Data Analyst

Job Title: Junior Business Analyst with Project Coordination Experience

Key Responsibilities:

• Analyze business processes, gather and document requirements, and provide solutions to improve efficiency.
• Assist in project planning, scheduling, and resource management.
• Coordinate project activities, timelines, and communication between teams.
• Support project managers in monitoring project progress, identifying risks, and ensuring project goals are met.
• Create and maintain project documentation, including business requirements, project plans, and status reports.
• Collaborate with stakeholders to ensure alignment between business goals and project deliverables.
• Assist with testing and validation of solutions to ensure they meet business needs.

We are seeking a dynamic Social Media Marketing Manager to handle our brand’s social media presence and spearhead influencer marketing projects. The ideal candidate will be responsible for developing and executing social media strategies, engaging with audiences, and collaborating with influencers to enhance brand visibility and engagement.

Key Responsibilities:

Develop and implement social media strategies to drive brand awareness, engagement, and conversions.

Manage and optimize brand presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

Plan and execute influencer marketing campaigns, building relationships with key influencers and content creators.

Create and oversee engaging content, including posts, stories, reels, and videos.

Monitor social media trends, competitor activities, and audience insights to refine strategies.

Analyze and report performance metrics, ensuring continuous improvement in engagement and reach.

Collaborate with internal teams, designers, and content creators to align branding and messaging.

Manage paid social media campaigns and optimize ad performance for maximum ROI.

Required Skills & Qualifications:

Experience: Minimum 4+ years in social media marketing and influencer management.

Strong understanding of social media algorithms, trends, and best practices.

Hands-on experience with tools like Meta Business Suite, Hootsuite, Buffer, and Google Analytics.

Proven track record of successfully managing influencer collaborations and partnerships.

Excellent communication, creative writing, and analytical skills.

Ability to work in a fast-paced environment and manage multiple projects effectively.

About Digit88 

Digit88 empowers digital transformation for innovative and high growth B2B and B2C SaaS companies as their trusted offshore software product engineering partner! 

We are a lean mid-stage software company, with a team of 75+ fantastic technologists, backed by executives with deep understanding of and extensive experience in consumer and enterprise product development across large corporations and startups. We build highly efficient and effective engineering teams that solve real and complex problems for our partners. 

With more than 50+ years of collective experience in areas ranging from B2B and B2C SaaS, web and mobile apps, e-commerce platforms and solutions, custom enterprise SaaS platforms and domains spread across Conversational AI, Chatbots, IoT, Health-tech, ESG/Energy Analytics, Data Engineering, the founding team thrives in a fast paced and challenging environment that allows us to showcase our best. 

The Vision: To be the most trusted technology partner to innovative software product companies world-wide

The Opportunity: 

As the Data Science Lead, you will own and drive the company's data initiatives, managing a team of data scientists, and ensuring the

As a Data Scientist II, you will be part of the Product Risk Operations team that owns the development of AI-powered technology that helps our clients make communities safer and more resilient. Our technology helps our customers in reducing carbon emissions, reducing infrastructure risk and avoiding fatalities, a fact that we pride ourselves in.

As a part of the Risk Operations team, you will be working on a wide range of activities related to end-to-end Machine Learning (ML) deployments, research and development of ML product features to support internal and external stakeholders.  This is a great role for someone who enjoys variety and is also looking to expand their skill set in a structured fashion.

What You’ll Do

• Become a subject matter expert on products, including understanding how AI can be used in the utilities industry to enable our clients desired outcomes.
• Work closely with cross-functional teams to identify opportunities, design experiments and deploy repeatable and scalable machine learning solutions that drive business impact.
• Lead design of experiments and hypothesis tests related to machine learning product features development. 
• Lead design, implementation, and deployment of machine learning models to support existing as well as new customers.
• Communicate findings and recommendations to both technical and non-technical stakeholders through clear visual presentations.
• Monitor and analyze machine learning model performance and data accuracy.
• Mentor junior staff members.
• Stay current with best practices in data science, machine learning and AI.

