Business Development Manager

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

• Manage high-volume inbound and outbound customer calls in a timely and professional manner.
• Provide accurate and comprehensive information about our products and services to address customer inquiries effectively.
• Resolve customer issues and complaints by identifying needs, clarifying information, researching problems, and providing efficient solutions.
• Conduct necessary follow-ups with customers to ensure complete resolution and guarantee satisfaction.
• Maintain meticulous records of all customer interactions and transactions within our CRM database.
• Collaborate with team members to meet and exceed daily and weekly performance targets (KPIs) and departmental goals.

Roles and Responsibilities

• Have profound interest in Java technologies.
• Must have accomplished academic projects using Java.
• Understanding of OOD patterns.
• Excellent communication skills written and oral.
• Git or SVN experience/knowledge.
• Proficient in Core Java, JSP, JavaScript, JDBC.
• Knowledge in Frontend technologies ( e.g. Angular, HTML, CSS, Java Script, JSP and JQuery)
• Knowledge in java frameworks - Spring/Spring MVC.
• Knowledge with working with databases MYSQL/SQL.
• Solid understanding of object-oriented principles and programming.
• Familiar with various design and architectural patterns.

Desired Candidate Profile

• Sound knowledge of OOPS concept
• Ability to practice good coding standards in order to enable reusability of code.
• Problem solving & Resilience.
• Timely & Error free Delivery
• Ability to perform R & D with code in order to increase product performance.
• Keen to learn new technologies.
• Self-Motivated Individual.

What We offer:

1. Freedom of Work

• 5 days week
• Flexible Timing.
• No Bond System in any form (Training Agreement, No Blank Cheque Deposit).
• Work from home after Domain and Product Training.

2. Work life Balance

As per the experience of more than 2 decades management of Uffizio always believes that work of software development is creative and requires many efforts hence no developer shall work more than 8 hours a day. So, we prefer 8 hours / day working standard is the normal scenario for software developers.

3.We are open to new ideas

• You can bring new ideas / technologies without any hesitations to the management.
• Once feasibility testing of idea is found okay then company is ready to work on your idea.

4.You will be adding new feather to your crown by getting experience of high-end German Analytics systems development while working with us.

5.WorkShops and Training Activities

6.Compensation

• We don't follow bell curve system.
• We judge people on their capabilities rather than their experience in number of years.
• We offer compensation to our employees based on the values they bring to our organization not based on their tenure.
• We have fair increment system bring values on table and claim your desired increment.

• Use data to develop machine learning models that optimize decision making in Credit Risk, Fraud, Marketing, and Operations
• Implement data pipelines, new features, and algorithms that are critical to our production models
• Create scalable strategies to deploy and execute your models
• Write well designed, testable, efficient code
• Identify valuable data sources and automate collection processes.
• Undertake to preprocess of structured and unstructured data.
• Analyze large amounts of information to discover trends and patterns.

Requirements:

• 2+ years of experience in applied data science or engineering with a focus on machine learning
• Python expertise with good knowledge of machine learning libraries, tools, techniques, and frameworks (e.g. pandas, sklearn, xgboost, lightgbm, logistic regression, random forest classifier, gradient boosting regressor, etc)
• strong quantitative and programming skills with a product-driven sensibility

1. Strong knowledge of PHP web frameworks like Laravel and working on other skills.
2. Strong knowledge of MYSQL, RDBMS
3. Familiar with Apache Configuration
4. Experience in object-oriented PHP programming
5. Understanding of MVC design patterns
6. User authentication and authorization between multiple systems, servers, and environments
7. Strong knowledge of the common PHP or web server exploits and their solutions
8. Creating database schemas that represent and support business processes.

The maximum notice period considers being 30 days.

Male candidates will be considered in the development profile.

The mode of Interview will be telephonic and the final round will be on Skype.

Expertrons is an initiative by experienced professionals turned entrepreneurs (IITB alum) having built a few of India's largest companies across multiple domains. This will be an opportunity to directly work with the founders. What we are looking for: An entrepreneurial, thoughtful and positive mindset/approach to solving large problems, capable of adapting to changing market conditions, willing to join a growing startup, a rational and no-nonsense approach and practical thought process.

We at Expertrons are looking for a talented Senior Executive for User Acquisition

Roles and Responsibilities

1) Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising) within India.
2) Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
3) Continuously improve & help make Expertron's Marketing team a centre of excellence by aggressively adopting automation and dashboarding.

Who can Apply :
1) 2-4 years paid acquisition experience for consumer brands in India, especially UAC.
2) Advanced working knowledge of MS Excel
3) Strong natural curiosity problem-solving abilities, statistical foundations, research skills, growth mindset, and high work ethic.