Content Writer

Job Title: LinkedIn Marketing Specialist

1. Role Overview

The LinkedIn Marketing Specialist is responsible for driving brand visibility, lead generation, and audience engagement through LinkedIn. This includes managing personalized messaging, content creation, post scheduling, Sales Navigator operations, outreach campaigns, LinkedIn

ads, and complete LinkedIn ecosystem management for the company and its clients.

2. Key Responsibilities

. LinkedIn Outreach and Personalized Messaging

• Craft and send personalized LinkedIn messages for lead generation and relationship
• building.
• Manage daily connection requests, follow-ups, and engagement workflows.
• Develop outreach sequences using Sales Navigator insights.
• Maintain high response and conversion rates through strategic communication.

B. Content Creation and Management

• Write high-quality content for LinkedIn posts, articles, and micro-blogs.
• Create compelling copy for LinkedIn ads and sponsored content.
• Design basic creatives using tools like Canva (or coordinate with design teams).
• Build and maintain a consistent posting calendar.
• Research industry trends to create value-driven, educational content.

C. LinkedIn Page and Profile Management

• Optimize company and personal LinkedIn profiles for visibility and impact.
• Ensure branding, banners, descriptions, and keywords are updated and aligned.
• Manage comments, interactions, and community engagement.

D. LinkedIn Ads and Paid Campaigns

• Set up, monitor, and optimize LinkedIn ad campaigns.
• Create audience segments using Sales Navigator and platform filters.
• Run Sponsored InMail, Lead Gen Forms, and Sponsored Content campaigns.
• Analyze ad performance and improve CPL, CTR, and conversions.

E. Sales Navigator Management

• Conduct lead research and build targeted lists.
• Identify ICP profiles and decision-maker personas.
• Track lead engagement and share weekly insights with the team.
• Utilize advanced filters to maximize lead quality.

F. Performance Tracking and Reporting

• Monitor KPIs such as impressions, reach, engagement, leads, and ad metrics.
• Prepare weekly/monthly performance reports.
• Recommend content strategies, outreach improvements, and ad optimizations based on analytics.

3. Required Skills and Competencies

• Technical Skills
• Strong command of LinkedIn platform features (Posts, Pages, Ads, Sales Navigator).
• Proven experience in LinkedIn outreach & lead generation.
• Content writing skills—storytelling, copywriting, ad copy development.
• Knowledge of LinkedIn Ads Manager & campaign optimization.
• Basic Canva/design skills for content creation.
• Ability to use analytics tools (LinkedIn Insights, Excel/Sheets, CRM tools).

4. Experience Requirements

• 2–5 years of dedicated experience in LinkedIn marketing or social media marketing.
• Past experience with LinkedIn Ads is preferred.
• Proven track record of generating leads and managing outreach campaigns.
• Experience working with B2B brands or SMBs is an advantage.

About the internship

Selected intern's day-to-day responsibilities include:

1. Assist in creating business assets such as presentations, documentation, and reports.

2. Support the team in developing and optimizing internal business workflows.

3. Help in building and running marketing automation campaigns using the Zoho suite.

4. Assist in preparing internal dashboards and reports using Power BI.

5. Contribute to managing company social media accounts and analyzing performance metrics.

Who can apply

Only those candidates can apply who:

1. are available for full time (in-office) internship

2. can start the internship between 22nd Oct'25 and 1st Nov'25

3. are available for duration of 3 months

4. are from Thane only

5. have relevant skills and interests

* Women wanting to start/restart their career can also apply.

Other requirements

1. Masters/Bachelors in Marketing or Business Analytics and related fields (preferred).

2. Prior exposure to business analytics and/or marketing roles is desirable.

3. Excellent command over English with strong communication skills.

4. Familiarity with analytics tools (Power BI, Zoho suite, or similar).

5. Detail-oriented with the ability to support multiple tasks.

6. Female candidates will be preferred for this role.​

• Write clear, engaging, and original content for blogs, websites, and social media
• Do basic research and turn ideas into simple, easy-to-read articles
• Learn how to write with SEO (Search Engine Optimization) in mind
• Help edit and proofread content for grammar and clarity
• Work with the team to brainstorm new content ideas

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement