Content Writer

JOB DETAILS:

- Job Title: Performance Marketing Manager

- Industry: Ride-hailing

- Experience: 3.5-5 years

- Working Days: 5 days/week

- Work Mode: ONSITE

- Job Location: Bangalore

- CTC Range: Best in Industry

Required Skills: Performance Marketing Campaigns, Cross functional collaboration, User Engagement, App Marketing, ROI Optimization, User Acquisition, Paid Media Strategy

Criteria:

1. Candidate must have 3.5 to 5 years of experience in performance marketing.

2. Candidate should have strong exposure to App Marketing in a product-based company or agency.

3. Candidate must have hands-on experience in planning, executing, and optimizing performance marketing campaigns to drive ROI and target achievement.

4. Candidate must have proven ability to scale consumer acquisition through innovative strategies and new digital channels.

5. Candidate must stay updated with digital marketing trends and technologies and apply them to improve performance.

6. Immediate joiners or candidates available within 30 days preferred, with strong cross-functional collaboration skills.

7. Candidate should be from scalable app-based startup companies only

Description

Job Summary – Manager - Performance Marketing

As a manager – Performance Marketing, you will be RESPONSIBLE FOR managing and executing performance marketing campaigns focused on new user acquisition for company using digital marketing platforms.

This role is CRITICAL in driving company’s growth by leading all paid digital marketing initiatives, ensuring customer growth while optimizing cost of user acquisition (CAC).

If you have experience in Performance Marketing and a strong interest in App Performance Marketing, we would love to meet you.

Job Responsibilities

The candidate will be REQUIRED TO:

• Plan and execute performance marketing strategies across multiple touchpoints
• Improve media and product performance funnels
• Optimize all channels to deliver the BEST ROI while ensuring targets are met
• Report periodically to management on campaign performance
• Analyze campaign data and consumer behaviour and implement learnings
• Develop and execute new and innovative consumer acquisition strategies
• Continuously experiment and run A/B tests on campaigns, messaging, and targeting
• Collaborate with key stakeholders to plan and execute campaigns
• Provide clear, actionable insights to business stakeholders
• Identify new digital marketing trends and technologies and ensure brand leadership
• Drive end-to-end cross-functional projects with internal teams
• Identify high-impact user experiences and implement strategies to improve them

Job Requirements

• MUST HAVE 4 to 7 years of relevant experience
• MUST HAVE a strong background in App Performance Marketing
• MUST HAVE experience with a product company or agency

What’s There for You

At company, we don’t just run campaigns — we craft data-driven consumer-led marketing strategies. With a presence in 100+ cities, this role offers deep exposure to understanding consumer behaviour, preferences, and decision-making.

We focus on the “Why” behind the “What”, ensuring long-term impact through strong consumer marketing strategies. If this approach aligns with your passion, we would love to meet you.

Job Summary

The Data Analyst is required to Data capture, data cleaning, data preparation, data management and data analysis and interpretations required by the Business. Handle data factory with precision and confidentiality. The role is crucial for providing actionable insights to improve teaching quality, enhance student performance, optimize business operations, and drive growth.

Essential Job Responsibilities:

Academic Data Analysis

·       Analyze student performance data from internal assessments, mock tests, and board exams.

·       Identify trends in subject-wise performance, batch-wise progress, and dropout patterns.

·       Generate reports to assist academic heads in making data-driven interventions.

·       Predict outcomes of upcoming competitive exams (JEE/NEET) based on historical data.

Business & Marketing Intelligence

·       Monitor enrollment trends, inquiry-to-admission conversions, and campaign ROI.

·       Provide insights into market behavior, location-wise performance, and competitor benchmarking.

·       Analyze fee structures, discounts, and scholarship schemes for profitability and optimization.

Operational & Centre Efficiency

·       Evaluate the performance of branches/centres using KPIs like retention rate, attendance, student satisfaction, and staff productivity.

·       Support planning for new center openings with predictive enrollment data and location-based analytics.

Technology & Automation

·       Build and maintain dashboards using BI tools (Power BI, Tableau, Excel, Google Data Studio).

·       Work closely with IT or CRM teams to ensure data accuracy and integrity across systems.

·       Automate regular reporting processes to reduce manual workload.

Strategic Decision Support

·       Support senior management with forecasting models, statistical reports, and scenario simulations.

·       Present insights in the form of structured reports, visual dashboards, or presentations.

Supervisory Responsibilities

Number of subordinate supervisors reporting to this job

N/A

Total number of employees supervised; include those directly supervised and those supervised through subordinate supervisors

N/A

Job Qualifications: 

Education

·       Bachelor’s or Master’s degree in Statistics, Mathematics, Engineering, Data Science, Computer Science, or related field.

Experience

·       Must be a highly-skilled with 3+ years of experience.

·       Demonstrate ability to successfully process all work types

Knowledge / Skills

·       Analytical skills & Critical Thinking

·       Data Visualization

·       Microsoft Excel, VBA, R , Python, Tableau, Power BI

·       Efficient in AI powered Data analysis tools

Licenses / Certifications

·       Data Analytics desirable

Working Conditions:

Virtual environment, extended length of time in sitting position, medium stress environment

Physical Demands:

N/A

JOB SUMMARY 

As a salesforce developer, you will be responsible for designing, implementing, testing and deploying custom solutions on the salesforce platform using various features such as sales cloud, service cloud, experience cloud and so on. you will be involved in requirement gathering, design, implementation approach and rollout. your expertise will be crucial in analyzing and proposing the right approach and solution and implement new solutions in a timely manner for solid business impact 

SKILLS REQUIRED 

• Bachelor’s degree in computer science in Information Technology or related field 
• 5 years+ hands-on experience in Salesforce development. 
• Proficiency in Salesforce development technologies including APEX, Visualforce and Lightening components. 
• Working experience with Sales Cloud or Service Cloud. 
• Experience with Salesforce integration tools and techniques (REST/ SOAP API’s middleware) 
• Strong in Analytical and Problem-Solving abilities. 
• Excellent communication and Interpersonal skills. 
• Ability to work Independently and collaboratively within a team. 

ABOUT THE COMPANY: 

Wissen is the preferred technology partner for executing transformational projects and accelerating implementation through thought leadership and a solution mindset. It is a leading IT solutions and consultancy firm dedicated to providing innovative and customized solutions to global clients. We leverage cutting-edge technologies to empower businesses and drive digital transformation 

Website: www.wissen.com 

Wissen Thought leadership: https://lnkd.in/gvH6VBaU 

https://lnkd.in/gMG4gzgy 

Employee Speak: https://lnkd.in/gt2Ewq_p 

LinkedIn: https://lnkd.in/gnK-vXjF 

Position Overview:

• Job Title: Functional Analyst - AMEA ERP COE
• Location: Bangalore, India
• Reporting To: Domain Manager - Procurement & Manufacturing AMEA ERP COE

Experience & Education:

• Total Experience: 6–8 years in SAP MM (ECC or S/4HANA)
• Education: Graduate (minimum 4 academic years)
• Domain Experience: 3+ years in Purchasing/Manufacturing preferred
• Implementation: 3 full-cycle MM implementations; S/4HANA exposure (Advanced STO, Embedded WM)

Implementation & Functional Skills:

• Enterprise Structure Mapping: Plants, Storage Locations, Purchasing Orgs
• P2P Processes: Subcontracting, Third-party procurement, Release strategies, Inventory management, Pricing and Account determination etc.
• Cross-Border (export/ import) & Intercompany Scenarios
• Interfaces: IDOCs, ALE
• ABAP Basics: Debugging knowledge

Work Culture & Responsibilities:

• Independence: Handle MM/WM projects and support calls autonomously
• Cultural Sensitivity: Support countries across Asia, Middle East, and Africa

Key Responsibilities:

• Conduct workshops and gather MM / WM operation requirements
• Deliver SAP solutions (Blueprints, Functional Specs, Testing, Training)
• Manage data migrations
• Ensure audit compliance
• Delivery enhancements and changes within timelines

Value Additions:

• Innovate MM/WM functionalities beyond the template
• Participate in ABB initiatives (CSI, Cost Saving, AppRun, etc.)

JOB DESCRIPTION OF GRAPHIC DESIGNERS-

Roles and Responsibilities

• Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
• developing concepts, graphics and layouts for product illustrations, company logos, and websites
• determining size and arrangement of illustrative material and copy, and font style and size
• preparing rough drafts of material based on an agreed brief
• reviewing final layouts and suggesting improvements if required
• Planning concepts by studying relevant information and materials. Coordinating with outside agencies, art services, web designers, marketing, printers, and colleagues as necessary.

SKILLS REQUIRED-

• Be a skilled user of design software such as Adobe Illustrator, Photoshop, Coral draw.
• Have an active interest in art/design
• Be creative and adaptable to trends

• Design, implement, and test production- grade core robotic software components possibly  including perception systems, motion planning systems, or command and control systems. • Design, implement, and test software integration components with other robotic platforms and  warehouse management systems 
• Design, implement, and test customer- specific software components 
• Develop testing frameworks and support testing for core software components • Develop logging and data analytics systems for deployments 
• Follow production- level code design and development processes including detailed  documentation, code reviews, and structured release processes

Brief about Coursebook: 

Coursebook is a SaaS platform which helps educational businesses like Coaching & Training Institutions to Create, Market and Sell video courses Online through Coursebook. We are currently incubated at IIM Bangalore where our whole Team is placed. 

Product 1:

https://coursebook.in/">Coursebook.in was launched in March 2019, as a Marketplace for Courses, where training and coaching institutions could list their Courses on our platform and students could view and book the desired course of their choice. After a few months we choose not to actively develop this product due to a greater need in another Product. 

Product 2: (Main Product)

https://coursebook.us/">Coursebook.us is a SaaS platform where Educational businesses like Coaching and Training institutions can manage their day to day operations like Leads, Marketing, Online Payments, Invoicing, students as well as delivering a great learning experience to their students through Video Courses and LIVE CLASSES.

In short, we help any Freelancer, Universities, Coaching and Training institution to take their complete operations online.

We have different dashboard for Institute Admin (Owner/Director), Branch Manager, Sales Manager, Mentor/Teacher and for the student making our offerings very concrete. 

Technology Stack Information:

The web application would be designed & developed using open source technologies

Backend Languages

Golang and Node

Database

PostgreSQL is the choice for the database layer. PostgreSQL is industry standard for web applications and server the need for this scale of an application.

Infrastructure

Amazon EC2 for web hosting, S3 for storage, SQS for implementing queues are few of them which are to be integrated and used in the application.

Front End Elements

React

CTC: 10,00,000