Content Writer

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

As a dynamic Copywriter at Team Pumpkin, you hold a key role in shaping and delivering compelling narratives that resonate across diverse media platforms. Your expertise encompasses both digital and mainline. Serving as the Lead Copywriter, you contribute creative direction for various assets, ensuring alignment with strategic objectives and maintaining the highest standard of written excellence. Your autonomy extends to independently developing impactful concepts, gaining project approvals, and addressing revisions with Project Managers, all while keeping the Creative Lead informed of project progress. With a sharp eye to spot copy errors, a keen interest in picking up the latest trends, and an individual style of writing, you contribute best practices to uphold Team Pumpkin’s creative quality, collaborating seamlessly with a multidisciplinary team, including designers and production artists.

Detailed Responsibilities:

• Independently craft compelling narratives with top-tier quality across all media platforms.
• Apply creative direction across various mediums, digital and mainline, for a diverse clientele.
• Proactively generate written content, ensuring adherence to brand standards, and incorporating the latest trends and industry best practices.
• Foster constant and accurate communication within the team, collaborating with designers, writers, production artists, and managers.
• Provide supervision for other writers when needed, sharing knowledge and expertise.
• Report timelines, issues, and concerns, maintaining open communication with the Creative Lead.
• Collaborate on developing and maintaining brand voice and messaging consistency.
• Seamlessly integrate written content with design elements for cohesive solutions.

Supervisory Responsibilities:

• Leverage your experience to share knowledge with the Copywriting team and make impactful strategic decisions related to copywriting.

Required Qualifications:

• Proficient in conceptualizing ideas and communicating effectively within a creative team.
• Strong organizational skills, including effective time management.
• Independent follow-up ability, with keen attention to detail and monitoring and control capabilities.
• Comprehensive knowledge across various communication vehicles: Digital, Print, Packaging, Corporate ID, style guides, advertising, and catalogs.
• Ability to thrive under pressure.
• Proficient in presentation development and delivery to senior executives.
• The ability to write impromptu topicals for brands is a plus.

Languages:

Proficiency in English.

Proficiency in other regional languages is a plus.

Experience:

• 2-3 years of hands-on copywriting experience.
• Proven experience in Advertising agencies & brands.
• Essential experience in utilizing various writing tools and platforms.

Education:

• Degree from an accredited undergraduate program in English, Journalism, Media, Communication, or a related field.

Preferred Qualifications:

• Proficiency in content creation/ writing tools.
• Showcase your exceptional portfolio demonstrating industry expertise in the advertising world

Responsibilities:

Developing engaging social media strategies.

Managing social media platforms of the organization.

Scheduling social media posts.

Engaging followers with regular company updates.

Creating brand awareness to gain audience attention.

Overseeing Social Media teamwork.

Responding to the comments on social media on time.

Creating paid social media campaigns for advertising.

Monitoring social media metrics and ROI.

Analyzing social media trends.

Assisting the HR department with hiring and training new employees.

Preparing social media engagement and activities reports.

Optimizing social media content effectively.

Coordinating with Graphic Designer and other team members.

Staying up to date with the latest social media advertising efforts and goals.

Requirements:

Prover work experience as a Social Media Analyst, Social Media Strategist, Social Media Executive, or a similar position.

Excellent knowledge of research requirements for social media strategy.

Strong oral and written communication skills.

Ability to work for long periods of time as and when required.

Outstanding brand awareness experience will be preferred.

Any graduate with expert convincing skills.

About Propacity:

Propacity is a leading real estate company committed to transforming the real estate landscape through innovative technology and data-driven solutions. Our mission is to empower stakeholders in the real estate ecosystem with cutting-edge tools and insights. We are seeking a passionate and creative Content Writer Intern to contribute to our dynamic marketing team.

Responsibilities:

Content Creation:

-Collaborate with the marketing team to produce compelling and informative content for various platforms, including blogs, articles, social media, and website copy.

-Conduct in-depth research on real estate industry trends, market analysis, and related topics.

SEO Optimization:

-Work closely with the SEO team to optimize content for search engines and improve organic visibility.

-Implement best practices for keyword usage and on-page SEO.

Social Media Engagement:

-Assist in the creation and scheduling of engaging social media content.

