Business Development Executive

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity  Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels 

Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches 

Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand 

Maintain, develop & execute master content calendar for the brand 

What to bring 

8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing 

BA in literature (mandatory) & MA (preferred) or similar qualification 

Consumer Tech/ FMCG / D2C experience is highly desirable 

Should possess leadership skills to lead the content team to successful completion of its objectives 

Strong attention to detail and ability to work with timelines

 Optimize website content, structure, and performance.

- Conduct keyword research and implement on/off-page SEO.

- Manage and optimize PPC campaigns on platforms like Google Ads.

- Create, schedule, and manage engaging social media content.

- Monitor, measure, and analyze digital marketing performance using tools like Google Analytics.

- Keep up-to-date with industry trends and best practices.

We are seeking a Dotnet Core developer with experience building APIs, Microservices and using Postgres SQL to interact with relational data. You should be experienced with Javascript and Typescript as well as at least one modern web framework like Angular or React.You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure.

Years Of Experience : 2 to 4 Years

Key Responsibilities:Developing REST Services using C# and .NET Core

Creating development, QA, Demo, and Production

Work as part of a cross-functional team determine optimal API contracts, code reviews, internal infrastructure, and process enhancement

Handle diverse situations and changing priorities while maintaining a positive attitude

Full Stack capabilities is an added advantage

Skills

3-5 years using C# / .NetCore in a professional capacity

Minimum 3 years developing web applications

Minimum 3 years experience working with relational databases

MS SQL, Postgres

Hands on experience in developing REST services

Knowledge in Docker, Kubernetes

Experience/knowledge in ReactJS is an added advantage.

Tasks/Responsibilities:

• Refine the functionality of webshop design and its features.
• Designing and building the website front-end.
• Designing and managing the website back-end including database and server integration.
• Generating/Integrating WordPress themes and plugins.
• Conducting website performance tests.
• Troubleshooting content issues.
• Monitoring the performance of the live website.

Requirements:

• Proven work experience as a WordPress developer(themes & plugins).
• Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery.
• Knowledge of code versioning tools including Git and SVN.
• Knowledge of deployment of WordPress installations.
• Experience working with debugging tools such as Chrome Inspector and Firebug.
• Good understanding of website architecture and aesthetics.
• Ability to drive given topic.
• Good communication skills.

We Offer:

• Freedom to realise your own ideas & individual career & development opportunity.
• A motivating work environment, flat hierarchical structure, numerous company events which cannot be forgotten and fun at work place with flexibilities.
• Professional challenges and career development opportunities.

Introduction

We are looking to empanel a Paid Ads Specialist to lead and execute performance marketing strategies and campaign plans for our clients. We work with exciting brands and organizations that we have fallen hopelessly in love with. To these partnerships, we bring truckloads of passion and oodles of weirdness. To top it all off, we ensure everything we do is meaningful.

We are looking for teammates who are:

• As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
• Always keeping an eye out for never compromising on 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences

“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. You can know more about this in this https://www.youtube.com/watch?v=OcIGKxsDVpY">Ted talk by our founder

Responsibilities

• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CACs
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & owned media channels
• Should be comfortable handling all types of campaigns on Google, Instagram, Facebook, YouTube, LinkedIn, and Amazon
• Should be able to audit, analyze, and advise on the creation and optimization of landing pages for conversion
• Should be able to set up pixels and guide/support the client in CRM integration for lead tracking
• Identifying, testing, and developing capabilities of executing campaigns on new channels to continue to meet or exceed established critical metrics
• Conduct A/B and other tests and work closely with the lead, the designers, and copywriters to ensure impactful optimization of campaigns
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Suggest new tricks in the industry, keep track of developments and discover new tools that would drive more results

Knowledge & Skills

• Proven relevant work experience of at least 3 years
• You have a bachelor's degree in Marketing, Business Administration, or related fields (preferred)
• It is a plus if you also have experience in executing effective multi-channel marketing campaigns, including affiliate marketing, PPC, SEO, social media, and other digital channels
• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• You have experience in setting up pixels, optimizing landing pages, and guiding/supporting the client in CRM integration
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver

Be part of Floatr's Founding Team Member. As a Tech Sr/Lead developer at this early stage you will get opportunity to work as well as shape up the product to a world class AI driven tech solution. Opportunity to learn, drive, mentor and be part of the success. An attractive stock options plan will ensure you are well rewarded for your contribution.

A strong candidate for this role will be responsible for all aspects of mobile and web development, and expected to work closely with the team to shape and evolve our core products. You will be encouraged to come up with innovative ideas to help build a robust solution.

Key Responsibilities

• Develop high-performance, scalable software for mobile and the server-side to deliver interfaces and APIs.
• Work with team to prioritise, scope, and deliver on key initiatives and features

Requirements

• 5+ years’ experience in Hybrid Mobile App development
• Expert in React Native & NodeJs development
• Web fundamentals like HTML, JavaScript, and CSS
• Skilled in Database technologies like MySQL, NoSQL and Postgres
• Excellent analytical and problem solving skills
• Willing to work from office in Bangalore (HSR Layout)