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BDA/Appointment Setter (Performance Marketing Focus)
BDA/Appointment Setter (Performance Marketing Focus)
Digicize's logo

BDA/Appointment Setter (Performance Marketing Focus)

Vani Thakur's profile picture
Posted by Vani Thakur
1 - 5 yrs
₹1L - ₹3L / yr
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
Skills
Pay per click management
Appointment scheduling
Lead Prospecting
Customer Relationship Management (CRM)
Business Development
B2B Marketing
Digital Marketing

Job Title: Appointment Setter (Performance Marketing Focus)

Location: Gurugram (Hybrid)

About the Role

We’re looking for a sharp, proactive Appointment Setter who knows digital marketing beyond surface level. This isn’t a generic SDR role. You’ll be expected to understand performance marketing, identify the right prospects, and initiate meaningful conversations that convert into qualified sales meetings.

If you don’t understand Meta Ads, Google Ads, or how businesses scale with paid media, you won’t survive in this role.

Key Responsibilities

Outbound Prospecting (Primary Focus):

  • Identify and research high-quality prospects (founders, marketing heads, D2C brands, etc.)
  • Reach out via:
  • Cold email
  • LinkedIn (manual + strategic outreach)
  • Craft personalized, non-generic messages that actually get replies
  • Build and manage lead lists using tools, scraping, and research

Inbound Lead Handling (Secondary):

  • Qualify incoming leads quickly and efficiently
  • Engage prospects via email, chat, or calls
  • Book qualified appointments for the sales team

Appointment Setting:

  • Schedule discovery calls with decision-makers
  • Ensure leads meet qualification criteria before booking
  • Maintain strong follow-ups to reduce no-shows

CRM & Reporting:

  • Track outreach, replies, and conversions
  • Maintain clean CRM hygiene
  • Report weekly metrics (reply rates, booked calls, show-up rates)

Requirements

  • Minimum 1 year experience in:
  • Performance marketing / Paid media
  • Meta Ads / Facebook Ads
  • Google Ads / PPC
  • Digital marketing ecosystem
  • Proven experience in outbound lead generation or sales outreach
  • Strong understanding of:
  • Funnels
  • CAC, ROAS, and basic marketing metrics
  • How agencies or marketers deliver results
  • Excellent written communication (this is non-negotiable)
  • Ability to think, not just copy-paste scripts

What We’re NOT Looking For

  • Script readers who spam 1,000 messages/day
  • People who don’t understand what they’re selling
  • Freshers with zero exposure to paid marketing

Preferred Traits

  • Hunger to close conversations, not just start them
  • Curiosity about how businesses scale using ads
  • Ability to experiment and improve outreach angles
  • Comfortable working in a fast-moving startup environment

Work Setup

  • Location: Gurugram (Mandatory)
  • Mode: Hybrid (mix of office + remote)

Success Metrics

  • Number of qualified appointments booked
  • Reply rate on outbound campaigns
  • Show-up rate on scheduled calls
  • Pipeline contribution

Compensation

  • Fixed + performance-based incentives (aligned with meetings booked and quality)

If you’re just looking for a chill job, this isn’t it. If you want to learn fast, work closely with a performance-driven team, and actually understand how revenue is generated, then apply.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Digicize

Founded :
2025
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

N/A

Company social profiles

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