Content Writer

Review Criteria:

Mandatory:

• Strong B2C Brand Marketing Profile
• Must have 3+ years of experience as a marketer preferably across tech, mobility, energy, fintech, or high-growth apps
• Must have experience executing end-to-end brand and consumer campaigns across Instagram, WhatsApp, content platforms, ATL/BTL, and on-ground activations.
• Must have strong experience in digital storytelling, including social content, creator/influencer collaborations, product videos, and explainer assets
• Strong ability to turn business targets into creative strategies that drive measurable outcomes
• Must have at least 1 year of experience managing a team of marketers
• B2C Product companies
• Candidates must be comfortable working on the 1st and 3rd Saturday of every month.

Preferred:

• Experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

Role & Responsibilities:

You will lead the company's B2C marketing engine end-to-end: brand, content, category education, community, and on-ground activation. You will work closely with sales, product, and creative teams to drive measurable business outcomes.

• This is a role for someone who wants to build from scratch, shape a category, and influence
• the experience of millions of EV users in India.

Key Responsibilities:

• Brand Leadership & Strategy: Build and scale a company's B2C brand with a narrative that cuts across 2W, 3W, 4W riders, drivers, homeowners, and urban professionals.
• Conceptualise and execute end-to-end brand and consumer campaigns across Instagram, WhatsApp, ATL, BTL, and on-ground activations.
• Lead consumer understanding exercises to shape new identify whitespace consumer segments and behavioural triggers that can unlock adoption and usage.
• Oversee the creation of high-quality social content, creator collaborations, product videos, and explainer assets. Manage agency partners, production partners, and internal creative resources.
• Manage, mentor, and scale the organic marketing team including social media and content creators.

Ideal Candidate:

• 3–5 years of experience in consumer marketing, ideally across tech, mobility, energy, fintech, or high-growth apps.
• Proven track record in leading brand campaigns, digital storytelling, and communication strategy.
• Demonstrated ability to turn business targets into creative strategies that drive measurable outcomes.
• Experience working cross-functionally and influencing product, growth, and creative teams.
• Comfortable building from scratch and thriving in a high-ownership, high-velocity environment.
• Bonus: experience in EV, mobility, consumer apps, ecosystem brands, or categories that require behaviour change.

Job Title: Digital Marketing Executive

📍 Location: Bengaluru (Only Bangalore-based candidates/students should apply)

🕓 Experience: 2 Years

💰 Salary: ₹20,000 - ₹25,000 per month

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About the Role:

We are hiring a Digital Marketing Executive with proven experience in SEO, website management, ad campaigns, and creative content design. The candidate will handle website updates, blog postings, and social media promotions while implementing best digital marketing practices for B2B growth.

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Key Responsibilities:

🧭 SEO & Analytics:

• Perform on-page and off-page SEO to improve website rankings.

• Conduct keyword research, competitor analysis, and backlinking.

• Track performance via Google Search Console and Google Analytics.

💻 Website Management (WordPress):

• Manage and update WordPress websites and blogs.

• Make layout/design changes using Elementor or similar tools.

• Maintain website performance, responsiveness, and SEO health.

✍️ Content & Blog Creation:

• Write, optimize, and update SEO-friendly blogs.

• Maintain a consistent brand voice across all digital channels.

🎨 Creative Design:

• Design marketing creatives using Canva, Photoshop, or CorelDRAW.

• Create banners, thumbnails, and social media graphics.

📱 Social Media Management:

• Plan and post engaging content across LinkedIn, Facebook, and Instagram.

• Track engagement, reach, and optimize posting strategy.

🎯 Advertising & Lead Generation:

• Run and monitor Google Ads, Facebook Ads, and LinkedIn Ads.

• Manage ad budgets and optimize for lead generation.

🏢 B2B Marketing Strategy:

• Develop and execute targeted B2B campaigns.

• Support email marketing, LinkedIn outreach, and client acquisition activities.

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Required Skills:

• Minimum 2 years of hands-on experience in digital marketing.

• Proficiency in SEO & SMO, WordPress, Google Tools, and Ads platforms.

• Knowledge of creative tools – Canva, Photoshop, or CorelDRAW.

• Strong understanding of B2B marketing strategy and lead generation.

• Excellent communication and analytical skills.

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Eligibility:

• Only candidates/students residing in Bangalore should apply.

• Immediate joiners preferred.

______________

Compensation:

💼 Fixed Salary: ₹20,000- 25,000 per month

• Research industry-related topics (combining online sources, interviews and studies)
• Create content long-form and short-form for social media channels and web posts
• Create content breadcrumbs and write effective newsletters
• Create interesting presentations on ppt either by themselves or with the help of a graphic designer
• Create content optimized for SEO
• Write specific answers to questions posed on Quora etc
• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images, and tone)
• Update website content as needed

Responsibilities:

• Write clear marketing copy to promote our products/services
• Prepare well-structured drafts using Content Management Systems Proof read and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website. The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms. You should also be able to follow editorial guidelines when creating content.

To be successful as a content writer, you should keep abreast of the latest SEO techniques. Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

• Bachelor's degree in communications, marketing, english, journalism, or related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.