Subodh Popalwar
Software Engineer, Memorres
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Roles and Responsibilities
§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.
§ Tracking and reporting on social media responses by analyzing traffic to the site
§ Update our social media pages with compelling company news, events, celebrations or solutions and services
§ Respond to questions and comments on our social media pages in a timely and accurate manner
§ Maintaining a visible online on social media presence and adhering to the marketing goals
§ Increasing the company's awareness and readership by using relevant advertising techniques
§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience
§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content
§ To create a range of engaging digital content such as Marketing and
Promotional videos and Reels to be used across a variety of online
platforms and social media channels.
§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.
§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.
§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)
§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc
§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.
§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website
§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation
§ Continuously discover and implement new editing technologies and industry best practices to maximize efficiency
§ Requirements and skills
§ 3+ years of solid experience in digital content marketing or related fields
§ Excellent written and oral Communication skills
§ The ability to create original web content with images or videos
§ Proven work experience as a Social Media content writer or a similar role
§ Hands-on experience using various social media platforms to advertise
§ Proven record of excellent writing demonstrated in a professional portfolio
§ Ability to work independently with little or no daily supervision
§ Working knowledge of SEO, analytics tools, and keyword research
§ Strong research skills and the ability to synthesize complex information into clear and concise content
§ Creative thinking and the ability to generate innovative ideas
We are looking for an enthusiastic Executive Branding Specialist who will be responsible for managing and enhancing the online presence of our CEO. The primary focus will be on developing and implementing strategies to promote the CEO’s personal brand, increase their visibility across digital channels. You will work closely with the marketing team to align the CEO’s online persona with the company’s overall branding and values.
Key Responsibilities
● Develop and execute digital marketing strategies to enhance the CEO's personal brand and reputation.
● Monitor and manage the CEO's online presence across various social media platforms, ensuring a positive and consistent image.
● Research, create and curate engaging and relevant content for the CEO's social media profiles, including posts, articles, blogs, and videos(using Canva/similar)
● Conduct research on industry trends, competitors, and relevant topics to develop content ideas that align with the CEO's expertise and reputation goals.
● Monitor and respond to online feedback, comments, and inquiries directed at the CEO, maintaining a professional and positive image.
● Implement SEO techniques and strategies to optimize the CEO's online visibility and search engine rankings.
● Handle any digital crisis that may occur, including negative reviews or feedback.
● Track and analyze key performance indicators (KPIs) to evaluate the effectiveness of reputation management efforts and make data-driven recommendations for improvement.
● Stay updated on the latest digital marketing trends, tools, and techniques, and propose innovative strategies to enhance the CEO's reputation.
● Support the marketing team with other digital marketing initiatives as required.
Skills Required
● Good understanding of marketing tools/apps, social media platforms, and what works and what doesn't works on social media.
● Ability to assist/drive initiatives like podcasts, reels/shorts and other marketing content.
● Ability to research and learn on own, and come up with good content and strategy.
● Good understanding of the latest marketing trends and techniques.
● Excellent verbal and written communication skills.
● Passion for the marketing industry and its best practices.
● Strong desire to learn along with professional drive.
HTML/CSSAbout Company
Our client works in the area of skilling and livelihoods for underserved youth. This is a pioneering program with a strong PPP model, an agency-led approach to livelihoods and a vision of socio-economic transformation. The Lighthouses are run through a public-private partnership that empowers the Government, Corporates, NGOs and Citizens to work together towards changing lives.
The Global Opportunity Youth Network (GOYN) is a global initiative catalysing systems shifts for youth opportunity in communities around the world through the creation of sustainable training, employment, and income-earning pathways. GOYN works with “Opportunity Youth” — young people aged 15-29 who are out of school, unemployed, or working in informal jobs.
Designation: Content Manager, Digital Opportunities Project, GOYN, Pune
Reporting To: Director, GOYN : Pune
No. of positions: 1
Expectations / Deliverables:
● Build enduring relationships with NGOs, community based organizations, corporates, employment agencies, skilling organisations, digital platforms and government including PMC for enabling collective action at the city level.
● GOYN brand-building and enrolment of various stakeholders as partners
● Ensure creation of a dynamic working relationship with partners to ensure smooth enrolment of youth into various livelihood/non-livelihood institutions
● Ensure timely updates from partners regarding youth livelihood status to help maintain the youth journey database and enable feedback mechanisms
● Coordinate with organizations to conduct livelihood sessions for youth in the community settings
● Experience in reaching consensus and drafting MoU's
● Be up to date with any developments in the ecosystem and forge new partnerships with youth facing organizations
● Collate, develop and distribute engaging content aligned with the digital platform from partner organisations
● Collaborate with design teams to plan and develop site content, style and layout
● Use content management systems to analyze platform traffic and user engagement metrics
● Manage content distribution to other channels and social media platforms to increase web traffic.