-Monitor social media channels for industry trends and contribute to relevant conversations.

-Cross-Functional Collaboration:

-Coordinate with design, product, and data analytics teams to ensure content aligns with brand guidelines and messaging.

-Participate in brainstorming sessions to generate creative ideas for content campaigns.

Data Analysis:

-Utilize analytics tools to track and analyze the performance of content.

-Provide insights and recommendations based on data to enhance content effectiveness.

-Professional Development:

-Stay informed about industry developments, content marketing trends, and emerging technologies.

-Actively seek feedback and incorporate it into continuous improvement.

Requirements:

-Currently pursuing a degree in Marketing, Communications, Real Estate, or a related field.

-Exceptional written and verbal communication skills.

-Strong creative thinking and storytelling abilities.

-Ability to work independently and collaboratively in a remote or office setting.

-Basic understanding of SEO principles and content optimization.

-Familiarity with social media platforms and trends.

-Proficiency in Microsoft Office and/or Google Workspace.

Benefits:

-Hands-on experience in content creation and marketing within the real estate and technology sectors.

-Exposure to a fast-paced and innovative work environment.

-Mentorship and guidance from experienced professionals.

-Networking opportunities within the real estate and tech industries.

Job Location: Kharadi, Pune.

What you do as a Digital Marketing Manager ?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build, and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

YOUR ‘OKR’ SUMMARY

OKR means Objective and Key Results.

As a Content Writer at Coredge, you need to write B2B focused and technical whitepapers, briefs, articles, web

content, data sheets and product documentations to promote our high stable products and solutions. Utilize

industry best practices and familiarity with the organization's mission to inspire ideas and content.

What you will do?

• Research industry-related topics (combining online sources, interviews and studies) & produce technical

content

• Work along with product architects and engineers to product technical content.
• Write articles, whitepapers, technical briefs, data sheets to promote our products and solutions
• Develop and maintain product documentations
• Submit work to technical managers for input and approval
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Handle Company internal and external newsletter
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Write and Update website content as needed
• ADDON - Manage WordPress website and keep in up to date with latest happenings. Monitor and analyze

the performance of key performance indicators (KPIs) to offer suggestions for improvement

Additional Skills:

• Proven work experience as a Technical Content Writer, Copywriter or similar role
• Portfolio of published articles
• Knowledge of SEO, basic digital marketing
• Should have intermediate knowledge of WordPress. Should be hand-on with all part of WordPress
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field. Technical or engineering education is addon.

Additional Advantage:

• Deep understanding of technology and passionate about what you do.
• Background in designing high performant scalable software systems with strong focus to optimize

hardware cost.

• Solid collaborative and interpersonal skills, specifically a proven ability to effectively guide and

influence within a dynamic environment.

• Strong commitment to get the most performance out of a system being worked on.
• Prior development of a large software project using service-oriented architecture operating with real

time constraints.

What's In It for You?

• You will get a chance to understand and write about cloud-native and hyper-scale products.
• You will be working with industry leaders in cloud.
• You can expect a steep learning curve.
•  

Benefits & Perks:

• Competitive Salary
• Health Insurance
• Open Learning - 100% Reimbursement for online technical courses.
• Fast Growth - opportunities to grow quickly and surely
• Creative Freedom + Flat hierarchy
• Sponsorship to all those employees who represent company in events and meet ups.
• Flexible working hours
• 5 days week
• Hybrid Working model (Office and WFH)
•  

Our Hiring Process:

Candidates for this position can expect the hiring process as follows (subject to successful clearing of every round)

• Initial Resume screening call with our Recruiting team
• Next, candidates will be invited to solve thought exercises.
• Next, candidates will be invited for first technical interview
• Next, candidates will be invited for final technical interview
• Finally, candidates will be invited for Culture Plus interview with HR
• Candidates may be asked to interview with the Leadership team
• Successful candidates will subsequently be made an offer via email

As always, the interviews and screening call will be conducted via a mix of telephonic and video call.

So, if you are looking at an opportunity to really make a difference- make it with us...

Coredge.io provides equal employment opportunities to all employees and applicants for employment and prohibits

discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability

status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other

characteristic protected by applicable central, state or local laws.