Content Writer

Responsibilities:

• Creating content for the company website. For instance, blogs, e-books, product descriptions, and social media.
• Editing and refining current information to make it easier to read.
• To develop original content ideas, collaborate with many departments.
• Continually generating new concepts and working with the team to develop fresh plans of action.
• Work together with other departments to provide a fresh concept for content
• Be prepared to respond to any queries posed by their readers.
• Develop material in accordance with Search Engine Optimization (SEO) criteria and SEO tactics to increase website traffic.
• For the website, conduct research and write interesting, educational SEO content that includes the product, fresh snippets, photographs, videos, short- and long-form essays, etc.

 

Qualifications:

• Outstanding verbal and written communication abilities.
• Knowledge of effective content tactics for SEO.
• An advantage is knowing digital marketing strategies including SEO, email marketing, and social media.
• Must be capable of carrying out content marketing activities like blogging to promote clients.
• Recognize the industry, and then create content that will help the company fulfill the requirements.
• Define and structure the content development process.

 

What you need to have:

• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Think you know your way around the Indian+ Global Culture, entertainment world, films, pop culture, memes and OTT? 

If Content and Content Strategy is your thing, this one’s for you.

We are looking for someone who can understand the consumers' pulse, represent our expert brand voice, and develop brilliant content to help build our Brand across various platforms.

We need someone who can give all our long-form content, scripts and videos a distinct voice & language of their own, which seamlessly weaves in with our brand story & helps flesh out a brand personality our consumers can clearly recognize.  

Responsibilities:

• Help carve out and build our Youtube channels (for two brands) with fun content in the health and wellness space using unique and creative ways.
• Find out-of-the-box topics based on competitor analysis, trending topics in the digital space ( youtube/ instagram)

Requirements:

• Speaks Memes, gifs and Pop Culture 
• Is familiar with writing creative content
• Is familiar with online brands and Youtube Channels
• Excellent writing and editing skills in English, Hinglish
• Has an innate ability to think laterally and literally
• Motivation and the desire to execute every job to the highest standards
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines
• Portfolio of work- published articles will be preferred

Key Skills:

Strong knowledge in English writing, editing, vocabulary and grammar.

Good interpersonal skills and communication .

Excellent creativity skills and passion for innovative content creation.

Preferrable for writting curriculumn

Master's, Bachelor's degree or equivalent in creative writing, journalism, English, or related field preferred.

Skills- -Optimizing copy and landing pages for search engine optimization. -Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. -Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc). -Research and analyze competitor advertising links. -Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

Please read below the description for the role: • Brewing awesome ideas by understanding the client brief/requirements. • Should have a knack for copy deliveries for all media: Print, BTL, Digital, Mainline, Social media and Film/Radio scripts. • To give you a slightly more specific idea, there will be campaigns to conceptualize, headlines to be written, body copy to be crafted and presentations to be created. All with that unique touch that makes the good, great. • Creativity: You will need to create original work and develop ideas around your chosen themes. • Determination: Some assignments can take a long time to finish, or your editor may turn it around for many, many revisions. • Persuasion: Copywriters need to know how to write persuasively and in some cases, defend their creative choices. • Social Perceptiveness: Copywriters need to have their finger on the pulse, so that their copy is relevant and modern, and understand how people will react to their writing. • Writing Skills: Copywriters need to write well: with proper tone, feeling, sentence structure and emotion. Grammar counts!

Like being part of the action in a fast paced team? Enjoy writing interesting stories? Want to work on something that people use and pay for? Read on. Responsibilities Experience in writing copy for digital marketing campaigns including email marketing, web pages, landing pages, and Search Engine Marketing Writing copy for deliverables such as testimonials, case histories, online product demos, videos and white papers Writing press release articles, blogs, SlideShare presentations What will make you a good fit You write and speak English articulately You're passionate about solving problems and the startup space in general Before applying take a look at our website and blog https://minewhat.com/blog Bachelor's degree preferred in a relevant major such as communications, marketing, advertising or business.

> Job Description Snapshot - Position: Content Writer (Technology) - CTC: 3-5 Lac pa - Location: Noida (Delhi NCR) > Building a product nation I believe products bring real value and want to see India become a Product Nation. Not IT Services, not BPO powerhouse, but an export house of scalable technology products. I want the world to use off-the-shelf scalable software products made and handcrafted in India. But it’s not going to be easy. We need to change our thinking, ask difficult questions, and come up with insane ideas. For example, I believe that all forms of transportation will become redundant one day, making our lives much more efficient. Our descendants will laugh at the idea that we actually drove our cars everyday to the other part of the town to be able to complete our work. Sounds insane or exciting? > Getting the word out To make a Product Nation, the simple first step is a product. And we built our first one. Customers from about 114 countries are using it to connect their customers from offline print media to online content. Scanova is a QR Code Management tool that allows businesses to create, design, manage, and track QR Code-based interactions. Scanova is a great product. But how do we get the word out? How do we get people to notice us? So we started blogging about it. A lot. And people did notice us. We get about 100,000+ page views per month. But you’ll agree that’s not enough. We need to reach a million people (or even a billion?) if we are to build a great product company. And for that, we need you. > Building the right team To achieve this vision, I am looking for a team that believes in what we do and is hungry for challenges. We are not looking for employees but hardcore problem-solvers. Specifically, we are looking for a Content Writer (Technology), who will be required to: > Content Generation - Research and brainstorm with team for topic ideas relevant to the target audience - Write full length blog articles (300-1500 words) for the company blog (http://scanova.io/blog) following best practices of content marketing and SEO - Write answers on Quora for topics related to the business - Create posts for the company’s social media platforms including Facebook, Twitter, Google+, and LinkedIn - Conduct secondary and primary research to enhance quality of articles - Create images for articles using online tools such as Canva - If required, develop content for website, email newsletters, and PR > Content Management - Operate and manage Wordpress CMS - View and report data via Google Analytics - Content Distribution - Schedule posts on social media platforms using management tools such as Buffer - Remain up-to-date on best Wordpress SEO practices to ensure higher rankings in search engines > Having the right skills Passion and endurance are a must. But we also expect a few other core competencies: - Excellent command over written and spoken English language - 2+ years of professional content writing experience (online or print) - Good understanding of latest content-related SEO best practices - Basic understanding of CMS such as Wordpress and image editing tools (Photoshop, Canva, Illustrator, Sketch) - Should be passionate about technology and active in reading - Should be active on social media platforms other than Facebook/Whatsapp Hunger to make a dent in this world > We take care of each other This is not just a team. It’s a family. And in a family, we take care of each other. Here is what you get for being a part: - Salary - CTC 3-5 lac per annum - Medical insurance - Opportunity to work in a small team that empowers you to make your own decisions - Opportunity to become a specialist in Inbound Marketing - Opportunities to socialize and make friends - the team will be co-working at Unboxed in Noida (Delhi NCR) > A little more about us We call ourselves Trycon Technologies. It was started in 2013 by Gautam Garg, Mukesh Gupta, and Swapnil Jain - all alumni of Delhi College of Engineering (2010 & 2011 batch). After college we worked for a couple of years in companies like Grail Research, Adobe, and Oracle. But like you, we wanted more from life. Not just money but freedom. Freedom to use our potential and freedom to make a real dent in this world. So we quit our jobs and came together in late 2013. We are not alone. Hyderabad-based Utthishta Seed Fund saw our progress and invested in us in 2015. This is our story. Let’s meet up so that we can learn yours. And always remember this: “The biggest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks” - Mark Zuckerberg, 2011 Gautam Garg Cofounder, Scanova