Business Analyst/Upwork Specialist

Job Title: Performance Marketing Executive

Department: Digital Marketing

Location: Andheri East, Mumbai

Experience: 3 to 4 years in Performance

Employment Type: Full-time

About Us: We’re a fast-growing branding and marketing agency that works with emerging businesses and established brands alike. Our work goes beyond ads - we shape identities, build recall, and create campaigns that are as strategic as they are creative. To scale smarter and drive measurable impact, we’re looking for a Performance Marketing Executive who knows their way around paid media like the back of their hand.

Role Overview: As a Performance Marketing Executive, you will be responsible for planning, executing, optimizing, and reporting on paid campaigns across digital platforms. You’ll work closely with creative teams, strategists, and account managers to translate campaign goals into high-performing ads — all while keeping performance data front and center.

Key Responsibilities:

● Campaign Management:

○ Plan and execute performance marketing campaigns across Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), LinkedIn, and other relevant channels for various clients.

○ Ensure campaigns are aligned with broader brand and marketing goals for each client.

○ Manage budgets across platforms, maximising ROI and maintaining CPA/ROAS goals.

● Performance Analysis & Optimisation:

○ Track and analyse campaign performance using Google Analytics, platform dashboards, and internal tools.

○ Continuously test and optimize creatives, copies, targeting, and bid strategies.

○ Generate insightful performance reports with actionable next steps.

● Collaboration & Strategy:

○ Work closely with content, creative, and branding teams to develop compelling ad creatives and copies.

○ Collaborate with account managers and strategists to build full-funnel performance marketing plans tailored to client objectives.

● Keyword & Audience Research:

○ Conduct in-depth keyword research for SEM campaigns. ○ Define and refine target audience segments for better ad targeting and relevance.

● A/B Testing & Innovation:

○ Run structured A/B tests across platforms to improve CTR, conversion rates, and overall campaign performance.

○ Stay up-to-date with platform changes and emerging digital marketing trends.

Required Skills & Qualifications:

● 3 to 4 years of hands-on experience in performance marketing and paid media.

● Proficiency in Meta Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics (GA4 preferred).

● Solid understanding of conversion tracking, pixel setup, UTM parameters, and basic funnel tracking.

● Strong Excel/Google Sheets skills for budget planning and reporting.

● Working knowledge of SEO and organic content strategy.

● Certification in Google Ads / Meta Blueprint.

● A data-first mindset with creative instincts.

Who You Are:

● You think in click-through rates and live for campaign dashboards.

● You understand the delicate balance between creative storytelling and conversion-driven content.

● You're not afraid to ask questions, test wild ideas, and push for better performance.

● You have an ROI driven approach.

● You enjoy working in a fast-paced, creative environment where no two campaigns look the same.

Selection Process:

Round 1: Telephonic Interview

Round 2: Technical Test + Personal Interview

Working Hrs.: 10.00 a.m. to 7.00 p.m. [Monday - Friday and Alternate Saturdays]

If anyone interested then apply through link:  https://tiny.cc/NGtalent 

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Skill Set : Middleware application support :

Tomcat, Apache , Jenkin CI /CD pine ,monitoring on Linux on premise Servers (not cloud experience)

Role Overview:

The AI Research Intern will focus on natural language processing (NLP) and working with large language models (LLMs). They will assist in refining and testing the retrieval-augmented generation (RAG) system for CopilotGTM.

Key Responsibilities:

• Assist in developing and refining NLP models to answer customer queries.
• Research and implement improvements to minimize hallucinations in the LLM.
• Test RAG model configurations and provide feedback to improve accuracy.
• Work with the engineering team to improve real-time product recommendations and responses.
• Analyze datasets and fine-tune models for specific use cases (e.g., sales, compliance).

Skills Required:

• Strong understanding of NLP and familiarity with LLMs (GPT, BERT, etc.).
• Basic coding experience in Python.
• Knowledge of data handling, data processing, and model training.
• Problem-solving ability and eagerness to experiment with new techniques.

Preferred:

• Experience with libraries like Hugging Face, PyTorch, or TensorFlow.
• Familiarity with retrieval-augmented generation (RAG) systems.

• Defining new merchandising or reporting functionality
• Adding more advanced search capabilities
• Improving scoring/recommendation models
• eCommerce platform integrations/API implementations
• Load testing/scaling features as we continuously grow
• Something new. There are always interesting new challenges that come our way. Here are a couple of things we’ve worked on recently:
  • Managing background jobs with competing performance goals like quick turnaround while staying within platform API limits
  • Embedding and dynamically changing products in an email even after sending it
  • Managing and coordinating multi data-center processes

• 1-3 years of experience in Ruby On Rails (or a similar MVC framework like Express or Django). You are comfortable with Routes, Migrations, Models, Callbacks, Validations, and so on.
• Ability to design clean, scalable data structures for new features.
• A good understanding of design patterns so that complex processes are written in a maintainable way.
• Knowledge of managing source code with Git.
• Comfortable in a Linux OS.
• Good communication skills, and ability to clearly plan and describe features before building.

• Challenging, exciting work, at scale
  You get to understand the challenges our customers face first-hand, and collaboratively design and build amazing solutions that will be used by millions of shoppers through billions of API requests. There’s always something new and exciting to build.
• Have a direct impact
  Seven engineers currently build, refine, and scale the entire product. Working in a small team means you will have a say in the way the product is built, and your performance will have a direct impact on the company’s outcome.
• Culture
  Tagalys is a place for you to be yourself, enjoy your work, and achieve your potential. We love the energy that comes from working with smart people in a simple and welcoming environment. We design our workflow to make sure you are also able to focus on everything else in life that is important: family, friends, and health.
• Benefits
  You get great pay, coupled with flexible hours, a hybrid work model, and comprehensive insurance for your and your dependents. For the people contributing significantly, we also offer ESOPs so there is an opportunity to build wealth as you help the company grow.