The candidate should have excellent communication and content writing skills, and must have good sense of product photography.
About Native Roots
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Summary:
We are seeking a highly skilled and experienced Senior Associate - Content to join Caramel. The ideal candidate will have 4-5 years of relevant experience in writing content for various digital platforms and scripting for DVCs, TVCs, reels (short format videos), documentaries, corporate videos, consumer testimonials, showreels, and marketing collaterals like broachers, standees, signages, and dropdowns. The potential candidate should also be adept in scripting radio jingles and conceptualizing print ads, and OOH Media. As a Senior Associate, you will also be responsible for developing and implementing content strategies for various events and activations pitches and event-related marcom.
Roles and Responsibilities:
Ø Develop and execute content strategies that align with the company's/clients/events/activation goals and target audience.
Ø Create engaging and informative content for websites, blogs, social media, and other digital platforms, on-ground activities, and offline media
Ø Conduct thorough research on industry-related topics to ensure the accuracy and relevance of content.
Ø Collaborate with designers to create visually appealing and impactful content.
Ø Manage and update the website and digital content for Caramel according to the marketing calendar.
Ø Stay up-to-date with industry trends and best practices in content creation and management.
Ø Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
Ø Assist in the development and implementation of content marketing campaigns for events and activations
Ø Train and mentor junior team members to enhance their content creation skills.
Qualifications:
Ø Bachelor's degree in English, Journalism, Marketing, or a related field.
Ø Proven experience in content creation and management, preferably in a similar industry.
Ø Excellent written and verbal communication skills.
Ø Strong attention to detail and ability to meet tight deadlines.
Ø Proficiency in content management systems and analytics tools.
Ø Ability to work independently and collaboratively in a fast-paced environment.
Ø Strong organizational and project management skills.
Ø Knowledge of social media platforms, offline media, events, and activation, and their respective content requirements.
Ø If you are a creative and driven individual with a passion for content creation, we would love to hear from you. Join our team and contribute to our mission of delivering high-quality and engaging content to our audience
● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.
● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.
● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.
● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.
● Research and use AI-based tools to improve and speed up content creation processes.
● Researching content and consumer trends to ensure that content is relevant and appealing.
● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.
● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.
● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.
● Coordinating with project manager / content manager to ensure the timely delivery of assignments.
● Keeping up to date with content trends, consumer preferences, and advancements in technology.
● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.
The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.
Salary
Php80, 000 - Php100, 000
INR 117,587.- 146,960
Work Experience Requirements
Essential Qualifications
● Excellent research, writing, editing, proofreading, content creation and communication skills.
● Proficiency/experience in formulating corporate/brand/product messaging.
● Strong understanding of SEO and content practices.
● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.
● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.
● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.
● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.
● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.
● Passion for learning and self-improvement.
● Detail-oriented team player with a positive attitude.
● Ability to embrace change and love working in dynamic, growing environments.
● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.
● Ability to keep abreast of content trends and advancements in content strategies and technologies.
● On-camera or on-mic experience or desire to speak and present preferred.
● Must be willing to report onsite in Cambodia
- Key Responsibilities
- Grow social media pages of the company
- Strategize and execute campaigns to drive brand affinity and new consumers
- in-charge of all social media handles of the company (big social networks + new age networks)
- Partner with other brands to co-create campaigns
- Collaborate with other marketing verticals to grow the app community
- Mandatory and good to have experience/ skills.
Mandatory and good to have experience/ skills
-
- 0 to 2 years. Experience with high-growth consumer apps in India is a big plus
- Excellent written and spoken communication skills in the English language are a must. Hindi and other Indian languages are a plus
- Love social media and short video apps. SelfSelf-usage social networks with a good following are a must.
• Initiate growth by undertaking target market research and ensuring engagement to create brand awareness.
• Conceptualize interesting formats & content for social media platforms working closely with the design team.
• Tracking and reporting of post-performance and analytics.
• Monitoring analytics, brand growth and conversation metrics.
