Business Development Associate

Role & Responsibilities

The User Researcher is responsible for generating deep, psychology-backed insights into user behavior, motivations, and decision-making within fintech and digital financial products. The role focuses on applying behavioral science, cognitive psychology, and quantitative/qualitative research methods to uncover latent user needs and translate them into actionable inputs for design, product, and business strategy. The role ensures user-centric, evidence-based decision-making across the organization.

A - Minimum required Accountabilities for this role-

• Conduct in-depth moderated and unmoderated user interviews using psychological frameworks (e.g., Prospect Theory, Cognitive Dissonance, System 1 & 2) to uncover latent motivations, emotional drivers, and behavioral barriers.
• Design, deploy, and analyze quantitative research studies (surveys, questionnaires, experiments) grounded in validated psychological models such as Theory of Planned Behavior (TPB), Big Five Personality Traits, and Self-Determination Theory.
• Synthesize qualitative and quantitative data into actionable insights by identifying underlying cognitive and behavioral patterns (e.g., loss aversion, anchoring bias, trust erosion).
• Translate research findings into structured outputs such as personas, mental models, journey maps, and behavioral frameworks that predict user behavior.
• Test UI/UX prototypes through usability and concept validation studies using tools like Figma, Maze, and UserTesting, leveraging models such as Fogg’s Behavior Model.
• Own end-to-end research execution including study design, participant recruitment, psychometric segmentation, data analysis, and insight storytelling.

B - Additional Accountabilities pertaining to the role-

• Partner closely with design, product, and business teams to convert behavioral insights into bias-aware recommendations, nudges, and experience improvements.
• Monitor fintech and behavioral science trends (e.g., hyperbolic discounting, decision fatigue) through diary studies, ethnographic research, and secondary analysis.
• Support business KPIs such as conversion, engagement, retention, and trust through evidence-backed research inputs.
• Contribute to the development of internal research standards, methodologies, and best practices.

Ideal Candidate

• Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles
• Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior
• Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research
• Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements
• Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation
• Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology
• Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness
• Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams
• Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role
• Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)
• Candidates from institutes with strong behavioral research exposure are preferred
• Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms
• Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights
• Preferred (Skills): Exposure to behavioral experimentation, usability testing, journey analysis, or consumer psychology frameworks used to improve digital product experience
• Preferred (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Strong Product, UI/UX Designer with focus on eCommerce / Quick Commerce

Mandatory (Experience 1) - Must have a 4+ YOE in Product Design, with atleast 2+ years in a early-stage / mid-sized B2C Product startup

Mandatory (Experience 2) - Should have 2+ YOE in an eCommerce / Quick Commerce Company (Past experience considered)

Mandatory (Experience 2) - Expertise in tools like Figma, Sketch, Adobe XD, and others to create high-fidelity wireframes and prototypes

Mandatory (Portfolio) - Strong portfolio of UI + UX Designs (Both needed) for Top B2C eCommerce / Quick Commerce (Including case studies, Wireframing, prototypes, Research etc)

Mandatory (Company) - Good eCommerce / Quick-Commerce Company or Top B2C Fin-Tech Products

Job Description:

We are looking for a skilled and motivated Full Stack Developer with 2–6 years of experience in designing and developing scalable web applications using .NET Core, C#, ReactJS, and MS SQL, with exposure to Microsoft Azure. The ideal candidate should be comfortable working across the full technology stack and demonstrate strong problem-solving abilities in a fast-paced, Agile environment.

Key Responsibilities:

• Design, develop, and maintain robust full stack applications using .NET Core, C#, ReactJS, and MS SQL.
• Build and consume RESTful APIs to support scalable frontend/backend integration.
• Collaborate with product owners, architects, and other developers to deliver high-quality software solutions.
• Participate in code reviews, ensure adherence to best coding practices, and contribute to continuous improvement.
• Write unit and integration tests to maintain code quality and ensure high test coverage.
• Deploy and manage applications in Microsoft Azure and contribute to improving CI/CD pipelines.
• Actively participate in Agile ceremonies such as sprint planning, stand-ups, and retrospectives.
• Troubleshoot and resolve technical issues and performance bottlenecks.

Required Skills:

• 2–6 years of hands-on experience with .NET Core and C# development.
• Proficient in ReactJS and modern front-end technologies (HTML5, CSS3, JavaScript/TypeScript).
• Experience in building and integrating RESTful APIs.
• Solid understanding of object-oriented programming, data structures, and software design principles.
• Experience working with MS SQL Server, including writing complex queries and stored procedures.
• Familiarity with Azure services such as App Services, Azure SQL, Azure Functions, etc.

Preferred Skills:

• Exposure to DevOps practices and tools such as Azure DevOps, Git, and CI/CD pipelines.
• Basic understanding of containerization (e.g., Docker) and orchestration tools like Kubernetes (K8s).
• Prior experience working in Agile/Scrum teams.
• Good communication skills and ability to work collaboratively in a cross-functional team.

Company Description

iGuru is a software development company specializing in innovative school and college management software solutions. Our flagship product, the iGuru School Management Software, streamlines administrative processes and enhances efficiency for educational institutions.

Industry Type: Software as a service ( SaaS )

Expected Start Date: Immediate joining'

Job Summary

We are seeking an Area Sales Manager to join our team. The ideal candidate will be responsible for driving sales in their designated area and achieving sales targets.

Key Responsibilities ·

Develop and execute sales strategies to achieve sales targets and increase market share in the designated area. ·

Build and maintain strong relationships with key customers, schools, and educational institutions to understand their needs and provide tailored solutions. ·

Analyze sales metrics and market trends to identify opportunities for improvement and adjust strategies accordingly. ·

Collaborate with the marketing team to develop and implement effective sales campaigns and promotional activities.

· Coordinate with other departments, such as product development and customer service, to ensure customer satisfaction and meet their evolving needs.

· Prepare and present regular sales reports to the senior management team. ·

Stay updated with industry trends, competitor activities, and market dynamics to identify new business opportunities.

Interested candidates mail your resumes to aishwaryaatigurudotguru ( email format)

• 2+ years of experience on Java, Spring Boot, Hibernate in medium to large-scale projects
• Must have experience with at least some flavours of both SQL (MySQL, Postgres) and NoSQL (Kafka, MongoDB, ElasticSearch, NoSQL distributed cache system, DynamoDB etc), datastores in production
• Must have experience with Kafka or similar message queue systems in production
• Stellar problem solving skills
• Hunger to learn new things and ability to grasp new concepts quickly
• Ability to move quickly without breaking things too much (we are dreamers)
• Ability to work under immense pressure which is balanced by a sense of responsibility and ownership
• Should be able to groom juniors and take them to the next level