Content Strategist/Content Marketing Manager
Industry: Mutual Funds / Investment / Financial Services
Working Days: 6 Days Working (1st, 3rd, 5th Saturday Off; 2nd & 4th Working)
Working Hours: 9:30 AM – 6:30 PM
What You Bring:
- 4+ years of experience in content marketing, content strategy, and content development.
- Mandatory experience in the mutual fund, investment, or financial industry.
- Strong understanding of financial products, investor behaviour, market trends, and regulatory compliance.
- Ability to lead content initiatives end-to-end while collaborating with multiple teams and external partners.
Key Responsibilities:
1. Content Strategy & Planning
- Develop and execute a comprehensive content strategy aligned with business objectives, target audience insights, and brand guidelines.
- Identify new content opportunities based on target audience needs, industry trends, social media patterns, and competitor analysis.
- Create and manage content calendars to ensure consistent and timely delivery across digital platforms.
2. Content Development
- Plan and execute content-led campaigns to promote brand initiatives, financial products, and investor education.
- Produce high-quality and engaging content across various formats—articles, blogs, videos, infographics, social media posts, etc.
- Collaborate closely with internal teams (writers, designers, videographers) and external agencies/freelancers to develop compelling content.
- Manage the content team to ensure timely creation, review, and distribution of all content assets.
- Ensure all content follows brand guidelines, maintains brand tone, aligns with SEO best practices, and meets regulatory and industry compliance standards.
3. Content Distribution & Performance
- Develop and implement platform-specific content distribution and promotion strategies to maximize reach and engagement.
- Identify the right channels such as social media, email marketing, partnerships, and communities to amplify content visibility.
- Monitor and analyze content performance metrics (traffic, engagement, conversions) for campaigns and provide data-driven recommendations.
- Continuously stay updated with industry best practices, emerging formats, and evolving trends to refine and improve content marketing initiatives.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon