Business Development Manager

Marketing Manager / Sr. Marketing Manager

Role Overview

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.

This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.

This role requires someone who is equally strategic and hands-on-  from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own and deliver on quarterly pipeline revenue targets aligned with organisation goals
• Take full accountability for marketing-sourced and influenced pipeline
• Work closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignment
• Continuously optimize funnel performance across lead → meeting → SQL → revenue stages

2. Demand Generation (Core Ownership)

• Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle channels
• Design and execute integrated marketing campaigns aligned with ICP segments and business priorities
• Own channel mix including email, outbound, ABM, lifecycle, partnerships, and events
• Drive experimentation and iteration to improve conversion rates and cost efficiency

3. SDR Team Management & Alignment

• Directly manage and mentor SDRs / outbound team members
• Own top-of-funnel performance (meetings, responses, pipeline)
• Collaborate closely with SDRs on messaging, targeting, and campaign execution
• Ensure strong alignment between Marketing and SDR teams on goals, reporting, and accountability

4. Account-Based Marketing (ABM)

• Design and execute ABM programs for high-value target accounts
• Partner with Sales to define account lists and engagement strategies
• Build personalized, multi-touch campaigns across email, LinkedIn, and outbound channels
• Track account progression and pipeline impact

5. Lifecycle Marketing

• Own lifecycle journeys across lead nurturing, activation, and re-engagement
• Build automated workflows to move leads across funnel stages
• Optimize touchpoints to improve conversion and pipeline velocity

6. Outbound & Campaign Execution (Hands-On)

• Personally contribute to campaign execution including email writing, sequence design, and outreach strategy
• Be hands-on with cold outreach (email + calling) where required
• Continuously test messaging frameworks, hooks, and value propositions
• Drive performance improvements in open rates, reply rates, and meeting conversions

7. Product Marketing & GTM

• Own positioning, messaging, and value proposition for key products and use cases
• Lead GTM initiatives in collaboration with Product and Sales teams
• Translate product capabilities into compelling narratives for target audiences
• Enable Sales with messaging, collateral, and campaign support

8. Channel & Audience Development

• Leverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and engagement
• Own list building, segmentation, and enrichment strategies
• Identify new acquisition channels and test scalable growth opportunities

9. Reporting & Performance Tracking

• Track and report on pipeline contribution, campaign performance, and ROI
• Maintain clear visibility into weekly progress, learnings, and next steps
• Build dashboards to monitor funnel metrics and channel performance

Key Metrics of Success

• Pipeline generated (aligned with $400K–$500K MRR targets per quarter)
• Marketing-sourced and influenced revenue
• Number of qualified meetings / SQLs generated
• Conversion rates across funnel stages
• Campaign ROI and channel efficiency
• SDR team performance and output

Required Skills & Experience

• 7–10+ years of experience in B2B SaaS / AdTech / MarTech marketing
• Proven track record of owning pipeline and revenue targets
• Strong experience in demand generation, ABM, lifecycle marketing, and outbound
• Experience managing SDRs or outbound teams directly
• Hands-on expertise in email marketing, cold outreach, and campaign execution
• Strong copywriting and messaging skills (especially for outbound and GTM campaigns)
• Solid product marketing experience including positioning and messaging
• Experience running integrated, multi-channel campaigns
• Strong analytical mindset with ability to optimize based on data

Preferred Qualifications

• Experience in growth-stage startups ($10M+ ARR)
• Previous experience in AdTech would be a plus
• Prior experience in revenue-linked marketing roles
• Exposure to global markets (US/EU/APAC)
• Experience working in high-accountability, fast-paced environments

Why This Role Matters

This role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to business outcomes.

Compensation

• Competitive salary aligned with B2B SaaS benchmarks
• Strong performance-linked incentives tied to pipeline and revenue outcomes

About Estontec

Estontec Group Managing FOUR rapidly growing brands in India. All Brands are founded & executed with a vision to create a better tomorrow for everyone. Creating Jobs & means of livelihood for over 500 people globally. Management Team brings in over 100-man years of experience in Technology, Innovation, Marketing & Building Businesses.

