B2B Lead Generation Specialist

at Lal10

DP
Posted by Mansi Mehrotra
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Delhi, Gurugram, Noida, Ghaziabad, Faridabad
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4 - 7 yrs
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₹12L - ₹15L / yr (ESOP available)
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Full time
Skills
Lead Generation
SEO management
PPC
Digital Marketing
B2B
Responsibilities: 
• B2B lead generation experience using ads (google, facebook, email, SEO, social media) 
• Working with designers to create landing pages and optimising them for conversions 
• Working with agencies for content - long form and copywriting 
• Working with SEO and Social media team to drive traffic to the website 
• Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. 
• Manage day-to-day activities and define and execute B2B demand generation strategy required to drive identified KPIs and business growth initiatives.

Requirements: 
• In-depth understanding of digital marketing techniques like SEO, SMM, PPC, content, and influencer strategies in India. 
• Hands-on experience of CRM tools for managing the lead flow 
• Hands-on experience of analytics software like GA and hotjar for landing page optimisation 
• Project management skills for handling time-sensitive projects and working to deadlines 
• Excellent communication skills. 
• Experience in B2B lead gen for e-commerce will be highly preferred 
• Hands-on experience of marketing automation tools and Ad reporting tools 
• Proven experience creating high-impact, unique marketing campaigns in the B2B domain 
• Ability to understand Ad performance from data and optimisation of the same to reduce cost and increase leads

About Lal10

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Founded
2014
Type
Product
Size
20-100 employees
Stage
Raised funding
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