Content Writer

About company:

A technology based luxury home design company based out of Mumbai.

Role: Content Writer.

Roles & Responsibilities:

·        Researching industry-related topics (combining online sources, interviews and studies)

·        Writing clear marketing copy to promote our products/services

·        Proofreading and edit blog posts before publication

·        Conducting simple keyword research and use SEO guidelines to increase web traffic

·        Ensuring all-around consistency (style, fonts, images and tone)

·        Hands-on experience with Content Management Systems (e.g. WordPress)

·        Proven work experience as a Content Writer, Copywriter or similar role

·        Portfolio of published articles

Requirements:

Preferred industries: FMCG, BMW, Mercedes, and high-end hotels

Experience: 10+ years

We are in the lookout for a talented Content Writer to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material. 

Your responsibilities: 

•     Creating concise, eye-catching, and innovative headlines and body copy

•     Researching and organizing facts and sources

•     Consistently brainstorming and collaborating with team for new ideas and strategies

•     Building a following for brand on social media with creative work

•     Researching markets and industries to compare and create content that is innovative and original

•     Collaborating with campaign managers, creative team, and designers

•     Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)

•     Be willing to answer any questions posted by their readers.

•     Create content on e-books, podcasts etc.

•     Promote content on social media

•     Identify customers’ needs and gaps in our content and recommend new topics

•     Ensure all-around consistency (style, fonts, images and tone)

•     Update website content as needed

•     Edit content produced by other members of the team

•      Analyse content marketing metrics and makes changes as needed 

•     Collaborate with other departments to create innovative content idea 

Skill sets/Experience we require:

•     Proven work experience as a Content Writer, copywriter or similar role

•     Portfolio of published articles

•     Experience doing research using multiple sources

•     Familiarity with web publications

•     Excellent writing and editing skills in English

•     Hands-on experience with Content Management Systems (e.g. WordPress)

•     Ability to meet deadlines

•     Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Pedigree: 

•     Bachelors/Masters in English, Journalism, Marketing or related field 

Job Essence –

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Work profile –

• Translation of Business/Digital Objectives into Content themes
• Production of Content items as per Digital-Social Media Campaigns
• Bench-marking content deliverables with national/global standards
• Creating manifestation and themes to be used for goal oriented marketing campaigns
• Producing tribe specific content assets ensuring engagement and RoI

Key Responsibility Areas –

Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
• Content for creative cards/videos
• Copies and descriptions
• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing/Bios/Wikipedia
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Online Reputation Management(ORM) areas
• Q&A | FAQs Deck

Must Have Requirements –

• Minimum 3-5 years of experience in digital social media writing(long form and short form)
• Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
• Deep understanding content analytics and RoI generation
• Should have worked with a digital social media agency/media house/news channel
• Should be able to ideate, and not just a task taker

About Company

Web: https://www.travelflap.com/

LinkedIn: https://www.linkedin.com/company/travelflap/

TravelFlap Global Private Limited is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve to live better when we know them. That means understanding, respecting and valuing the diversity of unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

TravelFlap is a New York-based privately owned leading tourism brand with over 15 years of experience in the travel and hospitality domain. The company is driven by the vision to take customers through a journey without boundaries or limitations & to be the world's most recognized and trusted e-commerce tourism company on the globe. TravelFlap.com is a premium-experience travel website. We offer flights to over 3,000 destinations, hotel stays in over 85,000 properties around the world, holiday experiences and much more.

Please find below-mentioned JD

Position: Travel Content Writer Intern

Employment Type: Employee - Full Time

Work Location: Jaipur, Rajasthan ( Work From Office Only)

Notice Period: Immediate - 30 Days only

We are looking for a Content Marketing Writer & Strategist to help us create engaging content and assets to nurture leads and increase brand awareness and conversion. As a key contributor on the marketing team, you’ll develop, write and produce compelling content that tells the BOTTOM FUNNEL story and helps grow our brand and our business. The ideal candidate is someone who thrives in a fast-paced environment, enjoys researching, loves finding the right words to connect with customers and partners and is enthused about the dynamic world of TV and video advertising and technology products

We’re looking for a writer with expertise in multi-platform, multi-format content with an understanding of marketing, SEO and the ability to write to specific audience segments.