● Ensure legal compliance (copyright and data protection) and secrecy of OY data
● Stay up to date with developments and generate new ideas to draw the audience’s attention.
Preferred Skill sets, Years of Experience, Professional Background:
● Post Graduation in any background, with 1-3 years of experience in the field of Content writing and partnership building
● Strong commitment towards building relationships with organizations in the ecosystem
● Hands-on experience with MS Office and WordPress
● Basic technical knowledge of HTML and video editing etc.
● Knowledge of SEO
● Competent in managing social media
● Excellent writing skills in English, Hindi and Marathi
● Attention to detail
● Good organizational and time-management skills
● Open to travel.
Responsibilities
• Ownership of social media channels including the execution of activations from concept to post-implementation analysis.
• Work with brand team, external agencies, aggregators, product team, platforms, and other partners to identify and activate creative and efficient ways to plan, execute, and measure social media marketing that connects with customers and enhance engagement.
• Lead the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes relevant social media and digital platforms. • Measure and analyse performance and make real-time and long-term optimizations recommendations; create a framework for KPIs, goals, and attribution for success. • Find new and exciting ways to engage customers via social media channels to drive awareness, conversation, and affinity for the brand and its content. • Analyse and report social channel and campaign performance to quantify the effectiveness of campaigns and drive scalable learnings. • Tracking effectiveness of various campaigns and course corrections as required. • Design content for our partnership with various aggregators, platforms, and websites. Requirements • 3-5 years of experience in social media marketing for e-commerce or other consumer-facing business.
• Strong data-driven orientation and analytical mindset
• Hands-on experience with Adobe Illustrator, Photoshop, CorelDraw, etc. • Excellent verbal and written communication skills.
• Ability to create content – from reels to snaps, google pages, LinkedIn page, etc. • Someone who is passionate about wellness and lifestyle brands with a strong aesthetic sense. • Soft skills include super promptness, proactive in responses online, and confidence. • Effective copywriting skills
What we are looking for:
We are looking for someone who has a proven record in SEO performance for
dynamic content on large scale. (Something like news, location-based listing)
Have seen organic traffic of multi-millions from SEO.
Can take ownership of the complex project.
We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.
Role & Responsibilities:
Work closely with business and product managers to understand content strategy objectives and deliverables.
Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.
Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.
Understand impact of content on overall customer engagement and prioritize tasks accordingly.
Establish guidelines and best practices across teams on content generation.
Qualifications & Skills:
Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.
Have experience in both long form and short form of content.
Excellent written and verbal communication skills
Good organisational and time-management/team building skills
Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.
- Overseeing development of Social Posts with writing and communications teams
- Developing Social Graphics with the design team (profile covers, post imagery, thumbnails)
- Creating Paid Social Ads with writing and design teams
- Managing Social Media websites/ microsites with the brand and digital teams
- Handling Analytics with digital and SEO teams
- Orchestrating the design, creation, and management of promotions and social ad campaigns, being sure to integrate with the company's overall marketing campaign plan and channels.
- Analyzing key metrics and A/B test strategy as needed.
- Becoming an advocate for the company in social media spaces, trafficking, and answering questions where appropriate.
- Demonstrating ability to map out a comprehensive social marketing plan. Driving strategies that are proven by testing and metrics.
- Monitoring trends in social media tools, applications, channels, design, and strategy.
- Identifying reputational risks and opportunities in user-generated content surrounding the company. Reporting notable risks to appropriate management.
- Maintaining an annual strategic social media calendar and coordinating and aligning with the PR and corporate communication teams
What you will do:
- Marketing degree is welcome, but not required with relevant work experience.
- Demonstrates creativity and documented immersion in social media.
- Proficient in digital content marketing.
- Experience sourcing and managing digital content development and publishing.
- Able to articulate and demonstrate why ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (LinkedIn, Facebook, Twitter, Instagram, YouTube), and how each platform can be deployed in different scenarios.
- Can effectively communicate information and ideas through written, audio, and video formats.
- Thrives in a fast-paced environment.
- Possesses functional knowledge working within a CMS.
- Influencer recruitment and management are a must.
- Content curation and blogging skills as a plus.
- Write compelling content for Print Ads, Website, and Digital Marketing Ads
- Collaborate with designers and creative teams and Write high-quality product descriptions
- Developing new ideas for a website, SEO, and blog content and help establish brand presence
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.
Content Writer required for a Real Estate Startup
Job Responsibility -
1) Contact Builder & understand the complete project detail .
2) Note down the project details in the given format
3) Create the SEO rich content of the project
Builder Contacts will be shared by us .
Only those from Mumbai, can apply
Follow CutshortSubodh Popalwar
Software Engineer, Memorres