Who You Are

• 3-5 years of experience building and deploying machine learning models
• Master’s or PHD in statistics, mathematics, computer science or another quantitative field
• Strong problem solving skills with emphasis on product development.
• Well versed in programming languages such as R or Python with experience using libraries such as pandas, scikit-learn, tensor flow .
• Experience with SQL and relational databases for data extraction and manipulation.
• Experience using a variety of Machine Learning techniques for Predictive Modeling, Classification, Natural Language Processing (including Large Language Models), Content Recommendation Systems, Time Series Techniques 
• Passionate about being up-to-date with the latest developments in Machine Learning 
• Strong organizational, time management, and communication skills
• High degree of accountability
• Utility, Infrastructure or Energy related field experience is a plus

Benefits/Culture @ Digit88: 

• Comprehensive Insurance (Life, Health, Accident) 
• Flexible Work Model 
• Accelerated learning & non-linear growth 
• Flat organisation structure driven by ownership and accountability. 
• Opportunity to own and be a part of some of the most innovative and promising AI/SaaS product companies in North America and around the world. 
• Accomplished Global Peers - Working with some of the best engineers/professionals globally from the likes of Apple, Amazon, IBM Research, Adobe and other innovative product companies 
• Ability to make a global impact with your work, leading innovations in Conversational AI, Energy/Utilities, ESG, HealthTech, IoT, PLM and more. 

You will work with a founding team of serial entrepreneurs with multiple successful exits to their credit. The learning will be immense just as will the challenges. 

This is the right time to join us and partner in our growth!

We are looking for an experienced Media and PR Specialist who can help us elevate our brand presence and manage our media relations. The ideal candidate should have a proven track record in the B2B events industry and possess a deep understanding of media strategy and public relations.

Responsibilities & Scope of Work:

1. Media Strategy: Develop and execute a comprehensive media strategy to enhance our brand visibility and reputation within the industry.

2. Press Releases: Draft compelling press releases and news articles to announce company milestones, event launches, and other newsworthy developments.

3. Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers.

4. Content Creation: Create engaging and informative content for various media channels, including social media, newsletters, and the company blog.

5. Event Promotion: Collaborate with the marketing team to promote our events through media channels, securing coverage and partnerships.

6. Analytics: Monitor and report on media coverage and PR efforts, providing insights and recommendations for continuous improvement.

Requirements and Qualifications

• Bachelor's degree in Communications, Public Relations, or a related field.
• 2+ years of experience in media relations and PR, preferably in the B2B events industry.
• Proven success in securing media coverage and building media relationships.
• Exceptional written and verbal communication skills.
• Strong organizational and project management abilities.
• Proficiency in PR software and analytics tools.
• Creative thinking and the ability to generate innovative PR ideas.

Job Type:

1. Full time & On-site

2. 5 day work week

Location: Bangalore/Mangalore

• Liaising with clients to identify specific business problems and develop ideas
• Communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign
• Gaining a comprehensive context for advertising strategies by analysing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share;
• Commissioning research from outside organisations to inform advertising strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as demographic profiling and questionnaires
• Running research groups
• Finding an 'angle' on a specific product or service on which to base a campaign;
• Researching the product or service to be advertised, which may involve gaining technical or specific knowledge
• Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
• Meeting the client to learn the background of the brand and advising on possible approaches to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy
• Presenting conclusions and ideas to clients and other agency staff
• Analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

• Manage & own city P&L and customer satisfaction metrics
• Responsible for managing city team across sales, procurement, and refurbishment functions
• Maintain desired profitability and sales velocity
• Provide inputs and insights to product and marketing teams Candidate should have:
• Experience in managing a P&L in a fast-growing start-up environment
• Team management & scaling experience
• Strong customer focus and analytical abilities