Ad Ops

Job description

AdRefresh is seeking a full time Digital Marketing Executive to join our growing organization. It is a great opportunity for the right candidate to make an enormous difference in a small, fast paced Digital Media startup.

Apply only if you are willing to work in Night shifts

5 days working : Mon- Friday

Sat & Sun : Off

Shift : 6pm- 3am

Responsibilities

• Own all AdOps components including campaign trafficking and reporting
• Interact with clients to execute campaigns
• Optimize campaigns and troubleshoot any campaign issues. 
• Review creatives, third party tags or any related campaign settings
• Monitor campaign pacing and performance on a daily basis to ensure proper delivery of campaigns
• Collaborate with team to not only maintain ad operations, but improve and streamline processes wherever possible

Desired skills

• Great communication skills, both oral and written
• Good analytical and reporting skills (proficiency in MS Excel)
• Must be willing to work in US time zones
• Adaptive to change and ability to learn quickly
• Ability to plan, multi-task and manage time efficiently
• Passionate about maintaining a fully up-to-date knowledge of all ad-operations advancements, current and future trends
• Ability to prioritize and work towards deadlines
• Mature individual who acts on their own initiative and assumes ownership of their work
• Team player who is dedicated to providing a consistently high level of service to all clients.
• Added advantage with Digital Marketing Domain knowledge (Google Ads, Search and Facebook ads)

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

What you’ll actually do

You’ll own the execution side of paid campaigns for our client accounts. This isn’t a coordinator role. You’ll be inside ad accounts every single day.

Campaign Execution

• Build, launch, and manage Meta and Google Ads campaigns end-to-end (sales, lead gen, traffic, conversions)
• Set up campaign structures, ad sets, audiences, placements, and creative rotations
• Upload creatives, write ad copy variations, and set up A/B tests
• Manage budgets, pacing, and bid strategies across accounts

Optimization and Analysis

• Monitor account performance daily — CTR, CPM, CPC, CPA, ROAS, frequency
• Identify winning and losing ad sets, scale or kill based on data
• Diagnose drops in performance (creative fatigue, audience saturation, attribution issues) and propose fixes
• Pull weekly performance reports and flag what’s working and what isn’t

Creative and Landing Page Collaboration

• Brief the creative team (or external designers) on ad creative needs based on what’s working
• Work with the founder to test landing page variants and recommend CRO experiments
• Stay on top of creative trends in D2C, especially for premium and lifestyle brands

AI-First Workflow

You will use AI tools every single day. This isn’t optional and it isn’t a buzzword — it’s how we work

• Use Claude, ChatGPT, or similar LLMs for ad copy generation, audience research, competitor analysis, and brief writing
• Use AI image and video tools (Midjourney, Runway, Sora, Google Veo, ElevenLabs, etc.) for creative ideation and rapid creative variants
• Build prompt workflows for repetitive tasks — reporting, audience research, copy variations
• Stay current on new AI tools as they launch and bring ideas to the team
• If your instinct is to do something manually that AI could do in 1/10th the time, you’re working wrong here

Client Communication

This is roughly 30–40% of the role. You’ll be client-facing from week one

• Run weekly performance review calls with clients — present numbers, explain what’s happening, recommend next steps
• Respond to client messages on WhatsApp/email within working hours, professionally and with data
• Write structured weekly performance reports clients can read in 5 minutes
• Manage client expectations on timelines, results, and creative deliverables
• Flag risks early — a campaign trending down, a creative pipeline running thin, a tracking issue — before clients have to ask

What we’re looking for

Must have

• 1–2 years of hands-on experience running Meta Ads and Google Ads (Search, Performance Max, Shopping)
• You’ve personally managed monthly spends of at least ₹2–5 lakhs across accounts
• Strong grasp of Meta Ads Manager — campaign objectives, Advantage+, custom audiences, lookalikes, pixel/CAPI setup
• Comfortable with Google Ads — keyword research, Search campaigns, conversion tracking, PMax basics
• Active daily user of AI tools (Claude, ChatGPT, Midjourney, or similar). You can show us prompts you’ve actually written and workflows you’ve built
• Confident on client calls — you can present numbers, hold your ground, and explain things clearly without jargon
• Solid Excel/Google Sheets skills — pivot tables, basic formulas, building performance dashboards
• Analytical mindset — you can look at a table of numbers and tell a story
• Clear written communication in English — your WhatsApp messages and emails will go directly to founders of premium brands

