- Performance bonus
- Yearly bonus
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 1 year (Preferred)
- PPC Campaign Management: 1 year (Preferred)
- total work: 1 year (Preferred)
Ability to Commute:
- Hyderabad, Telangana (Required)
Ability to Relocate:
- Hyderabad, Telangana: Relocate before starting work (Required)



3+ years of experience with development in JAVA technology.
Strong Java Basics
SpringBoot or Spring MVC
Hands-on experience with Relational Databases (SQL query or Hibernate) + Mongo (JSON parsing)
Proficient in REST API development
Messaging Queue (RabitMQ or Kafka)
Microservices
Any Caching Mechanism
Good at problem-solving
Good to Have Skills:
4+ years of experience in using Java/J2EE tech stacks
Good understanding of data structures and algorithms.
Excellent analytical and problem-solving skills.
Ability to work in a fast-paced internet start-up environment.
Experience in technical mentorship/coaching is highly desirable.
Understanding of AI/ML algorithms is a plus.

Good to have skills:
|
Should have a positive approach with an urge to learn new skills. Should be innovative and ready to probe into new areas of business. Should be open to learn new technologies. Should be ready to work in a team |
Should have a minimum of 3-4 years of relevant work experience. |

- Automation Expert builds the RPA project using the RPA tooling.
- Should be the member of core automation team and may or may not have the developer level expertise depending on the RPA tool the organization is using.
- The automation architect still has some experience in the programming and solving the real world problem.
Digital Marketing Manager responsibilities include:
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Content creation and repurposing for all digital channels
- Maintaining our social media presence across all digital channels
- Measuring and reporting on the performance of all digital marketing campaigns
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- Bachelors/Masters degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement


