Content Writer

We have an exciting opening for the Creative Director role at Miror, offering strong growth potential and a dynamic work environment.

If you're interested or know someone who might be, feel free to reach out to me here.

Looking forward to connecting!

About Miror

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services. Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostic links, games, AI-powered chat, expert consultations, and more. We're proud recipients of the Innovation in Menopause Care award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision. Learn more: miror.in

Creative Director – Role Overview

The Creative Director will be the custodian of Miror’s voice, ideas, and big creative thinking. This role is deeply rooted in conceptual leadership, copywriting excellence, and brand storytelling, with the ability to translate insight-led ideas into powerful campaigns across platforms.

While hands-on design is not the core focus, a strong understanding of design, visual language, and production is a valuable bonus, enabling better collaboration and sharper creative outcomes.

Key Responsibilities

Creative & Conceptual Leadership

·        Own and shape Miror’s creative vision, ensuring every idea, campaign, and message is insight-driven, distinctive, and on brand.

·        Lead concept development for brand campaigns, launches, content properties, films, social-first ideas, and integrated marketing initiatives.

·        Translate brand strategy into compelling creative territories, narratives, and big ideas that scale across platforms.

·        Push for originality, clarity, and emotional resonance in all creative output.

Copywriting & Brand Voice

·        Define, refine, and protect Miror’s tone of voice, messaging frameworks, and storytelling approach.

·        Write and oversee high-impact copy across brand campaigns, websites, scripts, social content, product narratives, headlines, and long-form storytelling.

·        Elevate everyday communication into brand-defining moments through sharp language and strong conceptual thinking.

·        Ensure consistency, confidence, and depth across all written communication.

Campaign Thinking & Execution

·        Lead end-to-end creative thinking for integrated campaigns—from idea to execution—working closely with design, marketing, product, and growth teams.

·        Guide creative translation across formats including digital, social, print, outdoor, films, events, and experiential.

·        Ensure ideas are not only creatively strong but also strategically aligned and execution-ready.

Cross-functional Collaboration

·        Partner closely with designers, marketers, content creators, product teams, and leadership to bring ideas to life seamlessly.

·        Collaborate with external agencies, freelancers, writers, filmmakers, and production partners when required.

·        Act as the creative bridge between strategy, storytelling, and execution.

Creative Team Leadership & Mentorship

·        Lead, mentor, and inspire writers, designers, and creative team members.

·        Provide clear creative direction, constructive feedback, and high-level guidance.

·        Review and approve creative work to ensure it meets Miror’s standards of excellence.

·        Strategic & Cultural Ownership

·        Champion creativity as a strategic business tool, not just an aesthetic function.

·        Stay deeply attuned to culture, trends, content formats, consumer behavior, and emerging storytelling platforms.

·        Continuously raise the creative bar while remaining rooted in purpose, empathy, and relevance.

What We’re Looking For

Experience

·        8–10 years of experience in a creative leadership role with a strong focus on copywriting, concepts, and brand storytelling.

·        Experience working on brand-led, insight-driven campaigns across multiple channels.

·        Agency experience is a strong bonus, especially in roles involving concepting, campaign thinking, or brand strategy.

·        Prior experience leading, mentoring, or managing creative teams.

Core Skills & Expertise

·        Exceptional copywriting and conceptual thinking skills—headlines, scripts, long-form content, and brand narratives.

·        Strong understanding of brand strategy, positioning, and communication systems.

·        Ability to think in ideas first, then translate them across formats and platforms.

·        Comfort working closely with designers and understanding how copy and visuals work together.

·        Strong presentation and articulation skills—able to sell ideas internally and externally.

Design & Production (Bonus)

·        Design experience or a strong understanding of visual design principles is a bonus, not a requirement.

·        Familiarity with design workflows, production processes, and creative tools is an advantage.

·        Ability to guide visual execution through feedback rather than hands-on design.

Education

·        Bachelor’s degree in Communications, Advertising, Journalism, Design, or equivalent practical experience.

Personal Attributes

·        Big-picture thinker with sharp attention to detail.

·        Emotionally intelligent storyteller with cultural sensitivity.

·        Confident creative leader who can challenge, inspire, and elevate teams.

·        Clear communicator who thrives in collaborative, fast-moving environments.

·        Deeply passionate about women-centric storytelling, purpose-driven brands, and meaningful creative work.

Requirements added by the job poster

·        Working in an onsite setting

Other benefits provided:

·        Daily working allowance

·        Annual Bonus

·        Health Insurance        

·        Personal Accidental insurance

Why Join Us?

Be part of a high-growth startup tackling a real need in women’s healthcare.

Work with a passionate, purpose-driven team.

Opportunity to grow into next generation focused company roles as we scale.

Competitive salary and career progression.

Interested? Let’s Connect here.

Looking forward to connecting with Electrical Engineers ready to shape a sustainable future with us!

Best Regards,

Indrani Dutta

Senior HR Manager

Visit: www.miror.in

Visit: https://www.sohamenergy.in/

• Write high-quality blog posts, articles, website copy, social media posts, and marketing materials.
• Conduct thorough research on industry-related topics to produce accurate and original content.
• Optimize content for SEO, including keyword research and implementation.
• Collaborate with marketing, design, and product teams to ensure content alignment with brand voice and goals.
• Edit and proofread content to maintain high standards of quality.
• Stay updated with industry trends and content marketing best practices.

About Company

Our client is a luxury home décor brand where technology enables world class home interior design.

Job Overview: We are seeking a highly creative and talented Copywriter to join our team. As the Copywriter, you will be responsible for written material for various platorms, such as websites, blogs, social media, and marketing campaigns that showcases the elegance and uniqueness of our luxury interior designs. Your words will play a pivotal role in enhancing our brand image, driving client engagement, and to produce engaging, informaƟve, and well-structured content that resonates with the target audience.

Responsibilities:

·       Develop captivating content surrounding our luxury interior projects that is well researched and in line with the organisations brand communication.

·       Team up with designers and marketers to create compelling content across our platform.

·       Dig deep into interior trends to create authentic content that resonates with readers.

·       Conducting keyword research and using SEO best practices to enhance online visibility and increase organic traffic.

·       Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.

·       Bring fresh ideas to the table and collaborate with our creative squad.

·       Edit & improvise content consistently to improve readability.

·       Edit and proofread content for impeccable grammar, spelling, and coherence, ensuring the highest quality output.

·       Stay up-to-date with industry trends, emerging technologies, and relevant news to infuse fresh perspectives into the content.

·       Prior experience in the luxury sector is mandatory.

Requirements:

·       Master’s degree in English, Journalism, Communications/PR, or a related field.

·       Substantial experience in content writing, copywriting, or a related field.

·       Portfolio of relevant writing samples.

·       Familiarity with web publication techniques, marketing tools, MS Office or Google Suite.

·       Impeccable grasp of the English language, including idioms and current trends in slang and expressions

·       Excellent verbal and written communication skills

·       Creativity along with a keen eye for details

·       Strong grasp of SEO principles and keyword integration for optimized content.

·       Monitor and analyse the performance of key performance indicators (KPIs) to offer suggestions for improvement.

Role & responsibilities

• Develop engaging and informative content for the solar market, ensuring accuracy and clarity.
• Research and understand target audiences to tailor content accordingly. Ability to draft content for different mediums is a bonus. 
• Work collaboratively with the operations team, sales and marketing team, and other team members to get all aspects of solar covered in content.
• Maintain a strong understanding of current solar market trends and terminology.
• Edit and proofread content to adhere to style guidelines. 
• Stay up-to-date on the latest content marketing trends and best practices.
• Assist with other Marketing & Communications collaterals on a need basis.

Preferred candidate profile

• Bachelor's Degree in Mass Communication or relevant field
• At least 3 to 5 years of experience in content writing for B2b, SaaS or technical topics
• Strong understanding of Solar terminology and market trends is appreciated
• Excellent writing skills, with the ability to craft clear, concise, and engaging content
• Proven ability to research and gather information effectively.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines consistently.

Perks and benefits

• Opportunity to fight Climate Change
• A fabulous and flexible work environment
• Independence to operate freely
• Results-oriented work culture
• Attractive Pay
• Attractive Health Benefits
• Attraction Employee Stock Options
• Massive growth potential   

Position: Content Writer

Experience Level: 1 Year

Key Responsibilities:

• Content Creation: Develop high-quality written content for blogs, websites, social media, email newsletters, and marketing materials.
• Research: Conduct thorough research on industry-related topics to generate relevant and engaging content.
• SEO Optimization: Incorporate relevant SEO keywords and practices to improve content visibility and ranking.
• Editing & Proofreading: Review content for clarity, grammar, punctuation, and style before publication.
• Collaboration: Work closely with marketing, design, and other teams to ensure consistency in messaging and content strategy.
• Content Management: Maintain and update content on various platforms, including websites and blogs.
• Audience Engagement: Write content that resonates with the target audience, driving engagement and increasing brand visibility.

Required Skills & Qualifications:

• Experience: Minimum 1 year of experience in content writing, copywriting, or a similar role.
• Writing Skills: Strong command of English with excellent grammar, punctuation, and attention to detail.
• Research Skills: Ability to conduct thorough research and present accurate, well-informed content.
• SEO Knowledge: Familiarity with SEO principles and how to incorporate them into content writing.
• Time Management: Ability to manage multiple projects and meet tight deadlines.
• Creativity: Strong storytelling skills with the ability to craft engaging, compelling narratives.
• Tech-Savvy: Proficiency in content management systems (CMS), Google Docs, Microsoft Office, and basic understanding of social media platforms.

Preferred Qualifications:

• Experience with content marketing and content strategy.
• Knowledge of industry-specific trends.
• Basic understanding of graphic design or multimedia content (optional but a plus).

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  forums and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.