• Daily managing content – story and look behind Instagram.
• Curate trending ideas for Instagram stories and content.
• Work with the content team on creating engaging content mailers for the internal team as well as for clients.
KEY Responsibilties
- Align with product managers, business analysts, developers, and other stakeholders to gather product inputs.
- Understand and decipher user journeys while drafting product flows.
- Be able to accept creative feedback and inculcate the same in their writing.
- Highly creative with excellent communication and team player abilities.
- Understand the Transportation industry.
- Research fintech industry snippets (combining online sources, interviews, and studies).
- Prepare well-structured product flows using research, writing techniques, and logic.
- Coordinate with marketing and design teams to illustrate product draft.
- Ensure all-around consistency (style, fonts, images, and tone).
- Update product content as needed.
KEY Proficiencies
- We are looking for someone with 3-9 years of overall working experience as Content writer.
- Bachelors/Master’s degree in any discipline.
- Ability to meet deadlines and willingness to explore new domains.
- Proven work experience as a Content Writer, Copywriter, or similar role.
- A team player willing to do what it takes.
- Experience doing research using multiple sources.
- Familiarity with product writing and its nuances.
- Able to create audio/video content for product.
- Excellent writing and editing skills in English.
- Ability to communicate technical aspects to people with non-IT background.
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Being a part of the Acquisition team & working on building new strategies to maximize the output from Influencers.
- Reaching out to new influencers & leading the entire activity with the objective of maximum SOV.
- Reviewing & managing of existing influencers that are already on board.
- Raising the creative & content requirements internally.
- Making daily, weekly & monthly performance reports.
- The individual needs to be a good negotiator & well-versed with the social media influencer space.
- Being a cricket follower will be a good plus.
- Min 1 year+ working experience in marketing (influencer)
- Thorough knowledge of key performance measurement metrics.
- Extraordinary communication/ negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills
The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.
Key Responsibilities
You will be responsible for:
- Writing mesmerizing content, like game questions, titles, messages, etc.
- Copywriting.
- Writing blogs and articles.
- Thorough research on industry-related topics and generating ideas for content.
- Proofreading the blog articles, game content, and content-related thing.
- Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
- Working on game admin and updating the content to it.
- Creating event content and engaging content for social media.
- Making the existing game content more interesting and entertaining.
- Working on Upwork for hiring freelancers for content-related jobs.
- Have basic knowledge of SEO.
- Knows MS Word and MS Excel in particular.
- Working as a think tank to make our games, gaming content, and user experience better.
- Working closely with the marketing and testing team.
Qualifications:
0-6 months of proven experience as a Content Writer
Preferably a graduate in English Literature/ Mass Communication
Other Details:
Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.
Compensation: 2-2.5 LPA
Role Type: Full-time
Location – Noida Sector-62
Founded in 2014, this company aims to enhance the quality of life and make it easier for women across the country. Recommended by best of doctors, their products are available across wellness stores and e-commerce websites, and selling like hotcakes - having sold over 20000 packs in their first year itself.
- Understanding the business goals, what the product offers, the platform for communication and accordingly creating copy that can help drive maximum conversions.
- Measuring performance of the copy at every step to ensure business objectives are met.
- Researching about the brand, competition, and category and creating a communication plan for the brand in line with the brand values.
- Ensuring consistent brand voice across all brand channels and pieces of communication.
- Understanding the platform for communication and create copy that works for the platform.
- Measuring content for performance and conversion.
- Monitoring web traffic and engagement (e.g. conversions and bounce rates) basis content created.
- Coordinating and collaborating with marketing and design teams to ensure high quality output.
- Following industry-related news and generate ideas around trending topics.
- Reviewing and updating published content as needed, identifying gaps and making recommendations accordingly.
What you need to have:
- Any graduation
- Being highly creative and imaginative.
- Having good written and interpersonal skills
- Working well in a team
- Being able to work under pressure and manage deadlines
- Having an eye for detail
- Having an interest in new advertising trends and techniques