About the job
Founding Business Development Executive — US Market | Voice AI SaaS
Company: Northmann Groupe
Product: Paladin Voice/Chat AI Platform
Location: India — Remote / Work From Home
Employment: Full-time
Experience: 2–4+ years in B2B SaaS outbound sales
Market: Primarily United States; Canada, UK and Australia secondary
Compensation: ₹6–9 LPA + performance incentives
OTE: Up to approximately ₹10–12 LPA for strong performers
About Paladin
Paladin is a production-focused Voice AI SaaS platform built by Northmann Groupe.
Businesses and agencies use Paladin for inbound/outbound voice workflows, lead qualification, customer communication, appointments, follow-ups, campaigns and CRM-connected operations.
It supports configurable AI providers, multiple telephony providers, workflow orchestration, APIs, integrations, knowledge bases, QA and tracing.
Paladin already has real users, businesses and agencies. We are now building a focused commercial engine for high-value international customers.
The Role
We are looking for a highly driven Founding Business Development Executive who can build qualified international sales pipeline for Paladin from the ground up.
This is not a social media marketing role. Success is not measured by connection requests, scraped leads or automated message volume.
Your job is to find businesses and agencies with a genuine commercial need for Voice AI, start meaningful conversations with the right decision-makers, qualify them properly, move them into sales discussions and convert them into paying Paladin customers.
You will work closely with GTM and product/engineering and have significant ownership over Paladin's outbound sales motion.
What You’ll Do
Prospecting, Pipeline & Qualification
• Identify high-quality target companies and decision-makers in the US and other developed markets.
• Build carefully researched account and prospect lists based on Paladin's ICP.
• Use LinkedIn as a primary outbound channel to identify, engage and develop relationships with relevant prospects.
• Run personalized outbound conversations, not mass generic outreach.
• Conduct disciplined follow-ups throughout the sales cycle.
• Identify buying signals, business pain and Voice AI use cases.
• Qualify for existing customers/leads/call volume, real pain, commercial use case, urgency, ability to pay and meaningful potential usage.
We are deliberately not optimizing for low value registrations, students, hobbyists or people merely exploring AI.
Typical Target Accounts
• AI automation / Voice AI agencies
• GoHighLevel / CRM / RevOps agencies
• lead-generation agencies
• contact centers and BPOs
• SaaS companies
• businesses with meaningful inbound or outbound call volume
• companies already using Vapi, Retell, Bland, Synthflow or similar infrastructure
Sales Conversations
• Engage founders, CEOs, agency owners, CTOs, Heads of Automation, RevOps leaders and operations executives.
• Understand their workflow, pain points, current stack and commercial requirements.
• Position Paladin around the buyer's use case rather than listing features.
• Handle early-stage objections and commercial questions.
• Maintain momentum through follow-up.
• Move qualified opportunities toward technical discovery, evaluation, pilot and commercial discussion.
Product / Engineering Handoff
You are not expected to become a Voice AI engineer.
Bring in product/engineering for deeper technical, architecture or implementation discussions, ensuring technical time is spent only on genuine commercial opportunities.
CRM & Reporting
• Maintain accurate records of prospects, conversations, meetings, opportunities and outcomes.
• Track why prospects move forward or drop out.
• Report actual funnel performance, not vanity activity.
• Share recurring objections, ICP patterns and market feedback.
• Help improve positioning, targeting, messaging and qualification.
What Success Looks Like
We care about qualified conversations, held meetings, sales opportunities, pipeline value, evaluations, pilots, paying customers and revenue influenced or sourced.
We do not care about meaningless connection counts, copied mass messages, unqualified demos, vanity impressions or scraped lead volume with no commercial intent.
Initial Performance Expectations
After onboarding and ramp-up, we expect approximately:
• 3+ qualified held meetings per week
• 12–15+ qualified meetings per month
• consistent creation of commercially relevant pipeline
• active contribution toward new international paying customers
We value qualified revenue opportunities over artificially inflated meeting numbers.
