Content Marketing

Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR 

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.

Why this role exists

To every content writer reading this: AI is not taking your job. I know; I build AI for a living, and I absolutely hate AI slop. I can spot it in seconds.

What AI can't do is think originally, write with personality, or convince a reader to care about a startup they've never heard of. That's what this role is about.

This is a content strategy and copywriting role. Not social media management. Not graphic design. You'll write things worth reading, and get them in front of people who should read them and take action. If you believe good content should provoke thought, offer real insight, and make people care about a startup they've never heard of, you might enjoy working here.

What you'll actually do

Content Strategy & Ideation: Work with Crea8's content pillars, pull ideas from our internal knowledge base, and pitch new ones we haven't covered yet. You'll also write opinionated, insight-led content for Crea8 and adapt it across platforms, with a significant part of what you write directly supporting outbound and inbound sales.

Content & Experimentation: Own the content pipeline from idea to publication and help us keep a consistent publishing rhythm. We won't keep doing what we're doing forever. You'll help us test new formats and new platforms as we grow.

You're a good fit if

• You write well and you know it
• You can research a topic you know nothing about and produce something sharp within a day
• You understand SEO basics, and how search engines identify good (relevant) content
• You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
• You actually want to learn how early-stage startups build credibility through content

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

Roles & Responsibilities

1. Develop and execute integrated marketing campaigns and content strategies across digital platforms
2. Identify trends, creator opportunities, and audience behaviour to inform content direction
3. Translate market insights into actionable content strategies
4. Manage visual storytelling and brand narrative across Instagram, YouTube, LinkedIn, and emerging platforms
5. Craft compelling copy and communications that align with brand voice

Ideal Candidate

1Strong Content Strategy / Social Media Strategy Profile from D2C / Consumer Brands

2Mandatory (Experience 1): Must have 4+ years of experience in content strategy, brand marketing, social media strategy, or creative planning.

3Mandatory (Experience 2): Must have hands-on experience handling social media platforms including Instagram, Twitter/X, and LinkedIn.

4Mandatory (Experience 3): Must have experience developing content strategies and deciding what type of content should go across different social media platforms.

5Mandatory (Experience 4): Must have experience creating monthly content calendars and planning content for social media platforms.

6Mandatory (Skill 1): Must have a strong understanding of digital culture, current social media trends, and content formats.

7Mandatory (Skill 2): Must have a strong understanding of Instagram Reels, trends, and social-first content.

8Mandatory (Skill 3): Must have strong communication, copywriting, content planning, brand storytelling, and content ecosystem understanding.

9Mandatory (Industry): Must have experience with D2C / consumer brands. Experience in fashion, beauty, lifestyle, or consumer brands

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and organic growth is core to how we get there.

The Role

You'll own all content across Rimigo's website, product pages, and UI copy - and be held accountable for what that content does, not just what it says. Success is measured in conversion rates and customer activation, not content volume.

What You'll Do

• Own all content across Rimigo's website, product pages, and UI copy
• Continuously improve copy and content to drive better activation, conversion, and retention
• Identify drop-off points in the customer journey and fix them through content and messaging
• Run iterative experiments on landing pages, CTAs, and product copy
• Brief and manage interns, freelancers, or writers for larger content needs

What We're Looking For

1. Strong Written English - Clear, concise, and persuasive. You can write well yourself.
2. Ability to Brief and Give Feedback - Comfortable directing other writers, not just producing yourself.
3. Understanding of Conversion & Funnel Metrics - You've owned a funnel metric before, not just produced content.
4. Comfort with Analytics Tools - PostHog, Google Analytics, or similar.
5. Experimental Thinking - Hypothesise, test, learn, repeat. You think in iterations, not campaigns.

Ideal Profile

• 1-3 years in a growth, content, or marketing role at a consumer startup
• Has owned a funnel metric before - not just produced content
• Curious about why users behave the way they do, not just what to write

Location: Remote

Experience: 1–3 Years

Job Type: Full-Time

We are looking for a Content Strategist & Social Media Coordinator to plan content strategies, manage social media calendars, and ensure timely publishing across platforms.

Key Responsibilities

• Develop monthly content strategies and social media calendars.
• Plan content pillars, campaigns, trends, and promotional content.
• Coordinate with content writers, graphic designers, and video editors.
• Schedule and publish posts, reels, stories, and Google Business Profile content.
• Ensure content is accurate, on-brand, and published on time.
• Monitor social media trends and content performance.
• Manage multiple brands and deadlines efficiently.

Requirements

• 1–3 years of experience in content strategy or social media management.
• Strong understanding of social media platforms and content planning.
• Good communication and organizational skills.
• Ability to manage multiple brands and projects.
• Experience with social media scheduling tools is a plus.
• Experience with F&B or agency clients is preferred.

Click "Apply Now" in https://gosuperedtech.com/career/content-marketer to apply

Role Overview

• We are looking for a Content Marketer with strong copywriting and content-marketing skills who can turn ideas, strategies, research, product features, and campaign goals into clear and effective content.
• You will work closely with a Senior Marketing Consultant and contribute across content marketing, social media, SEO, product marketing, growth, CRM, website communication, and sales enablement.
• You will be involved end to end — from understanding the audience and objective to researching, writing, refining, publishing, repurposing, and improving content based on performance.

This role is ideal if you:

• Enjoy writing across different formats and audiences
• Can turn complex information into simple, engaging content
• Want to understand the strategy and objective behind content
• Can work quickly without compromising research or quality
• Take ownership while knowing when to seek clarity

Responsible Use of AI

• Use AI tools for research support, brainstorming, outlining, variations, and editing — not as a replacement for final writing
• Review and rewrite AI-assisted content before publishing
• Verify factual claims using reliable or approved sources
• Never invent school information, rankings, fees, admissions details, statistics, or testimonials
• Protect confidential company, parent, and school information
• Ensure final content is original, accurate, useful, and aligned with the Superschools brand

Portfolio Requirements

• Share 5–10 relevant writing samples
• Samples may include blogs, social posts, carousel copy, scripts, website copy, landing pages, email campaigns, WhatsApp content, product copy, campaign copy, or sales collateral
• Google Drive, Notion, PDFs, published links, and portfolio websites are accepted
• We value clarity, originality, research quality, audience understanding, and writing ability over the number of samples

What You’ll Do

• Write blogs, guides, articles, comparison pages, locality pages, FAQs, and other long-form content
• Create social media captions, hooks, headlines, carousel copy, campaign messaging, stories, and CTAs
• Write scripts for Reels, Shorts, school tours, interviews, testimonials, explainers, and other video formats
• Develop website and landing-page copy for discovery, registration, enquiry, conversion, and other user journeys
• Create email, WhatsApp, CRM, newsletter, notification, and parent or school communication
• Write product messaging, feature descriptions, onboarding content, microcopy, banners, and form instructions
• Support product launches, growth experiments, campaigns, and sales enablement content
• Create and optimise content for SEO, AEO, GEO, search intent, FAQs, metadata, internal linking, and AI-powered search
• Repurpose approved blogs, videos, interviews, research, and product information across multiple channels
• Work with marketing, SEO, design, video, product, CRM, research, and school partnership teams
• Manage drafts, feedback, revisions, approvals, and deadlines while maintaining quality and consistency

What We’re Looking For

• 1–4 years of experience in content marketing, copywriting, content marketing, digital marketing, editorial, or a related role
• Strong written English with excellent grammar, structure, clarity, and attention to detail
• Ability to write both short-form and long-form content across different audiences and channels
• Good understanding of hooks, headlines, storytelling, CTAs, audience intent, and conversion-focused writing
• Strong research, editing, proofreading, and fact-checking skills
• Ability to understand a brief and translate business or marketing objectives into effective content
• Comfort working across multiple assignments, stakeholders, feedback cycles, and changing priorities
• Ability to take ownership of execution and progressively work more independently

Compensation

• Competitive + Bonus + ESOPs
• Based on experience, skillset, and contribution. Includes performance-based bonuses and equity participation.

We’re looking for a Content Marketing Associate eager to kickstart their career in digital storytelling. This role offers a fantastic opportunity to grow by collaborating with experienced marketers on campaigns and content that engage thousands of learners.

Senior Content Strategist

Marketing · Organic Growth (SEO + GEO + AEO)

5 days WFO 🕐 Full-Time · Senior IC role Individual contributor role. Path to leadership after you've proved the impact.

Read This First

If you're a Content Leader at a mid-size SaaS company right now, you probably know the trap: mostly managing, rarely strategizing, and almost never doing the actual work.

You'll do the work. You'll run the audits yourself, pick the keywords that matter out of the pool, rewrite the pages that need rewriting, build the dashboards, and set the roadmap the team executes against. Deliver a strong early turnaround, and a team gets built around you. But we're hiring for the person who can produce the outcome not for the person who wants to skip straight to owning the org chart.

Most senior content people can't do this anymore. If you still can this is the seat.

The Mission

We aren't automating scripts we're deprecating the era of manual-heavy testing entirely. TestMu AI is building the world's first AI-native platform where Agentic Intelligence autonomously plans, authors, and self-heals the entire Quality Engineering lifecycle.

The name "TestMu" comes from our community conference — our users and our team are the heartbeat of what we build, not an audience.

As we rebrand from LambdaTest to TestMu AI, our organic footprint needs someone who can protect what's ranking, rebuild what isn't, and set us up to win in the world where developers ask ChatGPT and Perplexity before they open Google. That's the seat.

Why This Seat Matters Right Now

GEO (Generative Engine Optimization) is a young discipline. Nobody has a playbook. You get to write one for an AI-native product, at the exact moment developers are shifting how they search.

A large keyword pool. A rebrand mid-flight. Real ranking positions to defend and real gaps to close. This is not "come manage a stable content engine."

Full LLM tooling from day one Claude, ChatGPT, whatever else you need. Not for content generation (that's the boring use). For analysis, dashboarding, opportunity detection, and the operational SEO work that used to take a team of three.

A product that people actually search for. QA engineers, dev leads, and CTOs at companies like Wells Fargo, JPMorgan, Meta, Louis Vuitton, and Sephora are your audience. High-intent, high-value, high-leverage.

What You'll Own

This is real work. Not oversight.

• The AEO + SEO + GEO strategy for TestMu AI end to end. What we rank for today, what we should rank for, and how we win in AI answer engines as the search landscape shifts.
• Prioritisation across a sprawling keyword pool. You'll pick what matters first, defend the choice, and hold the line when other functions want to hijack the roadmap.
• Hands-on execution on the top-priority pages audit, rewrite, consolidate, or deprioritise. You don't just brief this work. You do the parts that need your judgment.
• The weekly and monthly cadence how the content team runs, what they work on, what gets shipped, and how it gets measured.
• The dashboards and reporting layer — Google Search Console data, page-level trends, alerts on ranking drops, and recurring performance updates the whole company reads.
• The early-innings outcome measurable movement in organic clicks and ranking on the priority set. Not a large unactioned backlog. Real improvement, defensible in a room.

How You'll Spend Your Week

So you know what you're walking into.

• Mornings in Google Search Console what moved, what dropped, what deserves attention today.
• Deep audit blocks pulling data with Ahrefs / SEMrush, running Apify workflows, digging into why a specific set of pages isn't converting search intent.
• Actually writing and rewriting the pages where your judgment is the difference between a page that ranks and one that doesn't. This is not delegated.
• Team enablement briefing the existing content team on priorities, reviewing their work, teaching the SEO/GEO lens as you go.
• Building dashboards and alerts the reporting layer that makes organic performance visible to marketing, product, and leadership without meetings.
• Weekly leadership sync showing the numbers, defending the priorities, and shifting the plan when the data says so.

How We'll Know You're Great

Signals we're looking for.

• You think in queries and intent, not in "topics." You can look at a keyword and see the buyer journey, the SERP composition, and the fastest path to ranking without being told.
• You use LLMs as a second brain, not a content mill. You've built at least one workflow that automates something in your SEO stack analysis, clustering, opportunity detection, brief generation from SERP data.
• You know what changed in search this year. Google's AI Overviews, the shift to answer engines, the way core updates hit topical authority. You have opinions, and they're informed.
• You've been the person who made the numbers move — not the person who managed the person who made the numbers move. You can point to specific pages, specific quarters, specific traffic curves.
• Extreme ownership: you take full accountability for outcomes, not just tasks.

Your Early Runway

Precision expectations. Not vibes.

Diagnose first.

• Audit current content and organic performance across the domain.
• Identify priority pages, keyword clusters, and the immediate fixes worth shipping early.
• Set up dashboards, alerts, reporting cadence, and the SEO/GEO roadmap the team will execute against.

Then ship and prove.

