Bench Sales (US IT)

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

About Shopflo

At Shopflo, we're trying to change the way consumers experience brands and businesses. Our first product was a cart and checkout platform for e-commerce, that allowed marketers to personalise discounts, rewards, and payments. We are currently also working on a new product that takes it a notch higher by unlocking enterprise-grade personalization for all consumer tech businesses.

Team & Role

Shopflo was started by three co-founders: Ankit (ex-IIT Kharagpur, Oracle, Gupshup), Ishan (ex-IIT Bombay, Parthenon, Elevation Capital), and Priy (ex-IIT Madras, McKinsey, Elevation Capital). We are a team of ~60 people now (with team members joining from Livspace, Gupshup, Setu etc.). We are located in HSR Layout, Bengaluru. We have closed our first seed round at $2.6M with Tiger Global, TQ and Better. And we’re just getting started!

As a Solutions Engineer, you'll analyze client requirements and collaborate with sales and client-facing teams to customize software solutions. You will design and implement API integrations, troubleshoot issues, and ensure seamless product functionality through thorough documentation and quality assurance.

What you will do

• Client Requirement Analysis: Collaborate with sales and client-facing teams to understand client needs and business use cases for product implementation.
• Product Configuration: Customize and configure software solutions, including workflows, data structures, and features, based on client needs.
• API Integration: Design, implement, and manage API integrations with external systems, ensuring seamless data exchange.
• Troubleshooting & Support: Resolve issues during implementation and provide support to clients during onboarding and post-implementation.
• Cross-functional Collaboration: Work with various teams to align product development with business goals and customer needs.

You should apply if you have

• Good understanding of HTML, CSS, and Javascript
• Experience of 1-3 years
• Good communication skills
• Knowledge of Shopify, Google ads, analytics, and Meta
• It'll be great if you have an understanding of D2C brands

🚀 We're Hiring:

*Position:* Digital Marketing Specialist cum SEO Expert

*Company:* Bikefixup.com

*Location:* FBD One Complex, Unit - 202A, 2nd Floor, By Pass Road, Badarpur, Sector - 37, Faridabad, Haryana, 121003

*Work Schedule:* 6 days a week (9 AM–6 PM)

*About Bikefixup:*

Bikefixup is a leading automobile aftermarket service company specializing in repairing, maintaining, and providing quality services for motorcycles and cars. We are committed to delivering seamless customer experiences and top-notch services every step of the way.

*Job Summary:*

We are looking for a talented and results-driven Digital Marketing Specialist cum SEO Expert to join our team at Bikefixup. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies across multiple channels to boost our online presence, generate quality leads, and improve search engine rankings.

🔑 *Key Respo•sibilities:*

* Develop and implement digital marketing campaigns (SEO, SEM, Social Media, Email, Conte•t Marketing).

* Conduct keyword research, competitor analysis, and on-page/off-page SEO to im•rove rankings.

* Optimize website content, landing pages, and blog articles for•search engines.

* Manage paid campaigns (Google Ads, Facebook/Instagram Ads, etc.)•to maximize ROI.

* Monitor and analyze web traffic, engagement, and conversion rates usin• analytics tools.

* Create engaging content strategies for social media platforms to dri•e brand awareness.

* Collaborate with design, content, and development teams for effective•campaign execution.

* Stay updated with the latest digital marketing and SEO trends, tools• and best practices.

* Prepare performance reports and present insights to management for continuous improvement.

💼 *Requirements:*

*Education:* Bachelor’s degree in Marketing, Digital Marketing, Business, IT, or a related field.

*Experience:* 6– 2years of experience in digital marketing and SEO (preferably in service-based or auto•otive industry).

*Skills:*

* Strong knowledge of SEO tools (Google Analytics, Google Search Con•ole, SEMrush, Ahrefs, etc.).

* Expertise in on-page• off-page, and technical SEO.

* Hands-on experience in Google Ads, Faceboo• Ads, and other PPC campaigns.

* Proficiency in social media m•nagement and content marketing.

* Strong analytical skills with the ability to inte•pret data and generate insights.

* Knowledge of WordPress/website CMS and basic HTML is a plus.

*Personal Attributes:* Creative, analytical thinker, detail-oriented, g•al-driven.

✨ **Why Join Bikefixup?**

* Opportunity to build and scale digital presence in a•growing automobile aftermarket company.

* Colla•orative and innovative work environment.

* Continuous learning opportunities•in SEO, digital campaigns, and analytics.

* Career growth and skill enhancement opportunities.

*Application Process:*

Interested candidates can send their updated resume on WhatsApp.

JOB DESCRIPTION 

DYT - Do Your Thng, is an app, where all social media users can share brands they love with their followers and earn money while doing so! We believe everyone is an influencer. Our aim is to democratise social media and allow people to be rewarded for the content they post. How does DYT help you? It accelerates your career through collaboration opportunities with top brands and gives you access to a community full of experts in the influencer space. 

