Own top-of-funnel and mid-funnel business development execution, with the primary goal of generating Sales Qualified Leads (SQLs). For the first 6 months, success is measured on creating qualified pipeline, not closing deals.
Core Responsibilities
1. Presales Coordination
- Work closely with Saurav on active presales opportunities
- Join relevant sales and discovery calls
- Review existing active leads, past call notes, and ongoing opportunities
- Coordinate proposal/SOW preparation using standard company templates
- Help move presales opportunities from discussion to scoped commercial conversations
2. Outbound Business Development
- Execute account-based marketing across target accounts
- Identify and engage 3–5 relevant stakeholders per target company
- Reach out through LinkedIn, email, calls, and other relevant channels
- Build relationships with decision-makers and influencers inside target accounts
- Follow up consistently and maintain outreach discipline
3. ICP-Based Prospecting
Focus prospecting around defined ICPs such as:
- Indian brands expanding to US / UK / global markets
- Brands stuck at a growth plateau
- Other ICP segments defined by leadership
4. Agency and Channel Partner Development
- Identify and approach agencies, consultants, and channel partners
- Build partnerships with firms that can use or recommend the company’s software for their clients
- Explore collaboration opportunities across Delhi, Noida, Gurgaon, Lucknow, Amritsar, Jaipur, and nearby markets
5. Marketing Coordination
- Work with the marketing team to convert MQLs into SQLs
- Use marketing inputs including newsletters, ICP lists, research support, and warm leads
- Coordinate on campaigns, founder-led content, webinars, workshops, and events
- Share field feedback to improve messaging, targeting, and conversion
6. Reporting and Review
- Submit weekly reporting on outreach, responses, meetings, presales progress, and SQL creation
- Track leading indicators, not just final outcomes
- Show directional evidence of progress through consistent execution and learning
Success Metrics / KRA
First 6 Months Primary KRA
Generate sales-qualified leads.
Phase-wise Focus
- Months 1–3: India-focused pipeline building
- Month 4 onward: Expand to international markets in addition to India
Performance Philosophy
Performance will be evaluated on:
- Quality and consistency of execution
- Directional evidence that the approach is working
- Leading indicators such as outreach, engagement, meetings, and pipeline movement
- SQL generation as the main lagging outcome metric
Closed revenue is not the primary KPI in the first phase.
Weekly KPI Plan
A. Activity KPIs
- Number of target accounts added
- Number of contacts identified
- Number of outreach messages sent
- Number of calls made
- Number of LinkedIn touchpoints completed
- Number of follow-ups completed
B. Engagement KPIs
- Response rate
- Positive response count
- Discovery / intro meetings booked
C. Pipeline / Presales KPIs
- Number of active opportunities reviewed
- Number of presales discussions supported
- Number of proposals / SOWs coordinated
- Number of opportunities moved to next stage
- Number of SQLs generated
D. Marketing Coordination KPIs
- Number of warm leads from marketing initiatives
- Speed of follow-up on warm leads
- Campaign feedback shared with marketing
- Joint initiatives supported (webinars, workshops, content-led campaigns)
E. Channel Partner KPIs
- Number of agencies / partners identified
- Number of partner outreach attempts
- Number of partner conversations initiated
- Number of partner opportunities created
Suggested Weekly Targets (starting version)
Week 1–4
- 25–40 target accounts researched
- 75–150 contacts identified
- 80–120 outbound touchpoints
- 10–20 meaningful responses
- 4–8 discovery conversations
- 1–3 SQLs
- 5+ active opportunities / presales items reviewed
- 3–5 agency/channel partner conversations initiated
These can be tightened after 3–4 weeks based on actual conversion data.