Our Brands

Haloocom

Fastest growing brand in the Enterprise Communications Platform. Now present in 6 countries & spread across all the major cities in India, constantly innovating & upgrading its applications based on the ANI (Artificial Narrow Intelligence) tools like NLP Voice BOTS & Chat BOTS.

BrandonWheelz

India's Most Trusted Transit Media Advertising Brand. Operational in 82+ cities with over 100 impactful campaigns. BrandOnWheelz uses Technology & Transparent processes to give Real-time Status of campaigns for the Customers.

Kottanz

Popularly Known as the: GIFTS OF INDIA. Creating, Changing & Uplifting the Lives of over thousands of underprivileged Families in India.  Kottanz today has become a livelihood for more than many women in need. All our products are 100% natural & handmade

ADZ

AdZ is on a mission to fuel innovation in the in-app advertising industry and it is part of more than 100 popular apps so far, and the rapid growth has made AdZ the fastest-growing advertising platform of its kind. AdZ believes in turning your dream marketing campaigns into a plan and executing the same with measurable tools to scale your business's outcomes.

The role

We are looking for a new graphic designer to join our team. You will be designing a wide variety of things across digital and offline media. To be successful in this position, you’ll be a self-starter, capable of delivering brilliant creative ideas, and show amazing attention to detail.

Key responsibilities

• Planning concepts by studying relevant information and materials.
• Illustrating concepts by designing examples of art arrangement, size, type size and style and submitting them for approval.
• Preparing finished art by operating necessary equipment and software.
• Coordinating with outside agencies, art services, web designer, marketing, printers, and colleagues as necessary.
• Contributing to team efforts by accomplishing tasks as needed.
• Communicating with clients about layout and design.
• Creating a wide range of graphics and layouts for product illustrations, company logos, and websites with software such as photoshop.
• Reviewing final layouts and suggesting improvements when necessary.

Key skills and experience required

• Bachelor’s degree in graphic design or related field.
• Experience as a graphic designer or in related field.
• Demonstrable graphic design skills with a strong portfolio.
• Proficiency with required desktop publishing tools, including Photoshop, Illustrator, Dreamweaver, Adobe InDesign
• A strong eye for visual composition.
• Effective time management skills and the ability to meet deadlines.
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.
• You have excellent communication skills and can clearly articulate your ideas, designs, and suggestions
• You are a strong team player who can collaborate effectively with different team members
• Knowledge of layouts, graphic fundamentals, typography, print, and the web

Familiarity with HTML and CSS preferred

Perks

• Health Insurance of 1 lakh sum insured, Covers self + children + spouse.
• 30 Annual Paid Leave (18 Casual + 12 personal time off).
• Rewards and Recognitions program
• Annual Company outing to celebrate Success together

Responsibilities: 

• Ensure the quality of architecture and design of systems. 
• Functionally decompose complex problems into simple, straight-forward solutions. 
• Analyze and improve data quality and metrics. 
• Fully and completely understand system interdependencies and limitations. 
• Leverage knowledge of internal and industry in design decisions. 
• Assist in the career development of others, mentoring on advanced technical issues and helping managers guide the career growth of their team members. 
• Exert technical influence over multiple teams, increasing their productivity and effectiveness by sharing your deep knowledge and experience. 
• Skilled in translating high level abstract business requirements into software design, designing systems specifications, standards, and programming 
• Contribute to Architectural blueprints and Design for the software solutions 
• Mentor team on engineering best practices such as writing clean code, designing scalable, reliable and performant software solutions, set and ensure compliance to software quality standards etc. 
• Be a role model for the team with innovative thinking, passion for continuous learning and contributions to the project. 

Qualifications, Skills & Experiences 

• BE / B.Tech /M.Tech in Computer Science or a related field 
• Minimum 7+/5+ years of experience building large scalable systems 
• Minimum 2+ years of recent experience in building products on cloud is a plus 
• Knowledge of asynchronous programming and WebAPI development is required 
• Knowledge and awareness of cloud/ application security is must (OWASP at the minimum) 
• Strong knowledge in OOPS with C#, .Net(or Java) with SQL Server or any RDBMS 
• Strong experience in architecting and building multi-threaded, distributed systems. 
• Strong knowledge of data structures, algorithms, and designing for performance. 
• Ability to achieve stretch goals in a highly innovative and fast paced environment. 
• Extensive experience of mentoring junior engineers to success. 
• Experience with Microservices Architecture is a plus 
• Working knowledge of CI/CD pipelines and AWS/Azure cloud services is plus 
• Hands on experience of building products for unix systems in addition to windows is a plus 
• Excellent Communication 

Job Description: iOS Developer

• 3+ years of experience in the development of iOS applications.
• Must be well versed with SWIFT & Objective C.
• Expertise in integrating RESTful web services.
• Experience working with storyboard, cocoa-touch and auto layout.
• Hands-on experience in Cloud APIs, push notifications, social media integration, and integration of analytics is an added advantage.
• Experience with automated build and release process (Adhoc release, Final release).
• Has experience in using Maps API, GPS services for iOS applications.
• Experience working with iOS frameworks such as Core Data, Core Animation, Core Graphics and Core Text, Core Location.
• Experience with third-party libraries and APIs like Alamo fire.
• Working knowledge of the general mobile orientation, architecture, trends and emerging technologies.
• Solid understanding of the full mobile application development life cycle.

Behavioural Attributes

• Sound interpersonal and communication skills.
• Open to working and interacting with virtual and international teams.
• Solution Focused - Proactive with continuous improvement mindset.
• Accountable - Ability to demonstrate ownership, both individual and shared, to achieve results.
• Integrity - High integrity team player
• Must have good analytical, debugging and problem-solving skills
• Self-starter with the ability to independently acquire the knowledge required in succeeding in their job.

Location:

Bangalore/Chennai/Pune/Dehradun/Hyderabad/Panchkula/Mohali/Gurugram

Immediate joiners will be preferred.

Notice Period: 30 days or less

Note: Currently we are not hiring freshers

Mobile Programming LLC is an ISO 9001:2008 certified firm, founded in 2008. It is leading-edge technology and IT consulting company focused on delivering the best and most cost-effective solutions to clients. It has developed hundreds of applications on different mobile platforms. It is paralleled with Los Angeles Unified School District, Metropolitan Transportation Authority New York and several other Fortune 500 companies like Novartis and Amgen. It is Headquartered in New York, other U.S. locations include Florida, Los Angeles, Santa Clara, and India. In India, the development centres are Chandigarh (Mohali), Gurugram, Panchkula, Bengaluru, Dehradun, Chennai, Hyderabad and Pune.

About Us:

We are a group of 110+ techies, data analysts, digital marketers, and operations professionals who have come together to provide next-generation e-commerce solutions. We help brands & private labels to grow their businesses by providing them a scalable and conversion-friendly e-commerce platform using Magento. We love brainstorming ideas on how businesses can utilize technology to achieve their desired goals.

Growisto has expertise of providing the below services:

1)Amazon Marketing: Boost sales, improve visibility, and reduce cost to scale up Amazon business globally by

1) Leveraging machine learning to identify search patterns

2) Creating a data driven marketing strategy to target the right audience

3) Optimizing strategies to adapt to the ever-evolving Amazon algorithm

2)E-Commerce Website Development: Boost direct sales and enhance user experience by

Designing and developing custom e-commerce websites with latest e-commerce technology stack of Magento backend, ReachJs frontend and a PWA

-Create a scalable and conversion-friendly e-commerce platform

- Integrating with multiple third-party systems and migrate from legacy system seamlessly

3)Website Marketing: Drive targeted traffic to website in order to increase sales and reduce customer acquisition cost by

- Optimising the website for search engines to increase organic traffic

-Strategically placing ads on search network

About the role:

Growisto is looking to further increase its business primarily in Western, European and Middle East market. As a sales manager, you will be solving the below key problems:

1) How to close more accounts from North America, European and Middle East markets?

