Content Writer

We are looking for an experienced Social Media Executive to assist in the planning, execution and optimization of our online marketing efforts for our d2c women fashion brand. Individual should be experienced preferably from fashion industry.

Immediate joining preferred.

Job Location: Kandivali West, Mumbai (western line candidate)

Job Type: Work From Office, Full-Time

Exp: 2-3 years

Responsibilities of Social Media Executive:

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Assisting in photoshoots, product styling, mood boards, product naming and descriptions and creatives for social media
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Manage the brand’s website and e-commerce destination, as well as spearhead monthly email newsletters
• Identify and develop relationships with key digital influencers
• Work with social media team and align strategy across relevant platforms including Facebook, Instagram, Twitter and Pinterest; identify and prioritize new and relevant channels
• Day-to-day content planning with colleagues, creation, posting and management across the channels

Qualifications:

• Degree in marketing or related field
• Experience in social media marketing, influencer marketing, content writing.
• Strong analytical, communication, time-management and creativity skills
• Good English communication and writing skills required; the ability to understand, help define, and articulate the fashion brand is essential
• Immediate joining preferred

We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.

Role & Responsibilities:

Work closely with business and product managers to understand content strategy objectives and deliverables.

Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.

Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.

Understand impact of content on overall customer engagement and prioritize tasks accordingly.

Establish guidelines and best practices across teams on content generation.

Qualifications & Skills:

Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.

Have experience in both long form and short form of content.

Excellent written and verbal communication skills

Good organisational and time-management/team building skills

Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.

• Understand the client’s business, strategy and product offerings.
• An Integrated part in Ideating & deriving 360˚ strategies along with the research team
• Edit and produce online marketing campaign strategy and content while working closely with web designers on page layout, content organization and graphics.
• Edit content for grammar, accuracy, clarity, readability, consistency, and coherence.
• Manage a project from start to completion.
• Independently research subject matter.
• Self-educate through engineering documentation and product use.
• Develop compelling original content (whitepapers, case studies, newsletters, web content, data sheets, presentations, Blogs, etc.)
• Produce customized templates/Collate technical & functional informatio

Must to have:

• Qualification in BA/MA/ BMM OR any postgraduate in Copywriting/Copy crafting.
• Must have a strong portfolio of live work which must include creative copy written for websites and other digital collaterals.
• Clear, concise and compelling copywriting and editing proofreading skills.
• 3+ Yrs of experience in Digital Marketing

We're seeking a full-time, in-house employee to write Search Engine Optimized Website Content and social media. The ideal candidate must be able to write according to the language of different industries our company handles. Knowledge of writing articles, blog posts, press releases, website content pertaining to digital media.