• Drive execution on the highest-priority pages and optimisations. Your hands on the ones that need it.
• Show measurable movement in organic clicks and priority-page rankings not a backlog, an actual curve.
• Prove a repeatable prioritisation model the team can run without you in the room for every decision.
• Earn the case for expanded scope team leadership is discussed only after hands-on impact is on the table.

Your Toolkit

What you'll be fluent in or become fluent in fast.

• Google Search Console this is where you live. Daily. Non-negotiable fluency.
• Ahrefs, SEMrush, or equivalent for keyword and backlink intelligence.
• Apify for scraping, competitive tracking, and SERP data at scale.
• Claude and other LLMs as operational tools for audits, clustering, brief generation, dashboard building, and any analysis that used to take days.
• Dashboard, alerting, and reporting whatever tool makes the numbers visible.

Who This Is For (And Who It Isn't)

This role is for you if:

• You've spent years deep in SEO / content strategy, primarily in B2B SaaS, tech, or IT (EdTech, FinTech, and post-COVID high-growth companies are also relevant).
• You still love the craft. You'd rather run an audit yourself than send it to someone junior and hope.
• You want to move fast, work in ambiguity, and be trusted with real ownership.
• You're excited about GEO as the next frontier not defensive about it.

This role is not for you if:

• You haven't done hands-on SEO work in a long while.
• You want a purely managerial seat with a large team and predictable rhythms.
• You need a highly structured corporate environment.
• You'd rather set direction than execute against it.

Your Path

Your growth at TestMu AI is mapped to what you ship. Deliver a strong early turnaround and you earn the case for building a team around you. Prove that team can compound the outcome, and Lead - Content is the next seat. This is the ladder, and it's earned not inherited.

Job Description – SEO Content & Project

Coordinator

About the role :

We run SEO and content programs for US-based clients, mostly local service businesses competing city by city. We need someone who can do the SEO and content work themselves and keep several client projects moving at once.

You will work alongside our SEO lead and own deliverables across clients. You will coordinate writers, designers, developers, video creators and link builders so work ships on time and to standard.

Key responsibilities :

SEO research and strategy -

• Build keyword sets for service pages, city pages, landing pages and blogs using Ahrefs, SEMrush and Google Search Console.
• Run competitor analysis to find ranking gaps, content opportunities and on-page tactics competitors use that we don't.
• Turn keyword and competitor research into a prioritised list of blog topics, page ideas and video topics for each client.

Content and page creation -

• Write briefs for blogs and pages covering target keywords, search intent, structure, internal links and local proof points.
• Write and edit web page and landing page content that converts as well as ranks.
• Review drafts from writers and interns for accuracy, keyword use, tone and local relevance.
• Run on-page SEO checklists before and after publishing: titles, meta, headings, schema, internal links, image alt text and indexing requests.

Video and local SEO -

• Ideate video topics mapped to blogs and pages, and brief the video team with outlines they can script from.
• Write and publish Google Business Profile posts aligned with each client's target cities and offers.

Project management and coordination -

• Manage a monthly content calendar across multiple clients, breaking each deliverable into steps with owners and deadlines.
• Coordinate handoffs between writers, designers, developers, video creators and link builders, and follow up on blockers early.
• Track progress in our task management system and flag deadline risks before they are missed.
• Share regular status updates with the team lead and contribute to client reporting when needed.

Requirements :

• 2–4 years of hands-on SEO and content experience, ideally in an agency serving multiple clients.
• Strong keyword research and competitor analysis skills with Ahrefs, SEMrush or similar, plus Google Search Console and GA4.
• Excellent written English: able to write page content for a US audience and give clear feedback on others' drafts.
• Solid understanding of on-page SEO, local SEO and Google Business Profile.
• Comfortable with WordPress or a similar CMS and basic schema markup.
• Proven ability to juggle several projects, run a calendar and hold people to deadlines.
• Experience with a project management tool such as ClickUp, Asana, Trello or Monday.

Good to have :

• Experience with US real estate or local service business clients.
• Familiarity with landing page CRO and A/B testing.
• Experience briefing video or short-form video content for SEO.
• Comfortable using AI tools for research and drafting while keeping quality and accuracy high.

