Content Writer

Job Requirements:  

• Strong command over language
• Strong visualisation skills
• Highly skilled with creating content and understanding the needs of the client and delivering the right grammar for the audience for each piece of content
• Can effectively research and organise data for all related topics for various industries/businesses
• Can create and edit original copy that is accurate, well-researched, and meets client/company needs and deadlines.
• Should have enough experience with creating content for B2B and for B2C marketing
• Should have written for videos, blogs, websites, podcasts,etc. 
• Having worked on content for corporate videos/ explainers will be an added advantage. 
• Can work well under pressure and to tight timelines
• Exposure to understanding the video production process would be an added benefit
• Understanding of global quality and trends in marketing content and content writing

Qualifications: 

• A bachelor's degree in English, Journalism, Communications, Marketing, or a related field is typically preferred. 
• Strong creative vision, insight-driven, problem solving skills and understanding of business objectives  and brand strategy
• A proven track record of leading and managing teams.
• Great communication and presentation skills
• Exceptional writing skills 
• Ability to craft engaging and persuasive content  that resonates with the target audience while adhering to brand guidelines and voice.
• Capacity to think outside the box and develop unique angles and approaches to communicate messages effectively.
• Ability to conduct thorough research to understand client needs, brand positioning, and competitive landscapes.
• The ability to work well under pressure and adhere to tight deadlines

• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
• Proofreading and editing submissions according to brand guidelines
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met

 Key Requirements

• A bachelor’s degree in Marketing, Journalism, English, or similar field
• Min of 2-4 years’ experience working as a content manager

• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have excellent attention to detail.
• You are organized and can deliver high-quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

• Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices

Location              : Gurgaon

CTC                       : 30000-35000 PM

Experience          : 2-5 Years of relevant/equivalent experience

About Us

Aura is developing a platform to help companies/communities mint, buy, trade and sell NFTs in the easiest manner possible. Developing a state-of-the-art storefront customised to the community and a user-friendly interface to unlock the digital growth of companies in the gaming space by leveraging the power of NFTs. We are assembling a high-performing team from the tech ecosystem to build this product and compete with the likes of OpenSea.

Requirements:

• Create compelling content, visuals, and messaging for campaigns.
• Lay the foundation for a consistent brand voice and tone, content strategy, and roadmap for regular content execution.
• Continually optimise strategy and content, pull analytic reports showing data on engagement, reach, conversion and deliverables, analyse strategy & content performance, communicate it to the key stakeholders and optimise based on the findings.
• Craft and maintain technical write-ups and educational content on platforms like medium (both long and short form) to help bridge any gaps in understanding.
• Develop editorial calendars and ensure deadlines are met
• Create and oversee the development of creative marketing campaigns that resonate with our target audience.
• Utilize your expertise in digital marketing to plan, optimize, and manage online advertising campaigns on platforms such as Google Ads, Facebook, Twitter, and others.
• Analyze campaign performance, gather insights, and make data-driven decisions to improve marketing effectiveness.
• Monitor industry trends, competitor activities, and consumer behaviour to identify new opportunities.
• Build and maintain relationships with external partners, agencies, and influencers.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 4+ years of proven experience in a marketing role with a track record of successful campaigns and team management.
• Strong understanding of both content strategy, creative campaign development and digital distribution channels.
• Proficiency in using digital marketing tools, including Google Ads, Facebook Business Manager, and Twitter Ads.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Creative thinker with the ability to identify and act on new opportunities.
• Strong project management and organizational abilities.
• Knowledge of industry trends and best practices in marketing.
• Ability to adapt to a fast-paced and dynamic work environment.

Benefits

• Work on the cutting edge of blockchain technology and the upcoming use-case of NFTs (Non-Fungible Token)
• Be a part of an early-stage start-up with funding from the founders of Polygon
• We have great benefits of work from anywhere policy with flexible working hours that allow us to focus on work-life balance. Additionally, we do provide frequent offsites and have an unlimited leave policy.

• Excellent command over English with the ability to write in various tones and styles.
• Masters in Mass Communication and Journalism or similar field.
• An effective and SEO friendly writing style for web content, articles, blogs.
• Editing and proof-reading skills.
• Must have complete knowledge of social media and core social media marketing.
• Experience in writing research reports and whitepapers.
• Experience in writing Press Releases will be a plus.
• An excellent understanding of Grammar
• Detail oriented and ability to grasp new concepts quickly.

• Content for SocialPilot only such as blogs, web content and articles to be contributed outside
• Editing and reviewing content received
• Topic idea generation for all content
• Ability to work effectively in an environment where tools, processes, and deliverables are not necessarily predefined.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• We don’t want you to get bored writing content all the time, so we need you to interact with like-minded professionals and have fun on social media. This will help you be more creative and also feeds in idea generation.