Data Acquisition (Web Scraping)

·      12+ years of professional experience in front-end development.

·      7+ years of hands-on experience with React.js and its ecosystem (Redux, Context API, Hooks, etc.)

·      Strong understanding of JavaScript (ES6+), HTML5, and CSS3.

·      Experience with RESTful APIs, GraphQL, and WebSocket integration.

·      Proficiency in modern build tools (Webpack, Vite, Babel, etc.).

·      Expertise in state management libraries (Redux, MobX) and React Query.

·      Solid understanding of UI/UX principles and responsive design.

·      Experience with testing frameworks (Jest, React Testing Library, Cypress, etc.).

·      Familiarity with modern CI/CD pipelines and version control tools (Git).

Job Description: Digital Marketing Specialist

Position: Digital Marketing Specialist

Location: Faridabad

Reports to: Marketing Manager

Type: Full-Time

Working Hours: 9 AM to 6 PM, Sunday Week Off

Salary: ₹15k-20k per month

Job Summary:

The Digital Marketing Specialist will be responsible for developing and implementing online marketing strategies to promote the company’s brand, products, and services. The role focuses on driving website traffic, generating leads, and increasing overall brand awareness through various digital channels.

Key Responsibilities:

• SEO & SEM: Optimize website content for search engines and manage pay-per-click (PPC) campaigns using tools like SEMrush.

• Social Media Management: Create, curate, and manage published content across all social media platforms.

• Content Marketing: Develop and implement content strategies including blogs, newsletters, and multimedia content.

• Email Marketing: Design and execute email campaigns to engage and nurture leads.

• Analytics & Reporting: Track, analyze, and report on the effectiveness of marketing efforts using tools like Google Analytics and SEMrush.

• Campaign Management: Plan and execute digital ad campaigns, including Google Ads, social media ads, and display advertising.

• Website Management: Oversee the company’s website, ensuring an optimized user experience and regularly updated content.

• Graphic Design & Video Editing: Create visually engaging content using tools like Canva and edit marketing videos as needed.

• Collaboration: Work closely with the sales and design teams to create and align marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.

• 2-4 years of experience in digital marketing.

• Proficient in SEO, SEM, Google Analytics, and SEMrush.

• Experience with digital ad platforms (Google Ads, Facebook Ads, etc.).

• Knowledge of Canva for design and video editing software.

• Strong analytical, communication, and content creation skills.

• Knowledge of HTML, CSS, and website management is a plus.

Roles and Responsibilities:

• Acquire and activate travel agents through various channels like office visits, telephone, email, social networks, events & meetings.
• Establish, grow, and maintain commercial ties with travel agents—both current and potential—in the designated territory to attract new partners for our services.
• Create a sales funnel, identify the right leads, define long-term goals, and engage in strategic business planning.
• Align sales activities with tele-sales team, product, marketing, and customer success team.
• Build in-depth understand of our products and give demos or solve product queries to convert agents.
• Attend road shows, trade fairs and other travel industry events.
• Maintain and analyse data.
• Stay updated on industry insights and opportunities for strategic planning and growth.

Experience and Skills you MUST have:

• At least 4 years sales experience in the travel industry
• Excellent communication and interpersonal skills
• Ability to build relationships
• Prior experience in acquiring travel agents or in visas or insurance is a big plus
• Proficient with using CRMs and google sheets
• Ability to handle pressure