If you are interested in:

• Working directly with COO and CEO on strategic decisions

• Delivering Ad-hoc focused and conclusive output on a business use-case

• Defining and tracking KPIs to monitor business health

• Instrumenting alerts for proactive/preemptive actions

• Developing dashboards and automate reporting to drive decision making

• Being involved with / lead many different aspects of a fast growing business (from analytics to marketing to operations to business development and even more)

• Tackling new and different challenges every day

• Having Knowledge of Upwork, Fiverr, Freelance, Getleads, HubSpot, Canva, Jira, Slack, Clickup, Trello

• Create long-form and short-form marketing content, including web copy, e-books, blogs, sell-sheets, pitch decks, newsletters, ad copy, emails, and white papers

• Develop expert knowledge of the company’s products and services and a keen understanding of our product roadmap

• Translate details and product/market knowledge into benefits for users based on their business needs, opportunities, and pain points

• Become an expert in Simulmedia’s messaging & positioning and apply the right voice and tone in marketing content

• Drive cross-functional content projects from start to finish

• Partner closely with teams across Marketing, Sales, Product, Design, and People to collaborate on content and support shared goals

• Craft compelling messages that work best for specific marketing channels (ad campaigns, SEM/SEO, site content, thought-leadership pieces, email/CRM, events, and all other applicable touchpoints)

• Continually test and optimize marketing content

• Evaluate projects using relevant KPIs and engagement and conversion metrics

Qualifications

• 4+ years of experience in a marketing content role, ideally at a B2B-focused company

• Knowledge of the TV advertising space, preferably with experience creating content about streaming, connected TV (CTV) or related technologies and platforms.

• Demonstrated success creating content for different channels and formats (you’ll be asked to share writing samples/your portfolio)

• Exceptional writing and editing skills and able to tailor content to established voice and tone guidelines

• Experience collaborating with sales, demand gen, product, and design teams on integrated campaigns and content-forward initiatives

• Self-starter with excellent organizational skills who can drive content projects from start to finish

• Ability to think strategically, prioritize, and deliver multiple projects with tight deadlines in a rapidly changing environment

• Tech Savvy – Use and embrace technology as a tool to enhance effectiveness; adept at learning new technologies quickly

• Expertise in multi-platform, multi-format content

• An understanding of SEO and the ability to write to specific audience segments

• Excellent communication skills

• Keen eye for detail

Bonus points if you:

• Worked in an e-commerce startup or scale-up

• Worked on digital marketing projects (Google Ads, Facebook Ads etc)

And you are:

• Individual Contributor

• Curious about web-services and D2C start-ups

Benefits :

• Opportunity to work on highly challenging international projects.

• Opportunity to travel & work with International clients.

• Flexible and friendly work environment

• Great organisational culture, focus on employee's well-being.

• Work-life balance.

• Be part of the best place to work for certified company

We take tremendous pride in maintaining a high bar for employees and fostering a strong team environment. While we work hard every day, we also believe in relaxing together with lots of team activities. We have an unlimited vacation policy, tuition reimbursement, and no employee financial contribution for medical, dental, and vision benefits. We offer competitive salaries, stock options, and an annual bonus based on performance.

• A positive attitude, willing to jump in and tackle new challenges.

• 1- 3 years of experience in technical writing

• coordination and collaboration with the internal teams and concered stakeholders

Job Description

we require candidates to Develop unique and informative content for Digital Marketing blogs, articles, and websites. Create edit and revise existing blogs.
Skill

• Excellent overall English writing skills
• Impeccable spelling and grammar
• expertise with keyword placement and other SEO practices
• excellent research, organizational, and learning skills
  
  

Desired Candidate Profile
*Graduate with Superior English writing and editing skills
*Passion for content creation

Job Description

• Write content for articles, blogs, press releases, forums, etc. as per the requirement.
• Research and develop new ideas for the creation of high-quality content.
• Proofreading, and editing of the content on a regular basis.