Content Writer

Revenue Marketing Strategist

Location: India

Level: Specialist (8+ years)

Reports To: Director – Marketing Operations

Role Overview

You are the connective tissue between buyer behavior, account-level intent, and pipeline creation. In this role, you’ll unify inbound lead data (from demo forms, chatbot interactions, user signups) with intent signals (from Terminus, G2, and Bombora) to prioritize accounts, orchestrate campaigns, and accelerate deals.

Your work will go beyond lifecycle marketing—this is full-funnel revenue orchestration. You’ll translate live market signals into targeted campaigns, retargeting strategies, and Sales engagement plays in close partnership with Brand, Events, Sales, and Marketing Ops. You’ll also own funnel performance reporting and be a key voice in diagnosing drop-offs, pipeline risks, and program optimizations.

If you’re energized by interpreting signals, influencing strategy, and activating coordinated GTM plays that drive measurable revenue, this is your seat at the table.

Key Responsibilities

Lead & Lifecycle Strategy

• Design and optimize lead lifecycle journeys across B2B and B2C funnels, segmented by intent, behavior, and buying stage.
• Monitor and action MQL performance across Salesforce and Salesloft, ensuring clean handoffs and status tracking.
• Define re-engagement strategies for stalled SQLs and refine segmentation models with RevOps and Marketing Ops.

ABM Campaign Planning & Execution

• Translate intent signals (Bombora, Terminus, G2, Salesforce) into high-priority outreach triggers and nurture journeys.
• Execute multi-channel ABM campaigns in partnership with Brand Strategy and Marketing Operations, covering digital, social, and outbound cadences.
• Align campaign architecture to lifecycle stages, ensuring campaigns are conversion-optimized and measurable.

Sales Alignment & Enablement

• Collaborate with SDRs/AEs to develop cadences, messaging, and playbooks mapped to funnel stages.
• Define lead scoring thresholds, SLA expectations, and funnel feedback loops with Sales and RevOps.
• Maintain strategic syncs with Sales leadership to re-segment accounts and realign campaign focus based on pipeline needs.

Event & Field Marketing Integration

• Align with the Events Director on ABM-driven event strategies, target account selection, and post-event lead acceleration.
• Ensure event engagement flows directly into lifecycle workflows and Sales sequences, tracked in Salesforce and Salesloft.

Insights, Funnel Integrity & Reporting

• Partner with the Analyst team to develop and maintain dashboards focused on MQL→SQL conversion, lead velocity, influenced pipeline, and campaign ROI.
• Identify funnel leakage, recommend fixes, and track resolution across Sales, Ops, and Campaign teams.
• Present performance narratives in monthly/quarterly business reviews, backed by clean attribution and engagement data.

Required Experience 

• Tool Expertise Required: Salesforce, Pardot, Bombora, Terminus, Chili Piper, Salesloft
• 8-10 years in demand generation, ABM, or lifecycle marketing roles, with exposure to both strategic funnel design and tactical execution.
• Experience using intent signals (e.g., G2, Bombora, Terminus) to drive account prioritization, custom campaigns, and Sales alignment plays.
• Strong funnel analysis capability—including conversion rates, opp-stage movement, opp aging, and disqualification trends.
• Comfort working across lead and contact data models, ensuring clean attribution and accurate reporting through enrichment and CRM workflows.
• Proven cross-functional collaboration with Sales, RevOps, Content, and Brand—especially in organizations with hybrid GTM motions (B2B + B2C or bottom-up + enterprise).

You Bring

• A data-driven mindset with a deep curiosity for how buyer behavior and account intent translate into pipeline outcomes.
• An integrator’s instinct. You naturally connect disjointed data, signals, and people into coordinated GTM motions.
• Confidence to surface what’s not working and propose strategic adjustments—whether in campaign design, lead handling, or opportunity progression.
• A bias for forward movement: you don’t wait for perfect clarity to take action, but you know how to loop in the right stakeholders to de-risk execution.
• A passion for making cross-functional collaboration smoother, faster, and more insight-led—especially with Sales, RevOps, and Brand.
• A strong sense of funnel ownership: you care not just about conversion to opportunity, but about what happens after.

• Mandatory - Hands on experience in Python and PySpark.

• Build pySpark applications using Spark Dataframes in Python using Jupyter notebook and PyCharm(IDE).

• Worked on optimizing spark jobs that processes huge volumes of data.

• Hands on experience in version control tools like Git.

• Worked on Amazon’s Analytics services like Amazon EMR, Lambda function etc

• Worked on Amazon’s Compute services like Amazon Lambda, Amazon EC2 and Amazon’s Storage service like S3 and few other services like SNS.

• Experience/knowledge of bash/shell scripting will be a plus.

• Experience in working with fixed width, delimited , multi record file formats etc.

