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Job Title: Digital Marketing Executive
Experience: More than 2 years
No. of openings: 5
Location: HSR Layout, Bangalore
Salary: Depends on the candidate, however paying higher than the market standard.
Job Description:
- Creating campaigns and ads on Google | Facebook I Tiktok I You tube
- Monitor and analyze campaigns to meet goals
- Hands-on Bid Optimization
- New Keyword Development and Testing
- Coordinate with the Graphic Designing team to get creatives made for ads
- A/B testing of page designs to maximize conversions
- Landing Page Optimization
- Pushing our Digital marketing Strategies beyond industry best practices
Requirements:
- Our ideal candidate has 2+ years of digital marketing experience.
- Must have managed a marketing budget of 10 Lakhs per month or more
- An analytical mind and an interest in the Digital marketing industry is must.
- Eager to learn, self-driven, independent problem-solving ability
Qualifications:
- BTech/BE
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills
Skills:
- Google Ads | Facebook Ads I Tiktok I You tube
- Creative thinking
- Data Analysis
- Marketing tools experience
Contact Person:
Shubha Gupta
HR Manager
Subodh Popalwar
Software Engineer, Memorres
About WorkIndia
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Google Analytics To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyse various digital
marketing initiatives.
Qualification & Experience
Prior Digital Marketing Experience of 4-6 years.
Prior experience with start-ups in Ecommerce/DTC space or agencies that have managed brands in DTC is preferred.
Key Deliverables of the Role
Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and
other digital channels.
Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition-
including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance
and improve conversion rates.
Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
Implementing campaigns using a structure and strategy that best suits business and goal.
Performing keyword research and writing ad copy
Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites
while maintaining a strong ROI for every stakeholder's marketing budget.
Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations
to enhance performance
Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB,
LinkedIn etc.)
Traffic ad campaigns and builds on ad serving platforms.
Conduct A/B tests in ads to understand contributing factors that drive the business forward.
Monitor and analyze advertising trends, and make optimizations recommendations.
Knowledge, Skills & Competencies
Ability to handle large media spending while catering to different internal business customers.
Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the
organization, vendors, and team members.
Job Resonsibilities:
-Performance Marketer
-As an initial member of the Marketing and Growth team, you'll be expected to setup repeatable processes and helping us scale the function as we grow
-Drive paid marketing efforts across a variety of channels and monitor their performance
-Identify key audience segments and growth opportunities and transform these through effective campaigns
-Use customer research, hard data and metrics to assess efficacy of marketing campaigns
-Partner with product & growth team to enable ground level learnings and contribute to product-led growth
What are we looking for?
-5+ years working in the marketing or growth function, preferably in a startup.
-Hands on experience in Google Adwords and Facebook/Instagram ads is a must. Expertise in both is a requisite.
-You are a self-starter and can make decisions on your feet with minimal supervision, end-to-end ownership to drive outcomes.
-You possess deep customer empathy and love getting your hands dirty with data
Location: Bangalore/ open to remote working as well in other cities.
Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology
DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).
Position Overview:
We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.
Key Responsibilities:
Strategy Development:
- Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
- Analyze market trends and competitor activities to inform marketing strategies.
Social Media Management:
- Lead and mentor a team of social media analysts and content creators.
- Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
- Plan and schedule social media content, including posts, stories, and engagement tactics.
- Analyze and report on social media performance metrics.
Content Creation:
- Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
- Ensure that content aligns with the brand and resonates with the target audience.
- Develop and maintain an editorial calendar.
User Engagement:
- Develop and execute campaigns and strategies to keep users engaged with the platform.
- Gather user feedback and insights to improve the platform's user experience.
- Implement customer feedback into product improvements.
Data Analysis and SEO:
- Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
- Implement SEO best practices to improve the platform's visibility in search engines.
Campaign Management:
- Plan and execute advertising campaigns through platforms like Google AdSense.
- Monitor campaign performance, optimize ad spend, and maximize ROI.