Success in the first 90 days :

You own the full content workflow for at least two clients, from keyword set to published page. Deliverables ship on schedule and pass the on-page checklist the first time

How to apply:

Send your CV and two samples of content or SEO work (a page, blog or competitor analysis) to nilamappscrip.co

also you can reach out on WhatsApp number nine three one six one two zero one three two

Job Title: SEO Content Writer

Job Overview:

We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.

Key Responsibilities:

● Write SEO-optimized content for blogs, website pages, landing pages, and articles.

● Conduct keyword research to identify relevant topics and search opportunities.

● Create content that aligns with user search intent and SEO best practices.

● Optimize content using proper keyword placement, meta titles, meta

descriptions, headings, and internal linking.

● Perform competitor content analysis to identify ranking opportunities.

● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.

● Work closely with the SEO team to improve organic rankings and traffic.

● Update and optimize existing content to improve search engine performance.

● Ensure content follows brand guidelines and maintains consistency in tone and style.

Requirements & Skills:

● Strong writing, editing, and research skills.

● Good understanding of SEO fundamentals and keyword optimization.

● Ability to write engaging, informative, and reader-friendly content.

● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,

or similar tools) is a plus.

● Basic knowledge of on-page SEO techniques.

● Ability to manage multiple content projects and meet deadlines.

● Excellent English writing and communication skills.

Content & Social Lead

Location: Turbhe,Navi Mumbai (on site)

Type: Full-time

Experience: 4–6 years in content and social

About NapChief:

NapChief is a fast-growing D2C kidswear brand. We sell through our own website (napchief.com) and all major marketplaces including Myntra, FirstCry, and Amazon. At Nap Chief, we're redefining kids' wear for a new generation of parents. We craft premium, super-soft clothing that kids love to wear and parents trust.Our mission is to empower the young generation and we are looking for you to join forces with us to conquer this mission.

About the role

You will own NapChief’s entire content and social function: everything the brand publishes, the calendar it runs on, the team that produces it, and the audience response it earns.This is a management seat first and a craft seat second. Five people report to you, and you will be measured by what your team produces, not by what you produce personally. If your ambition is to be the best maker in the room, this is the wrong role. If your ambition is to build a content engine that runs on a calendar and hits its dates without you in the middle of every task, this is the right one.

Responsibilities:

Content calendar and planning

• Own the rolling content calendar across Instagram, YouTube Shorts, and any platform we operate on — planned monthly, locked weekly, visible to the company in Asana with fixed start and end dates.
• Build the calendar around kidswear seasonality: the winter peak, festive and gifting windows, back-to-school, new collection drops, and end-of-season sale periods.
• Own the format mix — reels, statics, carousels, long-form, UGC and rebalance it monthly against performance data rather than team preference.
• Plan against the two audiences that matter and be explicit about which one each piece addresses: parents, who buy, and children, who wear.

Production and shoot management

• Own the shoot calendar end to end: concept, script, model casting and confirmation, location, props, styling, call sheets, and post-production timelines.
• Hold the production schedule. A shoot that loses its models on the morning of is a planning failure to build the confirmations, buffers, and fallbacks that prevent it.
• Manage external partners: photographers, videographers, editors, and studios, including rate negotiation and delivery timelines.
• Ensure every new collection has shoot-ready assets before it goes live on the website and marketplaces.

Organic social and community

• Own organic performance as a number: reach, engagement, saves, shares, follower growth, and non-follower reach reported weekly against target, not anecdotally.
• Run publishing discipline. No reposting old content as filler. Retire formats once they stop performing and test new ones on a defined cadence.
• Own community management comments, DMs, and the response SLA routing anything that becomes a service issue to customer service.

Influencer and UGC

• Own the influencer program through the influencer marketing owner on your team: partner selection, brief quality, deliverable tracking, usage rights, and cost per asset.
• Build a repeatable UGC pipeline from customers and parent creators, and route the best-performing assets into the paid creative pool.
• Measure influencer spend the way we measure everything else — cost per usable asset, engagement earned, and contribution to sales where trackable.

Brand storytelling

• Own the brand narrative in content: what NapChief stands for, how it sounds, and how that holds together across every post, campaign, and collection launch.
• Write and approve scripts and copy, or direct the team that does.
• Maintain the Master Creative Document as a living reference that survives any individual leaving.
• Run seasonal campaign concepts end to end: brief, narrative, asset list, timeline, and post-campaign review against results.