• Hands on experience in tools like Jenkins to build, test and deploy the applications

• Awareness of Devops concepts and be able to work in an automated release pipeline environment.

• Excellent debugging skills.

Job Brief:

Our company is seeking a skilled Graphic Designer Lead to create captivating and brand-aligned graphics across various media. The ideal candidate should have 3-5 years of experience in graphic design and be proficient in Adobe Photoshop, Illustrator, and other graphic design software. The candidate should have a deep understanding of current design trends, be able to work in a fast-paced environment and meet tight deadlines. As a Graphic Designer, you will work closely with copywriters and the creative director to develop, create, and implement visual designs for our digital products.

Responsibilities:

• Develop creative and original design concepts and ideas that align with the company's brand and message, using different styles, techniques, and mediums.

• Design and create original artwork for digital products such as web pages, social media platforms, emailers, notifications, and other digital media.

• Ensure that all graphics, illustrations, and layouts are visually appealing and on-brand.

• Collaborate with internal teams, including product development and marketing, to conceptualize and create graphics and illustrations to use in our digital products.

• Communicate and present conceptual ideas and design solutions effectively to the team and stakeholders.

• Follow the product design and illustration guidelines, as well as extend the existing design and illustration styles.

• Manage the development, delivery, and publishing of graphics across all digital platforms, ensuring timely delivery.

Requirements:

• Bachelor's degree in Graphic Design or related field.

• 3-5 years of experience in graphic design, with at least 2 years of leadership experience.

• Proficient in Adobe Photoshop, Illustrator, and other graphic design software.

• Experience or knowledge of a wide spectrum of marketing channels - Facebook & Instagram ads and engagement posts, emailers, notifications, etc.

• Exceptional creativity, innovation, and a deep understanding of the latest design trends.

• Ability to identify and define visual design issues and solutions.

• Accuracy and attention to detail.

• Ability to work methodically and meet deadlines.

• Ability to create cartoony and stylized styles for social media platforms and marketing purposes.

If you are a highly creative and innovative Graphic Designer with leadership experience and a passion for creating engaging visuals, we encourage you to apply for this exciting opportunity!

Responsibilities

• Deliver end to end quality and automation independently using agile methodologies
• Translate deep insight of architecture, product, specifications into a robust test plan covering all aspects of testing including functional, reliancy, performance, load, scalability and security. 
• Evaluate & apply the latest tools, techniques and research insights to drive improvements into a world-class data analytics engine
• Develop robust test automation that is reliable and maintainable and provides accurate assessment of product quality
• Integrate test automation scripts into build system for repeatable execution
• Collaborate with other engineering and customer success functions to simulate customer data and usage patterns  to execute test runs, identify and  fix customer issues and make sure that customers get highly reliable, reliant and optimized Dremio experience 
• Analyze and debug customer issues in customer environments.
• Actively participate in code and design reviews to maintain exceptional quality and deepen your understanding of the system architecture and implementation

Basic Requirements

• B.Tech/M.Tech/Equivalent in Computer Science or a related technical field 
• 8+ years of QA/automation engineering experience on large scale distributed systems
• Deep understanding in Authentication, Single Sign-on and Identity Management systems like AWS IAM, Azure AD, Ping, Okta and Auth0
• Hands on experience in testing Role based Access Control Authorization Model in Cloud and Database Systems
• Proficiency in any of Java/C++/Python/Go and automation frameworks
• Hands on experience in integration of automation using CI/CD tools like Jenkins
• Experience in planning and executing QA/Automation tasks to completion and taking ownership of quality during a set of sprints.
• Experience in designing, implementing, executing and analyzing automated  tests for complex, production system software.
• Experience in analyzing deep product issues and following issue resolution 
• Hands on experience of working projects on AWS, Azure and Google Cloud Platform 
• Understanding of distributed file systems like S3 or ADLS or HDFS and HIVE
• Hands on experience with various Backend/UI automation frameworks and tools

• Ability to create reusable components to automate repeatable, manual activities

• Ability to write technical reports and summary and present to leadership team
• Passion for learning and delivering using latest technologies
• Excellent communication skills and affinity for collaboration and teamwork
• Passion and ability to work in a fast paced and agile development environment.

Preferred Qualification 

• Hands on experience of multi-threaded and asynchronous programming models
• Hands on experience in Data Lake and Catalog systems

Responsibilities:

·       Analyze, design and support implementation of business specific Pega solutions and/or framework

·       Responsible for implementing technical solutions on Pega 8.x

·       Ability to create reusable components that can be leveraged across the enterprise for providing top-notch user experience

·       Ability to translate complex business requirement into functional technical requirements using Pega Systems Smart BPM methodology and DCO tools

·       Good hands on implementing PEGA integration services using REST, SOAP, Email etc. Good understanding of PEGA case management features

·       Design and implement product features in collaboration with business and IT stakeholders

·       Design reusable components, frameworks and libraries

·       Ability to interact with business analysts and business team members to refine requirements, Use Cases

·       Perform all phases of software engineering including requirements analysis, application design, code development and testing

·       Work very closely with architecture groups and drive solutions

·       Participate in an Agile / Scrum methodology to deliver high-quality software releases

·       Design and develop innovative solutions to meet the needs of the business

·       Review code and provide feedback relative to best practices and improving performance

·       Troubleshoot production support issues post-deployment and come up with solutions as required

·       Mentor and guide other software/Pega engineers within the team

·       Experience with troubleshooting Production log files and performance issues

·       Responsible for unit testing more complex individual and team deliverables based on established test plans

·       Responsible for ensuring an efficient integration of programming deliverables timely builds and overall code quality

·       Contributes to the delivery of new applications and to the maintenance and enhancement of existing applications with shared responsibility for the technical issues

Experience and Qualifications:

·       Bachelor’s Degree in computer science, or Information Systems or Engineering is required, else in lieu, a demonstrated equivalence in work experience is mandatory.

·       Pega Systems Certified Senior System Architect (CSSA)

·       5+ Years of Experience on Pega PRPC (8.x/7.x versions) and Frame worked Case Management

·       In-Depth knowledge of Pega Upgrades, Integration, Performance Management and all Pega relevant Tools

·       Ability to negotiate and allocate resources appropriately for development and implementation

·       Excellent written, communication and presentation skills

Backend Developer

• NET Core /MVC
• Web API Framework
• Windows Azure PaaS

Are you looking to make a real difference in Zibew’s Mission to empower pharmacy chains, hospitals, and healthcare institutions with innovative software that significantly improves patient experience? Do you want to work on cutting edge cloud technologies and build highly scalable software?

Zibew, a Singapore based Start-up, with Engineering headquarters in Hyderabad, India is looking for talented individuals to contribute to the next generation of our products, which incorporate features such as Artificial Intelligence and Natural Language Processing. Zibew has a customer base in ASEAN countries and now looking to onboard customers in the AMERICAS region. We are a fun team that likes to get things done (we ship as frequently as every week!), where engineers are empowered to innovate. If you are an engineer who has a keen eye for scale, performance, and reliability, this is a great opportunity for you.

• As a Backend Developer, you would be working on building the core platform of our products such as the Online Pharmacy Platform.
• As a Backend Developer, you would be required to develop highly scalable Web APIs for our Mobile Apps
• As a Backend Developer, you would be working on integrations with third-party systems such as Payment Gateways, CRM Systems, and ERP Systems.
• As a Backend Developer, you would be working alongside our Data Sciences Team and Product Managers to build cutting edge Artificial Intelligence-based systems for healthcare

• Minimum of 2 years of experience in C# Programming
• Should have experience in ASP.NET Core and Web APIs
• Must have proven positive attitude towards taking challenges
• Experience in AI technologies such as TensorFlow, Deep Learning is preferred but not mandatory.
• Must have proven the ability to learn fast and deliver results under pressure.

• At Zibew, we hate micromanagement or any sort of constant interference. We have an open-door policy.
• We empower employees to take technical decisions. We understand sometimes innovation can fail but we back the employees to try and innovate.
• We follow flexible timings.
• We love individuals who ask questions and constantly pushing for more innovation.
• We don’t have people managers. We do have technical leads for each stream.
• We obsess about quality and user-experience and respect those individuals who pay at most attention to quality and user experience.

• Managing the Salesforce team of consultants on a project.
• Advising clients in implementation of Salesforce products (Sales, Service, Marketing, Community Cloud etc...).
• Developing business requirements and functional designs to effectively shape Cloud solutions.
• Conducting & facilitating requirements and design sessions.
• Designing overall Salesforce architecture concept and SaaS ecosystem (e.g. CPQ solutions, Order Management solution, etc)
• Building of integration solutions between the CRM platform and other clients systems architecture.
• Driving project from Design through deployment phase.
• Effectively contributing to Proposals.

Top 5 Responsibilities

1. Analyse, design and implement solutions
2. Manage  team of developers in a highly dynamic environment
3. Anchor project calls, elicit details, allocate work and report status
4. Contribute to CoE and Proposals
5. Provide technical mentor-ship to the team

Technical Skills Required:

Strong in Salesforce Customisation (Apex, Visualforce, Triggers, Lightning Components etc...) and Configuration (Process Builder, Visual flow, OWD, Security Settings and other common Admin tasks).
Has extensive implementation experience in at-least 3 of the cloud offerings - Sales, Service, Marketing, Community Cloud.
Has worked on proposals.
Should have done deployment using at-least 2 approaches - ANT, Eclipse, Change sets.
Should have lead at-least 3 E2E Salesforce implementations (Design through Deploy).
Should have experience in building Web Services, both SOAP and ReST.