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● 3- 5 years of experience with copy. Experience working with an agency or
withan in-house team are strong bonuses.
● The ideal candidate also has some experience writing for a finance brand. It’s
NOT a must, but good to have.
● Flexibility to work independently while also being able to collaborate
effectively within a team, change course as needed, or brainstorm on the
spot.
● Ability to own and back up their work, along with a positive attitude and
openness toward input and revisions from stakeholders.
Day to day responsibilities:
● Work with our existing team to produce high-quality communications, from
concept to execution, for emails, landing pages, social media, microsite,
marketing collateral and more.
● Write clear effective copy, using the creative brief as your primary source of
guidance.
● Participate in project kickoffs, internal team meetings as needed.
● Ensure adherence to delivery timelines for all output.
● Walk through your their work internally and have a clear point of view that they
can clearly explain
● Act as an audience advocate and a steward of the brand. Ensure that all
output is on-brand, consistent and of high quality.
- Produce well-researched content for publication online and in print
- Organize writing schedules to complete drafts of content or finished projects within deadlines
- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
- Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
- Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
- Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
- Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
Qualifications for Content Writer
- Proven record of excellent writing demonstrated in a professional portfolio
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Ability to work independently with little or no daily supervision
- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
- Ability to work on multiple projects with different objectives simultaneously
- Strict adherence to the style guides of each company and their policies for publication
- Good time management skills, including prioritizing, scheduling, and adapting as necessary
- Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
- Familiarity with each client's requirements and the company's brand image, products, and services
Candidate Profile:
Role: Marketing Campaign Coordinator
Vertical: Marketing
Education: Any graduate or postgraduate but MBA - Marketing( preferred)
Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing
Total Experience: Around 2 years
Overview of the Company
Armentum is an IT Services company that provides the following services.
- Website Design and Development
- Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
- SEO Services
and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry.
Specific Responsibilities
- Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
- Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
- Having prior knowledge of working with Product Marketing
- Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
- Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
- Prior knowledge of working on any CRM for an end to end marketing and sales campaigns
- Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.
Ideal Candidate Description
- 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
- Excellent Writing and Communication Skills
- Proficient using tools like MS Office & Google Drive
- Must possess knowledge of CRM systems and how they operate
- Excellent presentation skills
- Ability to learn things quickly
- Industrious, Orderly and Disciplined
- Must be able to meet tight deadlines
- Excellent documentation skills
- Ability to effectively communicate with different teams
- Quick thinker, ability to get things quickly, and to manage time
*Must Have Experience in IT service (web development) based industry*
Responsibilities:
- Research industry-related topics
- Write clear marketing copy to promote our services
- Prepare well-structured drafts using Content Management Systems
- Proofread and edit blog posts before publication
- Submit work to editors for input and approval
- Coordinate with marketing and design teams to illustrate articles
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
Requirements
- Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Graduation / Masters in Marketing, English, Journalism or related field