Team leadership

• Manage five people directly. Run weekly 1:1s and a documented weekly team review.
• Set priorities explicitly. Every person on your team should be able to state their top three priorities for the week without asking you.
• Hold people to dates. Where work slips you handle it directly — the conversation, the written expectation, the follow-up, and the escalation if it repeats. Repeated following-up is not management.
• Develop the team. Two of the five are in their first or second year. Your job is to make them independent, not to absorb their work when they struggle.
• Own hiring input, interview scorecards, and probation recommendations for your team.

Coordination

• Work alongside the Brand Strategist, who owns creative for paid media. Your organic and production engine feeds that pipeline.
• One team member is coached by the Brand Strategist on creative craft while reporting to you — you own their priorities, performance, and review.
• Work with the Shopify and marketplace owners so launches, sale events, and campaigns have assets on time.

KPIs you own

• Organic reach and engagement growth vs monthly target, including non-follower reach
• Content calendar adherence — planned vs published, on date
• Shoot-to-live turnaround — days from shoot to assets available for use
• Asset throughput per month at the agreed quality bar
• Influencer cost per usable asset
• Team scorecard completion every person on your team on a live weekly scorecard

Requirements:

• 4–6 years in content and social for consumer brands, including 2+ years managing a team of four or more. Agency backgrounds are welcome, particularly if you ran a pod across brands and now want to go deep on one.
• Demonstrated people management with a mechanism behind it. You will be asked in the interview to walk through, week by week, how you handled someone who repeatedly missed deadlines. We are looking for a specific method, not persistence.
• Experience running a production calendar with real deadlines and real consequences — shoots, launches, and campaign dates that could not move.
• Strong planning and timeline management. This is the core competency for this seat, ahead of design or editing skill.
• Storytelling ability. You can articulate why a piece of content exists and what it should make a parent feel or do.
• Comfort with numbers: platform analytics, weekly reporting, and making format decisions from data.
• Hands-on enough to be credible. You can brief, review, and give sharp feedback on a reel or a script even if you are not the one editing it.
• Working proficiency with Asana or an equivalent, plus social scheduling and analytics tooling.
• Not a fit if: your strongest asset is your personal portfolio and you would rather be making content than running a team; your management experience is limited to freelancers; or you have led social at a large brand where an agency and a producer handled production.

Digital Marketing & Content Creator

Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

Key Responsibilities

1. Digital Marketing

• Develop and execute digital marketing campaigns.
• Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
• Plan and optimize Google Ads and Meta Ads campaigns.
• Conduct SEO and keyword research.
• Generate qualified leads through digital channels.
• Monitor campaign performance and improve ROI.
• Conduct competitor and market research.
• Prepare weekly and monthly marketing reports.

2. Content Creation

• Create social media posts, carousels and promotional creatives.
• Develop Reels, Shorts and other short-form video content.
• Write captions, advertising copy, blogs and website content.
• Create content calendars and campaign concepts.
• Edit videos and basic graphics.
• Maintain consistent company branding across platforms.
• Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

• Use AI tools responsibly for content ideas, copywriting and research.
• Use AI-assisted image/video creation where appropriate.
• Research emerging digital marketing trends and tools.
• Improve productivity through marketing automation.

4. Analytics & Growth

• Track reach, engagement, leads, conversions and campaign costs.
• Use Google Analytics and platform analytics.
• Identify high-performing content and campaigns.
• Recommend improvements based on data.
• Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

• Digital marketing
• Social media marketing
• Content creation
• Copywriting
• Video editing
• Canva / Adobe
• SEO fundamentals
• Google Ads
• Meta Ads
• Lead generation
• Analytics and reporting
• Excellent creativity and communication

Good to have:

• WordPress/CMS
• Email marketing
• CRM knowledge
• Marketing automation
• YouTube growth
• LinkedIn B2B marketing
• Basic photography
• AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

• Qualified leads generated
• Social media growth
• Engagement rate
• Website traffic
• Content output and consistency
• Advertising performance
• Cost per lead
• Conversion rate
• SEO improvement
• Campaign ROI
• Quality and creativity of content
• Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

1. 3 social media posts
2. 2 Reel/Shorts concepts
3. 7-day content calendar
4. 3 advertising captions
5. Target audience definition
6. Basic Meta or Google Ads strategy
7. 10 relevant keywords/hashtags
8. One promotional creative
9. One short video/Reel
10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

Focus on execution, content creation and social media.

Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.