6+ Below The Line Marketing (BTL) Jobs in Pune | Below The Line Marketing (BTL) Job openings in Pune
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Job Description:
● Event Manager will ensure Manager availability to the sales team. He will be responsible for
enquiry generation and nurturing enquiries into leads.
● Event Manager will plan the calendar along with City head and central leadership and get sign-off
on budgets.
● Tie-ups with colleges to conduct seminars and workshops
● Conduct seminars/workshops along with City head for govt exams and skills
● Canopy and counseling activities in colleges to generate enquiry
● Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local
high-student density areas)
● Source leads across city from various sources such as library/ book stores/ cyber cafes/
photocopiers.
● Create hooks for partnerships in lead sharing and conversion
● Local events for inquiry generation across high-student density areas
● New center launch and regular center activation for generating desired spikes in inquiries.
● Arrange common student workshops/ seminars for Managernurturing.
● Create hooks for ensuring students visit centers for improved conversion
Eligibility Criteria:
● Should have extensive experience in school/ college partnerships, conducting seminars and
small-scale events, Managergeneration activities
● Should have 5+ years of experience in the EdTech industry
● Should have led 5+ member teams in lead generation activities in other EdTech companies
● Should be presentable to do college tie-ups and carry the Testbook brand
● Must have prior experience as he/she will be running as soon as he/she is onboarded
What is the culture like:
● Team of 8 marketing executives (all juniors)
● Should be ok to work odd hours and put in 100% effort
Job Description:
Marveta, a leading digital marketing agency featured in Forbes, Yourstory, Envato, G2 and other
reputed platforms is seeking a highly motivated and experienced sales representative to join our
team. The successful candidate will be responsible for selling our SEO, link building, and content
marketing services to SaaS clients. The company has worked with big clients like Hubspot,
SEMRUSH, and Elementor and you will have a great opportunity to grow in your career and handle a
bigger team as it is a start-up.
Key Responsibilities:
● Identifying and qualifying sales opportunities through various channels such as inbound
leads, cold calling, and networking
● Building and maintaining relationships with SaaS clients and prospects
● Collaborating with our marketing and customer success teams to develop and execute sales
strategies
● Meeting and exceeding sales targets and quotas
● Staying up to date on industry trends and best practices in SEO, link building, and content
marketing
● Providing feedback to management on ways to improve our services and sales process
Requirements:
● 2+ years of experience in sales, preferably in the SaaS or digital marketing industry
● Proven track record of meeting and exceeding sales targets
● Basic understanding of SEO, link building, and content marketing concepts and best practices
● Excellent communication and negotiation skills
● Ability to build and maintain relationships with clients and prospects
● Strong presentation skills
● Ability to work in a fast-paced and ever-changing environment
● Bachelor's degree in marketing or a related field is a plus.
Compensation and Benefits:
● Competitive compensation and benefits package, including commission and bonuses
● Clear career advancement opportunities
● Training and development opportunities to improve sales skills and knowledge of SEO, link
building, and content marketing
● Incentives or bonus rewards for high-performance sales representatives
● Benefits package (health care, PTO, retirement savings etc.)
Company culture, work ethics and work environment:
● A positive and dynamic work environment
● A start-up company where you will have the opportunity to grow and take on more
responsibilities
● A team-oriented culture that values collaboration, creativity, and personal growth
● Remote-working options available.
If you have a passion for sales and a strong knowledge of SEO, link building, and content marketing,
we encourage you to apply for this exciting opportunity with Marveta
- Should have a good experience selling IT sales services in the USA/Europe region
- Should have knowledge of IT services like Web services, Cloud Services, Mobile Technology.
- Experience working in B2B Sales
- Create and implement sales strategies in line with the company's growth objectives
- Managing prospective client relationships through all phases of the sales cycle
- Developing and maintaining strong professional relationships with global accounts, to maximize sales
- The ability to write reports and proposals
- Comfortable working in different time zones to connect with our target audience
- Experience working with end-to-end sales from lead generation to lead conversion.
- Proven track record for closing new deals with both large and mid-size companies
- Knowledge of Demand generation
- Lead generation skills for IT services projects
- Develop and execute strategies to expand inbound lead/demand generation
- Must have good working experience in Upwork, Freelance.com, PeoplePerHour
- Good communication skills verbal as well as written is must
Google AnalyticsWe are looking for a marketer with 3+ years of experience promoting B2B SaaS Product by designing and executing innovative marketing strategies to generate B2B leads. The various initiatives include:
- Competitive Research and Market Analysis
- Driving traffic to website to generate leads and tracking conversions, and key KPIs
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launch optimized online adverts through Google AdWords to increase company and brand awareness and conversion
- Monitoring of Leads from all the Online Channels
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Responsible for Managing Online Brand and Product Campaigns to Raise Brand Awareness
- Manage SEO, SEM and Content Management
- Plan and monitor the ongoing company presence on social media (Quora, LinkedIn, Twitter, Facebook, etc)
Skills:
We are looking for someone who has exposure to the following:
- Needs to know Lead Generation, Lead Nurturing, Demand Generation, Email Marketing, Marketing Automation, Campaign Management, Web Traffic and Conversion, Lead Qualification Programs, Automated Nurture Campaigns, Marketing Funnel Management.
- Must have excellent Oral and Written communication skills.
- Must have excellent understanding of digital marketing concepts and best practices
- Hands-on experience in Marketing Automation tools, Google Analytics, Google Adwords and LinkedIn Ads.
- Must have hands on experience in handling CRM’s and its integration with third party plugins.
- Strong analytical skills and data-driven thinking and knowledge of web analytics tools (e.g. Google Analytics, SEMRush, etc.)
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