Content Creator at HIdesign India Private Limited · Pondicherry · 0 - 10 years · ₹3L - ₹10L / yr · Profitable · Posted 10 Sep 2024

Designation- Content Creator
Location- Pondicherry
Responsibilities
Create Photo and Video content for Hidesign, The Promenade & Le Dupleix hotels, Storytellers’ Bar, Le Pondichery & Casablanca.
Creating content will require
Research and planning for the shoots
Shoot Videos and Photos on the planned date, in coordination with the different teams within the company and sourcing products & models if required.
Edit and colour grade the Videos and photos using phone apps as well as softwares such as Premiere, AfterEffects, Photoshop, Lightroom.
This content will be used for Social media posts & reels, instore videos, website banners etc
The Content creator will understand reel & post engagement, and continuously improve on various content buckets like – trending reels / educational / entertainment / asmr etc.
Work with a time bound structure for all projects and cater to the requirements of external stakeholders.
Requirements
Premiere, AfterEffects, Photoshop, Lightroom, Word, Excel, Power point.
Technical knowledge of editing & colour grading videos and photos.
Attitude: Assertive, efficient, good organization and people skills and result-oriented.

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SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.
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• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.
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• Strong instinct for short-form video — you understand what makes people stop scrolling
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• 2–4 years of experience in content creation, social media, digital marketing, or similar
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Digital Marketing & Content Creator
Company: Sisuni Technology Pvt Ltd
Department: Marketing & Creative
Role: Digital Marketing & Content Creator
Experience: 2–5 years preferred
Employment: Full-time / Remote
Role Overview
Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.
The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.
Key Responsibilities
1. Digital Marketing
- Develop and execute digital marketing campaigns.
- Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and optimize Google Ads and Meta Ads campaigns.
- Conduct SEO and keyword research.
- Generate qualified leads through digital channels.
- Monitor campaign performance and improve ROI.
- Conduct competitor and market research.
- Prepare weekly and monthly marketing reports.
2. Content Creation
- Create social media posts, carousels and promotional creatives.
- Develop Reels, Shorts and other short-form video content.
- Write captions, advertising copy, blogs and website content.
- Create content calendars and campaign concepts.
- Edit videos and basic graphics.
- Maintain consistent company branding across platforms.
- Use Canva, Adobe or equivalent creative tools.
3. AI & Modern Marketing Tools
- Use AI tools responsibly for content ideas, copywriting and research.
- Use AI-assisted image/video creation where appropriate.
- Research emerging digital marketing trends and tools.
- Improve productivity through marketing automation.
4. Analytics & Growth
- Track reach, engagement, leads, conversions and campaign costs.
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- Recommend improvements based on data.
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Required Skills
Must-have:
- Digital marketing
- Social media marketing
- Content creation
- Copywriting
- Video editing
- Canva / Adobe
- SEO fundamentals
- Google Ads
- Meta Ads
- Lead generation
- Analytics and reporting
- Excellent creativity and communication
Good to have:
- WordPress/CMS
- Email marketing
- CRM knowledge
- Marketing automation
- YouTube growth
- LinkedIn B2B marketing
- Basic photography
- AI content tools
Key Performance Indicators (KPIs)
The employee will be evaluated based on measurable results, including:
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- Engagement rate
- Website traffic
- Content output and consistency
- Advertising performance
- Cost per lead
- Conversion rate
- SEO improvement
- Campaign ROI
- Quality and creativity of content
- Timely completion of marketing tasks
Candidate Practical Test
Candidates should complete a practical assignment before final selection.
Test: 7-Day Digital Marketing Campaign
Prepare a campaign for Sisuni Technology Pvt Ltd containing:
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- 7-day content calendar
- 3 advertising captions
- Target audience definition
- Basic Meta or Google Ads strategy
- 10 relevant keywords/hashtags
- One promotional creative
- One short video/Reel
- Expected KPIs and measurement method
Candidate Evaluation
Area
Weight
Digital marketing knowledge
20%
Content creativity
20%
Video/creative skills
15%
Advertising knowledge
15%
SEO knowledge
10%
Analytics & KPI understanding
10%
Communication & presentation
10%
Total
100%
Recommended Hiring Standard
Junior: 0–2 years
Focus on execution, content creation and social media.
Mid-Level: 2–5 years
Should independently manage campaigns, content, ads, SEO and reporting.
Senior: 5+ years
Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.
Ideal Candidate
The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:
Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads
A candidate who only knows how to make social media posts should not be treated as a complete Digital Marketing & Content Creator.






