Digicize
https://digicize.inAbout
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Jobs at Digicize
Job Title: Appointment Setter (Performance Marketing Focus)
Location: Gurugram (Hybrid)
About the Role
We’re looking for a sharp, proactive Appointment Setter who knows digital marketing beyond surface level. This isn’t a generic SDR role. You’ll be expected to understand performance marketing, identify the right prospects, and initiate meaningful conversations that convert into qualified sales meetings.
If you don’t understand Meta Ads, Google Ads, or how businesses scale with paid media, you won’t survive in this role.
Key Responsibilities
Outbound Prospecting (Primary Focus):
- Identify and research high-quality prospects (founders, marketing heads, D2C brands, etc.)
- Reach out via:
- Cold email
- LinkedIn (manual + strategic outreach)
- Craft personalized, non-generic messages that actually get replies
- Build and manage lead lists using tools, scraping, and research
Inbound Lead Handling (Secondary):
- Qualify incoming leads quickly and efficiently
- Engage prospects via email, chat, or calls
- Book qualified appointments for the sales team
Appointment Setting:
- Schedule discovery calls with decision-makers
- Ensure leads meet qualification criteria before booking
- Maintain strong follow-ups to reduce no-shows
CRM & Reporting:
- Track outreach, replies, and conversions
- Maintain clean CRM hygiene
- Report weekly metrics (reply rates, booked calls, show-up rates)
Requirements
- Minimum 1 year experience in:
- Performance marketing / Paid media
- Meta Ads / Facebook Ads
- Google Ads / PPC
- Digital marketing ecosystem
- Proven experience in outbound lead generation or sales outreach
- Strong understanding of:
- Funnels
- CAC, ROAS, and basic marketing metrics
- How agencies or marketers deliver results
- Excellent written communication (this is non-negotiable)
- Ability to think, not just copy-paste scripts
What We’re NOT Looking For
- Script readers who spam 1,000 messages/day
- People who don’t understand what they’re selling
- Freshers with zero exposure to paid marketing
Preferred Traits
- Hunger to close conversations, not just start them
- Curiosity about how businesses scale using ads
- Ability to experiment and improve outreach angles
- Comfortable working in a fast-moving startup environment
Work Setup
- Location: Gurugram (Mandatory)
- Mode: Hybrid (mix of office + remote)
Success Metrics
- Number of qualified appointments booked
- Reply rate on outbound campaigns
- Show-up rate on scheduled calls
- Pipeline contribution
Compensation
- Fixed + performance-based incentives (aligned with meetings booked and quality)
If you’re just looking for a chill job, this isn’t it. If you want to learn fast, work closely with a performance-driven team, and actually understand how revenue is generated, then apply.
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