2) How to improve the increase leads to a conversion ratio?

3) How to get accounts with more recurring revenue and higher billing rate?

4) How to get more enterprise accounts?

In order to embark on the next leg of growth, we need committed people managers who would want more than just a job.

Key Responsibilities:

We strongly believe that in order to solve above mentioned problems, the activities/responsibilities will keep changing depending on the need of the hour. We want you to take complete ownership of the sales and then define the activities yourself to meet the goal. Still, to give you a better understanding about the role, here is what we have on the top of our mind:

-Work closely with the department head(s) to understand the sales gap and work backwards to close the same

-In order to close the sales, take complete ownership of providing the right solution to the prospects

-Achieve a high lead to conversion rate

-Be hands-on in taking the calls to qualify the leads and take them to conversion

-Develop the right sales collateral such as service deck, case studies, proposal templates, etc. to improve the conversion rate

-Work with practice head(s) to refine the working model to deliver the next results for the clients

-Work with the marketing team closely to improve the lead conversion ratio

-Stay actively involved in R&D to help in building offerings as well as identifying new markets for expansion

-Strategic partnerships with consulting companies, agencies in other markets

Skills (Must Have):

-Track record of services selling in non-Indian or Indian market

-Experience conducting cold outreach and nurture campaigns to build a sustainable pipeline

-Demonstrable command of consultative selling skills and an ability to manage complex sales cycles end-to-end

-High emotional intelligence and the ability to appeal to the varying needs of multiple stakeholders in the sales process

-Excellent communication and interpersonal skills, with the ability to persuasively communicate recommendations and effectively champion customer needs

-Excellent use of insights and reliability around data-driven decision making

-Excellent organization, project management, time management skills along with an ability to take initiatives

Why should you consider joining Growisto?

-It will be a challenging role and you will get complete ownership to solve challenging problems.

-If you like challenges and think from a first principle basis, you should definitely take this up

-If you have the aspiration to grow and develop as a leader in parallel to a multifold growth rate of a start-up then you should join us

-If your thought process and personality resonate with our cultural values, then you should join Us.

Why should you not consider joining Growisto?

-If the role description does not excite you, then you should not join us

-We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us

-If we have to choose between culture/team and profits, our obvious choice is culture.

-If you don’t believe in the same philosophy then you should not join us.

Type: Individual contributor with good hands on proficiency. 

Must have

• Strong proficiency in at least one of  Java, Ruby, Python
• Exposure to databases: any of  PostgreSQL, MySQL, Apache Cassandra
• Any NoSQL database experience is a plus
• Exposure to AWS cloud infrastructure: EC2 or S3 
• Proficiency with Git
• MUST: Using REST to make API calls. 

Great to have: 

• Experience working with one or more middleware, enterprise bus, queueing frameworks
• Any of Memcached/Redis, Apache Kafka / RabbitMQ / PubSub+ / AmazonMQ

Soft skills:

• Appreciation for clean and well documented code

What will you do at Tradyl:

(Examples for illustration only)

• Build a shipping service module that is called by our website to query shipping rates from India to a destination country. Configure this to so that an Ops person can update shipping costs as and when they change. Own deployment and monitoring of this service. 
• Use Zapier to build a workflow to export a MixPanel report into a Google sheet every day.
• Change our supplier portal (built on bubble.io) to make an API call to our customer facing site, whenever a supplier modifies his profile.
• Write an alert mechanism that identifies catalogues with insufficient information and makes them non discoverable, which can run every day.
• Work with Business Team to design a workflow for product inwarding using Airtable. Write a small app within Airtable so that whenever a product is updated as “shipped” in airtable, it updates the customer facing website.
• Use an open source dashboarding framework to create a quick dashboard to track important business events.