RESPONSIBILITIES 

• Expert in Python with knowledge of Python best practices (PEP8) 
• Strong knowledge of python web frameworks such as Django, Flask • Strong knowledge of building RESTful APIs using Django Rest Framework • Good Understanding of Django ORM Libraries 
• Able to integrate multiple data sources and databases into one system • Strong experience on Linux 
• Solid database skills in a relational database (i.e. PostgresSQL,MYSql) • Able to create database schemas that represent and support business processes • Strong unit test and debugging skills 
• Proficient understanding of code versioning tools (git) 
• Experience deploying on AWS is desirable 
• Experience with Docker,Test Drive Development will be a plus 
• Excellent interpersonal, leadership, influence and communication skills • Experience in designing scalable micro-services is desirable 

QUALIFICATIONS 

• 1-3 years of experience as a backend developer 
• At least one product build and published 
• SKILLS Contribute in all phases of the development lifecycle 
• Write well designed, testable, efficient code 
• Work well under pressure and meet deadlines without sacrificing quality • Work with distributed development teams 

• Responsible for providing L1/L2 technical enablement to company customers/partners for any product issues 
• Ensure that the customer issues are managed within target Service Level Agreements (SLA) and all the incoming technical and product inquiries are responded to, in a timely, professional and effective manner. 
• Participate in solution development and publications for the company knowledge base resources 
• Report common user issues, suggest product improvements and convey important product feedback 
• Formulate action plans (technical and operational) for analyzing and resolving reported product issues 
• Stay updated on all product features- current, new & in the pipeline. Work closely with the Product 

Our Ideal Candidate:

• Comes with 2 to 6 years of Technical & Customer-Facing experience, preferably in a System Engineer, Technical Support, or Product Support role 
• Preferably someone from Engineering / MCA background
• Possesses thorough knowledge of Javascript, CSS & HTML 
• Gets a thrill in solving everyday problems. 
• That zeal to not let go of a customer without a solution. 
• Demonstrates impeccable communication and interpersonal skills, and the confidence to work directly with senior executives from large enterprise companies   
• Flexible to align with customers from the North American (9 PM to 6 AM), European (1 to 10 PM), or A&Z (6 AM to 3 PM) time zones, on a rotational basis 

Key Responsibilities:

Design and build advanced applications for the Android platform

- Collaborate with cross-functional teams to define, design, and ship new features

- Work with outside data sources and APIs

- Unit-test code for robustness, including edge cases, usability, and general reliability

- Work on bug fixing and improving application performance

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency

- Translate designs and wireframes into high quality code

- Understand business requirements and translate them into technical requirements

- Design, build, and maintain high performance, reusable, and reliable Java code

- Ensure the best possible performance, quality, and responsiveness of the application

- Identify and correct bottlenecks and fix bugs

- Help maintain code quality, organization, and automatization

- Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

- Unit test code for robustness, including edge cases, usability, and general reliability using JUnit, Mocikto or Espresso.

- Lead and Mentor Android developers

 Required Skills and Experience :

 - 6+ year of proven software development experience and Android applications development

    in Android Kotlin and react native based Hybrid app development

- BS/MS degree in Computer Science, Engineering or a related subject

- Experienced in Android Kotlin and react native based Hybrid app development

- Experience with Android SDK, different versions of Android, and how to deal with different screen sizes

- Experience working with remote data via REST and JSON

- Experienced in Client server programming (RESTful APIs) to connect Android applications to backend services

- Working knowledge of the general mobile landscape, architectures, trends, and emerging technologies

- Solid understanding of the full mobile development life cycle.

- Strong knowledge of Android UI design principles, patterns, and best practices

- Experience in Android Studio IDE and tools like Android Device Monitor, Logcat

- Experience with offline storage, threading, and performance tuning

- Knowledge of the open-source Android ecosystem and the libraries available for common tasks

- Proficient in using code versioning tools, such as Git, SVN

- Strong CS fundamentals and a good working knowledge of algorithms and data structures.

- Strong on OOPS and Java concepts

- Proficient in integration of third party libraries OkHttp, Retrofit, ButterKnife, Image caching libraries

- Working knowledge of RxJava, RxAndroid

- Expert in debugging, troubleshooting, memory optimization, performance and scalability of mobile app.

- Apk size and battery optimization

- Strong design/development experience working on at least 4 Mobile application apps from Scartch

- Has worked on MVP, MVVM design patterns for android applications

- Has experience on working with web views in Android and customizing them for different features

- Follows coding guidelines, Reviews code for peers and juniors.

- Understands and implement security guidelines

- Experience in localization

We’re looking for an UX Designer who will-

• Own end-to-end product design and produce usable designs iteratively.
• Be a member of our core design team and will work closely with product and engineering teams to research and design experiences for our customer facing android app, seller apps and associated platforms.
• Collaborate with user research teams in planning and executing user experience research processes like contextual interviews, card sorting, heuristic evaluations and usability testing.
• Research insights into viable design concepts and manifest them into seamless experiences.