Weekly Review Format
1. Outreach Summary
- Accounts targeted
- Contacts reached
- Channels used
- Total touchpoints sent
2. Response Summary
- Replies received
- Positive responses
- Meetings booked
- Follow-ups pending
3. Pipeline Summary
- Active presales opportunities
- Proposal/SOW coordination status
- Opportunities advanced
- SQLs created
4. Marketing Coordination Summary
- Leads received from marketing
- Status of those leads
- Feedback for messaging / targeting
- New campaign ideas or support required
5. Learnings and Next Actions
- What worked
- What did not work
- Bottlenecks
- Focus for next week
Reporting Template
Weekly BD Report
- Target accounts added:
- Contacts identified:
- Outreach sent:
- Calls made:
- LinkedIn messages sent:
- Emails sent:
- Follow-ups completed:
- Responses received:
- Positive responses:
- Meetings booked:
- SQLs generated:
- Active presales opportunities:
- Proposals/SOWs supported:
- Marketing leads received:
- Partner conversations initiated:
- Key learnings:
- Priorities for next week:
30-60-90 Day Plan
First 30 Days
- Understand ICPs, offers, use cases, and sales process
- Review active pipeline and presales opportunities
- Start outbound execution and messaging tests
- Begin agency/channel mapping
- Build weekly reporting discipline
Days 31–60
- Improve response and meeting conversion
- Contribute more actively in presales coordination
- Build repeatable outbound cadences
- Start generating stable SQL flow
- Support marketing-to-sales handoff improvements
Days 61–90
- Increase SQL consistency
- Expand outreach depth and partner motion
- Start testing international opportunities
- Improve efficiency through stronger channel mix and messaging
Shubham Vishwakarma
Full Stack Developer - Averlon
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Job Title: Sales Development Representative (SDR)
Location: Remote
Reports to: Account Executive
About Snapsight
Snapsight is an AI-powered platform that enhances event experiences through real-time content summarization and insights. We cater to event professionals by offering features like idea clouds, QR code integration, and competitive intelligence to simplify and elevate the experience at any event. With a strong presence in APAC, we are now expanding into North America and Europe, and we’re seeking skilled SDRs to help drive this growth.
Role Overview
As an SDR at Snapsight, you will be the first point of contact for potential customers, engaging key stakeholders in the events industry across the US and Europe. Your efforts will lay the foundation for successful sales cycles by identifying and qualifying prospects that can benefit from our event technology solutions.
Responsibilities:
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- Use platforms like Outreach, Clay, and our CRM system to streamline and enhance outreach processes.
- Qualify leads through research and outreach efforts to ensure alignment with Snapsight’s target audience in the events industry.
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- Collaborate closely with our Account Executives to ensure alignment on market insights and prospecting strategies.
Requirements:
Experience: 2-3 years of outbound sales experience, specifically in the US and European markets.
Industry Knowledge: Background in the events industry or event technology, with a deep understanding of the challenges and opportunities in this field.
Tool Proficiency: Hands-on experience with outbound tools like Outreach, Clay, and CRM platforms (e.g., Salesforce, HubSpot).
Skills: Strong communication, active listening, and relationship-building abilities. Proven track record of meeting and exceeding KPIs.
What We Offer:
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- Competitive salary and commission structure.
- Access to the latest tools and resources to support your success.
AngularJS (1.x)
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Working Days: 5
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1. Responsible for attending internal SCRUM meetings.
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Power BI Developer-𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗠𝗶𝗻𝗶𝗻𝗴
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We are looking for a highly skilled and motivated QA Automation Engineer with 5 to 8 years of experience to join our dynamic team. The ideal candidate will have a strong background in automated testing and a passion for ensuring the delivery of high-quality software.
Mandatory Skills:
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Key Responsibilities:
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Required Skills and Qualifications:
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Experience Range:
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AngularJS (1.x)
Angular (2+)
JavascriptSkills:-
Javascript, HTML, CSS, Angular.
Responsibilities: -
• Developing and maintaining all server-side network components.
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front-end requests.
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processes.
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efficient code.
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storage solutions.
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JavascriptAngular (2+)AngularJS (1.x)
Python
NodeJS (Node.js)Required: Technical Skills
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Amazon Web Services (AWS)Full Stack Developers at The Seenit Co. are passionate about using technology to create an impact on the world they live in. At Seenit, you will get to collaborate with an accomplished team that loves solving real-world problems. You will get to work on cutting edge projects that will shape the next phase of growth for the global luxury industry.
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- AWS is our cloud provider
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You should work with us because:
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- Our products have an international audience and our partners are around the globe
- Team lunches are more frequent than team meetings
- We love to travel and will ask you to take time off to refresh
PHP
CodeIgniter
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon