Business Solution Specialist

Strong Graphic Designer Profile

Mandatory (Experience 1): Must have 1+ years of experience in graphic design within B2C companies working across print and digital media

Mandatory (Experience 2): Proven experience designing marketing collaterals (brochures, flyers, banners, standees, event signage, and sponsorship assets) and digital creatives for social media and campaigns

Mandatory (Skill 1): Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design execution and collaboration.

Mandatory (Skill 2): Strong understanding of brand identity, visual hierarchy, and lead-generation design principles — ability to convert marketing objectives into impactful visuals.

Mandatory (Portfolio): Demonstrated portfolio including both print/event assets and digital/social creatives that show consistency, storytelling, and creativity.

Mandatory (Company): B2C product (preferred fintech)

What We’re Looking For :-

• 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
• Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
• Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
• A creative and collaborative approach to working with design and content teams.

Key Responsibilities:-

• Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
• Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
• Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
• Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
• Partner with creative and content teams to develop high-performing ad assets.
• Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

Roles and Responsibilities

 Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

 Tracking and reporting on social media responses by analyzing traffic to the site

 Update our social media pages with compelling company news, events, celebrations or solutions and services

 Respond to questions and comments on our social media pages in a timely and accurate manner

 Maintaining a visible online on social media presence and adhering to the marketing goals

 Increasing the company's awareness and readership by using relevant advertising techniques

 Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

 Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

 To create a range of engaging digital content such as Marketing and    

 Promotional videos and Reels to be used across a variety of online 

 platforms and social media channels.

 To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

 Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

 Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

 Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

 Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

 Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

 Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

 Continuously discover and implement new editing technologies and   industry best practices to maximize efficiency

 Requirements and skills

 3+ years of solid experience in digital content marketing or related fields

 Excellent written and oral Communication skills

 The ability to create original web content with images or videos

 Proven work experience as a Social Media content writer or a similar role

 Hands-on experience using various social media platforms to advertise

 Proven record of excellent writing demonstrated in a professional portfolio

 Ability to work independently with little or no daily supervision

 Working knowledge of SEO, analytics tools, and keyword research

 Strong research skills and the ability to synthesize complex information into clear and concise content

 Creative thinking and the ability to generate innovative ideas

Responsibilities:

1. Create detailed and accurate mechanical drawings based on project requirements.

2. Collaborate with engineers and project managers to understand design specifications and translate them into technical drawings.

3. Ensure compliance with relevant design codes and standards in the creation of mechanical drawings.

4. Utilize various software tools for drafting and design, demonstrating proficiency in industry-standard software.

5. Prepare and maintain documentation related to mechanical designs, revisions, and updates.

6. Participate in design review meetings to address any issues and incorporate feedback into drawings.

7. Stay abreast of industry trends, standards, and technological advancements to enhance drafting capabilities.

Personality fit 

Looking to hire a Backend developer, who wakes up every day with the zeal of learning something new - a mind that is always curious. Not only this, he should be proud to have a good experience on algorithms and understand his technology at the atomic level.

Preliminary requirements for the role

1. Should understand the architecture of Node Js language, and must have had at least 1 year of solid experience in writing robust code in this language.
2. Should be well versed with basic algorithms on ( array, Linked list, stack, queue)- Yes, we do ask questions associated with time and space complexity for the above-mentioned algorithms
3. Thorough understanding of MySQL, in that, creating all types of joins ( inner, outer, left, and right) on multiple tables, views, and triggers are a piece of cake for you.
4. Further, you should have a decent understanding of database designs so that you can make quick decisions about normalization, inclusion/exclusion of foreign keys, etc
5. Should have a decent understanding of code repository tool such as GitHub
6. Should be well versed with the basics of AWS ( understanding of cloud architecture would be a plus)
7. Should be aware of the commonly used encryption techniques such as JWT, API encryption, Token management, etc
8. Exposure to working in E-commerce related applications as well as in a startup environment would be an add on. 

• PIM Repository changes, including adding new fields, enumerations, import/export templates, categories
• Data Load: Import product data and assets from various ERP, DAM, and other enterprise business-critical applications into the PIM application
• Data Syndication: Publishing approved Products in Enterworks PIM to consumer application
• Build PIM solution for Multi-Language data requirements & Publication Catalogs
• Participate in all testing efforts for the PIM application
• Creation, validation, and configuring of the Data Quality and Data governance workflows
• Identifies opportunities to gain efficiencies, automate, and improve data quality
• Actively engages in continuous process improvement
• Perform operations, monitoring, and support for PIM application
• Analyze/Troubleshoot and support any issues related to PIM Solution or Release installations

• 4+ years of Product Information Management (PIM) Developer experience
• Strong SQL query writing skills
• Excellent interpersonal, communication, and team-facilitation skills
• Strong analytical and problem-solving skills
• Familiarity with Agile delivery methods (i.e., Scrum, Kanban)

• Bachelor's degree in business, supply chain, or related major; MBA a plus - Computer Science classes or degree a plus
• PIM/MDM experience with other major platforms (Informatica, Riversand). EnterWorks Enable experience is a big plus

Salesforce Developer Responsibilities:

• Developing customized solutions within the Salesforce platform.
• Designing, coding, and implementing Salesforce applications.
• Conduct technical process reviews, technical UAT's and work in partnership with the test and business consultants.
• Maintaining the security and integrity of the application software.
• Ability to gather data migration requirements, define a data migration plan and perform complex data migrations requiring transformation using a database, and potentially containing very large data sets.

Salesforce Developer Requirements:

• Min 2+ years’ experience implementing and configuring Salesforce.com.
• Expertise in using REST API's, SOAP Web services, Bulk API and Streaming APIs.
• Experience with Apex Triggers, Apex Class, LWC, Javascript, HTML, Validation Rules, Workflow Rules, Process Builder,flow,Lightning and Service Cloud.
• Experience in SFDX, VS Studio and ANT Deployment tool.
• Strong business analysis and functional experience, including requirements gathering, creating/deploying solutions to end users
• Knowledge of LWC/Salesforce Marketing Cloud is an added plus
• Certification on PD2 is a bonus.