Nice to have

• Experience with D2C or ecommerce brands (Shopify, WooCommerce)
• Familiarity with GA4, Meta Pixel events, conversion API setup
• Exposure to creative testing frameworks and ad copy writing
• Worked at an agency before (you understand client cadence)
• 
  

Key Responsibilities 1. Campaign planning and execution • Build and launch new paid media campaigns for clients and partners on Google Ads, Meta and LinkedIn, plus other channels as relevant. • Manage platforms end to end: budgets, bidding, audiences, creatives, A/B tests and ongoing optimization toward ROI, ROAS and CPL targets. • Keep day-to-day operations aligned with campaign strategy and commercial goals, and deliver work by agreed deadlines. 2. Strategy and market insight • Support the TL in shaping the overall paid media and performance marketing strategy. • Track market trends, seasonality and competitor activity, and apply what you learn to live campaigns. • Stay current on platform updates, new ad formats and industry best practice. 3. Analytics and reporting • Use conversion tracking data and GA4 to find optimization opportunities and improve campaign performance. • Build performance dashboards in Looker Studio or similar tools. • Prepare analysis and insights for fortnightly and monthly client reviews. 4. Client and team collaboration • Contribute to weekly client calls and keep WIPs, roadmaps and client logs up to date. • Handle day-to-day client communication, requests and deliverables, and flag priorities and risks early. • Coordinate with creative, content and tech teams so campaigns support wider business objectives. Requirements • Proven track record of setting up and optimizing campaigns on Google Ads (Search, Display, YouTube, Performance Max), Meta Ads and LinkedIn Ads. • Strong working knowledge of Google Analytics (GA4), Google Tag Manager and conversion tracking setup. • Comfortable with reporting tools such as Looker Studio, and with Excel or Google Sheets for analysis. • Solid understanding of performance metrics (ROAS, CPL, CPA, CTR, CVR, LTV) and how to act on them. • Experience preparing client-ready performance reports and presenting insights in review calls. • Excellent written and spoken English, with confident client communication. • Strong organization: able to prioritize across multiple accounts and meet deadlines. • Analytical, curious and detail-oriented, with a habit of testing and learning.

Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.

Tealbox Digital · Remote · 4 to 5 years' experience · ₹15–20 lakh per annum

Please fill the form to apply: https://forms.gle/pud95CYqzq1Vtb6t6

About tealbox

Tealbox is a paid media agency working with B2B SaaS and DTC brands. We focus on Meta Ads, Google Ads, and YouTube, with an emphasis on:

• Measurable outcomes
• Structured decision-making
• Clear written communication

We operate as a lean, craft-focused team where depth in core platforms is prioritized over breadth.

About the role

We're looking for a Strategic Account Manager who can think like a business partner and operate with the ownership mindset needed to drive results.

You'll own a portfolio of client accounts, becoming the trusted leader responsible for their long-term success. You'll develop a deep understanding of each client's business, translate their priorities into clear direction, guide key decisions, challenge clients constructively when needed, and ensure consistently high-quality delivery. Through this, you'll build trusted partnerships, create exceptional client experiences, and grow the value of your portfolio over time.

This role isn't built around playbooks. It requires someone who enjoys solving unfamiliar problems, can navigate uncertainty with confidence, and takes ownership of finding the best way forward.

What you'll own

• Business Growth: Understand client businesses, identify growth opportunities, and make commercially sound recommendations that drive measurable business outcomes.
• Client Management: Manage client relationships end-to-end, build trust with stakeholders, ensure proactive communication, create an exceptional client experience, and drive long-term client success and retention.
• Performance Marketing: Manage and optimise ads across platforms, understand campaign performance and metrics, and use insights to improve ad effectiveness and client outcomes.
• Strategic Execution: Translate client goals into action by aligning internal teams, managing stakeholders, and ensuring exceptional execution at every stage.
• Portfolio Growth: Strengthen and grow your portfolio by increasing ad spend under management, expanding client partnerships, and driving long-term retention.
• Pod Leadership: Build a high-performing pod by strengthening the team, improving how work gets done, and contributing to sustainable pod growth.

