Job Description — Senior Marketing Executive
Location: Hyderabad (Remote)
Job Summary:
TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.
Key Responsibilities:
Branding & Promotion:
Develop and execute marketing strategies that enhance brand visibility in the IT services domain.
Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.
Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,
YouTube), events, etc.).
Marketing & Communication:
Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.
Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.
Events & Webinars:
Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.
Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.
Digital Marketing:
Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).
Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.
Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.
Must be able to boost the performance of the posts on Linkedln and other social media channels.
Must have knowledge of SEO Market Research & Strategy:
Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.
Identify new channels to promote IT services and expand the company's reach in target geographies.
Team Collaboration:
Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.
Support HR in employer branding and engagement initiatives to attract top talent.
Required Skills:
Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.
Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.
Communication Skills:
Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.
Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment
.
Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.
AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.
Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.
Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.
7+ years of relevant experience in marketing within the software services industry.
About TechGrit:
At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.
We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.
Our Mission
To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.
Our Vision
To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.
Our Core Values
Customer Obsession: We prioritize our clients' success above all else.
Excellence: We pursue the highest standards in everything we do.
Innovation: We embrace creativity to deliver forward-thinking solutions.
Teamwork: We believe collaboration drives success.
Integrity: We uphold honesty and transparency in every interaction.
Empathy: We listen and understand to create meaningful impact.
At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.
TechGrit: Technology Partner in innovation, excellence, and growth.
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