Content Writer

AdPushup is an award winning ad revenue optimization platform and a Google Certified Publishing Partner (GCPP). We help web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team that consists of varied personalities plays a key role in the growth of the company.

We have achieved 100% year on year growth since the past couple of years and the credit goes to this mix of engineers, marketers, product evangelists, and customer success specialists. In 2021, AdPushup received the Great Places to Work accreditation, which focuses on not just how employees handle work but also on the culture that motivates them to work for a common goal. You can also read our Glassdoor reviews to hear directly from our employees.

As a Content Writer, you will join our marketing team and enrich our websites with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Your Day-to-Day Tasks Include:

1. Researching industry-related topics (combining online sources, interviews and studies)
2. Writing clear marketing copy to promote our products/services
3. Preparing well-structured drafts using Content Management Systems
4. Proofreading and editing blog posts before publication
5. Coordinating with marketing and design teams to illustrate articles
6. Conducting simple keyword research and using SEO guidelines to increase web traffic
7. Promoting content on social media and updating website content as needed

You Should Have:

1. Proven work experience as a Content Writer, Copywriter or in a similar role
2. A portfolio of published articles
3. Experience in doing research using multiple sources
4. Familiarity with web publications
5. Excellent writing and editing skills in English
6. Hands-on experience with Content Management Systems (e.g. WordPress)
7. Ability to meet deadlines

Why Should You Work for AdPushup?

1. A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
2. Talented and supportive peers who value your contributions.
3. Challenging opportunities: Learning happens outside the comfort-zone and that’s where our team likes to be - always pushing the boundaries and growing personally and professionally.
4. Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work-hours.
5. Plenty of snacks and catered lunch.
6. An attractive and equitable package with ESOPs on the table.
7. Transparency: an open, honest and direct communication with co-workers and business associates.

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

• Bachelor’s degree in marketing, business, or related field
• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications

• Master’s degree a plus
• Proficiency with online marketing and social media strategy
• Proven experience designing interactive applications and networking platforms
• Willingness and ability to travel
• Established press and media contacts

Job duties and responsibilities

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Measure the success of every social media campaign
• Stay up to date with the latest social media best practices, trends, memes, and technologies
• Use social media marketing tools such as Buffer
• Attend educational conferences
• Copywrite and work with designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales, and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network
• Hire and train others in the team

Job requirements and qualifications

• Bachelor’s degree in journalism, communications, marketing, or a related field.
• 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Ability to work in a fast-paced, high-pressure environment.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
• Good time-management skills