Content Writer

About the Role

SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.

We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.

You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.

What You'll Do

• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.

•  Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.

• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.

• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.

 • Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.

  • Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.

  • Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.

What We're Looking For

Must Have

 •  A genuine sense of humour — you can find the funny in the everyday

 •  Strong instinct for short-form video — you understand what makes people stop scrolling

 •  Comfortable being on camera and directing content

 •  2–4 years of experience in content creation, social media, digital marketing, or similar

 •  Deep familiarity with Instagram and YouTube — you live on these platforms

 •  Ability to ideate, shoot, and edit independently

 •  Strong written and spoken communication in English and/or Hindi

Good to Have

 •  An existing social media presence or portfolio of video content

 •  Experience working with or alongside influencers

 •  Understanding of brand collaborations and sponsored content

 •  Familiarity with the southern cities cultural landscape

 •  Basic knowledge of social media analytics and performance metrics

Why SwitchKart

 • You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.

 • High creative freedom — the content universe is yours to shape and evolve.

 • Work at the intersection of humour, culture, and a genuinely interesting business.

 • Real ownership, fast feedback, and a team that moves quickly.

As a Digital Marketing Manager at Brainstorm Force, you’ll be responsible for planning, leading, and optimizing multi-channel marketing initiatives that directly impact our growth.

You will own key marketing channels, manage end-to-end campaigns, and guide a small team of cross-functional collaborators to improve performance.

Why You’ll Love Working With Us

• Remote work
• Flexible working hours
• Competitive pay
• Paid time off
• Allowances for setting up workspace
• Excellent work-life balance
• Career growth opportunities

Your role bridges hands-on execution (experiments, funnels, campaigns) with channel ownership and performance leadership - driving traffic, conversions, and retention.

Key Responsibilities:

Marketing Strategy & Campaigns:

• Own and execute data-driven marketing campaigns across SEO, paid ads, content, affiliates, and email.
• Align channel strategies with business and product-level goals.
• Plan and coordinate product launches, cross-sell/upsell campaigns, and retargeting flows.
• Lead end-to-end execution - from idea, creative briefs, and collaboration with stakeholders to delivery and reporting.

Channel & Funnel Management:

• Take ownership of channels like SEO, email, paid, content, or affiliates and ensure measurable performance improvements.
• Build and optimize funnels for awareness → nurture → conversion → retention.
• Test and iterate creatives, landing pages, CTAs, and email sequences for higher engagement and conversions.

Performance Tracking & Optimization:

• Monitor campaign performance using GA4, Looker Studio, Hotjar, and SEO tools.
• Report ROI metrics such as CAC, ROAS, CTR, conversion rates, and revenue impact.
• Run A/B or multivariate experiments to validate growth hypotheses and scale what works.

Content & Partnerships:

• Collaborate with content, design, and creator/affiliate partners to produce high-converting assets.
• Support and scale affiliate and influencer partnerships with strategic campaigns and content co-creation.
• Ensure content strategies engage the right audience across blogs, social, and partner channels.

Team Leadership & Collaboration:

• Mentor and guide junior marketers (Marketing Associates / Specialists) on execution and outreach best practices.
• Delegate effectively, providing clear briefs and ensuring campaign consistency.
• Partner with product and design teams to align messaging, assets, and user experience.

Required Skills and Qualifications:

• 4-7 years of digital marketing experience, with proven success executing and managing multi-channel campaigns.
• Strong ownership of marketing channels including SEO, email, ads, content, affiliates, or influencers.
• Proficiency in analytics and campaign tools (GA4, Looker Studio, Semrush/Ahrefs, Meta Ads Manager, UTM tracking).
• Excellent writing and copy-editing skills, with the ability to simplify and clarify messaging.
• Strong grasp of conversion funnels, attribution, CAC, LTV, and performance-driven growth methods.
• Comfort in leading campaigns, mentoring juniors, and collaborating with cross-functional teams.
• Strong analytical mindset with the ability to turn data into insights and improvements.
• Strong execution discipline: balancing speed, quality, and persistence.

Good-to-Have Qualities -

• Experience in the WordPress, SaaS, or website builder ecosystem.
• Ability to understand the mindset and workflows of web designers, developers, and creators.
• Past leadership in affiliate/influencer partnerships.
• Comfort with AI tools to accelerate copy, workflows, and research.

KPI's for Success:

• Increased traffic and conversions from owned channels.
• Growth in signups, website traffic and product revenue.
• Improved conversion rates across funnels and campaigns.
• Number and quality of partnerships, affiliates, and creators engaged.
• Execution of successful product launches or large campaigns.
• Improved team velocity and on-time delivery of campaigns.

Looks interesting? Apply now and be part of our awesome team!

REVIEW CRITERIA:

MANDATORY:

• Strong B2C Performance Marketing Profile
• Must have 3+ YOE in managing performance marketing in at least 1 of Google ads campaigns (Search, Display, Universal App Campaigns UAC)
• Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics
• Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients
• Avoid all e-commerce companies
• Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself
• Minimum 2 years per role required. One short stint is acceptable if there’s a long tenure (eg: 5+ years) in a prior role. Frequent job changes are straight rejects.
• Note: Total years of experience must not exceed 6 years.

ROLE & RESPONSIBILITIES:

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

IDEAL CANDIDATE:

• Education: Bachelor's degree in Marketing, Advertising, Computer Science, Statistics, or a related field.
• Experience: 3-6 years of experience in digital ad operations with a focus on Google Ads.

SKILLS:

• Proficiency in Google Ads, Google Ads Editor, Tag Manager, Google Analytics.
• Excellent at data handling and insight generation, proficiency in Excel & PPT.
• Strong technical skills. Experience with HTML, JavaScript, SQL a plus.
• Experience with tools like Tableau, Power BI, etc.
• Experience with Microsoft Ads (Bing), Facebook, affiliate marketing a plus.
• Excellent problem-solving skills and attention to detail.
• Ability to manage multiple campaigns and projects simultaneously.

PERKS, BENEFITS AND WORK CULTURE:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits & adoption assistance
• Butler & Concierge services
• Team Off-sites & Celebrations

BEYOND WORK:

• Insurance benefits for you and family
• Interest-free loans
• Gift vouchers for special moments
• Fully-equipped Gym
• Education Sponsorship Programs

What you will do:

• Write articles, blog posts, and web content

• Edit and proofread content for clarity and grammar

• Research topics to produce fresh, accurate content

What you will need:

• Strong writing skills

• Good grammar and attention to detail

• Ability to meet deadlines

Experience: 1 Years

Location: Rajkot, Gujarat

Position Type: Full-time, in-office role | No remote work available

Job Brief: AGENCY09 is looking for a mind that loves words and working with them. A believer of ideas and communication, the mind should be able to create and edit. Working in a fast paced environment, the copy supervisor will be part of the core thinking process for plenty of brands.The main objective is to have quality control for the content produced by AGENCY09

Experience :  1 + Copywriting experience in a fast paced digital agency 

Salary - As per market standards

         
Location: Open for both WFH Position and Mumbai Office. (Bandra)

Responsibility:

You will be part of the content team that constantly has to bring new ideas to the market. 

Primary - Campaigns, Special Days, Social Media Content, Website Content, Video Led ideas

Secondary - Brand Communication, Other offline communication and SEO 

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
• A good understanding of brands/markets in India, current advertising trends, consumer behavior and related sense of the markets to be able to offer solutions(in conjunction with the creative team) to clients.
• Through copy, be able to deliver tangible results to clients/brands and make a difference through exemplary strategy and creativity.
• Creative/Out-of-the-Box thinking.
• Discussing the client's core message and target audience.
• Brainstorming visual and copy ideas with the team.
• Excellent command over the English language. Expert in writing skills, editing and proofreading abilities. Ability to write concise, attention-grabbing and hard-hitting copy that clearly puts the message across.
• Think ideas and work towards implementing the same.
• Work closely with the Art & Tech team on the projects.
• Ability to deliver within short-frames and meet the deadlines.
• Should have in-depth understanding of the digital media and the ability to write well, crack campaign ideas across digital platforms like facebook, Twitter, Should have the creative knack to deliver the best possible quality work. 

