Ad Ops

Job Description: Performance Marketing Analyst – Junior

Job Overview:

We are looking for a Junior Performance Marketing Analyst who is interested in digital advertising, data analysis, and campaign performance.

The candidate will support the performance marketing team in monitoring campaigns, analyzing key metrics, identifying performance gaps, conducting market research, and providing data-driven insights to improve leads, conversions, sales, and ROAS.

This role is ideal for someone who has a basic understanding of Meta Ads, Google Ads, social media advertising, and digital marketing metrics and wants to build a career in performance marketing.

Key Responsibilities:

• Monitor daily performance of Meta Ads, Google Ads, Instagram, Facebook, and other paid marketing campaigns.
• Track important performance metrics including:

1- CTR

2- CPC

3- CPM

4- CPA

5- CPL

6- Conversion Rate

7- ROAS

8- CAC

9- Impressions & Reach

10- Engagement

11- Add-to-Cart

12- Checkout

13- Sales & Revenue

• Prepare daily, weekly, and monthly campaign performance reports.
• Identify campaigns, ad sets, audiences, and creatives that are performing well or underperforming.
• Assist in understanding why campaigns are not generating expected leads or sales.
• Analyze audience, demographic, location, placement, and creative-level performance.
• Conduct competitor and market research to understand advertising trends, offers, creatives, and customer behavior.
• Compare campaign performance against previous results and identify areas of improvement.
• Support the team in A/B testing different creatives, audiences, ad copies, and campaign strategies.
• Provide basic data-backed recommendations on what should be continued, stopped, or tested.
• Work closely with the Performance Marketing, Creative, and Strategy teams.
• Keep track of social media and digital advertising trends and platform updates.

Required Skills:

• 0–1 years of experience in Performance Marketing, Digital Marketing, Marketing Analytics, or a related field.
• Basic understanding of Meta Ads and Google Ads.
• Understanding of digital marketing and advertising metrics.
• Good knowledge of Excel/Google Sheets.
• Basic understanding of conversion funnels and customer journeys.
• Good analytical and problem-solving skills.
• Strong research and attention-to-detail skills.
• Good communication skills.
• Willingness to learn and work with data.
• Ability to identify patterns and convert data into simple, actionable insights.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Job description

Role: Manager/Sr. Manager - Ad Sales

Revenue Generation, Media Sales

Responsibilities:

1. Achievement of Sales Targets/Revenue Generation

2. New Business Development- New Brands on board- First-time advertisers/maximum ; coverage with clients.

3. Client Servicing- Work on timely revert on Briefs/Presentations & Proposals/Post Eval/Reports/Build relationships with the clients

4. Tracking Advertisement campaigns of clients & accordingly design/pitch customised cinema campaigns for the clients.

5. Building pipelines and forecasting business

6. Handling collections / outstanding

7. Production House Partnerships – Build and maintain strong relationships with production houses to identify upcoming movie releases and trailer opportunities, and proactively pitch and secure trailer advertising business.

Essential Skills

-Must have hands on experience in media / space selling, concept selling, corporate selling.

-Industry experience, should understand the sales process and strong background. Strong sales person with great ability to network.

-Ability to handle & work under pressure.

-Excellent Communication skills.

-Prepare and present presentations to customers and potential customers.

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Paid Media Strategy & Execution ■ Plan, launch, and manage performance campaigns across Meta, Google, TikTok, and other paid channels ■ Own budget allocation across channels and campaigns to hit CAC, ROAS, and LTV targets ■ Continuously test ad creatives, audiences, bidding strategies, and placements to improve efficiency Data-Driven Optimisation ■ Build and maintain dashboards to track spend, CAC, ROAS, LTV, and cohort payback across apps ■ Run rigorous A/B tests on creatives, funnels, and landing pages; translate results into action ■ Partner with Data and Analytics teams to build attribution models and MMM frameworks Cross-Functional Collaboration ■ Work with Creative and Design teams to brief and produce high-performing ad assets at scale ■ Partner with Product on landing pages, onboarding flows, and in-app funnels to lift conversion ■ Collaborate with Finance on budget planning, forecasting, and marketing ROI reporting Market & Competitive Intelligence ■ Track platform, auction, and privacy changes (iOS/Android) that impact acquisition performance ■ Monitor competitor campaigns and positioning across live streaming, gaming, and social apps ■ Identify new channels and networks (influencer, affiliate, programmatic) worth testing

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Job Role: Senior Paid Media Executive

Experience Level: 2+ Years experience

Location: Bangalore, Karnataka (On-site)

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.