Category Manager - Marketplace
Premium Men's D2C Grooming brand
2 - 4 yrs
₹15L - ₹18L / yr
Gurugram
Skills
Category Management
Marketing
online sales
digital sales
market place
campaign performance
sales planning
sales strategy
Join a company that supports an entrepreneurial spirit and cultivates a professional environment, while offering opportunities for individual development and advancement.
Our client is a leading one-stop solution for all the grooming requirements of every modern man. The company provides products and solution packages for various concerns like skin, hair, hygiene, beard and body odour among others. Their products use natural ingredients and premium essential oils with a promise of no chemicals or preservatives and no cruelty to animals. They continually strive to deliver the finest products for men to take charge of their physical appearance and appeal, assisting in the journey to transform into a modern Gentleman.
The company was founded 6 years back, and is backed by a premium skincare brand and represented by a top-ranking actor/ star. They have a fabulous online presence along with over 1000 touchpoints like salons, retail stores and beauty shops.
As a Category Manager - Marketplace, you will be responsible for Sales, Business Intelligence, Marketing, Reporting and Project Management
- Driving sales planning and sales strategy for the D2C platform
- Creating necessary data reports and running data-driven decisions to optimizing sales, improving customer journey and streamlining operations
- Driving customer engagement and retention, through marketing automation and other programs
- Liaising with the operations team to ensure competitive delivery timelines and metrics
- Working on developing solutions to scale existing growth levers; Ideating and creating hard hitting and relatable campaigns for various target segments for digital, social, influencer and offline media
- Leading cross-functional collaboration with brand, performance, content and influencer marketing teams to execute campaigns and create performance reports
- Leading marketing research and data analytics; providing strong business judgement/building hypothesis
- Identifying and activating strategic alliances and integrations
- Working closely with the content, design, web development and marketing teams to ensure timelines are met and quality standards maintained
- Working on creating annual and quarterly marketing plans, sales projections and internal analysis on campaign performance
- Assisting the business head in monthly, quarterly and annual reporting and process improvements
Candidate Profile:
What you need to have:
- 2+ years experience as a Brand Manager / Category Manager / Marketing Manager or similar experience in a startup also works
- Sales/P&L Management - Any experience in managing top line sales and responsible for achieving top-line numbers
- Marketing - Has managed marketing strategy; worked with cross-functional teams to execute marketing campaigns
- ECommerce experience - Should have a fair understanding of online/digital sales and marketing - Familiar with managing digital campaigns and online customer journey
- Strong growth trajectory
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