Business Analyst (Presales) - IT Service Domain

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

A Real Estate Sales Executive is responsible for handling leads provided by the company and contacting potential customers to schedule property site visits. The role involves explaining property details over calls, coordinating and lining up site visits, and assisting clients during the visit by showing the project location and highlighting key features. The executive will guide customers through the buying process, address their queries, negotiate when required, and work towards closing the deal. Strong communication, client-handling skills, and the ability to convert prospects into successful sales are essential for this role.

• Required Skill - Operating systems & Tools (SUSE Linux 1 IBM AIX 1 IBM Spectrum i.e. IBM Tivoli)
  • Should be experienced in administration of SUSE Linux, IBM AIX operating systems Have hands-on experience in managing & troubleshooting IBM Tivoli (Spectrum Protect) backup utility with SAP HANA & Sybase DB environment.
  • Monitor status of BACKUPs, perform need based restore when require.
  • Report & coordinate with team lead for incident management process. Take corrective actions for incidents related to OS & backup related issues.
• Desirable Skills - SAP NetWeaver BASIS Administration
• SAP user management for ABAP & Java stacks, Business Objects, Central User Management, etc.
• Maintain Roles and Authorization using PFCG
• SAP Transport Management using ST MS and ChaRMs
• Knowhow of using SAP Solution Manager for MoPZ, ITSM, CHARMS, CUA, EWA, System Monitoring and Technical Administration
• BASIS administration (monitoring & maintenance) of SAP systems at Primary & DR-sitesMonitor & Troubleshoot the performance of SAP systems, Troubleshoot issues and follow-up with End Users and Development team to resolve the issues.
• Data Volume Management activities like index quality analysis and rebuilding.
• Monitoring & control database growth and perform DBA operations as required. Monitor status of database archive logs for smooth operation of SAP systems.

Desirable Skills - Database Administration (HANA I Sybase I Oracle) Manage and maintain database for SAP and Non-SAP applications/systems Monitor, administer the database and troubleshoot database related issues.

Bootstrap Developer

Note: Notice period is immediate to 15 days’ maximum candidates can apply.

Kindly read carefully

Role: Bootstrap Developer

Work Location: LUCKNOW

Experience: Minimum 1 + years into the same key skills

Budget: open

Mode: Permanent

Bootstrap Developers are responsible for Bootstrap front-end framework with a powerful collection of HTML, CSS, and JavaScript tools.  

Bootstrap Developer job description

We are looking for an experienced and creative Bootstrap Developer to join our team! As a Bootstrap Developer

you will be responsible for translation of the UI/UX designs to actual code with which we will produce visual elements of the application based on user behaviors and interactions.

Bootstrap Developer duties and responsibilities

• Develop code for the targeted environment
• Participate in architectural discussions 
• Design and develop software applications using HTML4/5(Bootstrap); JavaScript; XML; CSS2/3; JQuery; Android/iOS on Mobile Platforms.
• Design and implement front-end business applications 
• Investigate user behavior and interface usage
• Work with software development team
• Support and maintain existing production code 

Bootstrap Developer requirements and qualifications

• 1-2 years of experience as a Bootstrap Developer or similar role
• 1-2 year of experience in designing,
• 1-2 year of experience with MySql, including advanced database design, query generation, performance tuning and profiling in high volume environment
• Understanding of the full software development lifecycle (SDLC) 
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Great interpersonal and communication skills

• 10 years of experience in preparing, reviewing, revising, ​and maintaining technical documents.
• Must have 10 years of experience in software documentation.
• Excellent in written and communication skills in English.
• Experience in reviewing the user interface (UI), partner with UX designers to suggest ways to make the UI intuitive, and provide content that can be embedded in the UI.
• Experience in performing independent research to understand a product and the needs of customers and stakeholders.
• Experience in using tools like Microsoft Office.
• Experience writing/editing troubleshooting, procedural, and reference information.
• Understands software terminology and has basic knowledge of working with software development teams.
• Experience working in an agile environment.
• Ability to quickly learn and evaluate new technologies and work effectively in a fast-paced, dynamic environment

You’ll be our: Business Software Team Lead

You’ll be based at: IBC Knowledge Park, Bengaluru

You’ll be Aligned with: Engineering Manager, Ather Web Stack.

You’ll be a member of:  Software & Intelligence

What you’ll do at Ather:

• Guide development team efforts towards successful project delivery.

• Provide technical leadership to teammates through coaching and mentorship.

• Maintain high standards of software quality within the team by establishing good practices and habits.

• Identify and encourage areas for growth and improvement within the team.

• Collaborate with other software developers, business analysts and software architects to plan, design, develop, test, and maintain web-based business applications.

• Design, develop, and unit test applications in accordance with established standards. Participate in peer-reviews of solution designs and related code.

• Package and support deployment of releases.

• Develop, refine, and tune integrations between applications.

• Analyze and resolve technical and application problems.

• Assess opportunities for application and process improvement and prepare documentation of rationale to share with team members and other affected parties.

• Adhere to high-quality development principles while delivering solutions on-time and on-budget.

Here’s what we are looking for: 

• Expert level of experience working with technologies like Nodejs and javascript.

• Strong DevOps focus and experience building and deploying infrastructure with cloud deployment technologies.

• Hands-on experience in writing applications at scale.

• Experience with test-driven development and automated testing frameworks.

• Experience with Scrum/Agile development methodologies.

• Expertise with code reviews with a major focus on best performance, scalability, security and future expansion.

• Should have worked on Scalable projects / large applications / Microservices architecture.

• Should have worked primarily on Backend Development projects.

• Good to have Object Oriented Development in languages like Java.

• Familiar with various design and architectural patterns.

• Experience in leading a high performing engineering team of ~5 members.

You bring to Ather:

• 5+ years’ experience as a Software Developer

• Prior experience in a technical leadership position

• College or University degree in Computer Science or a related discipline