Data Engineer- Snowflake Data Cloud

• Suggest programmatic strategy and tactics that coordinate with and augment the overall media plan objectives for DB2B clients
• Create and actively manage and optimize programmatic campaigns in DSPs
• Be consistently curious and inquisitive – learn how platforms work, and more importantly, learn how to game them
• Manage campaigns across programmatic mobile, display, video, OTT, CTV, and audio
• Understand how data from various channels can help the overall customer journey for each client account
• Identify, suggest, and setup private marketplace deals
• Continually acquire knowledge by maintaining relationships with key programmatic vendors portfolio
• Actively monitor campaign KPIs via reporting
• Produce and present engaging campaign analysis to clients, demonstrating the effectiveness of planning, testing, and media optimization and management
• Provide insight and guidance to members of the integrated media team
• Maintain and stay current on industry news and research

Qualifications

• Hands-on experience with one or more of the following DSPs: Google DoubleClick Bid Manager(DV360), TheTradeDesk, DataXu, Amazon Advertising Platform, Adobe/TubeMogul, and Sizmek
• DoubleClick Campaign Manager/DoubleClick Bid Manager certifications are preferred but not required
• Strong written and verbal communication skills
• Detail-oriented and organized
• Able to multitask and work well under pressure
• Positive team player
• Proficiency in Microsoft Office applications
• Bachelor of Arts or Bachelor of Science degree

• Manage and build overall email campaign strategies & Develop a lead generation strategy
• Work with all business units to develop relevant email campaigns to create various target audience email lists and campaigns
• Create and design various CTAs, subject lines, and email templates
• A/B testing, analysis, and reporting of email marketing campaigns
• Track and measure email marketing KPIs
• Develop and present reports on a weekly basis
• Analyze data to get smart insights & suggest methods for improvements
• Segment lists based on behaviors like past email engagement and website interactions 
• Develop documentation and road maps for processes, A/B tests, drip campaigns
• Ensure emails follow industry policies and best practices
• Experience in using marketing automation platforms like Salesforce, Pardot, Eloqua or Marketo
• Monitor Marketing Leads, Opportunities, Accounts, and Contacts 
• Monitor and improve database quality on a regular basis
• Should have a good understanding of Software Services and Product Engineering
• Experience in handling Events and Conferences outreach is desirable
• Experience in managing teams and nurturing talent

Skills Required

• Master’s degree in Marketing, PR, Communications, Business or similar – preferably an MBA
• 7+ years experience in Email Marketing with a B2B company or IT/ITeS firm
• Experience with Salesforce Pardot of Hubspot or similar platforms – preferably Pardo
• Experience in database segmentation, email automation, and campaign coordination
• Experience in digital analytics and data analysis - being able to communicate insights 
• Hands-on experience in designing and building dashboards and campaign reports
• Strong understanding of content for emails and attention to detail/CTA
• Ability to work in a team and lead the team 
• Excellent people and time management skills
• Proven track record of delivering successful, data-driven marketing automation campaign

• 6-8 years’ Digital analytics implementation experience with Google Analytics experience
• Expertise in Google Analytics Tag implementation using Tealium and Google Tag Manager or similar tools like Ensighten, Adobe Launch. Ability to Implement, Manage different tools/extensions in Tag Management System
• experience any other debugging tool - Omnibug, ObservePoint, or any other debugging tool
• Understanding of TMS architecture & functioning
• Intermediate to advanced JavaScript skills
• Experience with HTML and CSS selectors (preferably JQuery)
• Understanding of TMS architecture & functioning

At BACQ, our mission is to build financial services that are simple, accessible and affordable.

BACQ is founded by Sachin Bansal & Ankit Agarwal to build consumer-centric and technology-driven businesses in the BFSI (Banking, Financial Services & Insurance) space.

• Work on the development backend systems for our first product
• Build reliable, secure and performant backend systems
• Drive test coverage and continuous delivery automation within the team
• Mentor and provide feedback to teammates

• 2+ years of software development experience
• Strong computer science fundamentals
• Good knowledge of Java ecosystem
• Can write code that is readable, maintainable and performant
• Know the importance of tests and how to approach writing different types of tests
• Good understanding of relational databases, transactions, entity-relationship modeling
• Comfortable writing multi-threaded programs

• Understanding of domain-driven design concepts like ubiquitous language, bounded contexts, aggregates and domain events
• Know how to use test driven development as a design tool 
• Good intuition for the principles underlying object-orientation, particularly encapsulation
• Understand the importance of immutability and of reducing the state-space of objects
• Seek to identify key underlying ideas and use those as building blocks before reaching for shiny new tools
• Have read some of our https://docs.google.com/document/d/18eWIOPYs0Hi8Kr4lXTtP_XMJp_4BrBzOd9Eui8v_l-c/edit?usp=sharing">favourite books

Responsibilities:

1.    Perform R&D in computer graphics and video contents editing. Help to develop new video editing/processing algorithms for our video and live streaming pipeline. Follow up state-of-art work in related fields and keep improving overall performance of our products. 

2.    Research and optimize algorithms/strategies of short video and streamed video coding.

3.    Research and develop practical image enhancing algorithms. Follow up state-of-art work in related fields and keep improving overall performance of our video systems.