Business Analyst (Data & Analytics)

1. Research, Implementing, Monitoring, and Report on Organic search

2. Keyword research and mapping

3. Content writing and optimization

4. Link-building outreach campaigns

5. Acquire backlinks

6. Editorial negotiations

7. Maintaining SERPs

8. Work on standard and current SEO practices

9. Auditing existing website

10. Recommend changes to website architecture, content, linking, and other factors to improve

SEO positions for target keywords

11. Work on SEO reporting

Skills & Requirements

1. Excellent written and verbal communication skills

2. Knowledge of technical aspects of search engines, search algorithms, ranking factors etc.

3. Demonstrated knowledge of SEO skills like on-page SEO, website analytics.

4. Strong operational excellence in link building – NOT outdated practices like (directories,

bookmarking, etc.)

5. Knowledge of outreach to editors to form collaborations for publishing our content on their

portal – this is a must have. Candidate to show clear experience of achieving this in this past

employment.

6. Strong experience in the use of Google Analytics and Google Search Console

7. Ability to solve problems and identify opportunities through data analysis and critical

thinking

8. Strong attention to detail, excellent organizational skills, and ability to manage multiple

projects and responsibilities

9. Agency background preferable

CTC

20,000/- p.m. to 30,000/- p.m.

Job Title: Digital Marketing Expert

📍 Location: Indore (On-site)

🕒 Experience: Minimum 2 Years

💼 Employment Type: Full-Time

About EMTA:

We’re building a strong digital presence to drive real business growth. Join our creative team in Indore as a Digital Marketing Expert and help us lead impactful online campaigns.

Key Responsibilities:

• Plan and manage digital campaigns across SEO, Google Ads, and social media.
• Optimize website and ad performance using analytics tools.
• Create engaging content, graphics, and short videos.
• Manage brand presence on platforms like Instagram, Facebook, and LinkedIn.
• Track and report campaign performance regularly.

Required Skills:

• 2+ years of experience in digital marketing.
• Strong in SEO, Google Ads, and social media marketing.
• Proficiency in Canva, Photoshop, and content writing.
• Knowledge of Google Analytics and Meta Business Manager.

Bonus Skills:

• Email marketing, basic HTML/CSS, or WordPress experience.

What We Offer:

• Competitive salary based on experience and performance.

1. Research for relevant resumes from various job portals

2. Shortlisting of relevant candidates and sharing it with the HR team

3. Connecting to the candidates and collecting data for analysis of the profile

4. Doing the first round of interviews to ascertain that the JD requirements are met

5. Aligning online/physical interview with the candidates with the HR/Operations team

6. Roll out offer letters & relevant joining documents and receive acceptance

7. Ascertain reporting to work on the joining date

• Deepening the relationship with B2B2C channel
• Strengthening the relationship with existing customers
• Selling the company's diabetes management plans through outbound calls to a set of pre generated leads
• Managing relationship with onboarded customers and taking feedback and resolving customer queries
• Receiving in-bound calls from the customer and helping them to understand the company's plans and offerings
• Being the second point of contact for partner doctors and hospitals and visiting them when required, to resolve their queries
• Understanding customers’ requirements from the product standpoint and developing an in depth understanding of the healthcare eco-system

Desired Candidate Profile

• At least a graduate in any stream from a reputed university
• A decent understanding of the sales and customer acquisition processes
• Good social skills with ability to understand customer needs and developing relationships with people
• Past experience in successfully closing sales deals remotely is a must
• Openness to move around in NCR and meet doctors
• Past experience of 3-5 years in similar roles either with healthcare start-ups or in a similar role in related or other industries
• Fluency in English and Hindi is a must
• Proficiency in using internet and tools such as Microsoft Word and Microsoft Excel 

• Collaborate with product, design, and other engineering teams to brainstorm and resolve complex problems.
• Ensure the quality of code is up to the highest standard of readability, conciseness, efficiency, modularity, and extensibility.
• Experience with the entire Software Development Life Cycle (SDLC)
• Solid communication skills: Demonstrated ability to explain complex technical issues to both technical and non-technical audiences
• Talking to customers and business teams to suggest improvement areas in product flows.
• Create peer learnings for team members and build context for new teammates
• Help with building the company's tech team and iterating on the hiring framework.
• Provide regular feedback to your team (peers and managers) to ensure continuous improvement.
• Keeping abreast with the latest technologies and working on your skills regularly.

Must-haves

• At least 3 years of experience working in frontend for desktop and mobile web.
• Familiar with design tools and convert them to actual code (HTML+CSS+JavaScript)
• Mastery in DOM Manipulation (including Jquery) and understand components, CTAs.
• Well-versed in other non-vanilla languages (ex. TypeScript)
• Well-versed in standard frontend framework (ex. ReactJS)
• Understanding of GraphQL APIs.
• Deep understanding of web technologies in various mobile systems
• Have empathy for the users you build for

Good to have

• Experience in the fintech industry
• Experience leading design and implementation of robust and secure web services.

• Craft is a given, and so is the willingness to execute production work
• You feel comfortable managing on-brand materials in ways that still push creative boundaries
• You’re willing to make things happen within tight constraints and tight timelines
• You can design original pieces, including infographics and journey maps
• You are comfortable reviewing junior designers’ work to ensure high quality and mentorship
• You inspire the team by being up-to-date with what’s new in the field of design, health, or impact
• You can effectively communicate with disciplines across the organization and are comfortable aligning your talents with theirs to build products and solutions together
• You have a genuine empathic curiosity in how to communicate with diverse audiences, particularly those with low literacy and living in rural settings
• You’re passionate about contributing to the intersection of social impact, visual communication, and human-centered design and always ask: who am I designing for?

MUST-HAVES

• Fluent in one Indian language (two languages is a significant plus)
• 3+ years of work experience in a similar role
• Bachelor’s degree in visual communication or a related field or equivalent
• Hands-on experience in InDesign, Photoshop, Illustrator, and After Effects (video editing skills are a significant plus)
• Highly motivated, proactive, and experience working with minimal supervision
• Experience working in creative, human-centered culture and cross-cultural design
• Attention to visual details
• Ability to meet deadlines and collaborate with a team
• Excited to use your artistic talents in a social impact context