• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.Requirements
• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills
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our audiences, attract customers and boost brand awareness.
I Responsibilities and Accountabilities:
Content writing / Copy writing in different writing styles and on all kinds of topics,
industries and domains - Research the topic(s), structure the writing pieces and create
high quality, unique content.
Blog on an ongoing basis to support and promote your offers and to attract site
visitors through search, social media, and email subscribers.
Prepare well-structured drafts using Content Management Systems.
Grow our subscriber base by providing them with regular, helpful content that’s
aligned with their needs and interests.
Coordinate with marketing and design teams to illustrate articles.
Conduct simple keyword research and use SEO guidelines to increase web traffic.
Editing/Reviewing content pieces for guidelines, specifications and language.
Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Convince others that your creative ideas are worth investing time and effort in. Thisrole is at the core of the marketing team, and others will rely on your work every single day.
Roles and Responsibilities
We are looking for smart and driven fashionistas who are quick to learn, passionate about marketing and content and excited about the 0 to 1 journey.
- Strategise and execute all social media content (daily posts)
- Respond to all customer questions & comments on social media channels (Instagram, Facebook, Linkedin).
- Work with the marketing and storefront team to develop social calendars, brand campaigns and promotions.
- Monitor and track content and analyse the trends through comments, shares, followers, etc. Share daily & weekly reports on the influencers and content.
- Strategise and execute content for social media, website, emailers, and on-app content.
Skills (Must have)
- Bachelors degree ongoing/passout.
- Must be a regular social media user.
- Should have a keen eye for identifying new and interesting fashion brands..
- Excel skills required - ability to do basic analysis on Excel.
- Socially engaging and self learner.
Bonus points if you
- Have a social following of your own or are an active member of fashion communities.
- Are an independent brand enthusiast and supporter.
- Are enthusiastic about being a part of a startup and enjoy taking end to end ownership of tasks.
2. Work under tight deadlines in a fast-paced energetic environment
3. Work on special feature content as needed in luxury
4. Help the editorial team generate fresh ideas for features
The current location preferred : Pune
Job Essence –
It’s Only Words ..and the words are all I have ..to take your heart away…
Or
Country Roads take me home ….
Or
Har rang kuchh kehta hai…
We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!
We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.
You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.
You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.
Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!
Work profile –
- Translation of Business/Digital Objectives into Content themes
- Production of Content items as per Digital-Social Media Campaigns
- Bench-marking content deliverables with national/global standards
- Creating manifestation and themes to be used for goal oriented marketing campaigns
- Producing tribe specific content assets ensuring engagement and RoI
Key Responsibility Areas –
Convert ideas into content pieces. These content pieces (output) can be in the form of:
- Web Related Content:
- Pages/Sliders/Banners
- Landing Page/Forms
- Emailers/Ebooks/Downloadables – Topic/Body/Links
- Blog/Articles/Press releases/Story telling/Infographics/Comic Strips
- SEM Content:
- Paid ads content – FB/Instagram/Google/LinkedIn/YouTube
- Content for creative cards/videos
- Copies and descriptions
- Remarketing ad sets
- SEO content – Blogs/Articles using keywords
- YouTube descriptions/Video scripting
- Taglines
- Quotations
- Profile Writing/Bios/Wikipedia
- Media Kit/PR activities/3rd Party PR
- Media Relations
- Online Reputation Management(ORM) areas
- Q&A | FAQs Deck
Must Have Requirements –
- Minimum 3-5 years of experience in digital social media writing(long form and short form)
- Deep understanding of digital mediums – FB|Instagram|Quora|LinkedIn|Google|landing pages etc.
- Deep understanding content analytics and RoI generation
- Should have worked with a digital social media agency/media house/news channel
- Should be able to ideate, and not just a task taker
1.Create content properties that drive cross-platform interaction for the brand
- Work with creative team, to create and deploy quality content, across digital communication channels
- Ensure adherence to brand and internal guidelines for communication across digital channels
- Execute editorial calendars and content programs for various digital platforms like blogs, websites,
microsites etc.
- Be a part of strategy team, create and execute 360-degree brand campaigns on web and mobile
- Track and analyze content performance, and suggest solutions
- Conceptualize and co-create content for scalable websites
Required Candidate profile
Eye for Grammar, Clarity, Accuracy and Creative language- Must have exposure to International Trends
- Must have excellent command over Proof Reading and web content writing
- Review & Rewriting of Content. Proof reading and writing for web based applications
- Excellent Researching and Conceptualization Skills
- Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
- Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
- Experienced in proofreading and editing content copies
- Experienced in creating content as per our Ideal Customer Profile
- Work with the marketing team for generating fresh content ideas
- Should have basic knowledge of search engine optimization
- Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.
We are looking for a talented Content marketing manager to take full responsibility for our inbound marketing strategies including social media, blogs, and lead generation.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Responsibilities
- Design content marketing strategies and set short-term goals
- Undertake content marketing initiatives to achieve business targets
- Collaborate with design and writing teams to produce high-quality content
- Develop editorial calendar, delegate tasks, and ensure deadlines are met
- Deliver engaging content on a regular basis and inspire team members
- Edit, proofread and improve the content
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics
- Share content through various channels, ensuring a strong web presence
- Receive customer feedback and generate ideas to increase customer engagement
About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
Creative Content Writer - B2B/B2C
Description:
Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.
Competencies:
- Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
- High retention capacity and the ability to understand client briefs to create effective content strategies.
- An unerring eye for detail and a knack for creativity.
Skills:
- Ability to interpret data to make recommendations for optimizing online content marketing.
- Unique, engaging, and varied writing styles with good proofreading and research skills.
- Knowledge of keywords, meta tags, SEO, and basic writing terminologies.
Experience:
- Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
- Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
- Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.
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