Account Manager

Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
• Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
• Develop customer acquisition strategies aligned with business goals and target audiences.
• Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
• Manage performance marketing budgets and ensure efficient spend allocation across channels.
• Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Proven track record of running successful paid campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
• Strong understanding of online conversion funnels, attribution models, and customer journeys.
• Excellent analytical, communication, and project management skills.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
• Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

Job Responsibilities:

• Oversight of recruitment delivery and operations. Partner closely with the business teams to ensure sourcing and hiring strategies are aligned with People’s strategies.
• Use industry knowledge and experience to identify and attract the best talent in technical or business baseline.
• Determining current hiring needs and producing forecasts
• Develop a sustainable talent acquisition and hiring plans and strategies 
• Create, organize, and implement new and enhanced recruiting and selection processes/tools to drive efficiency and improve the quality of hires
• Develop and oversee innovative sourcing strategies to attract talent from non-traditional and/or diverse talent pools
• Actively leverage a network/user group base to promote the brand and tap into potential talent. 
• Plan procedures for improving the candidate experience
• Suggest measures for improving employee retention 

The ideal candidate must have-

• At least 6+ years of experience in Talent Acquisition or similar TA role - Experience in Tech hiring is a big plus.
• Experience in hiring for Start-ups is a must.
• In-depth knowledge of full-cycle recruiting and sourcing.
• Experience with HRIS, ATS, Sourcing and Recruitment Marketing tools

Accounting and Compliances

• Responsible for day to day accounting function of the organization 
• Responsible for monthly/ yearly book closing
• Responsible for all statutory compliances including TDS, RBI, MCA etc.
• Ensuring adequate controls are in place
• Managing the payroll process

Lender Management

• Accurately calculating the billing amounts 
• Managing the invoicing & collection process

Financial Planning and Analysis

• Responsible for the weekly/monthly MIS Reporting – internal as well as investor reporting 
• Analysing the variances from the forecasted numbers

Taxation

• Managing the Corporate taxes including the tax audit
• Managing in the Indirect taxes including Goods and Service Tax

Treasury

• Monitoring the day-to-day cash and bank movements to calculate the free cash flows

• Developing, coding and assisting the Email Marketing team with email campaigns
• Configuring multifaceted content elements to build personalized emails at scale
• Ensuring quality, consistency enforced at all steps and across all assets, devices, inboxes
• Staying up to date with trends in email development and continuing to study and improve skills
• Thinking and creating for conversion optimization (training will be given in-house)
• Building landing pages using HTML/CSS/JavaScript (front end)

What you need to have:

Responsibilities:

• You will provide complete and appropriate solutions for every customer in order to boost top-line revenue growth, customer acquisition levels and profitability.
• Present, promote and sell products/services using solid arguments to existing and prospective customers.
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs.
• Establish, develop and maintain positive business and customer relationships.
• Reach out to customer leads through cold calling.
• Expedite the resolution of customer problems and complaints to maximize satisfaction.
• Achieve agreed upon sales targets and outcomes within schedule.
• Coordinate sales effort with team members and other departments.
• Analyze the territory/market's potential, track sales and status reports.
• Supply management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
• Keep abreast of best practices and promotional trends.
• Continuously improve through feedback.

Requirements:

• At least 2-4 years' experience in sales department.
• We're looking for a results-driven sales representative to actively seek out and engage customer prospects.
• Proven work experience as a sales representative.
• Excellent knowledge of MS Office.
• Familiarity with BRM and CRM practices along with ability to build productive business professional relationships.
• Highly motivated and target driven with a proven track record in sales.
• Excellent selling, communication and negotiation skills.
• Prioritizing, time management and organizational skills.
• Ability to create and deliver presentations tailored to the audience needs.
• Relationship management skills and openness to feedback.
• BS/BA degree or equivalent.