Associate Director - Enterprise Sales (B2B SaaS),

Job Description for Performance Marketing and Social Media Marketing

Position: Digital Marketing

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities

• 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

• 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

• Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
• Proven track record of building complete digital funnels that consistently convert.
• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
• Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

- Familiarity with SEO, retargeting, and omnichannel marketing strategies.

- Experience promoting high-value, cash-pay healthcare services.

Required Skills:

• Thorough knowledge on Sheet metal component design, material and thickness selection
• Competent on Electrical harness modeling in CATIA V5 – Electrical harness Routing (EHI) and Electrical Fitting installation.
• Independently handle Electrical harness modeling related to subsystem and car level..
• Able to interpret electrical schema and good understanding and able to apply while routing the harness
• Wire Bundle calculation
• Selection of protection, connectors, conduit, etc…
• Good Knowledge of materials  & mechanical characteristics
• Ability to perform a weight assessment on assemblies, aggregates and installations
• Ability to analyze manufacturing non-conformity and to validate a back-up solution.

  Overall 4+ years of experience

·  2 year development experience in NodeJs(v4 and above)

·  Knowledge in Unit testing frameworks like Mocha

·  Experience in working with any NodeJs web framework(Express or Hapi)

·  Development experience using any persistent store (NoSql or Relational)

Formal Deliverables

·  Design and development of new and enhance existing applications using Node.JS

·  Collaborate with internal and external team members to ensure projects get delivered as planned

·  Develop Backend services using HapiJs

·  Develop background workers based on cron or rabbitmq messages

·  Support existing and new features via bug fixes, prod support or monitoring scripts

·  Unit testing for all the developed modules

About StoreHippo:

We are India’s leading SaaS-based mobile-ready e-commerce platform. Our product provides 360-degree e-commerce solutions for businesses across multiple industry verticals.StoreHippo provides an integrated and comprehensive package of the online store, mobile and web-based applications, payment gateways, and integrated logistics to its prospective customers, which means that they can explore the internet and mobile market while they focus on their core competence- the Business. They do the business, StoreHippo takes care of everything else! We also offer solutions for Global Businesses with features like Multi-Seller Marketplace, Multilingual Stores, IP-based Pricing, and many more advanced features.

We have 2000+ clients spread across the globe like Burger Paints, Wishfull, Career Point, Farm Veda & other brands are our respective clients whom we are providing our resources.

Company Site: http://www.storehippo.com/"> http://www.storehippo.com/

What you will learn in StoreHippo :

• You’ll work in a variety of languages and technologies, and on multiple parts of our platform including front-end and back-end components. If you enjoy working on APIs, web apps, asynchronous message processing systems, and desktop applications, we would love to hear from you.
• Develop new user-facing features
• Build reusable code and libraries for future use
• Optimize applications for maximum speed and scalability
• Assure that all user input is validated before submitting to back-end services

What we are looking for:

• Strong understanding of JavaScript.
• Basic understanding of web markup, including HTML5 and CSS3
• Design architecture, development, deployment etc.
• Code for fresh development and to troubleshoot in terms of resolving the issues.
• Well versed with agile methodologies and experience on team mentoring and project management.
• Designing and Developing the systems with the right patterns and technology stack.

About Us :

ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.

ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.

ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.

ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.

ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.

ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.

Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team

Location : Mumbai

Team Size : 300 +

We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.

Responsibilities:

• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
• Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
• Lead a team of performance marketers & Data Analyst
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
• Work on retention marketing through Mo engage or internal communication.
• Coordination with SEO Team for Organic ranking updates & suggestions
• Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
• Work on launching influencer marketing campaigns & influencer network for the brand.

Eligibility

• 1-2 years experience in digital marketing at a high-growth B2C organization.
• Hands on experience of working on Facebook Ads, Google Ads, etc
• Managed monthly paid marketing spends of 50L-1 Crore+
• Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
• Strong communication skills
• Strong creative and analytical skills
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
• Be able to take 100% ownership of the process from start to finish
• Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting targets & deadlines.
• Able to effectively work independently, and as part of a team.
• An early adopter attitude towards technology
• Min. 1 year experience is required in this role.

• Willing to work in Night shift (6pm to 3am)
• 2-5 years of ServiceNow HR Application support 
• Must be proficient with analyzing log files and standard debugging concept. 
• Familiarity with tools practices of the trade such as incident management, knowledgebase, escalation management. 
• Previous experience working with the ServiceNow Modules (HR - Case and Onboarding, ITSM, SLA Management, Service Catalog, Workflows Approvals etc) 
• Min 2 year of experience in JavaScript, HTML, CSS, REST/SOAP, XML, Json 
• Experience providing SaaS support is desirable 
• Knowledge of ITIL standard methodologies 
• Experience in L2, L3 support 
• Databases understanding (MySQL, Oracle SQL etc) 
• Good analytic skills, ability to prioritize tasks 
• Ability to work as a team member and deal with multi-task issues 
• Experience in manual testing might be an advantage 
• Excellent communication skills (verbal and written) 
• Experience in working in an Agile environment and good understanding of DevOps concepts 
• ServiceNow administration/Developer Certification is a plus