Content Writer

Strong Consumer Psychology / Conversion Strategy / D2C Growth Strategy Profiles (Health & Wellness / Consumer Brands)

Mandatory (Experience 1): Must have minimum 7+ years of experience in content communication strategy to drive conversions across digital platforms (website, ads copy) preferrably for D2C brand

Mandatory (Experience 2): Must have Hands-on experience in applying consumer psychology to drive conversions (persona building, behavioral targeting, messaging frameworks)

Mandatory (Experience 3): Strong exposure to Meta & Google Ads (strategy level) with ability to analyze CTR, CVR, CAC and funnel performance

Mandatory (Experience 4): Proven experience in funnel optimization / CRO across landing pages, website journeys, CRM (WhatsApp / Email), and assisted sales funnels

Mandatory (Experience 5): Strong Experience in competitive intelligence and Market analysis (tracking competitor ads, messaging, offers, and deriving actionable insights)

Mandatory (Experience 6) : Experience working closely with Brand, Marketing, and Sales teams to influence messaging, creatives, and customer journey

Mandatory (Skill 1): Strong understanding of Indian consumer psychology and buying behavior

Mandatory (Skill 2): Ability to connect data with psychological insights and drive conversion decisions

Mandatory (Domain): Must have prior experience working with D2C / consumer brands; experience in health, wellness, nutrition, or lifestyle categories is strongly preferred

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Strong Podcast & Video Script writing Profile

Mandatory (Experience 1) – Must have 2+ YOE in creative scripting and narrative design for Podcasts

Mandatory (Experience 2) - Must have strong exposure to Finance industry, and should be able to simplify complex Financial subjects into engaging story-based scripts

Mandatory (Skills) – Must have hands-on expertise with AI/GenAI tools (e.g., Wondercraft, Heygen, NotebookLM, ElevenLabs) for content creation, prompting, and production at scale.

Mandatory (CTC) - The CTC breakup offered will be 80% fixed, and 20% variable, as per Company policy.

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

Sell BETSOL products and services using the power of words. • Write content that will be included in marketing, public relations, and advertising material. • Write engaging headlines and concise product descriptions. • Create conversion-oriented content that turns visitors into customers. • Collaborate with product managers and product owners to build a complete understanding of BETSOL’s products and services. • Research the technology and solutions that our competitors offer. • Responsible for gaining in-depth understanding of backup industry's terms and trends. • Ability to understand technical terms and speak to B2B audiences about complex topics. • Brainstorm visual and content ideas with other members of the Marketing team. • Leverage brand strategies, unique voices of BETSOL and its various products to maintain identifiable voices while also producing creative and innovative campaigns. Required Skills • 1-3 years of content marketing in a web-based marketing environment. • Familiarity with web content marketing best practices. • Excellent verbal and written communication skills including an ability to work in a team environment. • Ability to share a portfolio of relevant works. Preferred Skills • Experience marketing for a technology company. • A strong “technical IQ” to match creative aspirations. • Experience working in backup and recovery industry.

Responsibilities include:

• Create, manage and shape branded content on social media

• Own engagement and social audience growth metrics

You should be:

• A creative content and copy writer

• Super active on social media

• A storyteller with strong oral and written communication skills

• Be highly-organised and autonomous

Preferred skills:

• Graphics Design (Primarily Social Media Content)

• Research based writing (In-depth blogs, ebooks)

• Experience with social media management

Roles and Responsibilities

We are looking for a qualified Performance Marketing Lead to take the lead in developing successful, long-term digital marketing strategies for our company.

As a Digital Marketing Lead, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

We need a spearhead who can:

Performance Marketing

• Continuously iterate and design A/B tests around different creatives, audiences and/or bidding strategies;

• Manage, review, and perform daily account responsibilities associated with different paid advertising platforms,

• Planning and control of the digital performance marketing budget and spend by allocating budgets to different channels;

• Work with campaign teams to plan successful campaigns focusing on audience, product and placements to drive volume and efficiency thresholds;

• Using A/B testing to optimize digital marketing performance;

• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities;

• Reviewing and optimizing the design and content of all online assets including the company website and social media pages;

• Working with other stakeholders to optimize the conversion funnel for specific traffic sources, campaigns, user segments etc;

• Working with content marketing and design teams to create suitable content for each stage of a customers digital journey & overseeing multi channel content strategies.

