Copywriter

About the job

CRM Manager

Location: Bangalore (Office – HSR Layout)

Department: Retention / Growth

About AppsForBharat

AppsForBharat is one of India’s fastest-growing devotional tech startups, building digital-first products that help millions of users practice their faith seamlessly in everyday life. Backed by leading investors like Peak XV, Elevation, and Mirae, we operate at the intersection of technology, culture, and habit formation serving a $44B devotion market.

Our mission is to build meaningful, habit-forming products that deeply resonate with Bharat users across Tier 2/3+ cities.

About the Role

We are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals such as Puja, Chadhawa, and Astro.

This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

What We’re Looking For

• 5–9 years of experience in CRM, lifecycle, or retention marketing (consumer apps preferred)
• Strong understanding of Indian users, especially Tier 2/3+ audiences
• Hands-on experience with CRM tools such as WebEngage, MoEngage, Clevertap, or Braze
• Strong analytical mindset, comfortable with cohorts, funnels, A/B testing, and performance metrics
• Ability to craft emotionally resonant communication that drives action
• Experience managing or mentoring a small team
• Bias for action and comfort working in high-ownership, fast-paced environments

What You’ll Do

• Design and execute end-to-end CRM journeys from onboarding to reactivation
• Drive activation, engagement, retention, and repeat usage across Push, SMS, WhatsApp, and Email
• Align CRM campaigns with product features, user behavior, and festival/astrology calendars
• Analyze user cohorts and channel performance to optimize lifecycle programs
• Build dashboards, automate reporting, and create scalable experimentation frameworks
• Mentor and manage CRM executives or specialists

Do your most meaningful work alongside us. Be a part of something big

Review Criteria:

Mandatory:

• Strong IT Infrastructure Lead Profile
• Must have 10+ years of hands-on experience in global IT Infrastructure management, including administration of Azure Entra ID, Office 365 Suite (Outlook, SharePoint, OneDrive), Azure Exchange, Microsoft Teams, Intune, and Windows Autopilot
• Must have strong expertise in Azure/Office 365 compliance and governance, including audit readiness, data governance policies, and global regulatory frameworks (e.g., GDPR, HIPAA)
• Must have solid experience managing IT operations end-to-end: user onboarding/offboarding, identity & access management, SAML/SSO integrations, and enterprise-wide provisioning/deprovisioning
• Must have strong knowledge and hands-on experience with FortiGate Firewalls, FortiGate WiFi, VPN, routing, subnetting, and overall network administration
• Must have proven capability in endpoint and device management: ManageEngine Endpoint Central, Assets Explorer, Antivirus Endpoint Security, JAMF (macOS), and multi-OS troubleshooting (Windows, Linux, Mac)
• Must have strong Jira/Confluence administration experience for global teams, including configuration, access control, and workflow governance
• Must have experience supporting, patching, updating, and troubleshooting multi-OS environments (Windows, Linux, macOS) with strong focus on security hardening and vulnerability fixes
• Must have strong hands-on experience in shell scripting / bash / PowerShell for automation, system tasks, and operational efficiency
• Must have experience in configuration and troubleshooting of Cisco/Polycom audio-video solutions and collaboration tools

Preferred:

• Experience with Highspot, HubSpot, Gong, or similar platforms for basic administration
• Strong background in cybersecurity frameworks, risk management, IT governance, incident response, and GRC practices
• Bachelor’s or master’s degree in information technology, Computer Science, or related field
• Candidates from NCR/Noida preferred

Role & Responsibilities:

The incumbent will be responsible for managing and enhancing the company’s IT infrastructure, cybersecurity, and IT operations globally. This role will require a strategic leader with a hands-on approach to overseeing infrastructure design, network security, data privacy, and compliance. The IT Head will drive initiatives to maintain a secure, efficient, and scalable technology environment that aligns with company’s business goals.

Key Responsibilities-

IT Infrastructure Management:

• Lead the design, implementation, and management of the IT infrastructure across company’s global offices.
• Oversee IT systems, network architecture, hardware, and software procurement, and ensure optimal performance and uptime.
• Plan and execute IT modernization and digital transformation initiatives to support business growth.

Cybersecurity and Risk Management:

• Establish and maintain robust cybersecurity policies, frameworks, and controls to protect the company’s data, systems, and intellectual property.
• Monitor, detect, and respond to cybersecurity threats, vulnerabilities, and breaches.
• Implement secure access controls, multi-factor authentication, and endpoint security measures to safeguard global IT environments.

Compliance and Data Privacy:

• Ensure compliance with global data privacy regulations, such as GDPR, HIPAA, and other applicable data protection laws.
• Support internal and external audits, ensuring adherence to regulatory and industry standards.

IT Governance and Strategy:

• Develop and execute the IT strategy in alignment with company’s business objectives.
• Create and enforce IT policies, procedures, and best practices for global operations.
• Prepare and manage the IT budget, ensuring cost-effective solutions for infrastructure and security investments.

Vendor Management and Contract Negotiations:

• Build and manage relationships with technology vendors, service providers, and consultants.
• Negotiate contracts to achieve favorable pricing and terms for the company.

Team Leadership and Development:

• Lead, mentor, and develop a high-performing IT team across multiple geographies.
• Foster a culture of innovation, collaboration, and continuous learning.

Ideal Candidate:

• Bachelor’s or master’s degree in information technology, Computer Science, or a related field.
• 10+ years of progressive experience in IT infrastructure, security, and operations, with at least 7 years in a senior leadership role.
• Strong experience in managing global IT environments, distributed teams, and multi-office setups.
• Administer and manage Azure Entra ID, Office 365 suite (Outlook, SharePoint, OneDrive), Azure Exchange, Microsoft Teams, Microsoft Intune, Windows Autopilot, and related services.
• Configure and manage SAML/Azure SSO integrations across enterprise applications.
• Ensure Office 365 compliance management, including audit readiness and data governance policies.
• Handle user onboarding and offboarding, ensuring secure and efficient account provisioning and deprovisioning.
• Oversee IT compliance frameworks, audit processes, and IT asset inventory management, attendance systems.
• Administer Jira, FortiGate firewalls and Wi-Fi, FortiGate EMS, antivirus solutions, and endpoint management systems.
• Provide network administration: routing, subnetting, VPNs, and firewall configurations.
• Support, patch, update, and troubleshoot Windows, Linux, and macOS environments, including applying vulnerability fixes and ensuring system security.
• Manage JAMF, ManageEngine Endpoint Central, and Assets Explorer for device and asset management.
• Provide configuration and basic administration knowledge for Highspot, HubSpot, and Gong platforms.
• Set up, manage, and troubleshoot Cisco and Polycom audio/video conferencing systems.
• Provide remote support for end-users, ensuring quick resolution of technical issues.
• Monitor IT systems and network for performance, security, and reliability, ensuring high availability.
• Collaborate with internal teams and external vendors to resolve issues and optimize systems.
• Working Knowledge of data privacy regulations (GDPR, HIPAA) and experience driving regulatory compliance.
• Strong project management, problem-solving, and stakeholder management skills.
• Document configurations, processes, and troubleshooting procedures for compliance and knowledge sharing.
• Ability to influence cross-functional teams and present technical information to non-technical stakeholders.
• Good Experience in driving GRC

Perks, Benefits and Work Culture:

• Competitive Salary Package
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Bonuses
• Health Care Benefits

Roles

• Prepare coffee, beverages & snacks
• Handle machines, pantry & maintain hygiene
• Good communication & customer friendly
• Maintain strict hygiene and cleanliness standards in pantry and beverage preparation areas, aligned with healthcare protocols 
• Operate and maintain coffee machines and related equipment efficiently 
• Monitor inventory levels and support stock replenishment and management 
• Adhere to food safety, sanitation, and infection control guidelines 
• Ensure proper storage, handling, and disposal of consumables 
• Coordinate with internal teams to meet service requirements

Requirements

• 2+ years experience
• Flexible for shifts

• 4+ years of experience in web development (PHP 7+ / JS / MySQL / Symfony 4+ / Rabbit MQ /Docker / Redis and other frameworks).
• Good understanding of OOP principles and their use in practice.
• Experience in building CRM systems is a plus.
• Experience with CRM systems would be a plus
• Knowledge and experience with Node.js will be a plus.

Client: MNC (WFO)

Role: DOT NET DEVELOPER

Exp: 4 years to 6 years

CTC : UPTO 30 lpa.

NOTE:Serving notice period (30days/immediate joiner.

Candidates from Bangalore location only apply.

• Hands-on working knowledge and experience is required in:

• Extensive experience working on C#, .net and .net core frameworks
• Relational Databases (SQL Server, Oracle, PostgreSQL, etc.)
• NoSQL Databases (Mongo, Cloud Spanner, etc.)
• Agile Methodologies (Scrum, TDD, BDD, etc.)
• Experience working with distributed teams across regions and time zones
• Strong organizational skills
• Display detailed, critical, quality-oriented, skeptical thinking about the product

• Experience with several of the following tools/technologies is desirable:

• GIT, Jira, Jenkins, SharePoint, Visual Studio Code.
• Microservices Architecture, Domain Driver Design, Test Driven Development is a bonus
• Design Patterns and implementing the Design Patterns
• Development of Complex Application and System Architectures
• Data Structures and Algorithms using Typescript, C# and .NET
• Experience working in Google Cloud will be a big bonus as all our systems are in the Cloud
• Knowledge of REST and gRPC API’s is a bonus

• Knowledge of the following technologies is a plus:

• Continuous Integration and Continuous Delivery Tools like GitHub, Git, etc.
• Containerization Technologies (Docker)

We are looking for a Senior Copywriter who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers “click”. You will cooperate with a design-savvy team to devise an overall concept.

The goal is to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences.

Responsibilities: 

• General clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards roughs to visualize ideas
• Understand marketing initiatives, strategic positioning, and target audience
• Cooperate with the rest of the creative team across different types of media
• Take work from concept to final execution within deadlines
• Manage and delegate responsibilities to other designers and provide directions
• Present completed ideas to clients/ team members
• Stay on top of all trends and maintain best practice

• Good spoken and written communication skills.
• Positive thinking and results-oriented.
• Ability to work with minimum supervision.
• Ability to work under pressure and meet deadlines.
• Ability to multitask and prioritize responsibilities

Requirements 

• Proven working experience as a Copy Writer
• Hands-on experience with logo design, typography, color, web layout design, print production, image selection, and package design
• Proficient use of InDesign, Photoshop, Illustrator, or other visual design and wire-framing tools
• Demonstrable graphic design skills with a strong portfolio
• Incorporate feedback and take/give direction well
• Team player with strong communication and presentation skills
• Relevant education or training 

Qualifications

Evidence of creative ability / talent (e.g. Portfolio).

• Experience of 5-7 years and preferably worked in an agency
• Strong conceptual and time management skills
• Strong communication and presentation skills
• Strong Attention to details