Duonomic Digital Innovations Pvt Ltd
https://www.duonomic.comAbout
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Jobs at Duonomic Digital Innovations Pvt Ltd
Ducharcha is an innovative social audio platform that brings people together for live debates and discussions. We're building a community where users can engage in meaningful conversations on topics ranging from technology and politics to culture and entertainment. Our platform features live "charchas" (discussions) with speakers on opposing sides, real-time audience participation, and reward mechanisms that make debates exciting and engaging.
Position: User Acquisition, Growth Strategist & Marketer
Location: Remote (Anywhere in India)
Experience: Minimum 1 year
Employment Type: Full-time
Role Overview
We're looking for a creative and data-driven growth marketer who will be responsible for driving user acquisition, engagement, and retention for Ducharcha. You'll be the driving force behind our growth strategy, experimenting with various channels, optimizing conversion funnels, and building viral loops to scale our user base rapidly.
Key Responsibilities
User Acquisition
- Develop and execute multi-channel user acquisition strategies (social media, content marketing, influencer partnerships, paid ads, ASO, SEO)
- Design and run growth experiments to identify the most effective acquisition channels
- Manage paid marketing campaigns across platforms (Facebook, Instagram, Google Ads, YouTube, etc.)
- Build partnerships with influencers, content creators, and communities to drive organic growth
- Optimize app store presence (ASO) to improve discoverability and downloads
Growth Strategy
- Analyze user behavior, engagement metrics, and conversion funnels to identify growth opportunities
- Develop viral marketing campaigns and referral programs to drive organic user growth
- Create growth hacking strategies specific to social audio and live debate platforms
- Build and optimize onboarding flows to improve activation and retention
- Design campaigns around trending topics and real-time events to capture user interest
Marketing & Brand Building
- Develop compelling content strategies to showcase the unique value of Ducharcha
- Create engaging social media content that highlights exciting charchas and debates
- Build community engagement through social channels and in-app interactions
- Craft marketing messages that resonate with different user segments (debate enthusiasts, knowledge seekers, entertainment users)
- Manage PR initiatives and media outreach to build brand awareness
Analytics & Optimization
- Track and analyze key metrics: CAC, LTV, retention rates, engagement metrics, conversion rates
- Use data to continuously optimize campaigns and improve ROI
- Set up tracking, attribution, and analytics infrastructure
- Create dashboards and reports to communicate growth insights to stakeholders
- A/B test marketing creatives, messaging, and channels
Required Skills & Qualifications
Must-Have
- 1+ years of experience in user acquisition, growth marketing, or digital marketing
- Proven track record of driving user growth for mobile apps or digital products
- Strong understanding of digital marketing channels and tools
- Experience with performance marketing and paid advertising campaigns
- Analytical mindset with ability to interpret data and make data-driven decisions
- Excellent communication and storytelling skills
- Self-starter with ability to work independently in a remote environment
- Proficiency in analytics tools (Google Analytics, Firebase, Mixpanel, etc.)
Nice-to-Have
- Experience with social media apps, community platforms, or audio/video streaming apps
- Knowledge of ASO (App Store Optimization) and SEO best practices
- Experience with influencer marketing and community building
- Familiarity with growth hacking frameworks and viral loop mechanics
- Understanding of Indian social media landscape and user behavior
- Creative content creation skills (design, video editing, copywriting)
- Experience with marketing automation tools and CRM platforms
What We're Looking For
- Growth Mindset: Someone who loves experimenting, learning from failures, and iterating quickly
- Creative Thinker: Ability to come up with unconventional ideas to drive viral growth
- Data-Driven: Makes decisions based on metrics and user insights, not assumptions
- Hustler Mentality: Self-motivated, resourceful, and comfortable wearing multiple hats
- Community Builder: Understanding of how to build and nurture engaged communities
- Cultural Awareness: Deep understanding of Indian market dynamics and user preferences
What We Offer
- 🏠 Fully Remote: Work from anywhere in India
- 🚀 High Impact Role: Direct influence on company growth and success
- 📈 Growth Opportunities: Learn and grow in a fast-paced startup environment
- 🎯 Ownership: Freedom to experiment and drive your own initiatives
- 💡 Innovative Product: Work on a unique social audio platform disrupting the market
- 🤝 Collaborative Culture: Work with a passionate team building something meaningful
- 💰 Competitive Compensation: Salary based on experience + performance incentives
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