B2B Lead Generation Specialist at Lal10 · Delhi, Gurugram, Noida, Ghaziabad, Faridabad · 4 - 7 years · ₹12L - ₹15L / yr (ESOP available) · Raised funding · Posted 11 Nov 2021


About Lal10
About
Lal10 is an online wholesale marketplace for rural SMEs in India. We are creating a maker’s revolution by digitising small and medium rural manufacturers to take their sustainable products to global markets. With CoVID layers of middlemen who were traditionally involved in the trade have vanished. This has created an immediate need to digitise these rural SMEs across the country and connect them to retailers for the growing demand of sustainable goods globally. The B2B rural-sourcing market is large, highly unorganised, and geographically disaggregated, but with the advent of inexpensive, ubiquitous internet & smartphones across even the rural corners of India, this sector is ripe for disruption. There is an untapped opportunity to leverage technology & software applications to leapfrog the challenges and build a robust global supply chain connecting SMEs with retailers in India and overseas.
We believe that the future of retail is local. We offer a wide assortment of sustainable products for SMBs who traditionally have been dependent on offline trade shows and exhibitions for sourcing.
Lal10 has connected 1800 such SMEs across 28 rural districts across India to global retailers.
India has a total of 9.1 Million rural SMEs and their contribution to the global market is over $7 Billion.
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Candid answers by the company
Lal10 is India's Largest Cross-border Platform for Wholesale Sourcing from over 2000 MSMEs. With the latest funding raised, the team is determined to develop technological innovations for MSMEs from design to digitization to global wholesale discovery.
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Diversity & Inclusion
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We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
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- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
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- Run outbound campaigns via LinkedIn and email
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- Build and manage outreach pipelines
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- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
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- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
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- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
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- 3-5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.
About Us
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We are focused on building simple, powerful products that solve real operational challenges for businesses worldwide.
Profile
We're looking for a hands-on Digital Marketing Manager with 5–8 years of B2B SaaS experience who can:
- Own end-to-end digital marketing (paid ads, SEO, content, email)
- Drive qualified leads and revenue, not just traffic
- Use AI tools and modern marketing tactics to stay ahead
- Lead and mentor a small marketing team (3–6 people)
Responsibilities
1) Performance Marketing
- Run and optimize Google Ads, LinkedIn Ads, and Meta campaigns
- Improve CAC, CPL, and ROI across all paid channels
- Build ABM campaigns for enterprise prospects
2) SEO & Content
- Lead AI-powered SEO using ChatGPT, Surfer SEO, or similar tools
- Create content strategies around high-intent keywords
- Optimize technical SEO and improve organic rankings
3) Lead Generation & Funnel Optimization
- Drive demand generation and qualified pipeline (MQLs → SQLs)
- Improve conversion rates across landing pages, forms, and nurture flows
- Run experiments to optimize the buyer journey
4) Analytics & Reporting
- Track performance using GA4, HubSpot/CRM, and dashboards
- Analyze funnel metrics and channel ROI
- Make data-driven decisions on budget and strategy
5) Team Leadership
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- Set clear goals and hold the team accountable
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Requirements
- 5–8 years in digital marketing (B2B SaaS preferred)
- Proven success with Google Ads and LinkedIn Ads
- Strong SEO skills (Ahrefs, SEMrush, Search Console)
- Experience with AI SEO tools (ChatGPT, Surfer SEO, Clearscope)
- Hands-on with GA4, CRM tools (HubSpot/Salesforce), and marketing automation
- Track record of improving lead quality and reducing CAC
- Experience managing or mentoring a team
Why join us?
- 5-day work week.
- Collaborative, fast-growing team
- Quarterly recognition programs & yearly outings
- Paid leaves and learning opportunities
Role Overview (Digital Marketing Manager (3–5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
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- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3–5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.