Education - Bachelors' or above. Or a portfolio that never raises the question. 

Skills:

• Proficient using microsoft office 
• Ability to think and write for different audiences and mediums
• A passion for words and communicating the essence of a story. 
• Ability to self-manage, take initiative and prioritize tasks in a fast-paced environment.

About Us

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

• upGrad was awarded the Best Tech for Education by IAMAI for 2018-19
• upGrad was also ranked as one of the LinkedIn Top Startups 2018: The 25 most sought-after startups in India 
• upGrad was earlier selected as one of the top ten most innovative companies in India by FastCompany.
• We were also covered by the Financial Times along with other disruptors in Ed-Tech
• upGrad is the official education partner for Government of India - Startup India program 
• Our program with IIIT B has been ranked #1 program in the country in the domain of Artificial Intelligence and Machine Learning 

About the Role

If you love to learn, are a quick learner and would love to create top-notch online courses on emerging technologies like Blockchain, Software Development or Data science then we are looking for you!

The Senior Content Strategist role is unique in the sense that it provides an opportunity to learn new topics quickly, work on case studies, interact and build network with top industry professionals and faculty members in the respective domains, and do work that directly impacts the lives and careers of our learners.upGrad is looking for people passionate about education to help design learning programs for working professionals in order to help build the careers of tomorrow. 

Roles & Responsibilities

• Develop world-class content for online courses on different stacks in Full-Stack Web Development (Java, Spring, Spring Boot, Angular, React.js, Node.js & Express.js, C#, .NET), Blockchain Development & Architecture, software development/mean-stack development / Data science/Machine Learning. This job will equip the candidate with highly sought after skills and will be a great starting point for a career
• Understand the industry requirements and develop courses to help students meet high standards
• Plan and execute student competency assessment and engagement to ensure extraordinary learning experience
• Quickly learn complex concepts and ensure quality of content, instructional design and overall course experience
• Collaborate with business development team to meet content production deliverables
• Define & structure content development process; work with educational content across all levels
• Structure, grow and lead content development team including research assistants, video producers, scriptwriters etc.
• Work closely with senior faculty, freelancers and global industry leaders

Skills Required

• BE/B.tech Computer science background (Bachelor’s/Master’s degree, BCA/ MCA,
• Online/ self taught/MOOC) OR a degree in Maths/Statistics.
• 4+ years of experience in e-Learning and/or creating customised higher education programs
• Experience in software development (backend/full-stack web development) , Data science is valuable.
• Excellence in problem solving and structuring of complex processes in new terrains
• Master in Higher Education/ Technology, Education & Innovation is preferred
• Experience in (digital) pedagogic content production; preferably higher education is preferred

• Developing content for blogs, articles, app descriptions, social media, and the company website.
• Write in “American English” as the audience is a US consumer audience
• Identifying customers’ needs and recommending new content to address gaps in the current content.
• Build and manage our social media profiles and presence across channels you deem relevant
• Curate and create interesting, relevant, and trending content people look forward to every day
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Ideate and execute world-class social promotions and campaigns and track their success
• Work alongside other marketers to create content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.

Roles and Responsibilities

Our growing company is looking for an ambitious content writer, to oversee the development, execution, and delivery of digital content across all our channels, to join our editorial team and enrich our websites with new blog posts, guides, and marketing. The responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Required Skills / Qualifications

• Proven record of excellent writing demonstrated in a professional portfolio.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Closely work with sales and marketing teams and define the content roadmap for new business.
• Assist in the design and development of marketing campaigns and associated collateral.
• Repurpose and optimize existing content across different channels.
• Develop a content calendar for marketing campaigns.
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.
• Churning out ideas, creating video scripting, podcasting, writing blogs, and being a visionary.
• Basic knowledge of Digital Marketing and SEO will be an added advantage
• Previous experience in copywriting will be a strong plus.