Sales Team Leadership:
- Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
- Set sales targets, develop strategies, and monitor sales team performance.
- Collaborate with the sales team to align marketing efforts with revenue goals.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- Proven experience in product marketing and sales, preferably in the sports or technology industry.
- Strong understanding of digital marketing strategies, social media, content creation, and SEO.
- Proficiency in Google AdSense and Google Analytics.
- Excellent communication and leadership skills.
- Creative thinking and ability to generate innovative marketing and sales ideas.
- Ability to analyze data and draw actionable insights.
- Strong project management and organizational skills.
We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.
Experience - 4 years - 5 years as an Account manager experience
The Ideal Candidate
Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.
LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.
Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.
Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.
Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).
Important Personality Traits
- Persuasive, Assertive, Confident, Direct
- Strong English proficiency
- Should be available in IST time zone
- Willing to work in US time zone, as and when required
- Remote working.
- Fast Internet & Power backup (if you have frequent power cut issues).
- Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.
Immediate Joiner Preferred
The job is applicable only for Mumbai-based candidates.
Digital Marketing Agency Experience preferred.
I. YOUR ROLE
Driving business objectives for the agency’s clientele through Paid marketing activities.
II. YOUR RESPONSIBILITIES
- Monitoring, Auditing and Executing Campaigns on Google display/search Ads, Facebook, and Instagram ads
- Ensuring campaign performance and identifying insights to drive incremental results.
- Collaborate with the Account Manager and creative teams for campaign planning.
- Drive positive curiosity and a hunger for learning and new ideas through the team.
- Initiate and drive case study creation that can be nominated for awards, post completion of noteworthy campaigns.
- Build trust with clients’ POCs and Digital Leads.
- Ability to represent the agency in account reviews and performance meetings
- Assisting the team in pitching for new business.
- Auditing Ad accounts of prospects and identifying opportunities for performance improvement.
- Deliver volume, quality leads , TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising)
III. ABOUT YOU
- Professional / Academic Requirements
- 2+ years of relevant work experience in Paid media
- A Degree in Engineering, Marketing, Advertising, Communication or another relevant field
- Technical Requirements
- Expert level command over Google Ads, Facebook/Instagram ads
- Exposure to multiple verticals like eCommerce, BFSI, Realty, Travel, etc.
- Proficient at Google Analytics, Apps-flyer, Similar web, Adobe solutions, etc.
- Master of decoding trends and analytics from data
- Proficient with the MS Office Software (PowerPoint, Excel)
- Superior communication and presentation skills
- Creative & Strategic thinking
- Up-to-date on creative and market trends
CTC upto Rs 3 LPA
Experience 2 years
Guide sales teams on how to market digital products
Contributing to global marketing strategies for products
Assist in drafting marketing copy for websites and maintaining activity on these websites
Liaising with software developers to enable search engine optimization
Analyzing web traffic to company websites and providing monthly reports
Liaising with web and graphic designers to create visually effective software
Creating and maintaining social networking channels
Assist in drafting internet friendly write-ups for email marketing campaigns
Assist in Creating brochures and other printed materials to supplement online products
Communicating key information relating to digital products to non-digital marketing colleagues
Creating strategies to increase online traffic to the organization’s website
Tracking the conversions and improving the percentages and numbers
Taking care of everything from Wordpress, SEO, SEM to Social Media Marketing
Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness
Attending conferences, product launches and networking events
Google Analytics
3 Months probational internship convertable into a full -time job.
About the Internship:
1. Handling digital marketing activities and projects (SEO (on-page- off-page), SEM, SMO)
2. Working on keyword research using various tools, generating reports & analyzing account performance
3. Handling core team tasks related to marketing
4. Building and executing a strategy with the team
5. Identifying leaders and influencers (internal/external) and engage them in brand activities
6. Managing social media marketing and email campaigns
7. Brainstorming new and creative growth strategies
Follow CutshortSubodh Popalwar
Software Engineer, Memorres