• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.Requirements
• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills
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Who are we :
We are an early-stage Fintech Startup - working on exciting Fintech Products for some of the Top 5 Global Banks and building our own. If you are looking for a place where you can make a mark and not just be a cog in the wheel, Bakerstreet Fintech Pvt Ltd (Parent Company) might be the place for you. We have a flat, ownership-oriented culture, and deliver world-class quality. You will be working with a founding team that has delivered over 26 industry-leading product experiences and won the Webby awards for Digital Strategy. In short, a bleeding edge team.
As Cambridge Wealth, we are well established in the wealth and mutual fund distribution segment, having won awards from BSE as well as Mutual Fund houses. Our UHNI/HNI/NRI clients include renowned professionals from various industries.
What are we looking for a.k.a “The JD” :
We are looking for a motivated and energetic Content Analyst Trainee to assist the Content team by ensuring that the organisation's brand ideals and website are upheld for our brand, "Cambridge Wealth". You will assist in developing a strategic plan that ensures the ongoing success of our online presence & creating, improving and maintaining content to achieve our business goals. Our ideal candidate has demonstrable creative writing skills and has the pulse of current social media trends.
What will you be doing at "Cambridge Wealth" a.k.a “Your Responsibilities :
- Help develop a content strategy aligned with short-term and long-term marketing targets
- Work with the Content team to plan and develop site content, style and layout
- Create and publish engaging written content. Edit, proofread and improve other writers’ posts
- Ideate and create engaging Infographics, podcasts, videos and other multimedia content for Social media.
- Liaise with content writers to ensure brand consistency & Optimise content according to SEO.
- Use content management systems to analyse website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic ensuring compliance with law (e.g. copyright and data protection)
- Align with the editorial calendar and ensure content goals are met
What should our ideal candidate have a.k.a “Your Requirements”:
- In - office Availability. This will be an In-office role at our office in Pune.
- Excellent written and verbal communication skills and strong command over the English language.
- Proven work experience in Content(Financial/Wealth) marketing preferred..
- Hands-on experience with MS Office, WordPress, Canva and other illustrative tools.
- Working knowledge of audio and video editing
- Working Knowledge of SEO and web traffic metrics. Basic technical knowledge of HTML and web publishing is a plus.
- Proactiveness and ability to take ownership of tasks and projects, strong operational expertise, time management skills and a growth mindset
Not sure whether you should apply? Here's a quick checklist to make things easier. You are someone who:
- Have worked(0-1.5 years preferably) or are looking to work specifically with an early-stage Fintech startup.
- You are ready to be a part of a Zero To One Journey which implies that you shall be involved in building fintech products and processes from the ground up.
- You are comfortable to work in an unstructured environment with a small team where you decide what your day looks like and take initiative to take up the right piece of work, own it and work with the founding team on it.
- You'd like a fair chance to work your way up to a founding team position which involves taking key business decisions and taking accountability for it.
- This is not an environment where someone will be checking up on you every few hours. It is up to you to schedule check-ins whenever you find the need to, else we assume you are progressing well with your tasks. You will be expected to find solutions to problems and suggest improvements
- You want complete ownership for your role & be able to drive it the way you think is right. You are looking to stick around for the long term and grow with the company.
- You are a self-starter and take ownership of deliverables to develop a consensus with the team on approach and methods and deliver to them.
Stipend : Rs 15k / month (PPO possibility at the end of 6 months basis performance evaluation)
Duration : 6 Months. Please note that this is an On-site/ Work from Office program at our headquarters in Pune..
Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
What you will do:
- Content writing for various social media platforms, primarily LinkedIn and Twitter.
- Writing and editing articles and success stories, conducting interviews as necessary.
- Generating, researching, and pitching ideas for content
- Asking effective questions and developing rapport/trust with story subjects.
- Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
- Converting conversation pointers into a strong storyline.
- Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
- Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
- Well-developed eye/ear for best practices in each format of content.
- Work closely with core team and regular interaction with founder.
Must-Have:
- Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
- Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
- Stellar writing skills and sense of conveying more in less words.
- Familiarity with tech lingo & Games
- LinkedIn & Twitter native writing style.
- Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
- Street smart (gives equal weightage to hard work and smart work)
- Self-learning and self-initiating attitude with attention to detail.
Good to have:
- Past experience in Gaming industry. (Internship/full-time)
- Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
- Experience in cold mailing, cold reach out copywriting.
- Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
- Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.
Why you might be excited about us:
- You’ll be working in a fast paced startup with a small team.
- You’ll be scaling experiments, operations from 1 to 10.
- You’ll experience Content led growth.
- We are a well funded start-up with renowned investors.
- We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
- Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!
Compensation & Benefits
This role comes with:
✔️ Competitive Salary
✔️ Annual Bonus
✔️ Flexible Leave Policy: We don't track leaves!
Location
91 Springboard, Jhandewalan, New Delhi
Our client is a call management solutions company, which helps small to mid-sized businesses use its virtual call center to manage customer calls and queries. It is an AI and cloud-based call operating facility that is affordable as well as feature-optimized. The advanced features offered like call recording, IVR, toll-free numbers, call tracking, etc are based on automation and enhances the call handling quality and process, for each client as per their requirements. They service over 6,000 business clients including large accounts like Flipkart and Uber.
- Understanding the organizational vision and mission and implementing the same through content marketing strategies.
- Ensuring that the content marketing team primarily facilitates brand and purpose to our end target groups with an aim to create better awareness about the product with clients and better brand strategy execution.
- Developing best practices and guidelines for the content team for various channels like social media, internal & external blogs, websites, newsletters, whitepapers, presentations, etc.
- Checking if the contents are aligned to the organizational mission and brand strategy & SEO needs.
- Training direct reports & peers by developing understanding of clients, product, use cases & industry solutions for story ideas.
- Keep aligned with SEO benefits.
- Monitoring & analyzing performance & quality of various contents across platforms and constantly working to improvise on outcomes.
- Working with other departments to generate product / mission use case / benefit stories and executing in distribution strategies.
- Pushing other department peers to generate insights, benchmarks, and use cases that can be shared from various channels
What you need to have:
- Graduate and over with excellent oral and written communication skills. MBA in marketing a plus.
- 7+ years experience in content marketing. 2+ years of experience managing content teams.
- Strong networking and interpersonal skills and should be able to establish quality social media communication.
- Strong analytical skills and hands-on with spreadsheets, presentation & document writing.
- Strong understanding of SAAS and other internet-based software products.
My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry
The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team
- Social media daily management - primariliy linkedin and Twitter
- Digital marketing - SEO, PPC advertising and more
- Website content develpoment and management
- Copy writing for press releases, website and ad-hoc pieces
- Market research including competitot analysis and performance improvement
- Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities
- Liaising with suppliers including printers, design agencies and publications
- Reporting directly to the Director and planning the event calendar with them
- Ad hoc support to team including assisting with events management and promotional activity
- Maintain production schedules for event materials/collateral
Work on event follow-up and Event Metrics and Analysis
Candidate requirements:
- Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
- Fluent in written and spoken English
- Ability to work under pressure and meet demanding deadlines
- Confident and mature approach, reflective of the profile of the position and organisation
- Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
- Ability to multitask, prioritise and be flexible is essential
- Works well as part of fast-paced team, prioritising effectively and managing workload
- Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
- Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
- Excellent organisational, analytical and administrative skills, meticulous attention to detail
- Flexible in approach and able to amend hours as required to suit business needs
- Able to work with confidential material and sensitive information with absolute discretion
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