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Strategic Vendor Alliance – AWS Practice Lead and Overall P&L owner for India Business and Drive Profitability.

A) Managing the AWS Practice for Clients and executing the strategic business plan for the company and channel partners ecosystem with regards to different Services of AWS.

B) Built key relationships with various segment leaders in AWS from the Commercial and Public Sector and create Client led AWS Solutions for Partners to make simplifying cloud approach for customers.

C) Building a predictable pipeline of joint opportunities via differentiated proposition to the customers and Partners by working with AWS on a unique offerings specifically to Client.

D) Drive SMB focus approach for AWS which contributes 50%of Clients overall Business using ready to use cloud bundles for various workloads

E) Own the relationship map, drive and monitor cadence meetings, both with Internal Sellers and Channel Partners measured by different parameters on Incremental growth ,customer acquisition, partners onboarding, Manage Services led approach ,migration and deployment ,success of each GTM

F) Lead a Team of Product Mangers (who will drive specific GTM like SAP on AWS , SMB Scale Drive, Education focus,Cloud Front Drive- CDN bundle , Strategic Workloads like Microsoft Workload,DC Migration ,DR on Cloud)

G) Managing Partner Profitability metrics by creating various different avenues from recurring resale consumption and services led engagement for partners.

H) Worked on Long Term direction of the company business plan to drive Incremental Growth.

I)Collaborate with internal peers within the company to build cloud business model,how to attach manage services to various services of the Hyperscaler in building the framework.

We are looking for a Performance Marketer to join our team at TheWhitePole. As a Performance Marketer, you will be responsible for developing and implementing paid marketing strategies to drive customer acquisition and revenue growth.

Benefits: Official Travelling along with Attractive Incentives(Performance Based)

Responsibilities

• Develop and execute performance marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, and other paid media platforms.
• Conduct keyword research, create ad copy, and develop landing pages
• Analyse campaign performance data and optimize campaigns to achieve KPIs, including ROAS, CPA, and conversion rates.
• Stay up-to-date with emerging digital tools, platforms, and marketing trends
• Use remarketing tools like Web engage, Wigzo, Mooengage, and Clever Tap for effective campaigns
• Manage budgets and bidding strategies to ensure maximum ROI for each campaign.
• Provide stakeholders with insights and recommendations based on data analysis
• Proactively identify and solve digital marketing-related problems and opportunities
• Knowledge of SMS marketing tools like Gupshup

Qualifications

• Bachelor's degree in marketing, business or a related field
• 1+ years of proven performance marketing experience
• Expertise in Google Ads, Facebook Ads, and LinkedIn Ads
• Strong analytical skills for data analysis and campaign optimization
• Excellent communication and organizational skills
• Creative and strategic thinking for innovative campaigns
• Familiarity with HTML/CSS and A/B testing is a plus

Join our dynamic team at TheWhitePole for growth opportunities and a supportive work environment.

About Company

Our client is a community-based marketplace for global wellness entrepreneurs (both in services and products) and consumers. They provide platform and technology to enable sustainable & holistic wellness professionals to be successful. For the consumers, they create health awareness through our enriching content and help them reach their health goals through our world-class Experts, tools, programs and products.

About the role:

As a Performance Marketing Executive, you will devise strategies and empower the company to drive usage, delight customers work towards customer acquisition and retention and grow them. Your goal will be to effectively position and promote the company across channels and drive ambitious goals of achieving a good scale of acquisitions at sustainable costs for them.

Roles & responsilibilities:

• Creating & executing effective convertible performance marketing campaigns.
• Managing budget & campaigns across all digital platforms to drive the desired return on investment.
• Scale and manage CPM and CPI campaigns across multiple channels like Google, Facebook, and affiliates.
• Plan and manage paid social media campaigns and assist content and brand teams.
• Working closely with management to discuss conversion improvement strategies, feedback & results.
• Analyzing sales funnels, trends & understanding customer behaviour.
• Research & implement marketing tools to boost our promotional efforts
• Reporting on marketing KPIs like leads, conversion rates, website traffic, ROAS, social media engagement, etc.

Requirements:

• 1-3 years of experience who has a deep understanding of all facets of content marketing.
• Experience in creating & executing successful campaigns on Facebook, Instagram & Google Adwords.
• You are a highly goal-oriented individual with good communication skills.
• Experienced in other ad platforms like Quora Ads, Reddit Ads, and others.
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data.
• Expertise with Firebase, GTM, and Google Analytics.
• Experience in generating leads and achieving long-term sustainable growth.
• Experience in working with creative teams to give constructive feedback for performance marketing.
• A strong portfolio to demonstrate your skillset

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.

• Experience in Digital Marketing with a specific focus on Google Ads
• Manage and scale e-commerce campaigns of big brands globally Google Ads certified (preferred)
• Working Proficiency with Google Ads, Google Ads Editor, Google Merchant center
• Working knowledge of various campaign types like Google Search, Google Display, Shopping, and YouTube Ads
• Advanced knowledge of Microsoft excel
• Strategise SEM campaigns and align it against the whole digital marketing strategy Understanding and implementation of funnel approach - measurement of events like add to cart, checkout, etc on websites and also building audiences related to these events
• Tracking and setup of all events through Google Tag Manager
• Analyze data from various other sources (like Google Analytics, Hotjar, etc) and find insights and on how to grow faster
• Creative inputs and AB Testing - strategise on creatives and map them to relevant audiences, test different versions and formats to continually optimize campaigns
• Find new opportunities to grow revenue and sales.