Associate Principal Engineer (Cloud Infra)

Job Title: Brand and E-commerce Manager

Location: Bangalore

Experience: Brand Management | D2C & Marketplaces | Digital Growth

Industry: FemTech | Wellness | Healthcare | Consumer Brands

Company Overview

Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.

Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.

Learn more: www.miror.in

SUMMARY

Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.

CORE COMPETENCIES

·        Brand Strategy & Positioning

·        D2C & Marketplace Sales (Amazon, Website)

·        Online Revenue & Conversion Optimization

·        SEO & Website Content Strategy

·        Social Media & Digital Marketing

·        Visual Content & Creative Direction

·        Consumer & Market Research

·        Campaign Planning & Execution

·        Cross-functional Collaboration

·        Brand Analytics & Reporting

·        Budget & ROI Management

PROFESSIONAL EXPERIENCE

·        Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.

·        Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.

·        Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.

·        Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.

·        Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.

·        Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.

·        Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.

·        Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.

·        Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.

·        Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.

·        Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.

·        Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.

·        Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.

TOOLS & PLATFORMS

·        D2C Website & Marketplaces

·        Google Analytics, Search Console

·        SEO Tools (Ahrefs / SEMrush – if applicable)

·        Meta & Google Ads

·        Social Platforms (Instagram, WhatsApp, LinkedIn)

·        CMS & Website Tools (Shopify / WordPress)

·        Creative Tools (Canva, Adobe, Figma)

What We Offer

·        Competitive base pay + performance-based commission/bonuses

·        Training and ongoing product support

·        Career growth opportunities within MIROR

·        Dynamic and brand-focused working environment

Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!

Why Join Us?

·        Be part of a high-growth startup tackling a real need in women’s healthcare.

·        Work with a passionate, purpose-driven team.

·        Opportunity to grow into next generation focused company roles as we scale.

·        Competitive salary and career progression.

Ping me here and we will connect!

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. 

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision. 

Key Responsibilities: 

1. Marketing Strategy & Execution (Core Responsibility) 

• Develop and execute quarterly and annual marketing plans. 

• Plan and implement campaigns for product promotion, lead generation, and brand building. 

• Ensure consistent branding and messaging across all channels. 

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals. 

2. Digital Marketing

PPC & Lead Generation 

• Plan, manage, and optimise Google Ads and other paid campaigns. • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. • Develop effective ad copies and assist with landing page enhancements. SEO & Website Management 

• Implement on-page/off-page SEO strategies to improve organic search visibility. • Conduct keyword research, optimise content, and review analytics. • Coordinate with design/content teams to ensure SEO standards are met. 

3. Brand, Content & Communication 

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations. 

• Maintain brand guidelines and ensure cohesive communication across the organisation. 

• Work with internal and external creative teams for design and content execution. 

4. Exhibitions, Events & Offline Marketing 

• Lead planning and execution of marketing for exhibitions and trade shows. • Support stall layout planning, branding materials, and event promotions. • Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration 

• Ensure prompt assignment of incoming leads to the respective territory managers. • Track lead flow, progress, and campaign effectiveness. 

• Work closely with the sales team to improve follow-up quality and conversion tracking. 

6. Market Research & Data Management 

• Conduct competitive research, pricing insights, and industry analysis. • Prepare scraping data and market intelligence reports. 

• Support management with MIS and performance dashboards. 

7. Performance Analysis & Reporting 

• Monitor marketing KPIs across both digital and offline activities. 

• Prepare regular performance reports with insights and improvement suggestions. • Conduct A/B tests and track results for continuous optimisation. 

Requirements: 

• Excellent communication, planning, and coordination skills. 

• 3–5+ years of experience in a marketing role (preferably B2B). 

• Strong understanding of digital marketing (PPC, SEO, analytics). 

• Ability to independently manage marketing activities with high ownership. • Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. • Understanding of website platforms (WordPress, CMS tools). 

• Ability to manage multiple projects and meet deadlines. 

Desirable Skills: 

• Experience with LinkedIn, Facebook, and Instagram marketing. 

• Knowledge of email marketing tools or automation platforms. 

• Creative thinking and copywriting ability. 

• Google certifications are an added advantage. 

The Senior SAP PI/PO Developer (Process Integration / Process Orchestration) is responsible for delivering interfaces between SAP and Non-SAP systems that combine business processes with software SAP development tools.

The complexity of interfaces may vary, however they need to scale and be highly reliable for complex enterprise system environments. The Sr. PI/PO Developer understands overall SAP enterprise system landscape and can perceive functional requirements between SAP components within the core ERP solution being deployed as well as integrate to external applications in the enterprise environment.

We are looking for Management Trainees (girls preferred) to lead and oversee the operations of the company. The candidate will be responsible for ensuring the efficiency of business operations as well as setting strategic goals for the future.

The ideal candidate will be well-versed in all matters of business. 

They will be a competent leader able to provide guidance that enhances performance in a manner which incorporates the company's vision and culture.

The goal will be to ensure the profitability of our company's activities to drive sustainable development and long-term success.

JD - not limited to the below points

Qualification:

• Graduate / Post Graduate
• Fresher

Skills Required:

• Fluency in English
• Good communication
• Strategic Thinking capacity

Requirements:

• Develop goals and objectives that tend to growth and prosperity
• Design and implement business plans and strategies to promote the attainment of goals
• Ensure that the company has adequate and suitable resources to complete its activities (e.g. people, materials, equipment etc.)
• Organize and coordinate operations in ways that ensure maximum productivity
• Supervise the work of employees and provide feedback and counsel to improve efficiency and effectiveness
• Maintain relationships with partners/vendors/suppliers
• Gather, analyze and interpret external and internal data and write reports
• Assess overall company performance against objectives
• Represent the company in events, conferences etc.
• Ensure adherence to legal rules and guidelines

There will be training for the initial 6 months until the candidate achieves the skill. During this period, the salary/stipend will be ₹10,000/- to ₹15,000/- per month.

Candidates will be trained under the Co-Founders, who are well-experienced.

The Job profile, in short, will include multiple roles - From B2B Sales, Partner/Vendor/Client Relationship Management, Admin roles, Project Management (at a basic level) etc. 

Each candidate will start their training through B2B Sales since that is the best way to learn the services and positioning of our company. Further, they will be put into other roles, based on their Capabilities & Vacancies.

Post 6 months, one role will be made permanent for them, with a 100% or more hike in salary.

We are looking for someone who can be with us for the long term. There will be a one-year bond with Palpx. 

• There will be NO allowance for travel and stay
• Food will be provided
• Job type will be work from office (strictly) 
• Location: HSR Layout, Bengaluru
• Office hours: 9:30am - 6:30pm
• Working Days: 6 days a week will be working (Monday - Saturday)

• Leading sales demonstrations, following up with the prospect throughout the cycle via multiple mediums including email & phone calls and bringing to closure
• Staying in touch with the prospect to understand their requirements and feedback, and acting accordingly
• Playing a critical role in planning the sales and operations functions to ensure the business goals are entirely aligned
• Helping make data-driven decisions and recommendations for improving the sales funnel and process
• Monitoring daily operations and addressing potential issues when they arise
• Phone calling, both cold calls initially to follow-up calls where necessary (even though maximum communication will be written)

Desired Candidate Profile

• Minimum 3 years of experience in a similar role is mandatory
• Prior experience of working in B2B Enterprise software sales is preferred
• Previous experience of dealing with enterprises or small businesses and not just selling to consumers
• Resourcefulness to come up with new ideas to re-engage dormant leads
• Exceptional communication skills, both written and verbal
• Flexibility to work until 3 am IST to support US time-zone
• Ability to make smart use of digital tools to organise data, manage CRM, automate parts of the task
• Eagerness to build a career in Sales/ Business Development    
• Open to work in US/Night shift  

HR ASSISTANT

Responsibilities 

HR responsibilities include formulating and reviewing policies, working towards PMS and succession planning, identifying training needs, work closely with senior management towards setting up processes in different departments, driving recruitment process in proactive manner.

• Good understanding of full-cycle recruiting and strategic HR administration.
• Basic knowledge of labour legislation and competitive policy formulation.
• Organizational skills – HRIS Management, reporting & analysis, setting of the processes.
• MBA/PG with HR specialization.
• Problem solving capabilities necessary to accomplish the duties and tasks of the position.
• Ability to correctly make decisions involving employee issues/ problems including when to escalate the problem to a more senior consultant Exceptional written and oral communication skills Excellent organizational and planning skills
• Ability to share knowledge and work in a strong team oriented environment. Detail oriented Proficient in Word, Excel, PowerPoint, and e-mail.
• Pursue an Attitude of Learning and Development, Attends seminars and meetings relative to the HR profession, Should have cultivate interpersonal skills, Develop negotiating and public speaking skills.

EXCECUTIVE ASSISTANT

Responsibilities

• Act as the point of contact among executives, employees, clients and other external partners
• Manage information flow in a timely and accurate manner
• Manage executives’ calendars and set up meetings
• Make travel and accommodation arrangements
• Rack daily expenses and prepare weekly, monthly or quarterly reports
• Oversee the performance of other clerical staff
• Act as an office manager by keeping up with office supply inventory
• Format information for internal and external communication – memos, emails, presentations, reports
• Take minutes during meetings
• Screen and direct phone calls and distribute correspondence
• Organize and maintain the office filing system

About the role:

We are looking for an experienced Software Development Engineer II (SDE2) to help deliver high visibility and impact features for the ChakraHQ Platform. ChakraHQ Platform is the world's first Omnichannel Process Automation Platform. Imagine AWS but for operations and business teams; built on cutting edge technology stacks, to solve problems for modern businesses.

Technology specialists at ChakraHQ are at the core of the company's decisions and vision. As an SDE2, you will contribute to the design and development of the core technology stack of the ChakraHQ Platform. Working closely with Engineering, Product Management, Sales and Customer Success you will take ownership to develop features, plugins and custom fixes that will materially impact customer’s and ChakraHQ’s business. You will also be responsible for maintaining a streamlined build and CI/CD system. You will help coordinate the incorporation of upstream features into the ChakraHQ Platform. 

Technologies you will work with: NodeJs, PostgreSQL, Serverless, Elasticsearch, Kibana, AWS, Google Cloud

Responsibilities:

• Design, develop and maintain features, services, products that are part of ChakraHQ
• Own delivery of said features and services
• Own success of the products by tracking its lifecycle with customers
• Build systems that scale horizontally
• Write automated tests to ensure code quality
• Work with customers to build a product roadmap
• Work with sales & marketing to sell your product to end-users
• Work as an integral part of an agile software development team to build features end-to-end
• Support those features in the ChakraHQ production environment by participating in an on-call rotation

Position Requirements:

• Bachelor's degree in Computer Science.
• 3+ years of experience working on teams to develop and deploy web or mobile applications
• Extensive experience in any one backend programming language - Java, NodeJS
• A solid foundation in computer science, with strong competencies in data structures, algorithms, and software design
• Experience in building highly scalable business applications, which involve implementing large complex business flows and dealing with huge amounts of data.
• Proficiency with git and Github workflows
• Expertise with test-driven development and automated testing
• Excellent analytical and problem-solving skills
• Excellent communication skills and fluent English
• Open to learn and work on new technologies

• Provide timely status updates and proactive communications on issues to the managers and clients
• Manage full SDLC including development queue and change requests and plan deployments
• Develop and maintain application updates and changes
• Develop new modules in application including interfaces and APIs
• Contribute to meet overall organization initiatives/objectives
• Have the ability and willingness to acquire in-depth understanding of domain and existing products (beyond software) to deliver enhancements/ fixes for customer requirements.
• Must be able to provide long-term commitment

Experience

• Expert with http://asp.net/" target="_blank">ASP.Net Web Forms, MVC, Web API, C#, http://vb.net/" target="_blank">VB.Net (at least 2-3 yrs)
• Expert with SQL Server 2008+ and writing queries
• Expertise with jQuery, Javascript
• Strong OOPs concepts
• Ability to meet objectives, goals and deadlines with minimal supervision
• Must be fluent in written and spoken English to interact with international clients
  Prefer immediate joining or short notice period. Please Apply Now.