Data Engineering Head

Key Responsibilities

1. Strategy & Planning

• Design and implement the annual marketing strategy aligned with business goals across certification, training, and assurance services.
• Develop and maintain a quarterly marketing calendar including campaigns, content, webinars, product/service launches, and events.
• Translate service offerings (e.g., ISO 27001, ISO 14001, ESG Reporting, IRCA Courses, etc.) into value-driven messaging for defined customer personas and industries.
• Build marketing processes, templates, guidelines, and reporting structures from scratch.
• Identify and onboard key vendors/agencies for design, digital, and content support as needed.

2. Brand Building & Positioning

• Define brand positioning, tone of voice, and visual identity in collaboration with leadership.
• Develop core messaging and value propositions for different verticals.
• Ensure consistent branding across all channels and collaterals.

3. Digital Marketing & Demand Generation

• Plan and manage SEO/SEM, Google Ads, LinkedIn Ads, and paid social media campaigns to attract targeted leads.
• Oversee organic and paid growth of the website, optimize landing pages, CTAs, and lead funnels.
• Track lead journey and MQL conversion using tools like Google Analytics and Zoho CRM.

4. Content & Communication

• Own the content roadmap: create, review, and publish case studies, blogs, infographics, brochures, PPTs, videos, and client success stories.
• Draft and manage internal and external newsletters, press releases, and stakeholder communications.
• Collaborate with Subject Matter Experts (SMEs) and auditors to translate technical content into audience-friendly language.

5. Social Media & Brand Visibility

• Own the social media strategy across LinkedIn, YouTube, and Instagram to build awareness, credibility, and engagement.
• Design and manage a social content calendar, reels, visual creatives (using Canva, Adobe Suite), and campaigns for awareness days, standards updates, and success highlights.
• Actively grow follower base and community engagement.

6. Events, Webinars & Partnerships

• Plan and manage virtual webinars, panel discussions, and physical participation in expos, industry events, and conferences.
• Coordinate with business development and training teams for promotion of certification & assurance services, lead auditor courses, open programs, and new modules.
• Build and manage strategic partnerships with industry associations, media platforms, and learning portals.

7. CRM, Automation & Reporting

• Implement marketing automation and drip email campaigns using platforms like Zoho Campaigns, HubSpot, or Mailchimp.
• Maintain lead hygiene, tagging, nurturing, and reporting within CRM systems.
• Prepare weekly/monthly performance dashboards (MQLs, campaign metrics, CTRs, CPLs, ROI).

8. Cross-functional Collaboration

• Work closely with Certification, Training, and Technical teams to align marketing with pipeline and project priorities.
• Support proposal design, pitch presentations, and event collateral.
• Assist HR with employer branding, internal campaigns, and onboarding presentations.

9. Vendor & Budget Management

• Liaise with creative agencies, freelancers, digital ad vendors, and web developers to execute campaigns.
• Prepare and track marketing budget utilization and vendor performance.

Qualifications & Experience

Education:

• Bachelor's degree in Marketing, Mass Communication, Design, or Business.
• Certification in Digital Marketing (e.g., Google, Meta, HubSpot) preferred.

Experience:

• 4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services industries.
• Experience leading multi-channel campaigns and content creation.
• Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage.

Skills & Competencies

• Strategic thinking with the ability to translate technical offerings into client-centric communication.
• Strong writing, editing, and visual storytelling skills.
• Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms (preferably Zoho).
• Excellent planning, prioritization, and project management capabilities.
• Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision.

Key Performance Indicators (KPIs)

• Monthly/Quarterly Marketing Qualified Leads (MQLs) generated.
• Growth in organic and paid web traffic.
• Performance of campaigns (CTR, CPC, ROI).
• Social media engagement and brand mentions.
• Timeliness and effectiveness of content, creatives, and reporting.
• Internal stakeholder satisfaction.

Why Join Us

• Purpose-Driven Work: Contribute to initiatives that promote safer workplaces, compliance, sustainability, and operational excellence.
• Ownership & Growth: Opportunity to build the marketing function, lead campaigns, and shape brand visibility in domestic and global markets.
• Cross-Functional Collaboration: Work closely with multiple internal teams for strategic alignment and business impact.
• Innovation Culture: Freedom to experiment with tools, channels, and ideas to drive demand, engagement, and visibility.

About Moative

Moative, an Applied AI Services company, designs AI roadmaps, builds co-pilots and predictive AI solutions for companies in energy, utilities, packaging, commerce, and other primary industries. Through Moative Labs, we aspire to build micro-products and launch AI startups in vertical markets.

Our Past: We have built and sold two companies, one of which was an AI company. Our founders and leaders are Math PhDs, Ivy League University Alumni, Ex-Googlers, and successful entrepreneurs.

Work you’ll do

As an AI Engineer at Moative, you will be at the forefront of applying cutting-edge AI to solve real-world problems. You will be instrumental in designing and developing intelligent software solutions, leveraging the power of foundation models to automate and optimize critical workflows. Collaborating closely with domain experts, data scientists, and ML engineers, you will integrate advanced ML and AI technologies into both existing and new systems. This role offers a unique opportunity to explore innovative ideas, experiment with the latest foundation models, and build impactful products that directly enhance the lives of citizens by transforming how government services are delivered. You'll be working on challenging and impactful projects that move the needle on traditionally difficult-to-automate processes.

