Requirements
- Bachelor's degree in English Literature, Journalism, Mass Communication or Liberal Arts
- Excellent command over spoken and written English communication
- 2 to 3 years of professional writing experience
- Great time management & task management skills
- Exceptional primary and secondary research skills
- Comfortable with working in an agile environment
- Comfortable with or open to learning how to use tools such as WordPress, Google Analytics, SEMRush, Zoho PageSense, and Microsoft Office
- Conduct research to find new and engaging content via search engines, social media platforms, authoritative websites, content generation tools, etc.
- Create content for articles, web pages, infographics, e-books, white papers, and other marketing material related to our language services and the industry
- Ensure all content is as per the brand's guidelines, including brand tone, content structure, formatting, etc.
- Write regular articles specific to language services for the company's blog and on behalf of the company for various other credible platforms
- Possess basic knowledge of blog publishing on WordPress
- Collaborate with the design team for producing visually-engaging content
- Create compelling ad copies for marketing
- Work within set deadlines and produce content accordingly
- Show a passion for SEO and current trends but with expertise in writing for people, rather than machines
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AdPushup is an award winning ad revenue optimization platform and a Google Certified Publishing Partner (GCPP). We help web publishers grow their revenue using cutting-edge technology, premium demand partnerships, and proven ad ops expertise. Our team that consists of varied personalities plays a key role in the growth of the company.
We have achieved 100% year on year growth since the past couple of years and the credit goes to this mix of engineers, marketers, product evangelists, and customer success specialists. In 2021, AdPushup received the Great Places to Work accreditation, which focuses on not just how employees handle work but also on the culture that motivates them to work for a common goal. You can also read our Glassdoor reviews to hear directly from our employees.
As a Content Writer, you will join our marketing team and enrich our websites with new blog posts, guides and marketing copy. Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles, along with your application. Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Your Day-to-Day Tasks Include:
- Researching industry-related topics (combining online sources, interviews and studies)
- Writing clear marketing copy to promote our products/services
- Preparing well-structured drafts using Content Management Systems
- Proofreading and editing blog posts before publication
- Coordinating with marketing and design teams to illustrate articles
- Conducting simple keyword research and using SEO guidelines to increase web traffic
- Promoting content on social media and updating website content as needed
You Should Have:
- Proven work experience as a Content Writer, Copywriter or in a similar role
- A portfolio of published articles
- Experience in doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
Why Should You Work for AdPushup?
- A culture of valuing our employees and promoting an autonomous, transparent, and ethical work environment.
- Talented and supportive peers who value your contributions.
- Challenging opportunities: Learning happens outside the comfort-zone and that’s where our team likes to be - always pushing the boundaries and growing personally and professionally.
- Flexibility to work from home: We believe in work & performance instead of measuring conventional benchmarks like work-hours.
- Plenty of snacks and catered lunch.
- An attractive and equitable package with ESOPs on the table.
- Transparency: an open, honest and direct communication with co-workers and business associates.
The content writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.
Ultimately, the writer will deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.
Responsibilities:
- Research, outline, produce content, proof, and publish digital content
- Optimize content according to SEO
- Regularly produce various content types, including email, social media posts, blogs, etc.
Skills & Experience:
- Knowledge of #DigitalMarketing tactics, including #SEO, email marketing.
- Regularly produce various content types, including email, social media posts, blogs, and white papers.
- Review/Edit content produced by other members of the team.
- Excellent writing skills, as well as the ability to communicate and collaborate effectively
- Minimum experience - 1 year
What we are looking for:
We are looking for someone who has a proven record in SEO performance for
dynamic content on large scale. (Something like news, location-based listing)
Have seen organic traffic of multi-millions from SEO.
Can take ownership of the complex project.
Objectives of this Role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Daily and Monthly Responsibilities
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Skills and Qualifications
- Bachelor’s degree in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
Preferred Qualifications
- Master’s degree a plus
- Proficiency with online marketing and social media strategy
- Proven experience designing interactive applications and networking platforms
- Willingness and ability to travel
- Established press and media contacts
We are looking for a SaaS Writer to produce high-quality documentation that contributes to the overall success of our products. You will join a team of talented creative writers who work collaboratively with developers, quality engineers, product managers, and usability experts to make our products easier to use and to spread the awareness around.
Responsibilities
Research industry-related topics (combining online sources, interviews and studies)
Write clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design and developer teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Requirements
Proven work experience of 2-3y as a Content Writer in SaaS
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems (e.g. WordPress)
Job duties and responsibilities
- Develop, implement and manage our social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices, trends, memes, and technologies
- Use social media marketing tools such as Buffer
- Attend educational conferences
- Copywrite and work with designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales, and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Hire and train others in the team
Job requirements and qualifications
- Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of social media experience including planning and managing content in a corporate, or agency setting.
- Social Media Strategist using social media for brand awareness and impressions
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram and other social media best practices
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Ability to work in a fast-paced, high-pressure environment.
- Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.
- Good time-management skills
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.