Elanic

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one.

Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world.

Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind.

You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

We are building a team of tenacious and resilient people who are passionate about tech, beauty and eCommerce. Employees are encouraged to take direct ownership of opportunities and are closely mentored by senior leadership. The team is lean, works hard and solves tough problems. We select one person to join the team for every thirty who apply. Following are the tenets of our culture.

Performance. We have a clear measurement and support structure to deliver and measure impact. This gives clarity and ensures strong delivery is rewarded disproportionately.

Learning. We fit the role to each person. Roles are clear and stretch growth in areas identified in development chats.

Ownership. Every person in the team has space and the mandate to go further in their objectives and pick up other areas of interest.

Support. Our leadership is extremely accessible and open to mentorship. We are supportive of special circumstances as well as educational opportunities.

Lal10 is an online wholesale marketplace for rural SMEs in India. We are creating a maker’s revolution by digitising small and medium rural manufacturers to take their sustainable products to global markets. With CoVID layers of middlemen who were traditionally involved in the trade have vanished. This has created an immediate need to digitise these rural SMEs across the country and connect them to retailers for the growing demand of sustainable goods globally. The B2B rural-sourcing market is large, highly unorganised, and geographically disaggregated, but with the advent of inexpensive, ubiquitous internet & smartphones across even the rural corners of India, this sector is ripe for disruption. There is an untapped opportunity to leverage technology & software applications to leapfrog the challenges and build a robust global supply chain connecting SMEs with retailers in India and overseas.

We believe that the future of retail is local. We offer a wide assortment of sustainable products for SMBs who traditionally have been dependent on offline trade shows and exhibitions for sourcing.

Lal10 has connected 1800 such SMEs across 28 rural districts across India to global retailers.

India has a total of 9.1 Million rural SMEs and their contribution to the global market is over $7 Billion.

Anar is a Business Community for retailers, resellers, wholesalers, distributors and manufacturers to network with each other and perform their online buying & selling through business chat.