Responsibilities

• Utilize and adapt foundation models, particularly in vision and data extraction, as the core building blocks for developing impactful products aimed at improving government service delivery. This includes prompt engineering, fine-tuning, and evaluating model performance
• Architect, build, and deploy intelligent AI agent-driven workflows that automate and optimize key processes within government service delivery. This encompasses the full lifecycle from conceptualization and design to implementation and monitoring
• Contribute directly to enhancing our model evaluation and monitoring methodologies to ensure robust and reliable system performance. Proactively identify areas for improvement and implement solutions to optimize model accuracy and efficiency
• Continuously learn and adapt to the rapidly evolving landscape of AI and foundation models, exploring new techniques and technologies to enhance our capabilities and solutions

Who you are

You are a passionate and results-oriented engineer who is driven by the potential of AI/ML to revolutionize processes, enhance products, and ultimately improve user experiences. You thrive in dynamic environments and are comfortable navigating ambiguity. You possess a strong sense of ownership and are eager to take initiative, advocating for your technical decisions while remaining open to feedback and collaboration. 

You are adept at working with real-world, often imperfect data, and have a proven ability to develop, refine, and deploy AI/ML models into production in a cost-effective and scalable manner. You are excited by the prospect of directly impacting government services and making a positive difference in the lives of citizens

Skills & Requirements

• 3+ years of experience in programming languages such as Python or Scala
• Proficient knowledge of cloud platforms (e.g., AWS, Azure, GCP) and containerization, DevOps (Docker, Kubernetes)
• Tuning and deploying foundation models, particularly for vision tasks and data extraction
• Excellent analytical and problem-solving skills with the ability to break down complex challenges into actionable steps
• Strong written and verbal communication skills, with the ability to effectively articulate technical concepts to both technical and non-technical audiences

Working at Moative

Moative is a young company, but we believe strongly in thinking long-term, while acting with urgency. Our ethos is rooted in innovation, efficiency and high-quality outcomes. We believe the future of work is AI-augmented and boundary less.

Here are some of our guiding principles:

• Think in decades. Act in hours. As an independent company, our moat is time. While our decisions are for the long-term horizon, our execution will be fast – measured in hours and days, not weeks and months.
• Own the canvas. Throw yourself in to build, fix or improve – anything that isn’t done right, irrespective of who did it. Be selfish about improving across the organization – because once the rot sets in, we waste years in surgery and recovery.
• Use data or don’t use data. Use data where you ought to but not as a ‘cover-my-back’ political tool. Be capable of making decisions with partial or limited data. Get better at intuition and pattern-matching. Whichever way you go, be mostly right about it.
• Avoid work about work. Process creeps on purpose, unless we constantly question it. We are deliberate about committing to rituals that take time away from the actual work. We truly believe that a meeting that could be an email, should be an email and you don’t need a person with the highest title to say that out loud.
• High revenue per person. We work backwards from this metric. Our default is to automate instead of hiring. We multi-skill our people to own more outcomes than hiring someone who has less to do. We don’t like squatting and hoarding that comes in the form of hiring for growth. High revenue per person comes from high quality work from everyone. We demand it.

If this role and our work is of interest to you, please apply. We encourage you to apply even if you believe you do not meet all the requirements listed above.  

That said, you should demonstrate that you are in the 90th percentile or above. This may mean that you have studied in top-notch institutions, won competitions that are intellectually demanding, built something of your own, or rated as an outstanding performer by your current or previous employers. 

The position is based out of Chennai. Our work currently involves significant in-person collaboration and we expect you to work out of our offices in Chennai.

Job Description

• Gather and analyse information on existing business processes in order to make
• recommendations that seek to improve business systems and processes.
• Analyse and document requirements for enhancements to systems and / or business
• processes. May involve investigation of third-party vendors or systems.
• Clearly document solutions and recommendations to business problems
• Review requirements and designs with relevant stakeholders to obtain agreement and sign off proposals.
• Create cost and time estimates along with project plans to enable prioritization and execution of work.
• Assist and/or coordinate user testing, ensuring issues are resolved in a pragmatic and appropriate manner.
• Assist the design and implementation of ongoing support arrangements for delivered systems.
• Work as part of a project team, reporting progress and escalating issues to project management in a timely manner to ensure successful completion of projects / reviews.
• Complete all tasks related to technical analysis, building and unit testing, quality assurance,
• system test and implementation in accordance with the IT development life cycle.
• Provide post implementation support.
• Create and maintain documentation for systems and processes.
• Adhere to standards set by the Invesco project methodology.
• Contribute the improvement of the existing processes.
• Assist with developing improvements to team processes and procedures.
• Provide On Call support for systems based on agreed coverage timeframe.

• 5-6 years of ASP.NET, C#, HTML5, CSS3, JavaScript and SQL Server, AWS and Microservices
• 3+ years technical leadership and architecture experience in software development
• 4+ years working in SQL-backed environments.
• 3+ knowledge of client-side JavaScript frameworks like React and Redux
• In depth knowledge of REST services (WCF, Web API, Microservices)
• In depth knowledge of Solid work experience in building SaaS based products.
• Experience and clear understanding of how to plan and execute within iterations and sprints.
• Experience working in an Agile/Scrum development process.
• Innovative, challenging programming work in the Microsoft stack, with SQL Server as a back end
• Ability to work independently with the knowledge and capability to come in and make an immediate impact.
• Experience working in a sprint-driven development process.

• Web Apps built with .NET, using both Web Forms and MVC
• APIs built on .NET (C# / REST services)
• SQL Server 2014
• Cloud : AWS
• UI: in depth knowledge on client side JavaScript framework like React
• Experience on DevOps tools

• FORMAL EDUCATION:
• A Bachelor’s Degree in Management Information Systems or Computer Science is preferred or
• commensurate relevant work experience

IF INTERESTED THEN CALL/WHATSAPP ME ON ( SEVEN EIGHT FIVE NINE EIGHT EIGHTZERO TWO FOUR TWO ) 

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients’ social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Job Type: Full-time

Salary: ₹12,000.00 - ₹15,000.00 per month

What you need to have:

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.