Business Development-Real Estate

Marketing Manager

Experience Required: 9+ years

Education: MBA in Marketing (or equivalent)

Location: Vadodara (Onsite)

About the Company

A leading software solutions provider with a strong presence in the B2B space. The organisation is known for innovation, customer‑centric products, and a collaborative work culture. This is an exciting opportunity to take ownership of the marketing function and drive impactful initiatives in a fast‑paced environment.

Role Overview

We are seeking an experienced, proactive, and self‑driven Marketing Manager who can independently manage and execute the overall marketing function. The role demands expertise in both traditional and digital marketing, with the ability to plan, implement, and monitor campaigns end‑to‑end.

You will be responsible for enhancing brand visibility, generating leads, and aligning marketing strategies with business goals.

Key Responsibilities

• Develop and execute quarterly and annual marketing plans.
• Plan and manage campaigns for product promotion, lead generation, and brand building.
• Oversee PPC campaigns (Google Ads, paid media) and optimise for ROI.
• Drive SEO initiatives and manage website performance.
• Lead content creation across blogs, social media, brochures, case studies, and videos.
• Manage exhibitions, trade shows, and offline marketing activities.
• Collaborate with sales teams for lead management and CRM integration.
• Conduct market research, competitor analysis, and prepare performance dashboards.
• Monitor KPIs, prepare reports, and run A/B tests for continuous optimisation.

Requirements

• 9+ years of marketing experience (preferably B2B).
• Strong expertise in digital marketing (PPC, SEO, analytics).
• Excellent communication, planning, and coordination skills.
• Proficiency in Google Ads, Analytics, Search Console, MS Office, and CRM systems.
• Knowledge of WordPress/CMS platforms.
• Ability to manage multiple projects independently with high ownership.

Desirable Skills

• Experience with LinkedIn, Facebook, and Instagram marketing.
• Familiarity with email marketing tools/automation platforms.
• Creative thinking and copywriting ability.
• Google certifications are an added advantage.

About Hugsy Cinema

Hugsy Cinema turns people’s real photos and videos into a Netflix-style cinematic experience – seasons, episodes, emotional storytelling, background music, and a private link to share with the people who matter most. We take raw memories (a relationship, a trip, a baby’s first year) and turn them into something that genuinely moves people.

We’re early-stage, building fast, and looking for a founding intern who wants to be in the room where product and growth decisions are made – not just executing tasks.

What You’ll Do

Research and reach out to creators, influencers, and micro-communities (couples pages, travel creators, parenting bloggers) for collabs and partnerships

Talk to real users to understand what excites them, confuses them, and what they wish existed

Think through activation and conversion – from someone discovering Cinema to placing an order to sharing it with others

Brainstorm and test viral loops – referral hooks, shareable moments, social-first content ideas

Help craft positioning, copy, and storytelling for Instagram, reels, and launch campaigns

Study competitors and trends in the gifting, memory, and creator economy space

Spot opportunities we’re missing and challenge assumptions when something feels off

Who This Is For

College students or recent grads who want real startup experience, not a brand name on their resume

Naturally curious about consumer products – you notice what makes content go viral, why some brands feel premium, what makes people pay

Someone who understands Instagram and social media deeply – not just posting, but how engagement actually works, what hooks people, what makes a reel blow up, and how creators build audiences

No specific degree needed – but you think clearly, move fast, and care about the work

Bonus if you’ve run a page, grown a community, made content that got real traction, or built anything from scratch

Skills We Care About

Clear thinking and communication

Comfort with ambiguity – no checklists here

Scrappiness – willing to DM creators, talk to strangers, write copy, pull data, whatever the day needs

Creative thinking – not recycled ideas, but fresh angles that make people stop scrolling and feel something

Taste – you can tell when something feels generic vs. when it actually hits

Strong feel for Instagram, reels, and short-form content – you know what’s working right now, not six months ago

Basic comfort with Canva, Google Sheets, Notion

Growth & Business Lead

• One person accountable for revenue, GTM clarity, and execution discipline

• This role ensures Vasudha grows in the right direction, at the right speed, with the right discipline.

POSITION IN THE ORG

• Reports directly to: Founder

• Owns coordination across:

o Digital Marketing

o Content & Brand

o Sales & Channels

o Ops (for demand–supply sync)

Role Objective

• Single point of accountability for Vasudha’s growth

• Ensures revenue growth is intentional, repeat-led, and aligned across channels

• Bridges strategy and execution across GT, Digital, and emerging channels

• Prevents fragmented or reactive growth decisions 

ROLE MANDATE :-

Single point of accountability for revenue growth and go-to-market execution across GT and Digital channels.