• Analyze weekly and monthly reports from multiple ad channels, Google Analytics, and MMP to drive insights and opportunities along with working knowledge & tracking of analytics tools (GTM & GA)

• Developing and managing digital prospecting and remarketing campaigns

• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

• Identifying and testing new channels to continue to meet or exceed established critical metrics

• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

• Managing Digital Marketing Team.

• Knowledge around fraud & its prevention across web & app.

Organic Growth

• Proficiency with all major social media platforms (e.g: FB, Insta, Twitter etc)

• Test ads across devices to ensure the best branding and user experience

• Test ad messaging across segments and report on engagement

• Optimize organic social posts for content and messaging

• Optimize website content, landing pages, and paid search copy.

• Monitor and respond to customer comments on social posts

• Work with internal stakeholders to promote announcements

• Campaign management, measurement, optimization.

• Dive deep into reporting which includes but not limited to bids, device, audience segments, geo and demo targets, and creative, etc

• Maintain digital dashboard of several different accounts

• Strategizing and Maintaining Brand Consistency across social media platforms via tone, voice, and terminology.

• Manage community engagement, growth, and optimization

• Creating compelling social media content, collaborations and campaigns in order to grow Shiprocket's digital community, engage new audiences and sustain existing followers

• Interacting with new and existing audiences online and deepening engagement across all Shiprocket's social media platforms

• Draft social media content for Shiprocket and post it on platforms

• Scan and monitor digital and social media sites and hashtags, identify opportunities for Shiprocket on digital platforms

• Provide live coverage of events including by taking pictures and short videos and drafting messages for Shiprocket social media channels

• Monitor Shiprocket & social media channels, engage with community members and flag reputational risks or communication opportunities to Management

• Support efforts to ensure social media presence and branding are consistent and cohesive across all platforms

• Identify strategic opportunities for content and digital partnerships to enhance Shiprocket & social media reach and engagement

Come, join us on our journey to provide jobs to a million people by 2026

Who We Are?

Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and With a clientele of some of the hottest startups in the US,  Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.

We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Content Writer (Blogs).

What’s in it for you?

- Great Pay

- Be part of a 100x growth story - Wishup has grown 10x in the last 18 months

- High growth potential & impact - an early stage in Wishup’s journey 

- Work from home (or anywhere), forever!

What are we looking for?

-Experience in writing articles for magazine features and guest blog website

- Excellent written and verbal English communication skills

Work Responsibilities

- Research industry-related topics (combining online sources, interviews, and studies)

- Write clear marketing/blog copy to promote our services

- Prepare well-structured drafts using Content Management Systems

- Proofread and edit blog posts before publication

- Submit work to editors for input and approval

- Ensure all-around consistency (style, fonts, images, and tone)

- Update website content as needed

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

Job Prerequisites (to be verified during the interview process)

- High-speed internet connection

- Laptop with integrated camera & a pair of headphones

- Quiet workspace

Company Reviews

https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng">https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eng

Social Media Links

LinkedIn - https://www.linkedin.com/company/wishup-services/">https://www.linkedin.com/company/wishup-services/

Facebook - https://www.facebook.com/wishupnow/">https://www.facebook.com/wishupnow/

Twitter - https://twitter.com/wishupnow">https://twitter.com/wishupnow

Instagram - https://www.instagram.com/wishupnow/">https://www.instagram.com/wishupnow/

Training at Wishup

https://www.youtube.com/watch?v=6Uolgas0Uj4

Life at Wishup

https://www.youtube.com/watch?v=qHPMod_jzmA

• Operating as the lead point of contact for any and all matters specific to your accounts (Web, SEO, Content & Email)

• Leading a team of Web, SEO, Content and Email experts
• Collaborating with internal departments to facilitate client need fulfillment.
• Present strategies to clients and ensuring timely execution and delivery
• Analyze the effectiveness of strategies implemented
• Time to time recommend, design and implement new projects to increase their ROI
• Set up a list of KPIs to track for each client
• Prepare and present reports on their progress
• Building and maintaining strong, long-lasting customer relationships
• Collecting and analyzing data to learn more about consumer behavior.
• Maintaining updated knowledge of company products and services and upselling them time to time
• Resolving complaints and preventing additional issues by improving processes.
• Keep abreast with new trends in digital technology
• ​Lastly, manage the P/L of the team and accounts assigned

• Knowledge of digital tools and technology
• Understanding and knowledge of websites, search and email
• Experience in customer service
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player & leader
• Good time-management skills and organized
• Great interpersonal and communication skills