Content Writer

A Desktop Support Engineer provides technical assistance to end-users, ensuring that desktops, laptops, and peripheral devices operate efficiently. The role involves diagnosing and resolving hardware and software issues, managing installations and upgrades, and maintaining system security. They serve as the first line of IT support, helping employees remain productive by minimizing downtime and ensuring reliable system performance.

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Position: Business Development Executive

Why Join Us:

• Featured in Google Play’s #WeArePlay Campaign
• 800+ Projects delivered globally (USA, UK, Canada, UAE)
• Game Development across genres: RPG, MMORPG, Hyper-Casual & more
• 2D/3D Art, Animation & Asset Outsourcing for global clients
• 11+ Years of Industry Excellence⚙ AR/VR, Unity, Web 3.0 & NFT Game Solutions
• Original IPs like Astro in Metaverse, Galactic Colonization, Drone Sniper 3D
• Global Exposure | Cross-industry Projects: Healthcare, Logistics, EdTech & Gaming
• Among Top Roblox & UGC Development Studios

Responsibilities:

• Drive lead generation efforts through proactive outreach via cold calls, emails, and networking to cultivate new business prospects.
• Formulate and implement sales strategies to secure new clients and enhance revenue streams from existing accounts.
• Cultivate enduring relationships with key stakeholders and clients to encourage recurring business engagements.
• Collaborate closely with marketing and sales teams to synchronize efforts and enhance lead conversion rates.
• Monitor sales progress, analyze key performance indicators, and adapt strategies to achieve set objectives.
• Conduct comprehensive market research to identify industry trends, customer demands, and competitive advantages.
• Deliver compelling presentations of products/services to potential clients, tailoring proposals to meet their specific requirements.
• Lead negotiations, finalize contracts, and ensure mutually beneficial terms for the company and clients.
• Participate in networking events and industry conferences to expand the company's professional network.
• Keep abreast of industry trends and competitor activities to pinpoint new business prospects.

Required Skills:

• Demonstrated initiative and strong leadership qualities.
• Exceptional verbal and written communication skills.
• Ability to identify growth opportunities within existing client relationships.
• Contribute to the development of business development collateral and support materials.
• Proficiency in English with excellent communication skills.

Location: Singanpore Road, Katargam, Surat (Work-from-office opportunity)

Perks and Benefits:

• 5-day work week
• Flexible job timings
• Paid leave benefits
• Bonus incentives
• Leave encashment
• Onsite gym facility
• Game zone
• Relaxation room
• Mini library
• Opportunities for professional growth.

Job Responsibilities:

• You will build new features across everything from the backend logic to UI components.
• Working on back-end web development using core PHP/ Laravel framework. 
• You have a good understanding of backend and database technologies. This means that you are comfortable owning and working on a feature end-to-end on both its frontend and backend parts.
• Working on database management and operations using MySQL
• Explore new technologies, new platforms, API integration and development, database development, etc. to help the company build desired product 
• Ability to write clean, scalable, and highly testable code
• Solid understanding of software development best practices

The Job
The Architect, Machine Learning and Artificial Intelligence including Computer Vision will grow and lead a team of talented Machine Learning (ML), Computer Vision (CV) and Artificial Intelligence (AI) researchers and engineers to develop innovative machine learning algorithms, scalable ML system, and AI applications for Racetrack. This role will be focused on developing and deploying personalization and recommender system, search, experimentation, audience, and content AI solutions to drive user experience and growth.

The Daily

• Develop innovative data science solutions that utilize machine learning and deep learning algorithms, statistical and quantitative modelling approaches to support product, engineering, content, and marketing initiatives.
• Build and lead a world-class team of ML and AI scientists and engineers.
• Be a hands-on leader to mentor the team in latest machine learning and deep learning approaches, and to introduce new technologies and processes. Single headedly manage the MVP and PoCs
• Work with ML engineers to design solution architecture and develop scalable machine learning system to accelerate learning cycle.
• Identify data science opportunities that deliver business value.
• Develop ML/AI/CV roadmap and educate both internal and external stakeholders at all levels to drive implementation and measurement.
• Hands on experience in Image processing for auto industry
• BFSI domain knowledge is a plus
• Provide thought leadership to enable ML/AI applications.
• Manage products priorities and ensure timely delivery.
• Develop and evangelize best practices for scoping, building, validating, deploying, and monitoring ML/AI products.
• Prepare and present ML modelling results and analytical insights that help drive the business to senior leadership.

The Essentials

• 8 + years of work experience in Machine Learning, AI and Data Science with a proven track record to drive innovation and business impacts
• 4 + years of managing a team of data scientists, ML and AI researchers and engineers
• Strong machine learning, deep learning, and statistical modelling expertise, such as causal inference modelling, ensembles, neural networks, reinforcement learning, NLP, and computer vision
• Advanced knowledge of SQL and experience with big data platform (AWS, Snowflake, Spark, Google Cloud etc.)
• Proficiency in machine learning and deep learning languages and platforms (Python, R, TensorFlow, Keras, PyTorch, MXNet etc.)
• Experience in deploying machine learning algorithms and advanced modelling solutions
• Experience in developing advanced analytics and ML infrastructure and system
• Self-starter and self-motivated with the proven ability to deliver results in a fast-paced, high-energy environment
• Strong communication skills and the ability to explain complex analysis and algorithms to non-technical audience
• Works effectively cross functional teams to build trusted partnership
• Working experience in digital media and entertainment industry preferred
• Experience with Agile methodologies preferred