

About Lal10
About
Lal10 is an online wholesale marketplace for rural SMEs in India. We are creating a maker’s revolution by digitising small and medium rural manufacturers to take their sustainable products to global markets. With CoVID layers of middlemen who were traditionally involved in the trade have vanished. This has created an immediate need to digitise these rural SMEs across the country and connect them to retailers for the growing demand of sustainable goods globally. The B2B rural-sourcing market is large, highly unorganised, and geographically disaggregated, but with the advent of inexpensive, ubiquitous internet & smartphones across even the rural corners of India, this sector is ripe for disruption. There is an untapped opportunity to leverage technology & software applications to leapfrog the challenges and build a robust global supply chain connecting SMEs with retailers in India and overseas.
We believe that the future of retail is local. We offer a wide assortment of sustainable products for SMBs who traditionally have been dependent on offline trade shows and exhibitions for sourcing.
Lal10 has connected 1800 such SMEs across 28 rural districts across India to global retailers.
India has a total of 9.1 Million rural SMEs and their contribution to the global market is over $7 Billion.
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Candid answers by the company
Lal10 is India's Largest Cross-border Platform for Wholesale Sourcing from over 2000 MSMEs. With the latest funding raised, the team is determined to develop technological innovations for MSMEs from design to digitization to global wholesale discovery.
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- Develop microservice components, service communication layers, and distributed workflows.
- Build APIs and backend modules optimized for performance, fault tolerance, and low latency.
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- Implement inter-service communication patterns (REST, event-driven, message queues, pub/sub).
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- Develop event-driven components including producers, consumers, and event processors.
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- Design relational schemas, write optimized SQL queries, and work with PostgreSQL performance tuning (indexes, partitions, query planning).
- Implement caching strategies, rate limiting, distributed locks, and session storage using Redis.
- Build data validation pipelines and compliance-driven data flows ensuring data correctness and auditability.
5. Security, Reliability & Observability
- Implement authentication, authorization, encryption, and secure API practices.
- Build monitoring, alerting, metrics, and tracing systems using modern observability tools.
- Diagnose production issues, identify bottlenecks, and drive long-term fixes and improvements.
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- Conduct detailed code reviews and ensure engineering best practices across the team.
- Participate in technical roadmap planning, architectural discussions, and system design decisions.
- Mentor junior and mid-level engineers; drive a culture of technical excellence and ownership.
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- 3+ years building microservices or distributed systems.
- Strong expertise in Python and frameworks like FastAPI (or Flask/Django with async exposure).
- Deep understanding of async I/O, concurrency models, and asynchronous programming in Python.
- Strong experience with PostgreSQL (schema design, advanced queries, optimization).
- Hands-on experience with Redis for caching, queues, session management, and distributed patterns.
- Experience with event-driven architectures, message processing, or streaming systems.
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- Experience working with CI/CD pipelines, containerization (Docker), and cloud environments.
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