Business Analyst · Pune · 2 - 5 years · ₹4L - ₹6L / yr (ESOP available) · Posted 22 Apr 2021

Business Analyst

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Company Overview
We are a full-service marketing agency that helps ambitious brands show up sharper, grow faster and stand out in crowded markets. From content and social to performance marketing, design, video and PR, we build and execute brand strategies end-to-end for a diverse roster of clients across industries. We're a team that moves fast, takes creative risks, and holds itself to agency-grade standards on every single deliverable. If you want your work to ship, get seen, and actually move numbers for real brands rather than sit in a deck, you'll fit right in.
Role Summary
Own organic search strategy end-to-end, driving sustainable traffic and ranking growth through on-page, off-page and technical SEO.
Job Details
- Experience: 2-5 years
- Work Model: On-site
- Work Location: ATS Bouquet, Sector 132, Noida
- Work Week: Monday-Saturday, 9:30 AM - 6:30 PM
- Reports To: Head of Marketing / Growth Lead
- Education: Bachelor's degree in Marketing, Computer Science or related field preferred
Key Responsibilities
- Plan and execute on-page, off-page and technical SEO strategy
- Conduct keyword research and identify content gaps and opportunities
- Track rankings, organic traffic and conversions across key pages
- Build and execute backlink and outreach strategies
- Run technical SEO audits covering site speed, crawlability and indexing
- Collaborate with the content team to brief SEO-optimized pieces
- Monitor algorithm updates and adjust strategy proactively
- Report on SEO performance and ROI to leadership regularly
- Coordinate with development teams on technical SEO fixes
- Benchmark performance against competitors to identify new opportunities
Mandatory Skills & Experience
- 2-5 years of hands-on SEO experience with measurable results
- Strong proficiency in GSC, GA4, SEMrush or Ahrefs
- Solid grasp of technical SEO fundamentals (crawlability, indexing, site speed)
- Up-to-date knowledge of search algorithm changes and best practices
Preferred Skills (Good to Have)
- Experience scaling organic traffic for a content-heavy or e-commerce site
- Basic HTML/CMS knowledge for technical SEO fixes
- Link-building/outreach campaign experience
Tools & Technologies
- Google Search Console, Google Analytics 4
- SEMrush / Ahrefs
- Screaming Frog (technical audits)
- CMS platforms (WordPress/Webflow)
KPIs / Success Metrics
- Organic traffic growth
- Keyword ranking improvements
- Technical SEO issue resolution rate
- Backlink growth and quality
Benefits & Perks
- Competitive compensation with performance-linked growth
- High-ownership role with direct access to leadership
- Fast-tracked career growth in a high-growth environment
- Learning and development support
- A culture that rewards speed, ownership and craft
Mandatory skills
Hands on Python Programming.5+ years of Data Engineering experience: Skills sets: Python, SQL (Snowflake), S3.
Good to have
AWS familiarity would help
- Strong experience of Angular 2+ and above along with other technologies like HTML5, CSS, jQuery, AJAX with good knowledge of ECMA Scripts.
- Strong knowledge of JS Fundamentals.
- Design & development of Angular applications as per desired specifications, along with experience in frameworks/libraries like jQuery, Bootstrap, Typescript etc.
- Architecture design, development, testing and maintenance of Web Apps, Implementation based on Angular Application MVC Patterns.
- Own end to end product modules/features (from the requirement to going live)- Design & code review, troubleshoot & help team members on issues.
- Gather requirements by interacting directly with the end-users.
- Research on open source framework/technology required for developing the feature/application.
Job Description
• Gather intelligence from key business leaders about needs and future growth
• Partner with the internal IT team to ensure each project meets a specific need and resolves successfully
• Assume responsibility for project tasks and ensure they are completed in a timely fashion
• Evaluate, test and recommend new opportunities for enhancing our software, hardware and IT processes
• Compile and distribute reports on application development and deployment
• Design and execute A/B testing procedures to extract data from test runs
• Evaluate and draw conclusions from data related to customer behavior
• Consult with the executive team and the IT department on the newest technology and its implications in the industry
Requirements:
• Bachelor’s Degree in Software Development, Computer Engineering, Project Management or related field
• 5+ years’ experience in technology development and deployment
Technical qualifications
- 2+ years of working experience in delivering web applications.
- Strong experience in Ruby on Rails, API design and architecture.
- Strong experience in databases like MongoDB/PostgreSQL/MySQL.
- Strong understanding of object-oriented programming(OOPs) concepts, data structures, algorithms, APIs, web services, SQL concepts.
- Experience in any JS frameworks like Express. js/Node. js/AngularJS/ReactJS.
- Understanding of version control tools - Git/SVN.
- Supportive in providing clean, maintainable code.
- Empathize with client needs and architect custom solutions.
- Brownie points for knowledge in Golang.
The present role is a Data engineer role for Crewscale– Toplyne Collaboration.
