BPO Executive

Job Title: SEO Marketing Specialist (Full-time)

Location: Sector 18, Noida, Onsite

Experience Required: 2+ Years

About the Role

We are seeking an SEO Marketing Specialist with proven expertise in driving organic growth within the Web3 ecosystem. The role requires a deep understanding of blockchain, crypto, NFTs, DeFi, and dApps to create strategies that boost visibility, improve rankings, and establish authority in this rapidly evolving industry.

Key Responsibilities

• Conduct keyword research specific to blockchain, crypto, NFT, and Web3-related topics.
• Optimize website pages, blogs, and landing pages for search engines.
• Implement on-page SEO best practices (meta tags, internal linking, headers, alt text, schema).
• Build high-quality backlinks via guest posting, PR, and partnerships.
• Improve technical SEO performance (site speed, indexing, structured data, mobile optimization).
• Monitor and analyze SEO metrics using Google Analytics, Search Console, Ahrefs, SEMrush.
• Collaborate with content writers and marketing teams to produce SEO-friendly Web3 content.
• Stay ahead of Web3 trends and adapt SEO strategies accordingly.

Required Skills

• Strong knowledge of SEO tools (Ahrefs, SEMrush, Moz, GA, GSC).
• Expertise in on-page, off-page, and technical SEO.
• Experience in content optimization & SEO copywriting.
• Solid understanding of the Web3 ecosystem (blockchain, cryptocurrencies, NFTs, DeFi, dApps).
• Familiarity with CMS platforms (WordPress, Webflow, etc.).
• Analytical mindset with ability to create SEO reports & insights.

• Build and manage a team of software engineers as the team’s capacity requirements grow
• Organize software development lifecycle
• Prepare specifications and determine operational feasibility
• Write well-designed, testable, and efficient code
• Organize, document, and maintain software functionality
• Integrate software components into a fully functional software system
• Evaluate and deploy software tools, processes, and metrics
• Provide support and consulting on software systems usage
• Ensure compliance with project plans and industry standards
• Research, implement and improve on a range of cutting-edge technologies.

Ideal Experience & Skills

• 8+ years experience of working in a Computer Software Engineer or Software Developer position
• 3+ years experience leading a team of developers
• Significant experience in developing web applications
• Excellent knowledge of Relational Databases, SQL and ORM technologies 1
• Good experience in designing interactive applications with test-driven development
• Experience with Go, React, AWS, React Native, Python
• Experience documenting requirements and specifications
• Close familiarity with software engineering tools, software development methodology, and release processes
• B.E/B.Tech or any equivalent degree

About You

• A+ character. We are team-first here at the company.
• A hard-working mentality. It’s early and there is still a lot to build.
• An excellent communicator.
• A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
• Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.
• Perks & Benefits
• Competitive salary and benefits
• Group Medical insurance
• Life and long term disability insurance
• Collaborative workspace
• The opportunity to join the fastest-growing startup alongside a team of motivated and driven individuals

About Rocketlane

https://rocketlane.com/">Rocketlane is a SaaS startup founded in April 2020 by https://www.linkedin.com/in/srikrishnang/">Srikrishnan Ganesan, https://www.linkedin.com/in/vignesh-girishankar/">Vignesh Girishankar, and https://www.linkedin.com/in/deepakbsub/">Deepak Balasubramanyam. Before Rocketlane, they built a successful in-app messaging startup that was acquired by Freshworks(NASDAQ: FRSH) in 2015.

Rocketlane launched in June 2021 and washttps://www.producthunt.com/posts/rocketlane"> #1 Product of the day on Product Hunt. It has a fast-growing, global customer base, including LinkSquares, AppCues, ContractPodAI, Chargebee, parcelLab, and many more.

Rapid early traction and customer love has catapulted Rocketlane to be recognized as a Leader in the G2 Category of Client Onboarding. Rocketlane has raised $21M in capital from global VCs such as 8VC, Nexus Venture Partners, Matrix Partners India, and super angels like Gokul Rajaram and Girish Mathrubootham.

Rocketlane offers a first-of-its-kind collaborative customer onboarding platform that enables businesses to onboard their customers better, faster, and smoother. It helps speed up revenue recognition and grow NRR for the vendor and enables faster time-to-value and a delightful customer onboarding experience.

What’s the opportunity?

Are you a backend developer looking to fast-track your learning and growth? Have you looked at world class products like Asana, Notion, or Airtable, and felt “I wish I were part of the early team that built these products”?

At Rocketlane, we’re a team that has previously built and rolled out globally successful SaaS products used by tens of thousands of customers. We’re laser focused on delivering a world class product again, and looking for an ambitious backend engineer to join our existing team of 9 engineers.

If it excites you to think of a fast-paced start-up environment, building something big from scratch, breaking down new problems, creating new APIs, working on performance issues, getting hands-on with devops initiatives, and showcasing demos of your work every Friday with a happy and passionate team, then this is the right opportunity for you.

Some of the tech problems you get to work-on as a backend engineer would be to build the backend for a modern spreadsheet experience from scratch, work on infra as code, write robust code that is fault tolerant, work on performant code that adheres to SLOs set by the organization. 

About you:

• 3 - 7 years of experience
• Expertise in the following areas
• Java
• HTTP Protocol
• You’ve heard of or worked with some of the following tech stacks / products
• Spring
• PostgreSQL
• Redis
• Docker
• Message brokers
• GitHub
• These non-functional areas are familiar to you
• Performance 
• Debugging
• Log management

Nice to have:

• Familiarity with AWS

What’s in it for me?

• Great opportunity: Rocketlane genuinely cares about everyone we hire. You’ll learn new things and grow no matter how experienced you are; you will be working with founders who have more than three decades of collective experience in building significant B2B SaaS startups. 
• Great team: Work with a world-class, high-velocity team that truly embodies the values of empathy, curiosity, and customer-centricity. Check out thehttps://www.linkedin.com/feed/hashtag/?keywords=rocketlane_meet_the_team"> MTT(Meet The Team) videos on our LinkedIn. 
• Great culture: An open, fun, and exciting startup culture that empowers its people to champion big problems with the freedom to think and innovate.
• Growth:  You could easily and quickly transition into other sales roles you might like.
• Impact: You get to be part of a global, passionate team in a fast-paced and growth-oriented environment. The team has a work philosophy of being high on ambition, ownership, and a bias for action.
• Monetary rewards and benefits: Competitive stipend, flexible leave policy, and more! 

• Position holder will be an individual contributor
• Build and manage productive, professional relationships with clients
• Ensure clients are using and deriving benefit from IndiaMART
• Ensure products/services in client’s e-catalog are accurately defined
• Maximize revenue by upselling other services and achieve

fortnightly, monthly client retention and revenue targets

• Systematic follow-up and time-bound closures
• Prompt resolution of complaints
• Daily 4-5 in person meetings (F2F) with clients onsite

• Serves customers by providing product and service information and resolving product and service problems.
• Attracts potential customers by answering product and service questions and suggesting information about other products and services.
• Opens customer accounts by recording account information.
• Maintains customer records by updating account information.
• Resolves product or service problems by clarifying the customer’s complaint, determining the cause of the problem, selecting and explaining the best solution to solve the problem, expediting correction or adjustment, and following up to ensure resolution.
• Maintains financial accounts by processing customer adjustments.
• Recommends potential products or services to management by collecting customer information and analyzing customer needs.
• Prepares product or service reports by collecting and analyzing customer information.
• Contributes to team effort by accomplishing related results as needed.

Skills Required 

• Customer service
• Product knowledge
• Market knowledge
• Quality focus
• Problem-solving
• Documentation skills
• Phone skills
• Listening
• Resolving conflict
• Analyzing information
• Multi-tasking
• communication 
• Fluent English