Who We’re Looking For
Mandatory
• 2–4+ years of hands-on outbound B2B sales experience
• meaningful experience selling B2B SaaS or technology products
• experience prospecting into the US / North American market
• personally generated pipeline rather than only managing inbound leads
• strong LinkedIn prospecting experience
• experience speaking with founders, executives or business decision-makers
• excellent written and strong spoken English
• comfort working with international prospects
• experience with follow-ups and multi-touch sales cycles
• CRM familiarity
• ability to work independently in a remote environment
• confidence operating in an early-stage, high-ownership environment
Strongly Preferred
Experience in AI SaaS, Voice AI, conversational AI, automation platforms, CRM, sales technology, contact-center software, telephony, APIs/developer infrastructure, MarTech, RevOps technology or agency-focused SaaS.
You Should Know Your Numbers
We will ask about your actual historical sales performance, including:
• prospects contacted and conversations generated
• average qualified meetings per month and show rates
• opportunities and pipeline generated
• quota attainment and conversion rates
• markets and ICPs you sold into
We may request reasonable evidence where available, such as redacted CRM screenshots, quota reports, performance documentation or professional references. Confidential information from previous employers should remain confidential.
Who Should NOT Apply
This role is probably not for you if:
• your background is primarily social media marketing or domestic telecalling
• you have never personally generated B2B SaaS pipeline
• you rely entirely on automated bulk outreach
• you measure success by messages sent rather than opportunities created
• you are uncomfortable speaking with US business decision-makers
• you need a rigid script for every conversation
• you expect marketing to provide ready-to-close leads
• you are uncomfortable being accountable for commercial outcomes
• you want a low-pressure role with limited ownership
Why Join Us
Paladin is already built and used by real customers and agencies. You will work close to product, GTM and commercial decision-makers in a fast-growing Voice AI category, with direct influence over positioning, targeting, sales strategy and ICP development. Strong performance will be rewarded with greater responsibility as Paladin grows.
Working Hours
This is an India-based remote position focused primarily on the US market.
You must be comfortable maintaining meaningful overlap with US business hours when prospect conversations, meetings or follow-ups require it.
Compensation
₹6–9 LPA depending on relevant experience and proven performance.
Performance incentives are tied to meaningful commercial outcomes. Strong performers can reach approximately ₹10–12 LPA total annual on-target earnings, with future upside as the sales engine scales.
Hiring Process
Stage 1 — Application Review: CV, LinkedIn profile, B2B SaaS experience, market experience and historical performance.
Stage 2 — Performance Discussion: Walk us through recent outreach, conversations, meetings, qualification, pipeline, quota, customers and conversion rates.
Stage 3 — Practical Sales Exercise: Using Paladin, demonstrate how you would identify an ICP, find target companies and decision-makers, research a prospect, write an opening LinkedIn message and follow-up, qualify interest and handle an objection.
Stage 4 — Final Conversation: Role expectations, working style, compensation, targets, onboarding and start date.
How to Apply
Please apply with your CV and LinkedIn profile.
Along with your application, answer:
- What B2B SaaS or technology product did you most recently sell?
- Which geography or market were you responsible for?
- How many qualified meetings did you personally generate in an average month?
- What was your best month?
- What percentage of your meetings typically showed up?
- How much qualified sales pipeline did you generate or influence?
- What was your quota and how consistently did you achieve it?
- How much of your pipeline came from LinkedIn-led outbound?
- What type of decision-makers did you usually sell to?
- Write one cold LinkedIn message you would send to an AI automation agency owner after learning that the agency already manages several paying clients but currently does not offer Voice AI.
Please answer honestly.
We would rather hire someone with strong, verifiable commercial ability than someone with an impressive-looking CV but weak execution.
If you enjoy creating pipeline from nothing, understand B2B SaaS, know how to sell into the US market and want meaningful ownership inside an early-stage Voice AI company, we would like to hear from you.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Northmann Groupe
About
Northmann Groupe is a forward-looking enterprise dedicated to delivering high-quality solutions across diverse industries.
We believe in building strong partnerships, driving innovation, and maintaining the highest standards of quality and integrity. Our mission is to create value that transcends borders and industries, helping businesses and communities thrive.
Whether through reliable products, tailored services, or collaborative ventures, we are committed to powering progress and shaping a sustainable future.
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