Stealth mode AI company
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Job Title: GTM Strategist – Marketing Research & Growth (SaaS)
Product
We offer a web-based application and APIs that uses LLMs to solve document-heavy automation problems:
- Document Compliance: Upload one or more documents and validate against user-defined rules.
- Schema-driven JSON Extraction: Upload documents and define a JSON schema + extraction instructions.
- Designed for workflow + agentic AI applications to validate/document-process before integrating into Power Automate, UiPath, Zapier, Make, n8n. Pay-as-you-go business model.
Role Summary
We’re hiring an experienced GTM strategist who can independently run market research (ICP, market sizing, competitor mapping) and convert insights into messaging, campaigns, and measurable growth experiments across LinkedIn, Google, communities, and selectively Instagram/SEO where relevant. The strategist will also identify market gaps and propose new use cases aligned with demand.
Key Responsibilities
- Build ICP personas, segmentation, and buyer journeys (US + Europe).
- Create market sizing models (TAM/SAM/SOM), channel audience estimates, and demand signals (search intent, community trends, job posts).
- Produce clear, professional research reports and competitor landscapes (positioning, pricing cues, strengths/weaknesses).
- Develop positioning + messaging pillars and ship use-case-led campaigns (procurement, invoices, contracts, compliance).
- Launch and iterate multi-channel programs: LinkedIn (primary), Google Search, communities, SEO; Instagram where it fits.
- Discover and validate new use cases via interviews, surveys, keyword research, and competitor teardowns.
- Establish an experimentation loop (hypothesis → test → learn → iterate) and track CAC signals, conversion, activation, retention.
Required Qualifications
- 5+ years B2B marketing (SaaS preferred) with strong market research + GTM experience.
- Proven TAM/SAM/SOM + ICP work; excellent Excel/Sheets modeling.
- Hands-on with GA4/Search Console, LinkedIn Ads, Google Ads, Meta Ads; keyword tools (Ahrefs/SEMrush), community scanning.
- Advanced analytics and intelligence tools for data mining for targeted marketing like Hubspot, ZohoCRM Enterprise, etc.
- Strong B2B writing: positioning, landing pages, ads, campaign assets.
Nice to Have
- AI/LLM product marketing, document AI/IDP, or API/developer-first product experience.
- Experience running customer interviews and synthesizing insights.
- Technical literacy: APIs, webhooks, workflow tools, JSON schemas.
Success in 60–90 Days
- Deliver a research pack: ICPs + segment prioritization + competitor map + TAM/SAM/SOM (US+EU).
- Ship 3–5 use-case campaign packs with landing copy + ad copy + channel plan.
- Recommend 3–5 validated new use cases/market gaps with evidence.
- Set up a repeatable measurement and experimentation cadence.
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