Content Writer

We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.

Role Summary

Own the brand's written voice across web, social, email and ads, turning ideas into copy that drives engagement and conversions.

Job Details

• Experience: 2-5 years
• Work Model: On-site
• Work Location: ATS Bouquet, Sector 132, Noida
• Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
• Reports To: Marketing Lead / Head of Content
• Education: Bachelor's degree in English, Journalism, Mass Communication or related field (or equivalent portfolio-proven experience)

Key Responsibilities

• Write and publish content across blogs, social media, email and ad creatives
• Craft compelling headlines and hooks that drive engagement and clicks
• Develop and maintain a consistent brand tone-of-voice guide across all channels
• Partner with design and growth teams to bring integrated campaigns to life
• Research category trends, audience language and competitor content to stay sharp
• Streamline briefing and review workflows to reduce content turnaround time
• Proofread and edit all outgoing copy to maintain a high publishing standard
• Repurpose long-form content into multiple short-form formats
• Collaborate with SEO to ensure content is optimized for organic discovery
• Pitch original content ideas and campaign angles proactively

Mandatory Skills & Experience

• 2-5 years of professional content writing experience in a startup, D2C or agency setting
• Proven portfolio spanning blogs, social copy, email and ad creatives
• Strong command of grammar, structure, and tone adaptation
• Ability to write in multiple brand voices convincingly
• Basic working knowledge of SEO and keyword-driven content

Preferred Skills (Good to Have)

• Experience writing for a high-growth startup or D2C brand
• Track record of content that measurably moved engagement or conversion metrics
• Familiarity with CMS platforms (WordPress, Webflow)

Tools & Technologies

• Google Docs / Notion
• Grammarly / Hemingway Editor
• Basic SEO tools (Surfer, Ahrefs, SEMrush)
• CMS platforms (WordPress/Webflow)

KPIs / Success Metrics

• Content output volume vs. calendar adherence (target: 95%+)
• Engagement rate (CTR, shares, comments) on published content
• Organic traffic contribution from content
• Turnaround time from brief to publish

Benefits & Perks

• Competitive compensation with performance-linked growth
• High-ownership role with direct access to leadership
• Fast-tracked career growth in a high-growth environment
• Learning and development support
• A culture that rewards speed, ownership and craft

As a Digital Marketing Manager at Brainstorm Force, you’ll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Why You’ll Love Working With Us

• Remote work
• Flexible working hours
• Competitive pay
• Paid time off
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Strategy & Campaigns:

• Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
• Align channel strategies with business and product-level goals.
• Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.
• Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

• Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
• Build and optimize funnels for awareness → nurture → conversion → retention.
• Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

• Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.
• Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
• Run A/B or multivariate experiments to validate growth hypotheses and scale what works.

Content & Partnerships:

• Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.
• Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.
• Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

• Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
• Delegate effectively, providing clear briefs and ensuring campaign consistency.
• Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

• 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.
• Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.
• Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
• Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.
• Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.
• Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.
• Strong analytical mindset with the ability to turn data into insights and improvements.
• Strong execution discipline: balancing speed, quality, and persistence.

Good-to-Have Qualities -

• Experience in the WordPress, SaaS, or website builder ecosystem.
• Ability to understand the mindset and workflows of web designers, developers, and creators.
• Past leadership in affiliate/influencer partnerships.
• Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

• Increased traffic and conversions from owned channels.
• Growth in signups, website traffic and product revenue.
• Improved conversion rates across funnels and campaigns.
• Number and quality of partnerships, affiliates, and creators engaged.
• Execution of successful product launches or large campaigns.
• Improved team velocity and on-time delivery of campaigns.

Looks interesting? Apply now and be part of our awesome team!

Eligibility Criteria:

1. Excellent Verbal and written communication

2. Willing to work 6 days a week (should be available on Saturdays & Sundays)

3. Willing to invest 3-4 Teaching hours every day

4. At least 1 year of English Teaching experience

5. Should have good Wi-Fi and a Laptop with Webcam

Responsibilities

● Develop and execute a comprehensive social media strategy aligned with Rocketlane's overall marketing goals and target audience.

● Manage our LinkedIn, Twitter, and Instagram pages to ensure consistent brand messaging and engagement.

● Create and publish engaging posts, articles, images, and videos that resonate with our target audience.

● Monitor social media trends, industry developments, and competitor activities to identify opportunities for optimization.

● Collaborate cross-functionally with the marketing, design, and product teams to ensure consistent brand messaging and a cohesive online presence.

● Actively engage with followers and respond to comments, messages, and inquiries promptly and professionally.

● Implement strategies to drive lead generation, pipeline growth, and conversion through social media channels.

● Develop and maintain a content calendar to plan and organize posts, campaigns, and initiatives.

● Analyze social media performance using relevant metrics and tools, and provide regular reports with actionable insights to improve engagement and conversion rates.

● Collaborate with the content team to ensure social media content aligns with broader content marketing strategies.

● Create high-quality written content, including blogs, e-books, and other forms of thought leadership materials.

● Contribute to the creation of product marketing content, highlighting Rocketlane's features, benefits, and unique value proposition.

Qualifications

● Bachelor's degree in Literature, Marketing, Communications, Business, or a related field preferred.

● Strong understanding of social media platforms, trends, algorithms, and best practices.

● Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.

● Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.

● A genuine passion for social media marketing and a willingness to stay updated on industry trends.

Good-to-have

● 1-2 years of work experience as a social media manager or similar role, preferably within a B2B SaaS startup environment.

● Proficiency in social media management tools, analytics platforms, and scheduling software.

● Familiarity with content marketing strategies, SEO principles, and lead generation tactics.

● Basic knowledge of graphic design and video editing tools is a plus. Benefits

● Competitive salary and performance-based incentives.

● Opportunity to contribute to a rapidly growing startup and make a significant impact on its success.

● A collaborative work environment that values creativity and innovation

Roles & Responsibilities

• Devise creative and engaging social media strategies following the design thinking process.

• Build user personas to create understanding and empathy with target audience.

• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.

• Craft engaging multimedia content across multiple social media platforms.

•  Build key relationships with influencers across social media platforms.

•  Manage social media communities by responding to social media posts and developing discussions.

•  Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.

• Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.

•  Analyze competitor activities.

•  Set targets to increase brand awareness and customer engagement.

Key Skills:

Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office

Mandatory Skills

• Experience in Technical Writing/Information Development
• Experience writing topic-based and task-oriented documentation according to company style guidelines, requiring minimal editing from senior ID staff
• Experience developing enterprise systems software documentation for users and system administrators
• General knowledge on DITA concepts and IDCMS: ID (Information Development) Lifecycle and Content Management System
• Excellent interpersonal, communication, and teamwork skills
• MS Word

Roles, Responsibilities

• Effectively collaborate with project stakeholders to scope ID work
• Attend ID and Dev core meetings to understand ID requirements and plan, write and maintain concise but complete internal and external technical information (end user manuals, troubleshooting topics, compliance documentation, API descriptions) in compliance with client and team guidelines
• Independently research for relevant information and perform content reviews
• Work alongside multiple teams in a fast-paced agile environment towards providing high quality written content.
• Follow recommended style and business guidelines; using approved templates
• Being technically savvy in the areas of documentation by being hands-on with new and current product features
• Being proficient in usage of documentation tools & systems and aware of new technologies in documentation, industry best practices.
• Delivering the work allocated in time and with quality including translations and documentation build packages