Content Writer

Must be willing to work from Guwahati.

2. Must be from FMCG, FMCD, Manufacturing, or Plant-based setups ONLY.

3. Need candidate with 15+ years in core finance, accounts & controllership.

4. Must be a Chartered Accountant (CA), Cost Accountant (ICWA), or hold an MBA in Finance.

5. The candidate must be Proficiency in SAP (preferably SAP HANA) and MIS/financial reporting tools.

6. Need candidate having experience in P&L ownership, plant finance, sales accounting, and regional controllership

7. Candidate must be open to travel across regional plants and operational locations as required by the role.

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

Responsibilities:

• Develop, in consultation with the Head of Marketing, quarterly marketing campaign calendar for assigned product line(s).
• Responsible for execution of the approved marketing calendar.
• Collect and report data on the efficacy of the different marketing campaigns.
• Work with partners (visual designer, content writer, etc.) to develop the required collateral.
• Investigate, evaluate and propose unexplored channels to increase the reach and efficiency of the marketing efforts.
• Occasionally, represent the company at on-ground or digital events - trade shows, conferences, etc.

Prior experience:

• Current 2-3 years as a full time marketer (not as a sales or pre sales or telesales professional who developed some collateral). Overall professional experience, ideally, up to 5 years.
• Exposure to social media advertising is necessary; specifically, hands-on experience of having set up, tracked and optimized LinkedIn campaigns.
• Should/could have worked either for a product principal or an advertising agency.
• B2B marketing experience is a definite plus. 

Skills/Other Requirements

• Native-level verbal and written English language proficiency.
• Willingness to regularly, if not daily, work from the Bangalore office

👋🏼We're Nagarro.

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (19000+ experts across 33 countries, to be exact). Our work culture is dynamic and non-hierarchical. We're looking for great new colleagues. That's where you come in.

REQUIREMENTS:

·      Relevant expertise in React Native, React Native CLI, JavaScript and TypeScript, HTML5, CSS, Database (SQLite, Realm) and Unit Testing.

·      Good experience in React Native UI Controls (Scroll Views, List Views), State Management (Redux, Saga), Jest/Mocha Security and Performance best practices.

·      Knowledge of high-quality professional software engineering practices for agile software development cycle, including coding standards, code reviews, source control management, build processes, testing, and deployment.

·      Fundamental knowledge of design patterns.

·      Experience in communicating effectively with users, other technical teams, and management to collect requirements, describe software product features, and technical designs.

·      Passionate about building great solutions.

·      Mentoring the team members to meet the client's needs and holding them accountable for high standards of delivery

·      Being able to understand and relate technology integration. scenarios and be able to apply these learnings in complex troubleshooting scenarios.

RESPONSIBILITIES:

·      Writing and reviewing great quality code.

·      Understanding functional requirements thoroughly and analysing the client’s needs in the context of the project.

·      Envisioning the overall solution for defined functional and non-functional requirements, and being able to define technologies, patterns and frameworks to realize it.

·      Determining and implementing design methodologies and tool sets

·      Enabling application development by coordinating requirements, schedules, and activities.

·      Being able to lead/support UAT and production roll outs

·      Creating, understanding and validating WBS and estimated effort for given module/task, and being able to justify it.

·      Addressing issues promptly, responding positively to setbacks and challenges with a mindset of continuous improvement.

·      Giving constructive feedback to the team members and setting clear expectations.

·      Helping the team in troubleshooting and resolving of complex bugs

·      Coming up with solutions to any issue that is raised during code/design review and being able to justify the decision taken.

·      Carrying out POCs to make sure that suggested design/technologies meet the requirements.

Responsibilities: -

• Designing of look-books and visually stunning collateral
• Understanding client’s needs
• Create engaging and on-brand graphics for various social media platforms

Requirements

• 1+ year of work experience
• Hands-on experience with layout design
• Degree in Design, Fine arts or Related field
• Work from office in Mumbai

• 💰 Early-stage, ed-tech, funded, growing, growing fast.
• 🎯 Mission Driven: Make Indonesia competitive on a global scale.
• 🥅 Build the best educational content and technology to advance STEM education
• 🥇 Students-First approach
• 🇮🇩 🇮🇳 Teams in India and Indonesia

• You primarily identify as a Frontend Engineer or a UI Engineer and are comfortable working on the browser side of things with 7+ years experience (preferably from B2C startup companies).
• You can build accessible interfaces with semantic HTML, CSS, and Javascript.  
• You can build reusable, performant, and well-tested web applications that are responsive and work across various devices and platforms.  
• You can build features from scratch which are modular and scalable. You don’t hesitate to take them from design to implementation.
• You have shipped code to production recently and regularly.
• You are experienced in working with using modern web frameworks, like React, Vue, and friends. We use React but prefer people with strong web concepts and fundamentals who are open to learning any framework/library. 
• You are fluent in using the tools of the trade: editors, git, command line, Slack, Jira (unfortunately yes)
• You are driven, you care about turning in quality work, and improving your craft.
• You have high integrity, and you are reliable.

• Mentorship and continuous improvement are a part of the team’s DNA. We have a battle-tested robust growth framework. You will have people to look up to and people looking up to you.
• We are a people-first, high-trust, high-autonomy team.
• We live in the TDD, Pair Programming, First Principles world

• Distributed does not mean working in isolation, feeling alone, being buried in Zoom calls.
• Our leadership team has been WFH for 10+ years now and we know how remote teams work. This will be a place to belong.
• A good balance between deep focussed work and collaborative work ⚖️

• 30-minute alignment check and screening call
• A short take-home coding assignment, no more than 2-3 hours. Time is precious.
• Pair programming interview. Collaborate, work together. No sitting behind a desk and judging.
• In-depth engineering discussion around your skills and career so far.
• System design and architecture interview for senior roles.

• Bring your software engineering — both individual brilliance and collaborative skills.
• Bring your good nature — we're building a team that supports each other.
• Be vested or interested in the company vision