Crewscale is exclusive partner of Toplyne.
About Crewscale:
Crewscale is a premium technology company focusing on helping companies building world
class scalable products. We are a product based start-up having a code assessment platform
which is being used top technology disrupters across the world.
Crewscale works with premium product companies (Indian and International) like - Swiggy,
ShareChat Grab, Capillary, Uber, Workspan, Ovo and many more. We are responsible for
managing infrastructure for Swiggy as well.
We focus on building only world class tech product and our USP is building technology can
handle scale from 1 million to 1 billion hits.
We invite candidates who have a zeal to develop world class products to come and work with us.
Toplyne
Who are we? 👋
Toplyne is a global SaaS product built to help revenue teams, at businesses with a self-service motion, and a large user-base, identify which users to spend time on, when and for what outcome. Think self-service or freemium-led companies like Figma, Notion, Freshworks, and Slack. We do this by helping companies recognize signals across their - product engagement, sales, billing, and marketing data.
Founded in June 2021, Toplyne is backed by marquee investors like Sequoia,Together fund and a bunch of well known angels. You can read more about us on - https://bit.ly/ForbesToplyne" target="_blank">https://bit.ly/ForbesToplyne , https://bit.ly/YourstoryToplyne" target="_blank">https://bit.ly/YourstoryToplyne.
What will you get to work on? 🏗️
-
Design, Develop and maintain scalable data pipelines and Data warehouse to support continuing increases in data volume and complexity.
-
Develop and implement processes and systems to supervise data quality, data mining and ensuring production data is always accurate and available for key partners and business processes that depend on it.
-
Perform data analysis required to solve data related issues and assist in the resolution of data issues.
-
Complete ownership - You’ll build highly scalable platforms and services that support rapidly growing data needs in Toplyne. There’s no instruction book, it’s yours to write. You’ll figure it out, ship it, and iterate.
What do we expect from you? 🙌🏻
-
3-6 years of relevant work experience in a Data Engineering role.
-
Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL) as well as working familiarity with a variety of databases.
-
Experience building and optimising data pipelines, architectures and data sets.
-
Experience performing root cause analysis on internal and external data and processes to answer specific business questions and identify opportunities for improvement.
-
Strong analytic skills related to working with unstructured datasets.
-
Good understanding of Airflow, Spark, NoSql databases, Kakfa is nice to have.
Job Responsibilities:
• Design and build efficient, scalable systems that are used by millions of people,
• Own what you build as you create, test, and refine what’s under the hood of our pages and services,
• Investigate production issues pertaining to customer features to determine root cause and implement solutions,
• Investigate existing queries and write new queries with performance optimization in mind,
• Build well-designed software in a way that is generic, reusable, and easily extensible, as well as solves the business needs and requirements,
• Collaborate with product managers, designers, and software engineers to ensure design vision is maintained, the final markup is standards compliant, and UI deliverables are completed on time,
• Work with the real-time feedback from our users (external and internal) to make the products better,
• Discover, design, develop, deploy, debug. Repeat!
Requirements:
• 1-2 years of experience,
• Proficiency in web scripting programming with PHP,
• Experience with MySQL Databases,
• Top-notch programming skills in JavaScript and a strong understanding of web fundamentals,
• Design, build and maintain high performance, scalable and secure code,
• Experience with cloud services like AWS is plus,
• Experience with MVC architecture is a plus,
• Knowledge / experience in building an API,
• Solid understanding of the foundations of security and best practices,
• Good grasp of data structures and algorithms,
• Excellent problem-solving skills,
• Take ownership of the backend services, ensure the best possible performance, quality and responsiveness, as well as maintaining code quality, organisation and testing/deployment,
• Passionate about technology and willing to develop expertise in an emerging field,
• Strong organisational and communication skills, team player.
Perquisites & Benefits:
• A competitive salary,
• Opportunity to be part of a diverse working environment, valuable social sector work experience,
• Fun, casual, relaxed and flexible work environment.
Responsibilities
Work with development teams and product managers to ideate software solutions
Design client-side and server-side architecture
Build the front-end of applications through appealing visual design
Develop and manage well-functioning databases and applications
Write effective APIs
Test software to ensure responsiveness and efficiency
Troubleshoot, debug and upgrade software
Create security and data protection settings
Build features and applications with a mobile responsive design
Write technical documentation
Work with data scientists and analysts to improve software
Requirements
Proven experience as a Full Stack Developer or similar role
Experience developing desktop and mobile applications
Familiarity with common stacks
Knowledge of multiple front-end languages and libraries (e.g. HTML/ CSS, JavaScript, XML, jQuery)
Knowledge of multiple back-end languages (e.g. C#, Java, Python) and JavaScript frameworks (e.g. Angular, React, Node.js)
Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
Excellent communication and teamwork skills
Great attention to detail
Organizational skills
An analytical mind