Revenue & Growth

• Owns total revenue across GT, D2C, Marketplaces, Q-commerce

• Sets monthly / quarterly targets

• Tracks channel and SKU-wise performance

Go-To-Market (GTM)

• Defines channel priorities

• Decides SKU–channel fit

• Determines expansion, pause, or non-investment areas

Digital Performance

• Owns CAC, ROAS, conversion outcomes

• Approves budgets and campaign direction

• Takes scale / pause decisions 

Sales & Channel Alignment

• Aligns GT and Digital execution

• Works with stockists, distributors, sales teams

• Prevents channel conflict and price erosion

SKU & Portfolio Discipline

• Identifies hero, support, and seasonal SKUs

• Drives focus on fewer SKUs with deeper penetration

• Reviews and pauses underperforming SKUs

Metrics & Reporting

• Owns growth dashboard

• Reports revenue, SKU velocity, repeat behaviour

• Provides clear summaries to Founder & leadership

Cross-Functional Coordination

• Aligns demand with Ops and Supply

• Protects margins with Finance

• Ensures Brand & Content support GTM strategy

SUCCESS METRICS

Growth

• Consistent MoM / QoQ revenue growth

• Balanced channel contribution

• Improving repeat purchase rate Efficiency

• Stable or improving CAC

• Disciplined ROAS

• Marketing spend aligned to revenue

GTM Effectiveness

• Strong SKU velocity

• Clear SKU–channel fit

• Pilots converting into scalable plays

Ensures Organisation grows in the right direction, at the right pace, with commercial discipline.

About us:

We are the largest and most active online platform for international education!

Yocket was established in 2015 with a mission to connect people to the world's best learning opportunities.

Today, Yocket is the largest community-driven online platform for international education.

We specialize in premium counseling services for students with ambitions of pursuing higher education abroad by connecting them to the best universities in the world. We offer a comprehensive range of services, including expert counseling, test preparation, visa assistance, and even loans to facilitate your educational journey.

To date, we have helped more than 10,00,000 students across countries pursue their higher education.

Our students have secured admissions in the world's top 100 global universities, including prestigious institutions such as Harvard University, Massachusetts Institute of Technology, Stanford University, University of Oxford, University of California, and Columbia University.

We've assisted over 5,700 students in obtaining loans securing more than INR 1,500 Crores, spanning across 15 countries. To facilitate these loans, we've partnered with 12+ lenders, including top institutions like HDFC, Avanse, Incred, Leap Finance, Union Bank, Axis, and Yes Bank.

At Yocket, we strive to help our employees find passion and purpose. Join us in changing the way students make their decisions about education. If you wish to create an impact and help students get the best education by taking our vision ahead, we would love to have you on our team!

Job Description:

The employee will be involved in direct sales.

Internship to 1 year of experience in Sales

He/She will be responsible for building rapport with students and their parents.

Needs to have an understanding of the student profile.

Good to have CRM knowledge

Good target records

Open to making from different sources

Open to traveling

Open to attending Virtual events and Physical events/seminars/Webinars

Requirements:

Fresher to 1 year of experience in Sales

Bachelor's degree or equivalent experience.

Excellent written and verbal communication skills.

Highly organized with excellent attention to detail.

Prior experience in sales/knowledge of sales tools

Benefits:

Medical Insurance for you and your family members

No boss kind of culture (We have mentors, not bosses, bring your idea to the table without any hesitation)

Access to your psychological counselor (We take care of your mental well-being)

CTC Range: depending on the work experience.

Required Skills:

1. Strong hands-on knowledge of Ionic Framework, AngularJS, and Cordova plugins to build great mobile applications
2. The candidate will have an opportunity to grow his/her technical abilities by taking on challenging projects.
3. Very Good analytical, reasoning and logical skill.
4. Good hands-on exposure to JavaScript
5. In-depth understanding of HTML5, HTML4, CSS3 frameworks
6. Have very good debugging skills.
7. Understanding of responsive design principles
8. Able to create applications independently.

Must have skills:

HTMl5, CSS3, JavaScript, Angular JS

Ionic Framework (version 4 to 6)

Preferred Skills:

1. You have good interpersonal and communication skills and are adept at working with multiple projects to drive desired outcomes.
2. You are a creative problem solver with a can-do attitude 
3. Strong team player and Self-starter 
4. You pay strong attention to detail and deliver work that is of a high standard 
5. Interest towards Cricket desired 

We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence. 

• Check Google Analytics and Keyword Rankings on daily basis.
• Manage both on-page SEO and off-page SEO Teams
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Strong awareness on Google Algorithm Updates
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Perform ongoing keyword discovery, expansion and optimization.
• Develop and implement link building strategy.
• Manage webmaster accounts, notifications and implement best practices.
• Conduct competition analysis, prepare reports on findings and share the results with internal stakeholders.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.