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Business Development Executive
Business Development Executive
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Business Development Executive

Navjyot Dhillon's profile picture
Posted by Navjyot Dhillon
1 - 2 yrs
₹4L - ₹4L / yr
Remote only
Skills
Presales
Business Development
Prospecting

Own top-of-funnel and mid-funnel business development execution, with the primary goal of generating Sales Qualified Leads (SQLs). For the first 6 months, success is measured on creating qualified pipeline, not closing deals.


Core Responsibilities

1. Presales Coordination

  • Work closely with Saurav on active presales opportunities
  • Join relevant sales and discovery calls
  • Review existing active leads, past call notes, and ongoing opportunities
  • Coordinate proposal/SOW preparation using standard company templates
  • Help move presales opportunities from discussion to scoped commercial conversations

2. Outbound Business Development

  • Execute account-based marketing across target accounts
  • Identify and engage 3–5 relevant stakeholders per target company
  • Reach out through LinkedIn, email, calls, and other relevant channels
  • Build relationships with decision-makers and influencers inside target accounts
  • Follow up consistently and maintain outreach discipline

3. ICP-Based Prospecting

Focus prospecting around defined ICPs such as:

  • Indian brands expanding to US / UK / global markets
  • Brands stuck at a growth plateau
  • Other ICP segments defined by leadership

4. Agency and Channel Partner Development

  • Identify and approach agencies, consultants, and channel partners
  • Build partnerships with firms that can use or recommend the company’s software for their clients
  • Explore collaboration opportunities across Delhi, Noida, Gurgaon, Lucknow, Amritsar, Jaipur, and nearby markets

5. Marketing Coordination

  • Work with the marketing team to convert MQLs into SQLs
  • Use marketing inputs including newsletters, ICP lists, research support, and warm leads
  • Coordinate on campaigns, founder-led content, webinars, workshops, and events
  • Share field feedback to improve messaging, targeting, and conversion

6. Reporting and Review

  • Submit weekly reporting on outreach, responses, meetings, presales progress, and SQL creation
  • Track leading indicators, not just final outcomes
  • Show directional evidence of progress through consistent execution and learning

Success Metrics / KRA

First 6 Months Primary KRA

Generate sales-qualified leads.

Phase-wise Focus

  • Months 1–3: India-focused pipeline building
  • Month 4 onward: Expand to international markets in addition to India

Performance Philosophy

Performance will be evaluated on:

  • Quality and consistency of execution
  • Directional evidence that the approach is working
  • Leading indicators such as outreach, engagement, meetings, and pipeline movement
  • SQL generation as the main lagging outcome metric

Closed revenue is not the primary KPI in the first phase.

Weekly KPI Plan

A. Activity KPIs

  • Number of target accounts added
  • Number of contacts identified
  • Number of outreach messages sent
  • Number of calls made
  • Number of LinkedIn touchpoints completed
  • Number of follow-ups completed

B. Engagement KPIs

  • Response rate
  • Positive response count
  • Discovery / intro meetings booked

C. Pipeline / Presales KPIs

  • Number of active opportunities reviewed
  • Number of presales discussions supported
  • Number of proposals / SOWs coordinated
  • Number of opportunities moved to next stage
  • Number of SQLs generated

D. Marketing Coordination KPIs

  • Number of warm leads from marketing initiatives
  • Speed of follow-up on warm leads
  • Campaign feedback shared with marketing
  • Joint initiatives supported (webinars, workshops, content-led campaigns)

E. Channel Partner KPIs

  • Number of agencies / partners identified
  • Number of partner outreach attempts
  • Number of partner conversations initiated
  • Number of partner opportunities created

Suggested Weekly Targets (starting version)

Week 1–4

  • 25–40 target accounts researched
  • 75–150 contacts identified
  • 80–120 outbound touchpoints
  • 10–20 meaningful responses
  • 4–8 discovery conversations
  • 1–3 SQLs
  • 5+ active opportunities / presales items reviewed
  • 3–5 agency/channel partner conversations initiated

These can be tightened after 3–4 weeks based on actual conversion data.

Weekly Review Format

1. Outreach Summary

  • Accounts targeted
  • Contacts reached
  • Channels used
  • Total touchpoints sent

2. Response Summary

  • Replies received
  • Positive responses
  • Meetings booked
  • Follow-ups pending

3. Pipeline Summary

  • Active presales opportunities
  • Proposal/SOW coordination status
  • Opportunities advanced
  • SQLs created

4. Marketing Coordination Summary

  • Leads received from marketing
  • Status of those leads
  • Feedback for messaging / targeting
  • New campaign ideas or support required

5. Learnings and Next Actions

  • What worked
  • What did not work
  • Bottlenecks
  • Focus for next week

Reporting Template

Weekly BD Report

  • Target accounts added:
  • Contacts identified:
  • Outreach sent:
  • Calls made:
  • LinkedIn messages sent:
  • Emails sent:
  • Follow-ups completed:
  • Responses received:
  • Positive responses:
  • Meetings booked:
  • SQLs generated:
  • Active presales opportunities:
  • Proposals/SOWs supported:
  • Marketing leads received:
  • Partner conversations initiated:
  • Key learnings:
  • Priorities for next week:

30-60-90 Day Plan

First 30 Days

  • Understand ICPs, offers, use cases, and sales process
  • Review active pipeline and presales opportunities
  • Start outbound execution and messaging tests
  • Begin agency/channel mapping
  • Build weekly reporting discipline

Days 31–60

  • Improve response and meeting conversion
  • Contribute more actively in presales coordination
  • Build repeatable outbound cadences
  • Start generating stable SQL flow
  • Support marketing-to-sales handoff improvements

Days 61–90

  • Increase SQL consistency
  • Expand outreach depth and partner motion
  • Start testing international opportunities
  • Improve efficiency through stronger channel mix and messaging
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Shubham Vishwakarma

Full Stack Developer - Averlon
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About Nutsovertechcom

Founded :
2022
Type :
Services
Size :
0-20
Stage :
Profitable

About

N/A

Company social profiles

linkedin

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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