We're looking for someone who

• Has 4 to 5 years of experience in Account Management, Client Servicing, Performance Marketing, or a similar client-facing role.
• Has strong business acumen and can understand what drives growth for a business.
• Has strong hands-on experience with Google Ads and Meta Ads, including campaign management, optimisation, and performance analysis.
• Brings analytical thinking and can translate insights into clear recommendations and action.
• Is comfortable operating in ambiguity and solving problems without predefined answers.
• Has the curiosity and courage to question existing approaches and find better ways of working.
• Can effectively manage multiple priorities, stakeholders, and competing demands without compromising quality.

A note on what this role is not

This isn't a role where you'll simply manage timelines, coordinate meetings, or pass information between clients and internal teams. We're looking for someone who will understand the business behind every account, take ownership of outcomes, and help clients grow their revenues and help them hit their targets.

Why join Tealbox

• Tealbox is a place where you get as much ownership as you want to take up, with a lot of flexibility. Being a young organisation, the kind of people who thrive here are ones who are proactive, want to grow fast, and are accountable.
• You get to solve business problems directly with clients here. Here, you get to be the big fish of this pond, instead of a small fish in a large ocean. What that gives you is the ability to cause change directly with decision makers on the client’s side.
• We love our freedom, and we respect each other’s freedom. There’s infinite freedom, but that comes with infinite accountability and high trust that you’ll need to build and maintain with your teammates.
• There’s freedom to think as boldly as you’d like, as long as you can also see it through in your actions.
• You’ll work with people who prioritise logic and business first thinking over anything else. It means calling out anything that feels illogical or not aligned with helping clients' businesses grow.

If this sounds like the kind of role where you’d thrive, we’d love to hear from you.

Job Responsibilities:

Plan, launch, and optimize Meta (Facebook & Instagram) and Google Ads campaigns.

Monitor campaign performance and improve ROAS, CPA, CTR, and conversions.

Manage campaign budgets and perform A/B testing for creatives and audiences.

Track performance using Google Analytics, Meta Ads Manager, and Google Ads.

Collaborate with the creative team to develop high-performing ad creatives and landing pages.

Prepare weekly and monthly performance reports with actionable insights.

Requirements:

1–3 years of experience in Meta and Google Ads.

Internship experience preferred

Strong understanding of performance marketing, conversion tracking, and analytics.

Experience with Google Analytics, Google Tag Manager, and Meta Pixel is preferred.

Analytical mindset with excellent problem-solving skills.

Key Skills: Meta Ads, Google Ads, Performance Marketing, ROAS Optimization, Google Analytics, A/B Testing, Campaign Management.

Responsibilities:

● Budget Handled on Google AdWords, Facebook Ads, Instagram Ads.

● Proven track results of Ad creation, execution and monitoring.

● Well aware of Meta ads, Instagram Ads, Google Ads, LinkedIn Ads, Facebook business manager.

● Create and manage content marketing strategies.

● Forecast marketing campaign growth and ROI for marketing campaigns

● Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

● Drive traffic, generate leads to company pages.

● Adhering closely to deadlines & to budget, developing and revising ideas, and implementing projects.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do

• Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
• Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
• Set up and optimize conversion tracking, deep events, and value-based bidding
• Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
• Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
• Report on key metrics and make data-backed scaling decisions

Must-have skills

• Google Ads (App campaigns / UAC), Google Ads Editor
• Mobile app performance marketing (iOS + Android)
• Conversion tracking & event optimization (Firebase, Google Analytics 4)
• Bidding strategies: tCPA, tROAS, maximize conversions
• Strong analytics — Excel/Sheets, cohort and funnel analysis
• Creative brief writing and creative-performance testing

Good-to-have

• ASO fundamentals
• MMP experience — AppsFlyer, Adjust, or Branch
• SKAN / iOS 14+ measurement
• Experience with vernacular / Tier 2+ India audiences
• SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if

• You're numbers-obsessed and let data drive decisions
• You move fast, test relentlessly, and own outcomes end-to-end
• You've scaled app-first campaigns at meaningful budgets