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Job Description for Digital Marketing Specialist
Job Title: Digital Marketing Specialist
Company: Mydbops
Location: Pondicherry
About Mydbops
Mydbops is a leading database consulting and managed services company specialising in open-source database technologies. With a team of 120+ certified professionals, we support over 800+ clients globally across 3,000+ database instances. We're also an AWS Advanced Consulting Partner, delivering high-impact, cost-efficient database solutions at scale.
Role Summary:
We're looking for a data-driven Digital Marketing Executive who can execute B2B campaigns, create compelling content, and most importantly—track, analyze, and optimize marketing performance with strong analytical rigor. This role requires someone who can bridge technical database services marketing with measurable ROI-focused campaign execution.
Key Responsibilities
- Campaign Management & Execution
- Plan, execute, and optimize Google Ads, LinkedIn Ads, and Meta campaigns for B2B database services
- Manage end-to-end campaign workflows including audience targeting, ad creative, budget allocation, and performance tracking
- Develop and execute lead generation strategies targeting CTOs, IT Managers, and DevOps teams
Analytics & Data-Driven Decision Making (Critical Requirement)
- Set up and maintain Google Analytics 4, Google Tag Manager, and conversion tracking systems
- Build comprehensive campaign performance dashboards with actionable insights
- Analyze campaign data to identify trends, optimize spend, and improve conversion rates
- Provide weekly/monthly performance reports with clear recommendations
- Track full-funnel metrics: impressions, CTR, CPC, conversions, lead quality, and ROI
- Conduct A/B testing and implement data-backed improvements
Content & Creative Development
- Create social media graphics, ad creatives, and marketing collateral using Canva or similar tools
- Collaborate with technical teams to translate complex database concepts into compelling marketing messages
- Design infographics and explainer visuals for technical blog posts and LinkedIn content
Technical Collaboration
- Work closely with DBAs and technical staff to understand product offerings and client pain points
- Develop technically accurate marketing content for database optimization, migration, and managed services
- Stay updated on database industry trends and competitive landscape
AI & Automation
- Leverage AI tools and LLMs for content generation, campaign optimization, and workflow automation
- Explore and implement marketing automation tools to improve efficiency
Must-Have Skills
Analytics & Tools (Non-negotiable)
- Strong proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console
- Experience setting up conversion tracking, UTM parameters, and attribution models
- Ability to analyze data and extract actionable insights
- Excel/Google Sheets proficiency for data analysis and reporting
Campaign Management
- 3+ years managing Google Ads and LinkedIn Ads campaigns with proven ROI
- Experience with B2B lead generation and marketing funnel optimization
Design & Content
- Proficiency in Canva, Figma, or Adobe Creative Suite
- Strong copywriting skills for technical B2B audiences
- Experience creating social media content and ad creatives
Technical Aptitude
- Ability to quickly learn and understand technical products (databases, cloud services, SaaS)
- Familiarity with WordPress/Webflow, hosting platforms, and web technologies
- Comfortable working with technical teams and translating technical concepts
Nice-to-Have Skills
- Experience marketing SaaS, cloud, or database products
- Knowledge of marketing automation platforms (HubSpot, Marketo, Salesforce)
- Certification in Google Analytics, Google Ads, or digital marketing
- Experience with AI-powered marketing tools and LLM applications
- Understanding of SQL or database concepts
Job Details:
- Job Type: Full-time opportunity
- Work time: General Shift
- Mode of Employment - Work From Office (Pondicherry)
- Experience - 2-4 years
Jr. Shopify Developer
Experience - 1-2years
Marketing Skills
• Collaborated with clients and the design team to understand project requirements
and translate them into functional and visually appealing websites.
• Developed and maintained responsive websites using WordPress, Webflow and
Shopify ensures optimal user experience.
• Customized themes, templates, and plugins to meet specific project needs,
including e-commerce functionality, blog integration, and interactive elements.
• Conducted thorough testing and debugging to identify and resolve issues,
ensuring websites' smooth performance across different devices and browsers.
• Assisted in website content creation, image editing, and site updates to ensure
timely and accurate website maintenance.
• Provided technical support to clients and team members, addressing inquiries
and troubleshooting any website-related problems.
• Assisted senior developers in building and maintaining websites using Webflow,
Shopify, and WordPress.
• Gained hands-on experience in front-end and back-end development, honing
skills in HTML, CSS, Bootstrap, JavaScript, and PHP.
• Assisted in the customization of website templates and themes, integrating
various functionalities and features.
• Conducted research on emerging web development trends and technologies,
providing valuable insights to the development team.
• Assisted in website testing and quality assurance to identify and fix bugs and
ensure optimal website performance.
Required Candidate profile
• Proficient in WordPress, Webflow, and Shopify development.
• Moderate understanding of HTML, CSS, JavaScript, Laravel, and PHP
• Responsive web design and mobile optimization
• E-commerce website development and integration
• Knowledge of UI/UX principles and design
• Website testing and debugging
• Strong communication and teamwork abilities.
Soft Skills
- Outstanding Team player
- Delivery Oriented
- Adaptable to challenges
- Problem solver
Location - Kolkata (Hybrid)
PayGlocal is building the next-gen payments stack for a globally connected world. That is how we derive our name and motto – Stay Local, Pay Global. Our vision is to build a state-of-the-art payments stack that helps businesses worldwide collect payments from customers around the world in the best way possible.
We are a well-funded early-stage startup with a passion to grow and a commitment to solving payments-related challenges in an innovative way. And we are hiring talent to join our early team to grow together. Work with smart, passionate, and fun-loving folks.
Position Summary
Passionate and creative designer who will design, develop, manage, build, and maintain internal websites and applications using Webflow.
What will you work on?
- Provide development and design on internal web applications through Webflow.
- Work closely as a project team to iterate on UI/UX designs.
- Participate in all aspects of the software development lifecycle.
- Develop custom code in Webflow to add functionality or integrate third-party tools and APIs.
- Work collaboratively in an Agile environment.
- Ensure the technical feasibility of UI/UX designs.
- Debug and troubleshoot technical issues.
- Provide hands-on support with web development and maintenance as needed.
- Build reusable code and libraries that drive complex web applications.
- Optimize applications for maximum speed, scalability, SEO and responsiveness.
- Conduct testing of completed applications, websites and software to assess user experience.
- Write custom HTML, CSS and JavaScript for existing websites and applications. Must be comfortable with React.js
- Keeping up with the latest technological advancements in web and mobile app development
- Willing to commute to Bangalore office
- Should be able to join immediately
Qualifications
- Working experience – 2 to 4 years.
- Proven experience with WebFlow development.
- Experience in creating wireframes using Figma.
- Strong HTML5, CSS3 and JavaScript.
- Advanced CSS, animations, and responsiveness.
- Excellent communication and time management skills
- Strong attention to detail and ability to work collaboratively with cross-functional teams.



