Category Manager

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

Role & Responsibilities

• work with peers in Product, QA, and other Engineering departments;
• coach and mentor team members;
• cautiously drive adoption of new technologies and processes;
• preserve our engineering values of quality, scalability, and maintainability;
• “see around corners” — identify blind spots and prioritize work across teams;
• work with international teams to ensure successful product development and delivery; and
• own the overall architecture and systems engineering for your products.

Ideal Candidate

• exceptional communication and organizational skills;
• experience recruiting for and building software engineering teams;
• the ability to inspire and motivate team members;
• a strong technical background in software engineering and architecture, and experience with modern programming languages and frameworks;
• 6+ years of software development experience; and
• 4+ years of experience managing software teams (as a Team Lead or a Manager) or similar experience as an individual contributor.

What You'll Do (Key Responsibilities):

• Execute high-impact off-page SEO activities: Social bookmarking, Directory submissions, Forum participation, Blog commenting & outreach.
• Perform regular website audits & checks to spot opportunities and issues.
• Handle strategic submissions on top B2B platforms, niche directories, and high-authority sites to boost backlinks and domain authority.
• Collaborate with the team to support overall organic growth and track performance.
• 
  

Who We're Looking For (Must-Haves):

• Excellent English writing skills – you can craft natural, engaging comments, profiles, and outreach messages.
• Strong computer & browsing proficiency – fast researcher who knows how to navigate the web efficiently.
• Solid understanding of internet tools, search engines, forums, and online communities.
• Detail-oriented, self-motivated, and eager to learn the latest off-page trends.

Responsibilities:

• Design, develop, and maintain responsive web applications using Node.js, Next.js, and React.js.
• Implement robust APIs and services using Node.js.
• Ensure the technical feasibility of UI/UX designs and optimize applications for maximum speed and scalability.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Integrate data from various back-end services and databases.
• Manage and deploy applications on cloud platforms such as AWS, GCP, or Azure.
• Utilize version control tools such as Git to manage codebase changes.
• Implement continuous integration and continuous deployment (CI/CD) pipelines to streamline development and deployment processes.
• Stay updated with emerging trends and technologies in the software development industry.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• 2-4 years of proven experience as a Full Stack developer.
• Strong proficiency in JavaScript/Typescript.
• Experience with cloud services (AWS, GCP, or Azure) and managing scalable applications in the cloud.
• Solid understanding of version control tools, preferably Git.
• Knowledge of CI/CD tools and methodologies.
• Excellent problem-solving skills and critical thinking abilities.
• Strong communication and teamwork skills.
• Ability to handle multiple projects and meet deadlines

Requirements:

• Hands on Experience on OneStream or Hyperion Planning/Essbase Applications.
• Implementation experience including Building application, modules, writing Business rules is must
• Must have Vb.net scripting experience or Essbase Calculation expertise is mandatory
• Hyperion Planning & Essbase is plus
• Cloud experience is preferred (Azure, GCP)
• Hands on Experience with SQL Server and RDBMS systems
• Understanding of Finance Business Functions (Budgeting, Forecasting), Financial Reporting

Job Title: PHP Laravel Developer

Department: Research and Development

Experience: 1-3 years

Job Type: Full time/Permanent

Location: Mohali, phase 7, Industrial Area

Reports to: Technical Lead

Role Description

We are looking for a PHP Laravel Developer with Efficient, organized, and able to manage multiple projects at once. Assist team members & colleagues to solve technical issues. Developing and executing appropriate quality plans, project plans, test strategies, and processes for development activities.

You will be part of a talented software team that works on mission-critical applications, and your roles and responsibilities include managing application development while providing expertise in the full software development lifecycle.

Job Responsibilities

⦁ Knowledge of PHP web frameworks including Laravel

⦁ Knowledge of front-end technologies including CSS3, JavaScript, and HTML5.

⦁ Strong Knowledge of MySQL.

⦁ Understanding of object-oriented PHP programming.

⦁ Working knowledge of ReactJS/NodeJS (preferred)

⦁ Excellent knowledge of Vue.js

⦁ Proficient in creating REST APIs.

⦁ Ability to project manage.

⦁ Good problem-solving skills.

⦁ Ability to work with cross-functional teams.

⦁ Good at research and working under pressure.

Benefits:

⦁ Day shift

⦁ 5 day a week

⦁ Performance bonus

• Understanding learner’s career-related aspirations, concerns, and uncertainties throughout the consultation process
• Reviewing a learner's personal and educational background and how these might influence their prospective job-related choices
• Explain the gaps if any, between Aspiration Vs Ability of potential learners
• Informing learners about potential shortcomings in their skill sets and devising strategies to remedy these through appropriate learning solutions
• Proposing career-related options that are based on your insights about market, employability, career, salaries and growth.
• Walking learners through the process of compiling and restructuring their options and taking the best decision for themselves
• Guiding learners through the completion of aptitude, personality, and other related tests.
• Scoring learner’s responses to the tests and other questions, and discussing with them about the results of these.To efficiently carry out your daily responsibility, as a Career Counselor, you will,
  • Constantly research and analyze current employment trends in IT industry
  • Constantly research and analyze current market trends in emerging technologies
  • Adhere to process specifications as guided by your supervisor and training team
  • Comply with the organization’s policies and procedures
  • Manage your performance to achieve your committed goals
  • Develop positive working relationship with all colleagues - management, supervisors, co-counsellors, all support team members

   

  You are a good fit for this role, if you can/have,

  • Demonstrate history of performance through target achievements
  • Track record of meeting targets & commitments
  • Displaying excellent judgement & interpersonal skills
  • Showcase your knowledge about ever-changing trends across all dominant industries
  • Demonstrate Resilience and emotional balance
  • Top-notch investigative, assessment, and communication skills
  • Self-learner and invested in self-development
  • Hobbies that wake you up early even on week-offs